Forward-thinking real estate developer Newgard Development Group continues to innovate and enhance the luxury residential preconstruction experience. In the latest example, Newgard is partnering with immersive technology platform YUPIX to offer meta-reality tours of its LOFTY Brickell.
LOFTY is a 44-story waterfront luxury condominium high-rise under development on the Miami River in the heart of Miami’s financial district. The most elevated offering in Newgard’s flexible ownership concept, LOFTY is already one of the Miami condo market’s most successfully sold buildings. This new collaboration with YUPIX promises to take interest in LOFTY to even greater heights.
Through the partnership, a representative from Cervera Real Estate – the exclusive sales and marketing partner for LOFTY – will be on-site at YUPIX’s Wynwood facility to guide real estate agents and prospective buyers through the surreal multisensory experience.
“The term gamechanger is overused, but YUPIX is truly changing the game when it comes to preconstruction sales,” said Cervera Real Estate Managing Partner Alicia Cervera Lamadrid. “Buyers are increasingly more discerning when considering where to purchase in Miami. Having the ability to take someone inside a luxury building long before its completion is a major competitive advantage for a project like LOFTY.”
YUPIX’s disruptive technology gives participants a palpable feeling of walking through LOFTY’s penthouses and luxurious amenity areas, while taking in the building’s incredible views from different vantage points.
“We always strive to push boundaries and redefine what is possible through our developments,” said Newgard Development Group CEO Harvey Hernandez. “Partnering with YUPIX accomplishes that and showcases LOFTY in a new and innovative way. The LOFTY team cannot wait to welcome our buyers to the LOFTY metaverse.”
To schedule a meta-reality tour of LOFTY, call (786) 461-9221 or email info@LOFTYBrickell.com.
Designed by Arquitectonica, the 362-unit LOFTY features 309 tower residences including studio, one- and two-bedroom units alongside 40,000 square feet of thoughtfully curated amenities, including a private marina, a members-only social club, resort pool deck and fitness center, indoor/outdoor cigar lounge, co-working lounge and meeting rooms.
LOFTY’s 53-unit Penthouse Collection offers spacious two, three and three-bedroom plus den residences that are curated and will be furnished by revered design firm Artefacto. Penthouse prices range from $1.95 million to over $3.5 million.
Located directly across from Brickell City Centre, LOFTY is the next evolution of condo ownership, conceived to bring a 5-star alternative for the owner and traveler that might prefer to stay and own differently – yet does not want to compromise on the services and amenities of a hotel. Each residence will be delivered fully finished and furnished and, with professional management, will permit short-term rentals.
The tower will feature the first-ever NFT art collection designed for condo owners, integrating digital art into the DNA of the new residential building, while transferring ownership of a custom NFT to each unit owner at closing.
INC, the multi-disciplinary INC Studio responsible for LOFTY’s 44 stories of swanky interiors. Urban Robot Associates is the landscape architect.
LOFTY Brickell is located at 99 SW Seventh St., Miami, FL 33130. You can visit LOFTY Brickell’s website here.
