LOFTY Brickell Appoints G.T. McDonald As GC, Set For Foundation Pour January 2024

Forward-thinking real estate developer Newgard Development Group has appointed G.T. McDonald Enterprises, Inc. as general contractor for the riverfront LOFTY Brickell luxury condominium. The well-known contractor was brought on board as Newgard has secured a permit to begin pouring the building’s foundation scheduled to start on the first of the year. The 44-story LOFTY Brickell will rise on the Miami River in the city’s Brickell district.

The collaboration marks a significant milestone in the ongoing partnership between Newgard and G.T. McDonald, following their successful cooperation on the completed Gale Residences Fort Lauderdale Beach in 2018.

Headquartered in Plantation, Florida, G.T. McDonald brings over 40 years of experience in providing Design-Build and Construction Management services throughout South Florida. With a team of over 80 professionals specializing in Engineering and Construction Management, including Certified General Contractors and licensed Professional Engineers, G.T. McDonald has established itself as a best-in-class construction firm.

"G.T. McDonald is a valued partner of Newgard's, and its team is ideally suited to oversee the construction of LOFTY Brickell. We are thrilled to expand our working relationship and look forward to going vertical with the building,” said Harvey Hernandez, Newgard founder and CEO.

The general contractor’s impressive portfolio includes notable projects such as 1111 Lincoln Road, Diplomat Tower 100 in Hallandale Beach, The Rise at Flagler Village in Fort Lauderdale, and Monad Terrace in Miami Beach.

LOFTY Brickell represents the pinnacle of Newgard's flexible ownership concept. Already over 94% sold, LOFTY is positioned as one of the Miami condo market's most successful projects under development. Vertical construction is estimated to take 30-to-36 months upon commencement.

"G.T. McDonald has a track record for completing quality work on time and on budget, making them the ideal choice for a project of this caliber," added Newgard Senior Vice President of Construction Bromley Kelly.

President Jerry McDonald of G.T. McDonald Enterprises, Inc. expressed enthusiasm for the partnership, saying, "LOFTY will be a tremendous addition to Miami's skyline and the Brickell district. Our team will apply its high-rise experience and best practices to deliver LOFTY as another successful project for Newgard."

Designed by Arquitectonica, LOFTY features 362 units with studio, one- and two-bedroom residences furnished by INC. The building boasts 40,000 square feet of carefully curated amenities, including a private marina, a members-only social club, resort pool deck, fitness center, spa facilities, indoor cigar lounge, co-working lounge, and meeting rooms. The rooftop offers a versatile 10,000-square-foot skydeck for private events, exclusively dedicated to unit owners.

With INC responsible for LOFTY's stylish interiors, Urban Robot Associates as the landscape architect, and Cervera Real Estate as the exclusive sales and marketing partner, LOFTY Brickell promises to redefine luxury living in Miami's vibrant landscape.

Cervera Real Estate Hosts Agent Event at LOFTY Brickell YUPIX Experience in Wynwood

A distinguished group of about 35 Miami real estate agents gathered for an afternoon of networking and knowledge sharing at the YUPIX headquarters in Miami’s Wynwood district. The agents experienced meta-reality tours of LOFTY Brickell, the most elevated offering in Newgard Development Group’s flexible ownership concept.

Cervera Real Estate hosted the private event held on Aug. 30. A handful of speakers shared their secrets for creating more listings, best practices in pre-construction sales strategies and ways to achieve more consistent closings. Cervera agent Dali Hernandez gave a presentation on LOFTY Brickell, Newgard’s 44-story luxury condominium project under development on the Miami River. Cervera is the project’s exclusive sales and marketing representative.

The attending agents also had a chance to experience the meta-reality tour of LOFTY, utilizing technology developed by YUPIX. The technology was designed to give prospective buyers an immersive feel for the finished product. Several buyers have credited the tours for confirming their decision to purchase a unit in the building.

“Buyers are increasingly becoming more discerning when deciding between residential projects,” said Hernandez, a member of the LOFTY sales team. “Having the ability to take someone inside a luxury building long before it is completed creates a competitive edge.”

Designed by Arquitectonica, the 362-unit LOFTY Brickell is 92% sold, with only a handful of penthouse residences available for purchase. The Signature Penthouse Collection offers spacious two, three and three-bedroom plus den units that will be curated and furnished by revered design firm Artefacto. Starting at $2 million, they represent the best value in penthouse homes in the Brickell submarket.

Located across from Brickell City Centre, LOFTY is the next evolution of condominium ownership. It brings a 5-star alternative for the owner and traveler who prefers to stay and own differently – yet does not want to compromise on hotel services and amenities. Each residence will be delivered fully finished and furnished and, with professional management, will permit short-term rentals.

