Luxury Health and Wellness Destination Monarch Athletic Club to Launch First East Coast Location at The RIVANI Miami Beach

Monarch Athletic Club, the physician-led wellness destination redefining health and wellness, will open an 8,000-square-foot, state-of-the-art wellness facility at The RIVANI Miami Beach, real estate mogul Robert Rivani’s flagship Class X office building located at 1691 Michigan Avenue. This marks Monarch Athletic Club’s first expansion outside of Los Angeles, where the concept has cultivated a devoted following of health-conscious executives, athletes, and entrepreneurs. Monarch Athletic Club is slated to debut at The RIVANI Miami Beach in 2026.

"Expanding Monarch into Miami is a milestone that excites our entire team. Southern California has been the proving ground for our model — where people value innovation and high performance — but Miami brings a unique energy and an unmatched appetite for community, wellness, and longevity,” said Dr. Ryan Greene, DO, MS – Co-Founder & Medical Director, Monarch Athletic Club. “The culture in Miami is vibrant, global, and deeply connected to health and vitality. It’s the perfect place to expand our ecosystem and introduce more people to a model of care that keeps them well, strong, and thriving. We’re thrilled to build something special here and contribute to Miami’s growing identity as a destination for proactive health and performance."

“Monarch Athletic Club is a game changer for Miami’s wellness scene,” said Robert Rivani. “Their innovation and elite level of services represents the caliber of tenants we are curating at The RIVANI, and aligns with our vision of a workplace designed around lifestyle and wellbeing. This is the future of office, and arguably the most significant amenity of any South Florida office building.”

Monarch Athletic Club is redefining health care delivery through a fully integrated model that combines medicine, fitness, and recovery under one roof. Members receive access to a dedicated team of physicians, nurse practitioners, strength coaches, nutritionists, and physical therapists who deliver coordinated, data-driven programs focused on prevention rather than treatment. Each member completes a comprehensive in-house medical evaluation and quarterly follow-ups that include physical therapy, strength, and nutrition assessments to ensure measurable progress and long-term optimization.

Monarch provides unlimited personal training, physical therapy, IV therapy, concierge longevity medicine, hormone and peptide optimization, and advanced recovery modalities such as ice baths and infrared saunas — all curated to maximize member outcomes and extend healthspan. By uniting these disciplines in one seamless membership experience, Monarch is creating a scalable, next-generation model for proactive, preventative health.

Founded by Dr. Ryan M. Greene, DO, MS and Paul Freschi, Co-Founder & Director of Performance, Monarch Athletic Club was created to redefine modern wellness through a proactive, performance-driven approach. The brand’s mission is to empower members to take control of their long-term health while optimizing daily performance and longevity to thrive both inside and outside the gym.

The arrival of Monarch Athletic Club to Miami Beach underscores Rivani’s Class X vision, an entirely new standard of office development that integrates luxury design, cutting-edge technology, and hospitality-level services. Designed by the acclaimed Rockwell Group, The RIVANI Miami Beach embodies the energy and exclusivity of a five-star resort, establishing a new global benchmark for office space.

Images via The Rivani Miami Beach

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RIVANI Acquires Historic Lincoln Theatre Building In Miami Beach for $37 Million

Robert Rivani, commercial real estate and hospitality visionary and President of RIVANI (formerly Black Lion), has acquired the storied Lincoln Theatre building at 551 Lincoln for $37 million–a property famously anchored by H&M. Following the momentum of the announcement that Playboy will relocate their global headquarters to the penthouse at RIVANI’s flagship project at 1691 Michigan Avenue, this latest acquisition further solidifies Rivani’s footprint on Miami Beach and signals a bold new chapter for the city’s most iconic pedestrian promenade.

“This is one of the most iconic properties on Lincoln Road and has the potential to reignite the area as the cultural heartbeat of the city,” said Rivani. “Our continued investment in Miami Beach is a strategic commitment to its long-term future, and 551 Lincoln is a cornerstone of our vision to make Lincoln Road great again.”

Secured at well below market value, the historically designated 1935 Art Deco property spans 35,240-square feet and is currently 98% leased to a premier tenant roster, including H&M, Swatch, Chilli Beans, and Tapelia Spanish Cuisine. H&M occupies approximately 84% of the building, operating its flagship Miami Beach store, while Swatch recently completed a full renovation and reopened in July of this year.

The property has received nine prestigious awards across global, national, state, county, and local levels, including the highly coveted ULI Visionary Project of the Year Award. With ongoing development and anticipated zoning changes in and around Lincoln Road, demand for prime retail and hospitality locations in the area continues to rise. The sale was brokered by JLL’s Danny Finkle and Evan Larh.

Rivani has amassed over $250 million of prime South Florida assets over the past few years, with $150M invested in Miami Beach alone. His holdings include acclaimed destinations including Amara at Paraiso, the upcoming GAIA, the fully leased Wynwood Jungle, and RIVANI, a transformative ‘Class X’ office building. This year alone, he made headlines with a string of record-breaking deals, including the Playboy lease announcement, the $28.2 million sale of Catch Miami Beach—setting a Florida record for a freestanding restaurant—and a $38.25 million all-cash sale of two premier restaurant spaces within SLS Lux Brickell and Dua Miami Hotel, marking one of 2025’s most significant hospitality-driven transactions.

Images via RIVANI and Anna Osborn

Playboy To Relocate Global Headquarters to RIVANI Miami Beach

Robert Rivani, the commercial real estate and hospitality visionary known for disrupting traditional asset classes and transforming them into headline-making destinations, announced that Playboy has signed a lease at his flagship project, RIVANI at 1691 Michigan Avenue.

The new RIVANI Miami Beach building—Rivani’s $100 million “Class X” office redevelopment—will serve as Playboy’s headquarters. Located adjacent to Lincoln Road, the project redefines the workplace by blending five-star hospitality, curated wellness, and elevated design, setting a new benchmark for commercial office buildings.

“Securing a top-tier, globally recognized company like Playboy underscores the level of prestige and energy we are bringing to RIVANI Miami Beach, and we are excited for the world-class brands that will join them,” says Robert Rivani.

The announcement coincides with Rivani’s debut of his company’s rebrand from Black Lion to RIVANI — showcasing a commitment to creating revolutionary environments where hospitality, design, wellness, and service converge at the highest level.

“The rebrand is a pivotal moment for us—it reflects who we are today and where we’re headed,” says Rivani. “Black Lion laid the foundation, and RIVANI is the evolution. We’re continuing to disrupt the industry with a timeless, elegant and intentional approach to lifestyle-driven experiences.”

Designed by the award-winning Rockwell Group and inspired by Rivani’s hospitality experience, RIVANI Miami Beach offers elevated amenities including a full-service concierge, valet, world-class spa, fitness and wellness center, meditation room, Omakase restaurant, speakeasy, living room-style meeting spaces, and private event venues.

Rivani has amassed nearly $200 million of prime South Florida assets over the last 10 years, anchored by some of Miami’s most sought-after restaurant and retail spaces. His holdings include marquee destinations such as Amara at Paraiso, the upcoming GAIA, and the fully leased Wynwood Jungle. This year, he made headlines with a string of record-breaking deals, including the $28.2 million sale of Catch Miami Beach—setting a Florida record for a freestanding restaurant—and a $38.25 million all-cash sale of two premier restaurant spaces within SLS Lux Brickell and Dua Miami Hotel (formerly SLS Brickell), marking one of 2025’s most significant hospitality-driven transactions.

Images via RIVANI Miami Beach