'The Avenue' Opens Sales Gallery For Bespoke Residences On Naples' Fifth Avenue Featuring Works By Iconic Photographer David Yarrow

In a groundbreaking collaboration that blends world-class art with luxury real estate, five exclusive works by internationally acclaimed photographer David Yarrow will take center stage at the newly unveiled sales gallery for The Avenue—Naples’ most anticipated mixed-use development. Located on Fifth Avenue South, The Avenue promises to redefine luxury living in Southwest Florida, with Yarrow’s bold and visually captivating photography complementing its sophisticated design.

David Yarrow, one of the world’s bestselling photographers, is celebrated for his ability to tell powerful stories through his lens. Each of the five pieces tells a compelling story through Yarrow's unique artistry, transforming the gallery into an immersive space where luxury real estate and fine art converge. Featured works are available for purchase and include:

• The Rancher – Small Artist Proof (34" x 40” Framed)

• 66 Degrees North – Small Artist Proof (36" x 40” Framed)

• More African Tails – Standard (52" x 75” Framed)

• Fully Engaged – Standard Size (52" x 67” Framed)

• Bonnie – Standard (52" x 56” Framed)

Yarrow’s remarkable ability to evoke emotion and connection through his photography perfectly aligns with The Avenue’s architectural vision. The sales gallery becomes more than a place to explore the development’s bespoke residences—it becomes an elevated, immersive experience that invites buyers to envision a lifestyle defined by both beauty and inspiration.

“We are thrilled to feature David Yarrow’s iconic photography in The Avenue’s sales gallery,” said Andy Penev, Developer at APREA. “The collaboration between art and real estate at The Avenue appeals to our sophisticated and stylish clientele and his work adds yet another dimension to complement our luxurious residences.”

David Yarrow’s stunning photography transforms The Avenue’s sales gallery, elevating the experience beyond traditional real estate. Each piece tells a story that embodies the development’s essence—luxury, elegance, and the beauty of nature and humanity. This collaboration seamlessly blends art and real estate, where Yarrow’s work enhances the lifestyle offered by The Avenue, providing prospective buyers a unique connection to the development’s spirit.

Selected pieces are available to purchase now through sales@davidyarrowphotography.com.

Perfectly positioned at the gateway to Old Naples—on Fifth Avenue between 5th and 6th Avenues, and 9th and 11th Streets—The Avenue will feature just 50 bespoke residences, with prices ranging from $3 million to $8 million. The two- to four-bedroom homes boast spacious layouts, curated finishes, and access to world-class amenities. Future residents will enjoy rooftop pools, state-of-the-art fitness facilities, and refined club spaces designed for both entertaining and co-working. Paired with five-star, hotel-inspired services like full-time on-site concierge assistance, 24-hour doorman, private beach Mokes, and exclusive shuttle service.

In addition to its residences, The Avenue offers 75,000 square feet of premier retail and hospitality space, creating a walkable community that promises to be the most sought-after address in Southwest Florida. Lushly landscaped pathways lead to elite dining, boutique shopping, and gathering spaces inspired by the charm of European streetscapes.

The newly unveiled sales gallery provides an immersive preview of the lifestyle that awaits. Guests can explore space designed by Nainoa, meticulously crafted floor plans, intricately detailed architectural models, curated designer finishes that set a new benchmark for sophistication, imported Italian kitchen from Boffi, bespoke sample full and half bathrooms, and fully built out primary closets.

“Demand for The Avenue has already exceeded expectations. Prospective buyers are captivated not only by its design and amenities, but by the lifestyle it represents. The inclusion of David Yarrow’s artwork enhances that connection and we’re excited to bring this collaboration to life,” said Christine Lutz, Director of New Developments for The Dawn McKenna Group—Coldwell Banker’s premier real estate team in Southwest Florida, the Midwest, and Park City, Utah.

Prospective buyers and those eager to experience The Avenue firsthand and see the impressive David Yarrow collaboration are encouraged to visit the sales gallery by appointment only at 375 5th Avenue S, Naples FL, 34102.

Imagery via The Avenue Naples. Renderings via Panoptikon | “The Rancher” via David Yarrow

For more information about The Avenue or to inquire about purchasing a unit please fill out the form below:

Demolition Begins for Transformative Mixed-Use Development 'The Avenue' on Naples' Prestigious Fifth Avenue

Aprea, led by Andy Penev, announced today that demolition has begun at the future site of The Avenue, a sprawling mixed-use project planned at the gateway to downtown Naples on prestigious 5th Avenue between 5th and 6th Avenues and 9th and 11th Streets.

East of Four Corners, where U.S. 41 turns east toward Miami between the historic Tin City and the renowned Fifth Avenue shopping district, the 4.3-acre site consists of a number of vacant lots and empty, non-conforming buildings, damaged by Hurricane Ian, including the former home of the iconic St. George & The Dragon restaurant shuttered in 2012.

The demolition signals the beginning of an exciting transformation of the gateway to Naples by blending luxury residences with vibrant retail and hospitality spaces. This mixed-use development will consist of four boutique buildings, featuring 50 bespoke residences alongside 75,000 square feet of premier retail space, all designed to offer a pedestrian-friendly environment reminiscent of charming European streets.

The demolition process will involve a phased approach, beginning with installing a site perimeter fence then structural assessments and deconstruction to ensure materials are sorted for recycling and proper disposal. Envirostruct will utilize modern, low-impact machinery to reduce noise and dust emissions while demolishing the existing structures, aligning with the project’s commitment to environmental responsibility. The timeline for demolition spans the next 90 days, with efforts to minimize any disruption to nearby businesses and residents through scheduled work hours and proactive communication with the community.

Envirostruct has been tasked with removing all existing structures and is working closely with the City to ensure the process adheres to all regulations and minimizes any disruption to the community. The general contractor for vertical construction will be announced in the coming months.

Aprea is committed to fostering strong relationships within the community throughout the construction process. “The start of demolition is the first of many milestones to come. We have every confidence Envirostruct will ensure this process will be smooth, efficient and environmentally responsible, setting the stage for the creation of a world-class destination in the heart of Naples,” Penev added.

Residences at The Avenue, which began sales in January, are thoughtfully designed with two to four bedrooms and are priced from under $3 million to $8 million. Each building will feature distinctive amenities, including pools, state-of-the-art fitness centers, spas, and club rooms tailored for co-working and socializing. Residents will also enjoy five-star, hotel-level services, including concierge assistance with in-home package delivery, grocery and dry-cleaning services, beach service transportation and setup, housekeeping and home-watch coordination, and exclusive beach house vehicles for convenient coastal living.

The Dawn McKenna Group, recently appointed as the exclusive sales and marketing team for The Avenue, brings their unparalleled expertise and global reach to introduce this unique development to discerning buyers.

“The momentum for The Avenue is palatable. We’ve enjoyed an incredible response from interested buyers who recognize that The Avenue is poised to set a new standard for luxury living in Naples,” said Christine Lutz, Director of New Developments for the Dawn McKenna Group. “We are thrilled to witness the project’s first major construction milestone.”

In addition to offering bespoke residences, The Avenue will feature lushly landscaped open-air walkways, elite dining establishments, and high-end shops that reflect the vibrant charm of downtown Naples.

Images via @thepanoptikon

For more information about The Avenue or to inquire about purchasing a unit please fill out the form below: