Wilder Neighborhood Market Set To Open in Midtown Backed By Major Food Group And Grassfed Culture Hospitality

Wilder, a new neighborhood market where ingredient integrity, culinary excellence, and community come together, will open in Midtown Miami at 3250 NE 1st Avenue in fall 2026. Wilder reimagines the neighborhood market by bringing together thoughtfully sourced groceries, a café, and chef-driven prepared foods under one roof, with Major Food Group as a founding investor and strategic advisor and a culinary and beverage program developed by Grassfed Culture, the Michelin-starred team behind Los Félix and Krüs Kitchen

Founded by entrepreneur and Miami local Danielle Axman, Wilder brings thoughtfully sourced groceries, chef-driven prepared foods, a café, and everyday essentials under one roof. Guided by The Wilder Standard — a rigorous sourcing and ingredient framework developed alongside independent experts — every product carried and every meal prepared is evaluated to prioritize ingredient quality, responsible production and labor practices, environmental health, and great taste, setting a higher bar for everyday food. Wilder combines the freshness of a farmers market, the convenience of a grocery store, and the culinary excellence of Michelin-awarded kitchens to create a place where the neighborhood comes to eat well.

“When I became a mother, everything about how I fed my family changed. Suddenly I was reading every label, researching where our food came from, and driving out to meet the farmers myself. I wished there was one place I could shop without having to do all that homework every week. That's why I built Wilder. My goal is to create a market where the standards are real, the food is genuinely delicious, and eating well feels like a pleasure, not a project.” Said Danielle Axman, Founder & CEO of Wilder.

The culinary and beverage program — spanning everything from hot and cold prepared foods and sandwiches to smoothies and coffee — was developed by Grassfed Culture Hospitality, the Michelin-starred Miami-based group behind Los Félix, recognized with both a Michelin Star and Green Star for sustainability, and Krüs Kitchen, also recognized with a Green Star. Grassfed Culture brings the same standards they apply at their restaurants to every element of the culinary and beverage program: high-quality ingredients sourced locally and seasonally, and a beverage offering rooted in their reputation for pioneering Miami’s natural wine scene, featuring organic, natural, and biodynamic wines, craft beer, and non-alcoholic options.

“A healthy family and community have always been our North Star – and we’ve built everything at Grassfed Culture around that belief. When we understood what Wilder was trying to be, it was an easy yes. This is exactly the kind of place we wish existed in every neighborhood – somewhere you can trust the food, know where it came from, and feed your family well without having to think twice. Said Josh Hackler, CEO & Co-Founder, Grassfed Culture.

Alongside staples like grass-fed beef, pasture-raised poultry, and responsibly sourced seafood, Wilder also brings a made-to-order sandwich program built around high-quality and simply prepared ingredients. A rotating selection of salads, vegetables, and protein-forward dishes reflects a consistent focus on balance and freshness, complemented by a café program featuring coffee, breads, fresh juices, smoothies, and other daily offerings designed to support a seamless morning-to-evening experience.

The Wilder Standard guides every decision about Wilder’s offering, from what is sold and served to how it's sourced. The framework prioritizes great-tasting food that meets a higher bar for ingredient integrity, responsible production and labor practices, animal welfare, environmental health, and thoughtful sourcing — including prioritizing direct relationships with regional farmers and producers throughout Florida and the surrounding region. Partners include Paradise Farms, Glaser Organic Farms, and White Oak Pastures, among many others.

The Wilder Standard was developed alongside a multidisciplinary network of independent experts spanning nutrition, food science, epidemiology, regenerative agriculture, environmental health, and food systems. Among them is the Environmental Working Group (EWG), the leading independent research and advocacy organization in food and agriculture, led by Founder and President Ken Cook. As a founding advisor to Wilder, the nonprofit's first partnership with a retailer on health standards, EWG shares Wilder's commitment to improving our food system and public health through smarter, healthier grocery options, and will continue to support Wilder's vision. It's a living framework, built to evolve as science does and serves as Wilder’s ongoing commitment to food that is both delicious and deeply considered.

Designed as a community gathering place, Wilder is a destination to connect, discover, and return often enough to feel like a regular. Spanning nearly 8,000 square feet — including a patio and outdoor pick-up window — Wilder will carry roughly 4,000 carefully selected products across a full grocery assortment, alongside a café and an extensive chef-driven prepared foods program.

Designed by Miami-based Love Lake Studio, Wilder draws inspiration from old-world markets, the English countryside, and vintage Americana. The space embraces Miami's indoor-outdoor lifestyle, abundant natural light, and a mix of vintage furnishings and one-of-a-kind pieces to create an inviting environment that encourages discovery, fosters connection, and makes grocery shopping feel like an experience worth savoring.

Major Food Group, the hospitality group behind some of the most recognized restaurant brands in the world, joins Wilder as a founding investor and strategic advisor. Wilder represents an unprecedented investment for MFG. It is the hospitality group’s first in a business outside its own operations, as well as its first investment into the retail grocery category, underscoring its strong belief in Wilder and the opportunity it represents. MFG will advise on Wilder's long-term growth, providing operational depth, hospitality expertise, and a roadmap for thoughtful expansion as the concept evolves beyond its first location.

“We’ve spent our careers building places people return to — and the neighborhood market is one of the oldest, most enduring versions of that idea. Danielle has brought high standards to the concept and real hospitality to the experience. We don’t put our name behind things lightly, but we believe in this team and in what they’re building with Wilder. Making Wilder our first investment in a grocery retailer was an easy decision.” Said Mario Carbone, Co-Founder of Major Food Group.

Major Food Group (MFG) is a globally celebrated hospitality company that has redefined luxury for the modern era. Founded in 2011 by Mario Carbone, Jeff Zalaznick, and Rich Torrisi, MFG has built a dynamic empire of over fifty restaurants, private clubs, bars, and hotels across fifteen cities worldwide — and growing. The group is behind some of the most iconic brands in dining and hospitality, including CARBONE, CARBONE VINO, The Grill, Dirty French, ZZ’s Club, Chateau ZZ’s, Sadelle’s, Contessa, Parm, and Torrisi. While each concept is distinct, together they exemplify an unmistakably Major blend of storytelling, elegance, and bold creativity — a signature approach that continues to shape the global hospitality landscape.

Grassfed Culture is a Miami-based hospitality group reshaping the way people experience food, culture, and community in urban environments. Through their Michelin-starred concepts — including Los Félix, recognized with both a Michelin Star and a Michelin Green Star for sustainability, and Krüs Kitchen — Grassfed Culture has built a reputation for culinary excellence rooted in ingredient integrity, seasonality, and a deep commitment to the local ecosystems that make great food possible. Their work is guided by a belief that restaurants and markets can be genuine engines of change — strengthening relationships with local farmers, supporting independent producers, and demonstrating that sustainability and exceptional food are not competing values, but the same one.

Major Food Group and JDS Development Announce 'MAJOR' As The Restauranteurs Behind Carbone Launch Supertall Residential Tower On Brickell Avenue

Major Food Group (MFG), led by the creative forces and Co Founders Mario Carbone, Jeff Zalaznick, and Rich Torrisi of some of America’s most celebrated restaurants, is partnering with powerhouse developer and builder JDS Development Group, led by Chief Executive Michael Stern, to conceive, build, and operate MAJOR. : a new residential-hospitality tower located at 888 Brickell Avenue in Miami, Florida. MFG’s sophistication and reputation for unparalleled food and beverage experiences combined with JDS’s track record for confident, monumental design of quality and craftsmanship, sets the stage for a project of perfectly-dialed maximalism. Upon completion, MAJOR. will represent the tallest building in Miami at 1,049 feet.

MAJOR. marks a milestone in the evolution of Major Food Group, which currently operates a global portfolio of over thirty restaurants, hotels, and private clubs. MFG established roots in South Florida in 2021 with several smash successes: CARBONE and HaSalon in the South of Fifth neighborhood and the private membership venue ZZ’s Club in the Miami Design District. MFG will launch a range of additional projects in the region in the coming year, including several outposts of the brunch institution Sadelle’s, beginning with Coconut Grove, and Dirty French Steakhouse in Brickell.

Located at 888 Brickell Avenue, MAJOR. will feature 259 custom residences and offer the most impressive collection of food and beverage amenities of any building in Miami, if not the United States. MFG will oversee all branding and hospitality programming. Standalone restaurants and private clubs will be among the concepts.

