Domus Brickell Park Now Over 50% Sold As Developer Converts Reservations to Contracts

Domus Brickell Park has converted reservations to contracts, with over 50% of the 171 residential units sold, including its sole commercial space. The project is being developed by North Development, a strategic joint-venture between experienced Miami developer Ricardo Dunin’s Oak Capital and Edifica, one of the largest developers and builders in Peru. Sales of Domus Brickell Park, which launched less than a year ago, now total more than $55 million, with the first commissions to realtors fully paid and the project’s groundbreaking slated for the end of Q1.

Located at 1611 SW 2nd Avenue, in Miami’s Brickell Financial District, Domus Brickell Park is the first offering within the developer’s Domus FLATS (Flexible Apartments for Temporary Stays) portfolio. Delivery is on track for the 2025 winter season, with remaining available units ranging from the $500,000’s to $1.2 million, and from 330 square feet to 947 square feet.

“This is a major milestone – a defining moment punctuated by tremendous marketplace demand,” said Dunin, Founding Partner of North Development. “We have taken our collective decades of experience in high-touch hospitality and exclusive branded condominium residences to reimagine the outdated condo-hotel concept through this new and innovative form. The subsequent interest has been overwhelming, as evidenced by these results.”

Designed by Zyskovich Architects, the 12-story Domus Brickell Park comprises 171 fully-furnished studio, one and two-bedroom condominium residences, each complemented by a palpable sense of home – from private balconies and keyless entry smart lock systems to premium appliances, finishes, and in-unit washers and dryers. Adding to its distinction is the building’s robust array of amenities, which include a 4,200-square-foot central gathering space, a café with baristas, a wine bar with a covered terrace, a gourmet market, lush garden lounge, state-of-the-art gym, steam room, rooftop pool deck, cabanas with daybeds, a hot tub, and a bike share program.

A major component of the Domus FLATS model involves operating efficiencies, which will help reduce owners’ costs -- a direct reflection of the developers’ deep-seated experience in hospitality. For instance, the property will have high-profile, senior-level hotel management oversight. Even the 24-hour valet service will be spearheaded by a company with longstanding ties to luxury hotels across the U.S.

Domus will also implement a reservations platform at par with major hotels, airlines, and other booking services, facilitating ease of access to reservations for prospective guests. The Domus App will allow for seamless check-ins, room and elevator access, and numerous other services and benefits; but there will also be a 24/7 concierge on-site for those guests who would like support at check-in -- or during any part of their stay.

“There is simply no concept quite like Domus FLATS,” said Juan Carlos Tassara, cofounder of Edifica. “Buyers will be able to enjoy the property, and when they choose to rent their units, guests will benefit from a brand conceived not as a condominium, but a hotel. This encourages future business and stability for owners.”

Furthering the project’s draw is the involvement of Domus Management, a subsidiary of North Development that was specifically created to service Domus-branded projects. Domus Management has decades of industry experience, with its partners having developed of some of the world's most celebrated hotels, including the iconic Le Sereno Hotel in St. Barth. Resultantly, just like in a luxury hotel, Domus Brickell Park will mean consistency of product, efficiency, and professionalism, which will translate to a much more robust, short-term rental process for the unit’s owners, as Domus is designed to achieve repeat guests.

“There is no doubt that the differential advantage is our deep-rooted hospitality experience,” concluded Dunin. “It’s an absolute win-win for the unit owners, as well as the individuals to whom they will ultimately rent.”

North Development Launches Revolutionary Condo-Hotel Brand 'Domus' And First Project 'Domus Brickell Park'

Ricardo Dunin, CEO of Oak Capital and the Miami developer who pioneered the South Florida condo-hotel industry in the 90s, and Edifica, one of the largest developers and builders in Peru, have joined forces for the creation of North Development and the launch of DOMUS, a new condo-hotel brand.

North Development’s first project in Miami, Domus Brickell Park, is located the booming Brickell area, at 1611 SW 2nd Avenue, and features 171 fully furnished condo-hotel units rising 12 stories. The studios, one and two-bedroom units, ranging from 330 to 979 square feet, and with prices from the $400,000’s to the $900,000’s, were masterfully designed by Zyscovich Architects, with interiors by Urban Robot. This is the second project between Dunin and Zyscovich, after working together at The Meridian Lofts in Miami Beach.

“Domus Flats is a new condo-hotel brand that will offer the ultimate solution for buyers that want to enjoy their property when in town and maximize rental income when not in residence,” said Ricardo Dunin. “We have incorporated innovative features that have never been seen before and are putting a strong focus on efficiency and hospitality. We have always worked on high end hotels, like when we created the Le Sereno brand in St. Barth, and those are core values that we want transferred to Domus.”

“Our proprietary Domus reservation system, powered by Hosteeva, allows access to over 85 sales channels, that receive over 700 million monthly visits, including all the major channels such as Airbnb, Booking, Expedia, Marriott, which includes the use of Bonvoy points, and several airlines” added Juan Carlos Tassara, managing partner of Edifica. “Our automated dynamic pricing algorithm uses real-time market data to maximize revenue and occupancy.”

Guests can check-in online and receive their unit's access key on their phone before arrival. This not only offers convenience but also increases the building's security by allowing it to get familiar with the guests in advance. The access key is required for elevator use, ensuring that only owners and guests have access to the units. A 24/7 call center for guests will also be available. By eliminating the developer’s ownership of the common areas (commonly known as the “desk”), but still offering professional management for the individual units, owners will pay substantially less in fees without compromising the integrity of the high-end hospitality concept.

Another competitive advantage of the project is that yearly occupancy for more than 6 months and one day in not allowed. This eliminates the natural conflict between permanent residents and the transient rental business, while still allowing for out-of-towners enjoyment of their units when in Miami.

At the heart of the building, in the oversized lobby, is The Peacock Room. This space includes an all-day food and beverage experience, with gourmet coffee, wine, specially brewed beers, and a market. It includes co-working spaces, high speed internet and chill music, which will attract both locals and guests.

Domus Brickell Park features a wellness center, including a steam room and state-of-the-art fitness equipment. There is also a rooftop pool deck with cabanas, a jacuzzi hot tub, a grilling and entertainment area.

The building is expected to open late 2025, and North Development has a long-term interest in utilizing the Domus brand in multiple locations. The project’s sales and marketing for Domus Brickell Park will be exclusively by Cervera Real Estate.

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