Inside Alhambra Parc: Where Miami Luxury Meets BLACKLINE’s Sales Technology

In Miami’s pre-construction market, where competition is fierce and buyer expectations are higher than ever, standing out takes more than prime location and beautiful design. It requires a sales experience that is as elevated as the residences themselves. At Alhambra Parc Residences in Coral Gables, that competitive edge comes from BLACKLINE, a platform built to power sales and transform the way buyers connect with new developments.

Blending Mediterranean-inspired architecture with modern amenities, Alhambra Parc captures the spirit of Coral Gables. But what sets it apart is not just its design — it is how the development is brought to life inside the sales gallery. Instead of simply using traditional boards and models, buyers are invited to experience the residences through BLACKLINE Realm, an immersive platform that allows them to explore layouts, compare floor plans, and even visualize views with a simple touch.

“BLACKLINE really sets our sales gallery experience apart,” says Anniella Tabraue, Sales Director for Alhambra Parc. “Buyers want more than a brochure. The 3D model allows us to show buyers where units are within the building and they can truly experience their views throughout the different times of day as well as understand the setting of the surrounding area.”

For the sales team, the benefits run even deeper. BLACKLINE is more than a presentation tool — it is the engine that drives every aspect of the sales cycle. Pricing, inventory, and client data are all centralized, ensuring accuracy and saving valuable time. “It keeps everything organized,” Anniella explains. “Everthing is updated in real-time so I know the details I’m showing clients are always current. With BLACKLINE, we’re able to match the sophistication of the product with a sales process that feels just as elevated. It makes a real difference.”

Beyond inventory management, BLACKLINE’s platform streamlines workflows for agents. From generating real-time availability reports to tracking buyer activity, the system equips the team with insights that inform strategy and improve efficiency. Features like digital reservations and automated contract workflows also make the experience seamless for buyers, making the path from interest to purchase smoother than ever.

Clients have also embraced the technology. As Tim Ng, Founder & CEO of BLACKLINE, explains: “What buyers love about BLACKLINE Realm is the ability to explore a home in a way that feels personal. They can walk through different layouts, compare options, and visualize what their life could look like before construction even begins. It brings confidence to a process that can otherwise feel abstract.”

For developers and sales agencies, the takeaway is clear. Success is no longer just about building beautiful residences — it is about creating a sales journey that reflects the lifestyle buyers are investing in.

For buyers exploring a project on BLACKLINE, they can see the spaces in real time, interact with the options, and make decisions with confidence. It’s a transparent and exciting process.

By pairing Alhambra Parc’s timeless design with BLACKLINE’s innovative sales engine, the team has set a new standard for what new development sales in Miami can look like.

Checkout the video of BLACKLINE at Alhambra Parc:

MG Developer and Vertical Developments Reveal Alhambra Parc in Coral Gables

Miami-based real estate development firm MG Developer and co-developer Vertical Developments, have launched sales for Alhambra Parc, a highly anticipated mixed-use development in the heart of Coral Gables. Located at 33 Alhambra Circle, this sophisticated project seamlessly blends modern design, high-end amenities, and urban elegance, further enhancing the City Beautiful’s celebrated architectural landscape.

Prices for the residences start at $1.1 million, catering to discerning buyers who appreciate Coral Gables’ rich cultural heritage, walkability, and proximity to world-class dining, shopping, and entertainment venues. ONE Sotheby’s International Realty is the exclusive broker handling marketing and sales for Alhambra Parc.

Designed by Bellin & Pratt Architects, the eight-story, 170,000-square-foot development will feature 78 luxury residences, 13,000 square feet of office space, and nearly 18,000 square feet of ground-floor retail space. One-, two-, and three-bedroom units range from 860 sq. ft. to 2800 sq. ft. and offer expansive terraces.

“Coral Gables has always been a cornerstone of sophisticated living in South Florida,” said Alirio Torrealba, CEO of MG Developer. “With Alhambra Parc, we’re creating more than just residences; we are cementing a residential community that celebrates the city’s heritage while offering modern comforts and conveniences. That’s our signature mark and the legacy we will continue to leave behind 100 years from now.”

Developed by MG Developer , Alhambra Parc is a thoughtfully designed residential experience that will offer residents an exceptional selection of carefully curated amenities designed to elevate comfort and convenience. This includes two rooftop decks featuring a pool, spa, outdoor kitchens, a Paraiso Garden and yoga garden, and several serene green outdoor spaces on the top floor. Residents with children will also have access to a dedicated children’s playroom.

Alhambra Parc also features a state-of-the-art fitness center, a business center with coworking spaces, and a residents' lounge ideal for entertaining friends and families.

“This is a momentous occasion as we celebrate not only MG Developer’s 10th project in the City of Coral Gables, but also 10 years of development throughout South Florida,” said Diego Torrealba, Executive Vice President of MG Developer. “Alhambra Parc signifies an exciting transition from MG’s luxury townhome developments to vertical living that targets a younger demographic, allowing us to explore new market segments at an attractive price point.”

Just steps from Downtown Coral Gables and Miracle Mile, Alhambra Parc places residents at the heart of a thriving neighborhood rich in culture, fine dining, and entertainment.

“We’re thrilled to launch sales for Alhambra Parc, which represents a new chapter in Coral Gables living,” said Fernando de Nunez, CEO of Vertical Developments. “This project is about delivering a modern, luxurious lifestyle while staying true to the timeless architectural character of Coral Gables. It’s a unique opportunity for buyers to own in such a vibrant and dynamic location.”

“We are excited to collaborate with MG again on another exceptional development, and to introduce this landmark addition to Coral Gables’ legacy of luxury,” added Mayi de la Vega, Founder and CEO of ONE Sotheby’s International Realty. “With its prime location, timeless design, and thoughtful suite of amenities, Alhambra Parc will elevate the standard for luxury condominium living in one of Miami’s most sought-after addresses.”

For more information about Alhambra Parc or to inquire about purchasing a unit please fill out the form below: