Inter Miami CF and Pura Vida Miami, the Miami-born all-day café and lifestyle brand, have renewed their partnership, continuing a collaboration that has brought the two South Florida organizations together across player nutrition, Academy programming and the fan experience since 2025. Pura Vida Miami will continue as the Club’s first ever Official Health Foods Partner, supporting athletes across every level of the organization, from the Academy to the First Team.
As part of the renewed partnership, Pura Vida Miami and Inter Miami CF will introduce a co-branded smoothie, available from September 2 through December 1 at select Pura Vida locations across South Florida. The limited-time creation blends strawberry, banana, collagen protein, coconut water, coconut yogurt, date, chia seeds and maple syrup, finished with a stripe of black sesame paste. Bringing the partnership beyond matchday and into Pura Vida Miami cafés, Miami Vice offers supporters a new way to experience the collaboration firsthand. The offering will provide supporters with a new way to experience the partnership beyond matchday while bringing together the identities of two Miami-born brands.
Pura Vida X Inter Miami CF Miami Vice Smoothie
The renewed agreement continues a partnership that reaches across multiple levels of the Inter Miami CF organization. Since first joining forces in 2025 as the Club’s inaugural Official Health Foods Partner, Pura Vida Miami has supported athletes from the Academy to the First Team, providing player meals for the First and Second Teams and supporting the Club’s youth-focused Academy Nutrition and Healthy Nutrition Workshops. The partnership also extends to the matchday experience through suite catering, bringing Pura Vida Miami’s fresh, vibrant offerings directly to guests at Inter Miami CF home matches.
“Since joining forces in 2025, Pura Vida Miami has played a meaningful role across our Club, supporting player nutrition from the First Team and MLS NEXT Pro team to our Academy athletes,” said Euan Warren, Senior Vice President of Partnerships at Inter Miami CF. “It’s that connection across the Club and our shared commitment to creating unique experiences for our fans that makes this partnership so special. As two organizations born in South Florida, the next chapter of this partnership reflects our shared ambition to take the vibrant spirit of Miami to audiences and fans everywhere.”
“From the beginning, our partnership with Inter Miami CF has been about creating something meaningful that extends well beyond the field,” said Omer Horev, Co-Founder and CEO of Pura Vida Miami. “Over the past two years, we’ve become deeply engaged across the organization, from supporting First Team players to connecting with Academy athletes at an important stage in their development. This renewal gives us the opportunity to build on that foundation while bringing the relationship even closer to our guests through new experiences, including the launch of Miami Vice in our South Florida cafés. As two brands born in Miami and growing far beyond it, we share a strong sense of place, community and ambition, and we’re excited about everything we can continue to build together.”
The renewal comes during a period of significant national growth for Pura Vida Miami. When the partnership with Inter Miami CF was first announced in 2025, Pura Vida Miami had more than 30 locations across Florida and New York. Today, the brand has grown to more than 50 locations across Florida, New York, California, Maryland, Virginia, District of Columbia, and New Jersey, evolving from a single Miami Beach café into a multi-state lifestyle brand while remaining deeply rooted in the community where it was founded in 2012.
As Pura Vida Miami continues to grow beyond South Florida, its renewed partnership with Inter Miami CF reinforces the connection between two homegrown brands that share deep ties to the city and continue to bring Miami’s influence to audiences well beyond it.
Images via Pura Vida
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