Auberge Resorts Collection to Manage Witkoff's Iconic Shore Club, Auberge Resorts Collection in Miami Beach

Auberge Resorts Collection, an award-winning portfolio of one of-a-kind luxury hotels, resorts and residences, has been appointed by the Miami-based developer Witkoff and Monroe Capital to manage The Shore Club Resort & Residences, Auberge Resorts Collection in Miami Beach. The reimagining of the The Shore Club in the heart of Miami Beach is set to open in 2027 and will see the iconic hotel restored and elevated to welcome the world’s most discerning individuals once again, not just as a hotel, but as one the city’s most exclusive new permanent address’.

A historic landmark both architecturally and socially, The Shore Club has stood at 1901 Collins Avenue in the heart of Miami Beach since 1949, when Albert Anis designed the Art Deco-style hotel within a lush, beachfront oasis – even more verdant today. As an Auberge Resorts Collection property, this world-famous, three-acre playground with 175 feet of oceanfront will encompass not only the original Shore Club and its Art Deco contemporary, The Cromwell Hotel, built in 1939, but also a new 18-story residential tower and a free-standing residential villa, both designed by the globally esteemed Robert A.M. Stern Architects (RAMSA) as the lauded firm’s very first oceanfront project.

“We are excited to expand our urban footprint with the addition of Shore Club in Miami Beach, a place where nature, art, culture and entertainment come together in uniquely compelling ways,” said Dan Friedkin, chairman, Auberge Resorts Collection. “Our proven skill in elevating historic properties through exceptional service and experiences together with Witkoff’s vision and Robert Stern’s exquisite design will transform this legendary address into a dynamic new destination that embodies the unique spirit of Miami Beach. We can’t wait to bring this vision to life.”

Working closely with acclaimed London-based interior design firm Bryan O’Sullivan Studio and Kobi Karp Architecture and Interior Design, RAMSA and Auberge Resorts Collection will ensure that The Shore Club’s historic integrity and character remain intact, celebrating its vibrant past while firmly reinstating it as the centerpiece of a new South Beach era. Just 73 rooms and suites, including a luxurious penthouse, will offer guests the ultimate Miami Beach experience, with direct beach access, five-star amenities set within landscaped botanical gardens and the unparalleled, intuitive service and singular experiences for which Auberge Resorts Collection is known worldwide.

Rising from the shore with awe-inspiring Atlantic Ocean views, the property’s new 200-foot-tall residential tower, will reveal RAMSA’s spin on Miami Beach’s iconic MiMo (Miami Modern) architecture. Curves inspired by the ocean’s fluid form reference the area’s Art Deco heritage, while staggered tiers yield vast, undulating terraces and endless water vistas. The eight-story Cromwell Hotel will be transformed into a discreet private residential entrance from which homeowners will access the 49 exclusive residences. Each will offer its own distinct floor plan and large glass windows that frame dramatic ocean views, blurring the line between indoors and out. Residence interiors touch on the same timeless theme that runs throughout the resort, with rich woods, sinuous lines and brass accents a nod to the materials and forms of classic yachts.

An extremely rare addition to Miami Beach and completely unique to The Shore Club Resort & Residences, Auberge Resorts Collection, is one 8,000-square-foot beach house, also designed by RAMSA. Envisaged for a single family, the fully serviced villa offers its own private entrance, swimming pool and breathtaking, palm-fringed ocean views.

Residents and guests of The Shore Club Resort & Private Residences, Auberge Resorts Collection will be spoilt for choice when it comes to relaxation and entertainment within this private enclave, located just moments from all the city has to offer. Imbued with an intoxicating blend of beach serenity and buzzing urban vibes, the property’s lush green environs seamlessly knit the two historic landmarks and new elements into a cohesive whole, while separating private amenities from those open to resort guests.

