Check Out This Two-Bedroom Condo For Under $800K In Brickell

Water views and a life of luxury right in the heart of Brickell can be yours for under $800K. Located at 500 Brickell Ave., Unit 3505 is a beautiful corner unit offering 2-bedrooms and 2-bathrooms spread over 1,124 SF. The property is listed for $789K, with Thierry Richard of ALTARA Properties.

Water views and a life of luxury right in the heart of Brickell can be yours for under $800K. Located at 500 Brickell Ave., Unit 3505 is a beautiful corner unit offering 2-bedrooms and 2-bathrooms spread over 1,124 SF. The property is listed for $789K, with Thierry Richard of ALTARA Properties. The spacious unit 3505 features stunning views of the Miami River and the city skyline. Modern design with porcelain tile floors, walking closets, and stainless steel kitchen appliances Floor-to-ceiling windows. The residence also comes with its own parking spot in the building.

Amenities at 500 Brickell Ave. includes two pools, one on the amenity deck and one on the rooftop, a premium fitness center, a theater room, and a business center, and a Spa complete with hot tubs, sauna and steam rooms. The building is walking distance from Brickell City Centers, shops, restaurants, and bars, and just minutes from Downtown Miami and South Beach, this condo offers the perfect blend of luxury and convenience.

Images via ALTARA and Thierry Richard Inc.

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Lifestyle, Events, Luxury, News, News & Features Demetri Demascus Lifestyle, Events, Luxury, News, News & Features Demetri Demascus

Inside Miami Race Week Events: Nobu Matsuhisa Launches 'Miami Sushi Club', Fabel Hosts Scuderia AlphaTauri, Loro Piana, Ralph Lauren and Tyler Herro's 'Boy Wonder World' Brand Launch at 'The Office'

Miami Race Week was alive in anticipation of the second Miami Grand Prix 2023, as the jetset, billionaires, celebrities, athletes and Miami’s biggest stars were seen at some of the hottest events around the city. Iconic restauranteurs took center stage as legendary sushi chef Nobu Matsuhisa launched his ‘Miami Sushi Club’ premium menswear capsule collaboration with Chris Stamp and McLaren and Fabel Miami partnered with Scuderia AlphaTauri.

Miami Race Week was alive in anticipation of the second Miami Grand Prix 2023, as the jetset, billionaires, celebrities, athletes and Miami’s biggest stars were seen at some of the hottest events around the city. Iconic restauranteurs took center stage as legendary sushi chef Nobu Matsuhisa launched his ‘Miami Sushi Club’ premium menswear capsule collaboration with Chris Stamp and McLaren and Fabel Miami partnered with Scuderia AlphaTauri to bring a real Formula1 car onto their rooftop in Wynwood for an electric dinner party with Scuderia AlphaTauri drivers Yuki Tsunoda and Nyck De Vries. Amid the heat of the NBA Playoffs Miami Heat-star Tyler Herro headed to Matthew Chevellard’s ‘The Office’ art gallery in Miami Design District to celebrate the launch of his new lifestyle clothing brand and to check out the newly displayed SOLARIS, Solo Exhibition by Jonny Robles. Luxury timepiece manufacturer Hublot teamed up with PROFILEmiami to host Watches and Wonders at The Ritz-Carlton, Bal Harbour where they debuted their Limited Edition Novelties Collection for the first time in the United States. Top fashion brands such as Loro Piana and Ralph Lauren also celebrated the week in style as Loro Piana debuted their new Resort Collection with a lavish cocktail at their Miami Design District boutique and Ralph Lauren has a sunset soiree at a private waterfront estate.

Miami Sushi Club x Nobu Hotels Magazine x McLaren Dinner for Miami Grand Prix

To celebrate the annual FORMULA1 Miami Grand Prix, Nobu Matsuhisa and Chris Stamp extended their next chapter of Sushi Clubs into Miami, hosting a dinner in partnership with Nobu Magazine and McLaren. For this special occasion, Sushi Club has joined forces with Nobu’s namesake hotel magazine and premium automobile house to bring together artists, car-enthusiasts and sushi lovers together for an evening of great food and company.

The dinner, which took place on Friday May 5th at Nobu Restaurant Miami Beach, featured a custom-designed special menu created and prepped by Chef Nobu himself along with special limited-edition Miami Sushi Club pieces, including a Sushi Club x McLaren hat, tote bag, and t-shirt. The dinner coincided with the launch of the Miami Sushi Club limited-edition capsule on Saturday, May 6th at 11 am ET on sushi-club.com and in-store at the La Brea flagship store at 11am PT.

