Inside The Standard and Rosso Development Miami Art Week Soiree Launch Of The Standard Residences

The Standard Residences, Midtown Miami, kicked off Miami Art Week in style with an afternoon bayfront soiree at The Standard Spa Miami Beach, on the Venetian Islands. Hosted by The Standard International Executive Chairman, Amar Lalvani and Founder & CEO of Rosso Development, Carlos Rosso, the afternoon waterside soiree showcased a preview of the iconic hotel brand’s first ever residences, offering the opportunity to live The Standard’s distinctive lifestyle, which to date has only been available at its hotels. The Standard Residences, Midtown Miami re-imagines pied-à-terre-style living in South Florida’s most walkable neighborhood, featuring design by award-winning firms Arquitectonica and Urban Robot. The building will rise in the heart of Midtown Miami and blend culture, community and style with world-class design, amenities and service.

Hospitality and real estate pioneers Standard International and Rosso Development, in collaboration with Alex Vadia’s Midtown Development, launched sales of The Standard Residences, Midtown Miami and the project is already over 30% reserved in roughly a weeks time. The 12-story building is located will be located in the heart of Midtown Miam. It will feature 228 pied-à-terre-style residences ranging from studios to two bedrooms, all designed and finished with The Standard’s distinctive touch. In the “anything but Standard” fashion, the building will be the first property in the area to recognize the emerging Flexible Living movement, allowing owners to lease out their units for terms as short as one month.

The Standard Residences, Midtown Miami is designed by Arquitectonica and Urban Robot. The building’s façade draws inspiration from the urban enclave’s storied past while connecting with the new energy of the neighborhood. Residences will range in size from 432 square feet to 965 square feet and will express the ethos for which The Standard is known, meticulously designed interiors that provide that balance of style and functionality. Finishes include light wood plank tile flooring, gourmet kitchens with custom Italian cabinetry and Bosch appliances, while oversized bathrooms showcase stone vanities and double-suite rain showers.

In step with other Standard properties, residents will enjoy thoughtfully designed social spaces and amenities spanning 34,000 square feet across five floors. The expansive lobby will inspire residents to connect, work and play – with lounge areas and a Café. A lushly landscaped rooftop creates an elevated outdoor experience with a 60-foot, resort-style sunset pool, and signature rooftop restaurant and bar reminiscent of the vibe The Standard pioneered from LA to New York to London.

Wellness offerings include a state-of-the-art sweat room and fitness center, an infrared sauna, an indoor pickleball court, and yoga and stretch studios. A social floor features a karaoke bar and screening room, while co-working spaces include a private boardroom and zoom rooms. A pet spa rounds out The Standard Residences’ anything but standard amenity package. In addition, the ground floor of the property will showcase 10,000 square feet of retail boutiques selected by The Standard’s in-house team.

A dedicated Standard concierge will be available around the clock to assist owners and direct cultural and community programming. Residents will also gain access to The Standard’s “Friends with Benefits” program, which earns them preferred pricing at all The Standard hotel properties around the world.

The Standard Residences will be located at 3100 NE 1st Avenue, Miami, FL 33137. The project is set to break ground in 2022 with expected completion by mid-2023.

Images via World Red Eye

Renderings of The Standard Residences, Midtown Miami

For more information about The Standard Residences, private showings or purchasing/ leasing information please fill out the form below:

The Standard and Rosso Development Launch The Standard Residences In Midtown Miami

Hospitality and real estate pioneers Standard International and Rosso Development, in collaboration with Alex Vadia’s Midtown Development, announce the launch of The Standard Residences, Midtown Miami. The property is the first-of-its-kind, offering the opportunity to live The Standard’s distinctive lifestyle, which to date has only been available at its hotels. The building blends culture, community and style with world-class design, amenities and service.

The 12-story building is located in the heart of Midtown, Miami’s most vibrant, walkable neighborhood, centrally positioned between The Design District and Wynwood. It will feature 228 pied-à-terre-style residences ranging from studios to two bedrooms, all designed and finished with The Standard’s distinctive touch. In the “anything but Standard” fashion, the building will be the first property in the area to recognize the emerging Flexible Living movement, allowing owners to lease out their units for terms as short as one month.

“For more than twenty years The Standard has tapped into our community’s desire for vibrant social experiences,” said Executive Chairman of Standard International, Amar Lalvani. “Now we are giving our loyal guests, and fans of what we do from around the world, the opportunity to live The Standard in a way that recognizes how the next generation wants to live. There is no better place to launch The Standard Residences than Miami, which has emerged as one of the most dynamic cities in the world, and just a place we love.”

“This project presents a new standard of living that is not defined by excess, it’s about soul and authenticity,” said Carlos Rosso, Founder of Rosso Development. “Coming to life in Miami’s most pedestrian-friendly and secure neighborhood, with everything you need at your fingertips, the building promotes a lifestyle rooted in community with a cool-factor that only The Standard can offer—all at an accessible price point.”

The Standard Residences, Midtown Miami has tapped the industry’s best talent for this debut. The building will be crafted by distinguished architects and designers, including award-winning Arquitectonica and Urban Robot. The building’s façade draws inspiration from the urban enclave’s storied past while connecting with the new energy of the neighborhood.