Residents will enjoy a state-of-the-art private fitness center, a library, lounge and residents-only pool just steps from the sand, as well as exceptional in-home offerings. They will also be able to take full advantage of all other hotel amenities, including the signature restaurant, set to become the culinary destination of Miami. A buzzing and seductive double-height café and bar will lead to an alfresco lounge, and a world

class indoor-outdoor Auberge spa and fitness center will cater to all wellness needs. Time outside will be savored at the Beach Club, in the cocktail lounge and at three swimming pools flanked by sun terraces and a poolside café and bar.

Alex Witkoff, Co-CEO, Witkoff, notes, “With all their experience and finesse in curating luxury escapes and lifestyles, it gives me great pleasure to have the award-winning team at Auberge Resorts Collection manage our property in Miami Beach. The approach taken by Auberge Resorts Collection is very much in keeping with Witkoff’s ethos of crafting top-tier luxury destinations. This collaboration is complementary in every way and we very much look forward to working with them to reinstate this iconic property on the Miami Beach skyline.”

Says Craig Reid, chief executive officer, Auberge Resorts Collection: “We are delighted to partner with Witkoff and Monroe Capital as we continue to expand Auberge’s presence in global urban destinations. The Shore Club will be a standout destination highlighting Miami Beach as one of the finest locations in which to relax, play and live.”

Witkoff Reveals One-of-a-Kind $37.5 Million Oceanfront Home 'Beach House at The Shore Club'

Witkoff has revealed ‘Beach House at The Shore Club Private Collection’, a one-of-a-kind oceanfront Robert A.M. Stern-designed home within The Shore Club Private Collection five star resort. The $37.5 million Beach House spans 8,237 SF spread over 4 bedrooms, 4 bathrooms, 3 powder rooms and staff quarters. A rare oceanfront single-family home, Beach House offers privacy and individuality together with all the luxuries and amenities of The Shore Club Private Collections’s exceptional beachfront club.

“Our design for Beach House evokes the romance of the great eras of Miami Beach architecture: Art Deco, Miami Modern and the city’s rebirth as a 21st-century destination.” said architect Robert A.M. Stern.

Nestled in its own botanical oasis overlooking the ocean, Beach House is as private as private gets. An architectural jewel inspired by the dazzling and dramatic fusion of Art Deco, Miami Modern and 21st-century design, has been masterfully imagined by Robert A.M. Stern Architects to complement the alluring aesthetic of The Shore Club Private Collection. The sprawling, sunlit, glass-bathed residence offers a discreet entrance leading to lush landscaping at the ocean’s doorstep. The home features a host of outdoor terraces, a custom triple-height staircase and an infinity-edge rooftop pool looking out to the ocean. In addition to the seclusion of a private oceanfront house tucked away behind lush botanical gardens, Beach House is afforded its own exclusive direct access to the private residential pool, gym, hot tub and poolside bar.

“We designed distinct outdoor spaces for every level of Beach House: a secluded covered loggia on the garden level; a main-level terrace off the living rooms scaled for entertaining; a primary-suite terrace; and an ocean terrace with a private infinity-edge dipping pool overlooking the ocean.” said Paul Whalen, a Partner at Robert A.M. Stern Architects.

The reinvention of the Shore Club Private Collection is a united vision in partnership with Auberge Resorts Collection. The residences will be serviced by Auberge but will offer privacy and seclusion within the five star resort. The collection of amenities and services exclusive to residents include a discreet porte cochere entrance, three separate swimming pools including a private residential pool, 75-foot lap pool and a leisure pool, state-of-the-art fitness center, library, lounge and other amenities. Auberge Resorts Collection’s one-of-a-kind reputation for intimate tailored service will also extend to the residences with numerous in-home offerings, as well as access to Auberge’s world-class spa, concierge services, housekeeping, beach club and culinary experiences, including in-residence dining, house sommelier services, a signature restaurant, poolside café and bar with dedicated cabana service, double-height café and bar leading to an outdoor lounge, and more.

Building on the rich history of Miami Beach’s Art Deco and modernism design style, while also fostering a seamless connection to its iconic location, Shore Club Private Collection will be home to 49 residences designed by award-winning New York-based firm, Robert A.M. Stern Architects. The architect is behind some of New York City’s most successful buildings, including 220 Central Park South and its predecessor, 15 Central Park West. Shore Club will be set on three oceanfront acres with lush botanical gardens curated by renowned landscape architect Nathan Browning of Island Planning Corporation.