Since its inception in Beverly Hills, CA 2021 Chris Stamp and Nobu Matsuhisa have embarked on a journey to create a community celebrating the elegant simplicity of quality food and art. Bonded through their mutual love for sushi, the arts, travel and fashion, the duo look to create an inclusive world catered towards like-minded individuals who wish to further immerse themselves in the lifestyle of culinary art.

Ralph Lauren Celebrates New MDD Boutique With Cocktail Party at Private Waterfront Estate

Ralph Lauren hosted a cocktail party to celebrate the newly opened Miami Design District luxury concept store with a performance by Leslie Grace. The world of Ralph Lauren came to life through an immersive experience at a water-front private estate in North Miami, complete with manicured gardens and a spectacular pool with incredible views of Biscayne Bay and the Miami skyline. Guests were transported to a distinctly Ralph Lauren expression of coastal living - wicker lounge chairs accented with crisp navy and white awning stripes, touches of gold decorative accessories and classic blue-and-white entertaining moments from Ralph Lauren Home captured the spirit of Riviera-chic style.

Notable guests in attendance included  Melissa Barrera, Grace & Anna Van Patten, Joan Smalls, Lily Aldridge, Leslie Grace, Noah Beck, Taylor Zakhar Perez, Diana Silvers, Xochitl Gomez, Claire Holt, Camila Coelho, Cass DiMicco, Anggie Bryan, Sira Pevida, Martha Graeff, Jenny Lopez, Vita Sidorkina, Rafa Kalimann, Amanda Diaz, Nane Miller, Georges Coupet, and more wearing Ralph Lauren.

Loro Piana Celebrates The Launch of Resort 2023 Collection

Loro Piana celebrated the launch of the Resort 2023 collection with a lavish cocktail party at their Miami Design District boutique. With the Summer Resort Collection, Loro Piana echoes the inimitably Italian spirit of vacation living. A spirit expressed through a unique, evocative taste; an easy going style with relaxed silhouettes that glide over the body, letting the wearer savor the freedom of summer. All thanks to the savoir faire and sartorial canons of the Maison which, master of finest fibers, transforms precious, impalpable and fresh yarns into original fabrics that combine silk, cotton and linen, the absolute protagonist of different textures, from the lightest to tweed. The palette ranges from the colors of dawn to sunset, from dynamic strip ed and floral prints to subtly shaded ones.

Guests included Matthieu Garnier (CEO of Loro Piana North America), Karolina Kurkova, Archie Drury, Martha Graeff, Elysze Held, Alicia Pettit, Marianna Hewitt, Stephanie Hill, Anggie Bryan, Demetri Demascus of PROFILEmiami, Katya Demina of PROFILEmiami and Adam and Ryan Goldston.

Fabel Miami Partners With Scuderia AlphaTauri to Host Miami Race Week Preview Party

Fabel, Wynwood’s premier rooftop restaurant and Scuderia AlphaTauri, Red Bull’s Formula One sister racing team, announced their partnership and teamed upon to host a Race Week Preview Party on May 4th, 2023 at Fabel Miami. The collaboration brought together the worlds of precision, performance, and hospitality creating a unique experience for customers and fans alike. The main event included a four-course menu curated by Executive Chef Ian Fleischmann, worldclass entertainment and dancing, all while showcasing the Scuderia AlphaTauri F1 car in the center of the space offering guests a unique opportunity to get up close and personal with the stunning machine, which was craned to the rooftop.

Fabel owner, Matthew Rosenberg, along with Scuderia AlphaTauri’s Marketing Director, Fabian Wrabetz, led the night with Q&A’s from Principal Franz Tost and drivers Nyck De Vires and Yuki Tsunoda. The event held on Fabel Miami’s open-air rooftop restaurant welcomed over 200 VIPs, including almost 50 of the Scuderia AlphaTauri team.

“The opportunity to partner with a world class Italian F1 team like Scuderia AlphaTauri has proven to be a seamless collaboration and is clear we are just getting started,” shares Matthew Rosenberg. “Their positioning as a premium lifestyle brand on top of their diligent attention to detail allowed the values of each brand to come through in a weekend of truly unique experiential offerings. The ideas that our teams have started planning are going to change the way hospitality is experienced.”

Fabel Miami is known for its exceptional quality and attention to detail, offering a range of luxury concierge experiences beyond the footprint of Fabel Miami, including world-class dining, off-site experiences, and curated hospitality. Scuderia AlphaTauri, one of Red Bull’s two Formula One racing teams, is known for its high-performance cars, innovative technology, and association with its premium fashion line, AlphaTauri.

PROFILEmiami X Hublot Host Watches & Wonders at The Ritz-Carlton, Bal Harbour

On Friday, May 5, with all eyes on Miami for Miami Race Week and the FORMULA1 Miami Grand Prix 2023, Hublot and PROFILEmiami teamed up to host Watches and Wonders Collectors Cocktail as Hublot debuted their ultra-exclusive, limited edition novelties for the first time in the United States. The lavish invite-only cocktail party was hosted overlooking the Atlantic Ocean and Haulover Inlet at The Ritz-Carlton Bal Harbour.

Guests enjoyed champagne and caviar while getting intimate with some of Hublot’s most exclusive timepieces and novelties including the $527,000 Integrated Tourbillon Full Blue Saphire, the Integrated Tourbillon Full Carbon, the Square Bang Unico Sapphire and Ceramic, the Unico Golf Sky Blue Carbon and other limited edition timepieces such as the Classic Fusion Chronograph Orlinski Titanium. The invite only event was attended by business leaders, watch collectors and influencers such as real estate developers Michael Konig of One Thousand Group, architect and designer Denio Madera, Marc Chasin of Eden Multifamily, Cullen Mahoney of Continuum Company, the newly minted President of Hublot North America, Natacha Lamour-Nahim, and was hosted by Demetri Demascus and Katya Demina of PROFILEmiami with Thierry Richard of Hublot’s Bal Harbour Boutique.

Patrick Carroll and Tyler Herro's Boy Wonder World Lifestyle Brand Launch SOLARIS Art Exhibition at THE OFFICE

Miami real estate investor and philanthropist Patrick Carroll teamed up with Matthew Chevellard’s THE OFFICE art gallery to host the debut of SOLARIS, a new exhibition of paintings curated by local artist Johnny Robles, and celebrate the launch of Tyler Herro’s new lifestyle clothing brand, Boy Wonder World, captured through a stunning capsule collection. Along with art collecting, philanthropy is a passion of Carroll’s, with 100% of proceeds from the evening will go to a charity of Carroll’s choice to continue in his worldwide giving back.

SOLARIS showcases Jonny Robles' latest art installation as its focal point - a journey that captures the essence of his multi-disciplinary fusing a mind-bending approach to color theory that blends art, technology, and nature into a mesmerizing psychological experience. The capsule collection, Boy Wonder World, will bring together the unique vision of Tyler Herro, an iconic personality representing his full foray into the lifestyle sector that's both bold and inspiring. THE OFFICE is an art gallery by Blu Scarpa founder and Miami-based designer Matthew Chevellard. Patrick Carroll oversees investments and strategy for CARROLL, whose portfolio includes over $11.5 billion in acquisitions and $6.7 billion in dispositions for the company.

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Events, Luxury, Lifestyle, News, News & Features, Watches Demetri Demascus Events, Luxury, Lifestyle, News, News & Features, Watches Demetri Demascus

Hublot X PROFILEmiami Watches & Wonders Cocktail Debuting Hublot Novelties Collection

On Friday, May 5, with all eyes on Miami for Miami Race Week and the FORMULA1 Miami Grand Prix 2023, Hublot and PROFILEmiami teamed up to host Watches and Wonders Collectors Cocktail as Hublot debuted their ultra-exclusive, limited edition novelties for the first time in the United States. The lavish invite-only cocktail party was hosted overlooking the Atlantic Ocean and Haulover Inlet at The Ritz-Carlton Bal Harbour.

On Friday, May 5, with all eyes on Miami for Miami Race Week and the FORMULA1 Miami Grand Prix 2023, Hublot and PROFILEmiami teamed up to host Watches and Wonders Collectors Cocktail as Hublot debuted their ultra-exclusive, limited edition novelties for the first time in the United States. The lavish invite-only cocktail party was hosted overlooking the Atlantic Ocean and Haulover Inlet at The Ritz-Carlton Bal Harbour.

Guests enjoyed champagne and caviar while getting intimate with some of Hublot’s most exclusive timepieces and novelties including the $527,000 Integrated Tourbillon Full Blue Saphire, the Integrated Tourbillon Full Carbon, the Square Bang Unico Sapphire and Ceramic, the Unico Golf Sky Blue Carbon and other limited edition timepieces such as the Classic Fusion Chronograph Orlinski Titanium. The invite only event was attended by business leaders, watch collectors and influencers such as real estate developers Michael Konig of One Thousand Group, architect and designer Denio Madera, Marc Chasin of Eden Multifamily, Cullen Mahoney of Continuum Company, the newly minted President of Hublot North America, Natacha Lamour-Nahim, and was hosted by Demetri Demascus and Katya Demina of PROFILEmiami with Thierry Richard of Hublot’s Bal Harbour Boutique.

With Hublot’s Novelties collection the watch brand is taking a step to showing the industry that they are among the highest quality brands and manufacturers who produce their own materials and movements. In its 1.5 million square foot manufacturing facility on Lake Geneva in Switzerland, Hublot is constantly pushing the boundaries of horological innovation.

Hublot operates by the “be the first, be unique, be different” philosophy which has enabled Hublot to gain a remarkable reputation for excellence in the space of just a few decades in the fiercely competitive high-quality timepiece market. The focus is embodied in the art of fusion that Hublot has constantly advanced since 1980, when it designed its first watch combining natural rubber and gold. In 2004, the brand made this art of fusion the cornerstone of a founding spirit, expressed in infinite variations with a blend of traditional watchmaking savoir-faire, cutting-edge technologies and unexpected materials. In 2005, the Big Bang collection, a chronograph with an elegant, contemporary design, enjoyed resounding international success.

At the 2022 edition of Watches & Wonders, Hublot created a stir by unveiling a new square-shaped watch design inspired by the iconic Big Bang. True to form, Hublot took the opportunity to demonstrate its technical expertise. The specific features that contributed to the Big Bang Unico’s popularity were reinterpreted in this new format, including the case’s sandwich-like construction and the use of high-tech materials.

One year later, Hublot has taken the model back to the drawing board, this time exhibiting the Maison’s exceptional skills through the use of sapphire with the exclusive Square Bang Unico Sapphire, offered in a limited run of 250 pieces. Despite the two-fold challenge of its square format and the case’s multi-layered sapphire construction, Hublot’s engineers have successfully ensured that this timepiece is water-resistant to a depth of 5 ATM. The watches were on display at the Hublot X PROFILEmiami Watches & Wonders event.

In March 2023 Hublot also debuted the MP-13, a new 100% Hublot manufactured complication bringing together for the first time a Double-Axis Tourbillon and Dual Retrograde Display complications. To further enhance its magic, Hublot has crafted a tourbillon with two refined attributes: it is skeletonized and suspended. This architectural design grants the tourbillon a weightlessness that more traditional versions lack. The watch was also on display at the Hublot X PROFILEmiami ‘Watches & Wonders’ event.

Images by Bryson G Visuals, Hublot and PROFILEmiami

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News, News & Features, Lifestyle, Luxury, Watches Demetri Demascus News, News & Features, Lifestyle, Luxury, Watches Demetri Demascus

Is The Watch Market in a Bubble? Will it Burst Anytime Soon?

Something in the watch market has changed. Many say that this change is due to a “bubble” generating a surprising increase in price. The price of luxury items, more specifically pre-owned watches, has skyrocketed in the past 20 months leaving all buyers perplex on what is going on. But can it really be said that this market is in a bubble?

Article by Thierry Richard, Watch Expert

Something in the watch market has changed. Many say that this change is due to a “bubble” generating a surprising increase in price. The price of luxury items, more specifically pre-owned watches, has skyrocketed in the past 20 months leaving all buyers perplex on what is going on. But can it really be said that this market is in a bubble? 

Let start by saying that a bubble is generally characterized by an unjustified or rather irrational increase in prices fueled by scarcity, speculation and greed. Of course, this is a sensitive topic as it creates strong feelings, as value is so often subjective. That said, those who are participating in a certain way whether from passion, profit or both will always have something to say about if a bubble is forming or not and when it might burst.

Like the real estate and stock market, luxury goods such as watches can have correction and often reflect the sentiment of the market but on smaller scale. Fear of a recession, a global event such as war, inflation and supply chain distortion can all have a consequence on the watch market. 

Because I am a watch guy, we will discuss how a bubble could transform the watch industry and when it might burst and why. 

The Recipe of a Bubble

First, let me walk you through how a bubble is formed. 

You will recognize a bubble by its’ five phases. First, we witness a Dwindling Availability when you see inventory and availability of a specific item shrinking or gone altogether. Then comes The Boom Phase, when price increases and gathers momentum as more participants enter the market. The media then takes over and the fear of missing out on what could be a once in a lifetime opportunity spurs more speculation from an increasing number of buyers. Then derives The Euphoria phase, when watch buyers throw both logic and caution out of the window. Prices are out of control. New valuation metrics are created to justify the price increase, the phenomenon is all over social media and buyers believe no matter how high prices go, there will be always other willing to pay more. Slowly comes The Price Top Out, when prices reach their peak and sellers start dumping. Profits narrow as prices fall. But this irrational bubble can last longer than we imagine as emotions are involved. Finally, The Burst occurs, and the market falls apart. Panic sets in for the speculators and they liquidate at any price flooding the market with merchandise. 

What happened?

Before we jump the gun, let’s back track and see what happened during the past 24 months and where we stand today. 

During the pandemic, as the world stood still, money was printed and sent away, some people accumulated more disposable income and money floated into the real estate, stock, crypto and watch market boosting the consumer confidence and creating more millionaire than ever. The investor who didn’t care about luxury watches before suddenly saw an opportunity to make money. Flippers entered the game; popstars wrote song about their timepieces and social media became the vehicle of choice to share this unique opportunity.

At the same time, brands chose to tighten their inventory production on purpose or not, creating a perfect recipe for scarcity. Therefore, with close to no watches in store available for purchase or with 2-6 years long waiting list, the boom has been driven mostly by online platforms. With players like Watchfinder or Watchbox and Chrono24 which remain the world’s leading online marketplace for luxury watches with over $2.4 billion in transactions in 2020. This represents almost $1 billion increase compared to 2019. 

So, thanks to internet and social media, the second-hand luxury watch market has become not only acceptable but now, trending and cool. Clients have larger access to information and watch brands can no longer ignore the phenomenon. The pre-owned watch market is an opportunity to influence the long-term value of products, increase brand equity and most importantly, to recruit new customers. Some brands are taking initiative such as H.Moser & Cie and FP Journe with tailored Certified Pre-Owned offers, or more recently Zenith. For Julien Tornare, CEO of Zenith the brand’s Zenith icons program is the opportunity to “provide, via a trusted channel, a supply of second or third-hand Zenith watches that are authenticated, checked and maintained by the brand, so that we are sure that our end-users are getting the quality we want, and they deserve”.  That said, pre-owned watches from the big four such Rolex, Audemars Piguet, Patek Philippe, Richard Mille and even some Hublot were selling 5X on the secondary market for all the reasons above. 

Will the Bubble burst?

What you see in today’s watch market is a balancing act between inflation and customer confidence. Two opposites, both high. Confident consumers spending money is the key. However, if inflation continues to stay high and shows no signs of falling soon, choosing between wants and needs becomes a bit easier. After a while, the cost of living won’t leave room for even a “sure bet” on a watch. 

Subsequently, with the world opening again, the opportunistic trader and flippers who over-leveraged themselves now find themselves in a bit of a pickle. They need to get rid of their acquired watches to meet financial obligations and/or to minimize their losses. The result will be lower prices on the gray market and eventually high stock at the official dealers. It’s also worth noting that because of various reasons, watch buyers are now so frustrated with gray market prices and the unavailability of steel sports watches from Rolex or Audemars Piguet that they have changed their behavior. It’s becoming a matter of “enough is enough,” you could say. Still, it took consumers long enough to reach that point and prices recently dropped -40% on certain pre-owned models. 

However, as we discovered, it can be almost impossible to correctly spot a bubble every time, although there are certain signs of which to be wary.

As I said, consumer confidence is high despite a high inflation rate. And one way to protect yourself against inflation is by buying a luxury timepiece, one with a stable level of demand like a Submariner Rolex. Unlike other assets, watches are goods that in addition to having potential investment value and the possibility of being used. Even the younger generations have come to understand this.

Consequently, despite the uncharacteristic market spike and the potential correction in price, I believe watches are still a good alternative investment. The demand will continue to grow because apart from an object that shows status, or the more refined idea that wearing a mechanical timepiece shows knowledge and appreciation of traditional craftsmanship, watches represent an alternative asset class that is collectible, highly portable, and scarce considering growing market demand and limited production. From a certain point of view, this could protect the timepiece market from a dizzying and rapid fall. Thus, I believe that even though we might be in a bubble, watches are still a promising market, and that We might even see new brands gaining in popularity. Time will tell… 

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