Our Readership

Connected to South Florida’s real estate community.

Since 2016, PROFILEmiami has covered the developments, deals, people and places shaping Miami, Fort Lauderdale and the Palm Beaches. Our readers include the professionals who build, finance, market, buy and sell real estate.

45K+ monthly website readers

3 minutes average time on site · 55% of traffic from search · 3M+ total online readers since 2016.

35K+ Instagram followers

3M+ monthly Reel views · 100% organic follower base · No purchased followers.

17K+ email subscribers

An opt-in audience built through genuine interest in South Florida real estate, development and business. No purchased contact lists.

Who reads PROFILEmiami?

Development & design
Developers, development sales teams, architects, interior designers, construction companies, general contractors and spec home builders.

Transactions & capital
Residential and commercial brokers, investors, family offices, lenders, financial partners, attorneys and accountants.

Business & lifestyle
Hospitality groups, luxury brands, marketing and PR executives, entrepreneurs, public officials and city leaders.

A story can travel far beyond the first post.

Members of Miami’s real estate community share and repost PROFILEmiami content to Stories, send it in direct messages, forward it to clients and colleagues, and use it in their own professional conversations. That community participation brings each story into new networks of buyers, partners and decision-makers.

Website articles also create an enduring destination that can be discovered through search, linked in presentations and shared by email or text.

One community. Multiple ways to connect.

Website reporting · Instagram · Email newsletters · Development features · Video interviews · In-person events.

Audience figures are from PROFILEmiami’s supplied 2026 media data. Platform audiences overlap, so channel totals should not be added as unique people. Reach and engagement vary over time and by campaign.