The development is the first residential oceanfront project designed inside and out by Robert A.M. Stern and includes a ground-up new building, The Tower, a newly reimagined Art Deco building originally completed in 1939, The Cromwell House, and The Beach House, a signature single-family beach house. Each component relates architecturally yet is artistically distinctive, envisioned to maximize vistas and light with the curvature of each home to deliver a product that does not yet exist in the Miami market. The interiors further this vision, taking inspiration from yacht design and the patterns and movement of the ocean waves and sand on Miami’s coastline. RAMSA collaborated with Miami-based Kobi Karp Architecture & Interior Design on the architecture.

Witkoff Group and Monroe Capital Close On Record-Breaking Loan For Shore Club Private Collection

Witkoff Group, a Miami-based development and investment firm, and Monroe Capital, a premier asset management firm, have closed on a $430 million construction loan for Shore Club Private Collection, which is on track to be one of the fastest-selling luxury developments in Miami Beach’s history. Financed by J.P. Morgan, the loan is believed to be the largest for a residential construction project in South Florida. With two-thirds of inventory sold and sales already surpassing $550 million since its late January launch, Shore Club is readying to begin construction later this year for an expected completion in 2026.

“This record-breaking loan underscores the tremendous confidence the market has in Shore Club Private Collection,” said Alex Witkoff, Co-Chief Executive Officer of Witkoff Group. “The project has been leading luxury condominium sales in Miami since its launch, and we are setting a new standard in Miami Beach with prices per square foot consistently over $5,000 and the average home selling for more than $20 million. We’re thrilled to have reached these legendary milestones with such a prestigious investment partner as J.P. Morgan.”

Building on the rich history of Miami Beach’s Art Deco and modernism design style, while also fostering a seamless connection to its iconic location, Shore Club Private Collection will be home to 49 residences designed by award-winning New York-based firm, Robert A.M. Stern Architects. The architect is behind some of New York City’s most successful buildings, including 220 Central Park South and its predecessor, 15 Central Park West. Shore Club will be set on three oceanfront acres with lush botanical gardens curated by renowned landscape architect Nathan Browning of Island Planning Corporation.

The development is the first residential oceanfront project designed inside and out by Robert A.M. Stern and includes a ground-up new building, The Tower, a newly reimagined Art Deco building originally completed in 1939, The Cromwell House, and The Beach House, a signature single-family beach house. Each component relates architecturally yet is artistically distinctive, envisioned to maximize vistas and light with the curvature of each home to deliver a product that does not yet exist in the Miami market. The interiors further this vision, taking inspiration from yacht design and the patterns and movement of the ocean waves and sand on Miami’s coastline. RAMSA collaborated with Miami-based Kobi Karp Architecture & Interior Design on the architecture.

Rising 20 stories, the Tower features two- to six-bedroom residences ranging from 1,900 to more than 10,000 square feet with beautifully curved balconies, over 10-foot ceilings and floor-to-ceiling windows homes. Complete with private and semi-private elevators and private balconies, the Tower offers cinematic views of the Atlantic Ocean and sunsets. The eight-story historic Cromwell House will be preserved and reinvented as four premier residences, including three duplex residences and a penthouse. These homes will be four and five bedrooms featuring two-story great rooms with dramatic double-height ceilings, and the expansive full-floor penthouse. Finally, the Beach House will be the only private home on the oceanfront of Miami Beach and will span 6,000 square feet with three outdoor spaces totaling over 2,180 square feet.