LOFTY Brickell Commissions Two More Artists For Its Rare NFT Collective To Be Gifted To Buyers At Closing

Forward-thinking real estate developer Newgard Development Group has commissioned two additional artists to create one-of-a-kind NFT pieces for its LOFTY Brickell condominium project. Newgard is integrating digital art into the DNA of the new residential building while transferring ownership of a custom NFT to each unit owner.

The NFT Collective launched in March 2022 with Miami-based multi-disciplinary artist Carlos Betancourt, who is creating a unique digital art piece for buyers of studio and one-bedroom units. The two new Miami artists—Douglas Hoekzema, known professionally as HOXXOH, and E-uphoria by Alessia Moccia, will create NFTs for buyers of two-bedroom units and penthouse residences, respectively. Newgard partnered with the New York-based art consulting group Indiewalls to curate the artists.

“This is the first time we know of where a condominium will display a commissioned NFT collection throughout the entire building, and the first-time owners will receive a unique digital art piece when they purchase their units,” said Newgard CEO Harvey Hernandez. “Each piece is inspired by Miami’s history, diversity and incredible energy, taking you into an immersive experience of time, culture, lifestyle and awakening of the city.”

HOXXOH’s artwork focuses on the relationship between man and time, depicting time as a sweet ride that flows, mixing spontaneously with precision. His work is ever-evolving in style, emphasizing mark-making and color to give life to fluid painterly shapes and patterns embedded in a philosophical approach. Through repetitions and analyses, he has managed to recreate the characteristic harmony of contingency, revealing the aesthetic qualities of controlled chaos.

He has created a piece called Blue Fountain for the LOFTY buyers.

“It is fascinating to see how the NFT marketplace helps artists find their own lane through digital art,” said HOXXOH. “As Lofty Brickell launches a limited collection of elevated residences through a collective of globally renowned designers, architects, and artists, I can’t help but find a certain symbiosis with our collaboration on the upcoming exclusive NFT release.”

E-uphoria by Alessia Moccia is one of a growing number of female street photographers making a name for themselves. Also, an NFT collector, she brings a unique perspective to the genre with her dreamlike and distinct imagery. She takes the ordinary and turns it into the extraordinary, infusing her compositions with galaxies, moons and planets to create surreal and captivating scenes.

Her NFT art piece for penthouse buyers is called Rest in Glow.

"Integrating NFT art into a luxury building is like adding a touch of enchantment to elevate the experience of living to a whole new level. It's a beautiful way to capture the essence of art and technology, and create a truly mesmerizing living space,” Moccia said.

Originally from Rome, Moccia now spends her time between Miami and New York. She won an Honorable Mention at the 2022 International Photography Awards.

LOFTY is a 44-story waterfront luxury condominium high-rise under development on the Miami River in the heart of Miami’s financial district. It is the most elevated offering in Newgard’s flexible ownership concept. At over 92% sold, LOFTY is already one of the Miami condo market’s most successful projects under development.

Designed by Arquitectonica, the 362-unit LOFTY features 309 tower residences including studio, one- and two-bedroom units that will be furnished by INC. They sit alongside 40,000 square feet of thoughtfully curated amenities, including a private marina, a members-only social club, resort pool deck and fitness center, indoor cigar lounge, co-working lounge and meeting rooms.

With tower units sold out, just a few residences in the LOFTY Signature Penthouse Collection remain available for purchase. The Signature Penthouse Collection offers spacious two, three, and three-bedroom plus den residences that will be curated and furnished by revered design firm Artefacto. Starting at $2.2 million, they represent the best value in penthouse homes in the Brickell submarket.

Located across from Brickell City Centre, LOFTY is the next evolution of condominium ownership. It brings a 5-star alternative for the owner and traveler who prefers to stay and own differently – yet does not want to compromise on hotel services and amenities. Each residence will be delivered fully finished and furnished and, with professional management, will permit short-term rentals.

Cervera Real Estate serves as the exclusive sales and marketing partner for LOFTY Brickell.

LOFTY Brickell is located at 99 SW Seventh St., Miami, FL 33130. For more information and updates, visit www.LoftyBrickell.com.

As leaders in residential and hospitality lifestyle development across the US, Newgard Development Group represents 50 plus years of innovative real estate design, marketing, and construction - assuring excellence from concept to completion. With a forward-thinking approach to development and architecture, Newgard transforms the way buildings and spaces come to life with a passionate commitment to enhancing and elevating its surrounding communities. CEO, founder and visionary, Harvey Hernandez, has fueled Newgard’s projects, from luxury buildings with cutting-edge amenities, to revitalizing high-end residential markets and pioneering the category of flexible ownership. Newgard has developed and managed projects ranging from $20 million to $500 million in key markets with a focus on Florida, Texas, and Tennessee. Recent notable projects include Lofty Brickell, Natiivo Austin, Natiivo Miami, Gale Residences Ft. Lauderdale Beach, Gale Hotel, BrickellHouse, Centro and One Flagler, among others.