Residences will range in size from 432 square feet to 965 square feet and will express the ethos for which The Standard is known, meticulously designed interiors that provide that balance of style and functionality. Finishes include light wood plank tile flooring, gourmet kitchens with custom Italian cabinetry and Bosch appliances, while oversized bathrooms showcase stone vanities and double-suite rain showers.

"We endeavored to curate a distinctive residential experience, infused with the hospitality The Standard brand is known for,” said Giancarlo Pietri, Principal of Urban Robot Associates. “The vibe of the residences is tranquil in tone and texture— meant to evoke a sense of calm and comfort; While the public spaces nestled within are spirited and full of personality."

In step with other Standard properties, residents will enjoy thoughtfully designed social spaces and amenities spanning 34,000 square feet across five floors. The expansive lobby will inspire residents to connect, work and play – with lounge areas and a Café. A lushly landscaped rooftop creates an elevated outdoor experience with a 60-foot, resort-style sunset pool, and signature rooftop restaurant and bar reminiscent of the vibe The Standard pioneered from LA to New York to London.

Wellness offerings include a state-of-the-art sweat room and fitness center, an infrared sauna, an indoor pickleball court, and yoga and stretch studios. A social floor features a karaoke bar and screening room, while co-working spaces include a private boardroom and zoom rooms. A pet spa rounds out The Standard Residences’ anything but standard amenity package. In addition, the ground floor of the property will showcase 10,000 square feet of retail boutiques selected by The Standard’s in-house team.

A dedicated Standard concierge will be available around the clock to assist owners and direct cultural and community programming. Residents will also gain access to The Standard’s “Friends with Benefits” program, which earns them preferred pricing at all The Standard hotel properties around the world.

The Standard Residences will be located at 3100 NE 1st Avenue, Miami, FL 33137. The project is set to break ground in 2022 with expected completion by mid-2023.

For more information about The Standard Residences, private showings or purchasing/ leasing information please fill out the form below:

The Shops At Sunset Place In South Miami Sells For $65.5 Million To Alex Vadia's Midtown Equities

Midtown Equities, led by Alex Vadia, has acquired The Shops At Sunset Place for $65.5 million from FRIT Shops at Sunset Place, a joint venture between Federal Realty Investment Trust (NYSE: FRT), Grass River Property and The Comras Company. The 9.7-acre, 524,180 square foot shopping center, which is located at 5701 SW 72nd St., Sunset Drive in South Miami, last traded for $111.5 million in 2015, representing a significant loss for the selling joint venture. The shopping center’s current occupancy is reportedly just below 60%, a significant gap from the reported 83% in March 2020.

The Shops at Sunset Place was initially developed in 1999 and plans have been approved for a major renovation which would include the addition of 414 rental apartments, 182 hotel rooms, reducing the retail component to 440,148 square feet and adding 32,840 square feet of office space. The impact of COVID-19 stalled the development plans when Federal Realty Investment Trust was hit with a $50.7 million net impairment charge in Q3 2020 when its $60.6 million non-recourse CMBS loan matured and was declared in default by the lender.

Magellan Launches Leasing of Gio Midtown Apartments

Chicago-based Magellan Development Group, investor Alex Vadia and J.P. Morgan Asset Management have launched pre-leasing of their 447 apartment rentals in the nearly-completed Gio Midtown. The building is slated for competition mid quarter and will feature units ranging from 386 to 1,919 square feet. A studio will start at about $1,585 a month, one-bedroom at $1,775 a month, two-bedroom at $2,775 a month, and a three-bedroom at $3,790 a month.

The apartments feature luxury finishes like quartz countertops, kitchen islands, keyless entry, blackout shades, and sprawling terraces to promote natural light and expansive city views. Wellness enthusiasts have access to a 4,741-square-foot fitness club, a spa which includes a Himalayan salt room, sauna and steam rooms, and a meditation garden on the amenities floor.

Residents will enjoy high-touch concierge services and access to everyday conveniences. Bozzuto is managing the property.

Inspired by Italian Modernism, the project’s namesake derives from Italy’s Gio Ponti, an influential figure recognized for his architecture, furniture and object design. Celebrating Ponti’s elegant aesthetic, the façade highlights geometric, angled balconies. The building was designed by bKL Architecture LLC with contemporary interiors by Fanny Haim & Associates.

Eco-friendly renters will appreciate a bike workshop and wash station, as well as electric car chargers. A passageway at the ground level allows for meandering by locals and residents alike, with planned retail, restaurants, and activations. 

By Stephanie Warren

Midtown Continues to Expand as Magellan Development Closes on $110 Million Construction Loan for Midtown 6

Midtown Miami is continuing to expand as Magellan Development Group and an entity linked to Alex Vadia has closed on a $110 million construction loan for the proposed rental tower. The project, which is now ready to break ground, will rise 32 stories and was designed by BKL Architecture. Midtown 6 will feature 447 rental apartment units, 601 parking spaces and 40,000 SF of ground floor retail. Magellan also devleoped Midtown 5 which opened earlier this year as well as has proposed Midtown 7.