The reinvention of the Shore Club Private Collection is a united vision in partnership with Auberge Resorts Collection. The residences will be serviced by Auberge but will offer privacy and seclusion within the five star resort. The collection of amenities and services exclusive to residents include a discreet porte cochere entrance, three separate swimming pools including a private residential pool, 75-foot lap pool and a leisure pool, state-of-the-art fitness center, library, lounge and other amenities. Auberge Resorts Collection’s one-of-a-kind reputation for intimate tailored service will also extend to the residences with numerous in-home offerings, as well as access to Auberge’s world-class spa, concierge services, housekeeping, beach club and culinary experiences, including in-residence dining, house sommelier services, a signature restaurant, poolside café and bar with dedicated cabana service, double-height café and bar leading to an outdoor lounge, and more.

Pricing at Shore Club Private Collection starts at approximately $6 million. Sales and marketing efforts for the project exclusively handled by Douglas Elliman Development Marketing.

Witkoff and Monroe Capital Launch Shore Club Private Collection Designed By Robert A.M. Stern At Miami Beach's Historic Shore Club

For decades the Shore Club hotel has been an iconic presence on Miami Beach, a three-acre playground in the sand known all over the world. Now the Shore Club’s exciting future as a centerpiece of South Beach for the next century takes a major step forward with the launch of the Shore Club Private Collection, 49 residences designed by Robert A.M. Stern Architects including a new 200-foot-tall oceanfront tower from the legendary architect that is his nautical-inspired spin on the area’s iconic MiMo (Miami Modern) architecture. Residences at Shore Club Private Collection start at approximately $6 million and are exclusively marketed by Douglas Elliman Development Marketing.

The historic Shore Club was originally designed by Albert Anis and completed in 1949 along Miami Beach’s famed Collins Avenue. The Shore Club is being redeveloped by Witkoff and Monroe Capital, who are preserving and reinventing the property as a boutique 5-star resort by Auberge Resorts Collection known as Shore Club. Shore Club is designed by Bryan O’Sullivan Studio and will offer 75 suites.

The Shore Club Private Collection residences, serviced by Auberge but offering privacy and seclusion within the 5-star resort, offers resort style amenities including a pool and gardens exclusive to residents.

The Shore Club Private Collection is RAMSA’s first ever oceanfront project and first residential project on Miami Beach after the firm completed the Miami Beach Library in 2005. Like Stern’s history-making and record-breaking designs in New York at 15 Central Park West and 220 Central Park South, the residences are divided between a more boutique low-rise building with expansive floor-plans, and a connected views-focused tower.

At Shore Club, The Cromwell, an Art Deco building completed in 1939 that was later combined with the Shore Club’s campus, is being preserved and transformed into a glamorous yet discreet private entrance for residents that will also house four duplex residences on its upper floors. The 18-story rounded tower, inspired by the ocean’s waves and filled with nautical and yachting references, creates an iconic silhouette on the Miami Beach skyline and is composed of three staggered tiers that yield vast undulating terraces, with no two floor-plans exactly alike. RAMSA collaborated with Miami-based Kobi Karp Architecture & Interior Design on the project.

Interior spaces reference materials and shapes of classic yachts, including rich woods like mahogany and oak; nickel, brass accents, and other light metalwork; swooping walls and arched windows. Large glass walls framing the dramatic ocean views will blur the line between indoor and outdoor living, seamlessly opening from the large rooms to the oversize terraces.

Completely unique to the Shore Club Private Collection is one signature 6,000-square-foot single-family beach house, also newly constructed and designed by RAMSA. This extremely rare new beachfront house on the sands of Miami Beach will enjoy all the services and amenities of the Shore Club Private Collection and Auberge.

In addition to the discreet porte-cochere entrance and exclusive pool, residents also enjoy a private world-class fitness center, library, lounge, and other amenities. Auberge Resorts Collection’s one-of-a-kind reputation for intimate tailored service will also extend to the residences with numerous in-home offerings, as well as access to Auberge’s world-class spa, beach club and culinary experiences, including a signature restaurant, poolside café and bar with dedicated cabana service, double-height café and bar leading to an outdoor lounge, and more. Lush botanical gardens with native plantings designed by Island Planning Corporation knit together the two historic buildings and new elements into one cohesive resort, while dividing private amenities from those open to resort guests.

Renderings via The Boundary