Related Ross Reveal Fitness Lifestyle By Equinox At Waterfront Condo Tower 'Shorecrest' In West Palm Beach

Related Ross has revealed that Shorecrest, a collection of distinctive waterfront condominium residences located on North Flagler Drive, will feature exclusive fitness and wellness amenities and programming meticulously designed and curated in partnership with high-performance luxury lifestyle and fitness leader, Equinox.

With a holistic approach to fitness through its health and wellness offerings, Equinox will offer exclusive Equinox-designed fitness and wellness amenities for Shorecrest residents. Residents will also access Equinox’s signature group fitness classes led onsite by expert instructors, ranging from HIIT, yoga, Pilates, strength training, and more. Additionally, Shorecrest residents will benefit from preferred membership rates at Equinox’s new West Palm Beach club opening in November 2025 at CityPlace.

In the Equinox-designed private fitness center, residents will have access to state-of-the-art equipment, a stretch area, and dedicated yoga and Pilates studios - all replete with sweeping views of the West Palm cityscape. Shorecrest’s rooftop will also feature a 75-foot lap pool with a hot tub, lounge seating, and an outdoor bar with dramatic views overlooking Lake Worth, Palm Beach Island, and the Atlantic Ocean.

Shorecrest’s spa offerings will include contrast therapy with steam, sauna, and cold plunge, as well as a treatment room where residents can enjoy spa treatments.

This partnership will also include dedicated fitness and wellness programming through Related Life, a variety of exclusive experiences designed for Related residents designed to enhance community living and create meaningful connections.

“We are thrilled to partner with Equinox to introduce a new level of luxury living at Shorecrest. This collaboration brings together the best in fitness and wellness, creating an unparalleled experience for our residents,” said Daniah Missmar, Vice President of Development at Related Ross. “With Equinox’s expertise in high-performance living, Shorecrest offers not just a residence but a lifestyle that promotes well-being and a holistic approach to health. We are excited to provide our residents with a truly elevated living experience in one of the most sought-after locations in West Palm Beach.”

Shorecrest is designed by architecture firm Roger Ferris + Partners, with residential interiors and amenities by Rottet Studio, and landscape design by DSBoca. The residences include 199 homes and penthouses, and access to Related Life, an impressive array of amenities, services and programming similar to those found at the most exclusive private members clubs around the world.

Renderings via Related Ross

For more information about Shorecrest or to inquire about purchasing a unit please fill out the form below:

Renderings of Related Companies Frank Gehry-Designed Redevelopment Of The Deauville Miami Beach

Related Companies, led by the billionaire owner of the Miami Dolphins Stephen Ross, has revealed the first renderings of the Frank Gehry-designed two tower project proposed to replace the Deauville Beach Resort in Miami Beach at 6701 Collins Avenue. The two towers would feature 125 residential units and 175 hotel units with the tallest tower rising 373’. Initial plans point towards an Equinox-branded project. Related Companies owns both fitness and lifestyle brand Equinox and developed the Equinox Hotel in New York City’s Hudson Yards. On November 8 a voter referendum will decide if the developers can proceed with an increased density on the site. The proposed project has already successfully received a zoning amendment in before the Miami Beach Commission voted in favor of placing the referendum on the November 8 ballot.

The existing historic Deauville Beach Resort was designed by Melvin Grossman and was where the Beatles had their second performance in the United States on February 6, 1964. The 540-room hotel was built in 1957 but ownership in recent years has left the structure fall into a decrepit, uninhabitable state and has been declared an unsafe structure.

Related Companies Pays $12.2 Million for Equinox & Soul Cycle at Related Group's Brickell Heights

The Related Companies has paid $12.2 million for the commercial space leased to Equinox Club and SoulCycle Studio at Brickell Heights. The Equinox Club is three-stories and 30,000 SF while the SoulCycle studio spans about 6,000 SF. The Equinox Club features its own private pool and tanning area on the Brickell Heights amenity deck accessible only to members. 
 
“The closing of Equinox and SoulCycle units Brickell Heights is another step forward in our efforts to transform South Miami Ave. into a vibrant, pedestrian friendly corridor in the same vein as Lincoln Road. Brickell is thriving, and these closings show a long-term commitment to further establish the area as a bustling neighborhood to live, work and play. Our buyers at both Brickell Heights and SLS LUX are excited about these changes and can’t wait to start living the lifestyle,” said Carlos Rosso, President of the Related Group’s condo division.  

The combo fitness clubs are located in Related Group's Brickell Heights, which is a two-tower, 690-unit luxury condominium development that opened earlier this Brickell’s South Miami Avenue. Brickell Heights is located next to Mary Brickell Village, Swire's Brickell City Centre, which opened in late 2016, and SLS LUX Hotel and Residences, a joint-venture between The Related Group, The Allen Morris Company and will be operated by SBE. Brickell Heights includes a three-story, 30,000 SF Equinox Club, as well as a 6,000 SF SoulCycle studio, the first in Brickell. Brickell Heights was designed by Arquitectonica.