“For the most dynamic city in the United States right now, our goal is to build the most luxurious residential tower in the world, with a thrilling array of spaces and amenities that no other building can match. In a word, this is going to be MAJOR.” said Jeff Zalaznick, MFG Co-Founder

MAJOR. represents yet another large-scale skyscraper by JDS Development Group. Led by Founder and CEO Michael Stern, JDS is a team of innovators and builders pioneering forms of large-scale urban development in the New York City and Miami metropolitan regions. The firm is known for complex assemblages and moving markets through transformative, design-forward projects that raise the bar for new development and challenge the status quo of the real estate and construction industries. JDS projects include the iconic Walker Tower, The American Copper Buildings, the recently topped-out Brooklyn Tower, and 111 West 57th Street in New York City, and Monad Terrace, Echo Brickell, and Echo Aventura in South Florida.

“You haven’t seen anything like MAJOR.,” stated Michael Stern, Founder & CEO of JDS Development Group. “We are proud to partner with the MFG on this unprecedented residential, dining, and hospitality opportunity.”

This will be the firm’s fifth supertall skyscraper and third project in the Brickell neighborhood. JDS also co-developed the record-breaking Echo Brickell condominium project and recently broke ground on the large-scale mixed-use 1 Southside Park in Brickell.

JDS and MFG have enlisted industry design luminaries Studio Sofield and Ken Fulk Inc. for the project. William Sofield, who will oversee design of the tower, lobby, and residences, has a longstanding relationship with JDS as interior architect of the ultra-luxurious 111 West 57th Street and historic Steinway Hall conversion in Manhattan. Sofield’s remarkable career includes work with luxury brands from Bottega Veneta, Tom Ford, and Gucci, to iconic clubs such as Manhattan’s Core Club. Fulk, a longtime MFG collaborator, will be responsible for the food, beverage, and club spaces at MAJOR. Fulk has designed such atmospheric spaces as Carbone and ZZ’s Club in Miami and the new Crown Club at Brooklyn’s Barclays Center, among other exceptional experiences for the swiftly expanding MFG brand family.

Additional MAJOR. details will be released early next year.

Major Food Group To Open Miami Beach Outpost of World-Renowned Israeli Restaurant HaSalon

Major Food Group (MFG), the creative force behind some of America’s most celebrated restaurants, continues its South Florida expansion with a Miami Beach outpost of HaSalon, the renowned Israeli restaurant originally founded in Tel Aviv. Opening on Wednesday November 24, 2021 at the former home of an iconic Miami Beach institution, China Grill, the project marks a groundbreaking collaboration between the two industry leaders.

Led by Co-Founders Mario Carbone, Jeff Zalaznick, and Rich Torrisi, MFG established roots in Miami at the beginning of 2021 with two smash successes: CARBONE in the South of Fifth neighborhood and the private membership venue ZZ’s Club in the Miami Design District. In addition to HaSalon, MFG will launch several additional Miami projects before the end of the year.

“HaSalon is simply legendary. We fell in love with the concept years ago, in part because MFG also builds restaurants that deliver excellent hospitality, unmatched food, and a nightly celebration. Now, we finally get to do it together. The restaurant is a one-of-kind concept born in Israel but made for Miami.” said Jeff Zalaznick, MFG Co-Founder.

HaSalon will open at one of Miami Beach’s most storied locations: 404 Washington Avenue, which for nearly two decades was home to China Grill. The address is a fitting showcase for the theatrics and widely acclaimed Israeli cuisine that have come to define the HaSalon brand at its outposts in Tel Aviv, New York City, and Ibiza.

“Everyone who comes to HaSalon for the first time tells me that they’ve never had an experience like it,” says HaSalon founder Eyal Shani, the beloved chef, MasterChef judge, and restaurateur with over 30 successful ventures to his name. “The mood gets more and more energetic and convivial as the night goes on and guests get comfortable, but one thing never changes: the line of cooks working very quietly, very consciously, on their food.”

In the heart of Miami Beach, the HaSalon team will work from an open kitchen decorated with a bounty of ingredients—a HaSalon signature. They will prepare bright salads, vibrant vegetable dishes, satisfying pastas, as well as show-stopping courses meant for sharing, such as many whole fish preparations, giant lamb kebabs, and steaks. Menu selections will change according to the seasons and the restaurant’s restless creativity, but their famous emphasis on generosity and bold flavors will remain constant.

HaSalon operating hours will be Wednesday - Sunday.

Images via Melissa Hom Photography