Phil Gutman, a real estate visionary achieving stellar sales results, is using his more than 25 years of sales leadership accomplishments to shape a new benchmark real estate consultancy, Gutman Development Marketing. The Miami-based firm caters to developers of the area’s prime developments, including notable high-end condominiums, condo-hotel properties and residential communities.
The new company aims to fill a void in the existing local new development sector, working hand-in-hand with developers on all aspects of the sales function. Gutman Development Marketing advises developers, large or small, in terms of site selection, design elements, materials, floor plans and pricing, as well as building an in-house sales team or choosing the right brokerage and sales team, determining market demand regarding amenities and features, managing marketing and branding strategies and training sales teams. Coming on board at the earliest stages of development, Gutman Development Marketing plays an essential part in the success of a real estate project.
An expert on both the client and brokerage sides, Gutman has led the launch of key developments on both the East Coast and the western region of the U.S. In South Florida, he currently steers the achievements of the Continuum Company as managing director of sales at La Baia North, a 57-unit waterfront development with resort-style amenities located at 9481 E. Bay Harbor Drive in Bay Harbor Islands, and Continuum Club & Residences, a 198-residence luxury bayfront condominium in North Bay Village. Gutman also led sales and secured the land for La Baia South, an 8-story boutique building featuring 68 residences located at 9201 E. Bay Harbor Drive in Bay Harbor Islands. La Baia South and La Baia North are part of La Baia Bay Harbor, a development spanning two sites a few blocks away from each other.
Additionally, Gutman made news earlier this year when he helped facilitate the acquisition of an oceanfront property in Surfside by Multiplan Real Estate Asset Management for a record-breaking price of $64 million.
Previously, as president of Brown Harris Stevens Miami, a luxury real estate firm based in New York City and serving Manhattan, Brooklyn, Queens, Riverdale, the Hamptons, Hudson Valley, Connecticut, New Jersey, Palm Beach and Miami; Gutman oversaw a sales team of approximately 200 multilingual, award-winning REALTOR® professionals in Miami-Dade County. He also launched its Sports and Entertainment division, in addition to its Commercial division.
At Douglas Elliman Development Marketing, a division of Douglas Elliman Realty, Gutman oversaw a real estate portfolio exceeding $3 billion, including Miami Beach’s Canyon Ranch, 1 Hotel & Homes, Monad Terrace, and Ritz-Carlton Residences; as well as The Bristol Palm Beach.
In Las Vegas, Gutman led sales for one of the largest residential projects in the U.S.: The Cosmopolitan of Las Vegas Resort and Casino. His strategic planning, training, quality control and negotiation helped to result in the sale of more than 1,825 units in 18 months, with $1.275 billion in volume.
“As a licensed real estate broker in New York, Nevada and Florida, my education, experience and expansive network of clients and colleagues provide me with an arsenal of unique abilities to guide, consult and lead all facets of new development in various market conditions,” said Gutman. “My hands-on approach, coupled with my unwavering dedication and knowledge, ensures that Gutman Development Marketing properly manages all the sales aspects of a project, driving success for the developer while helping launch an unparalleled residential product to the market.”
“Throughout my career, I have been pleased to be a pivotal contributor to the selection process for both the sales and marketing company and the sales associates,” he continued. “My steadfast belief lies in the understanding that new development is not a one-size-fits-all scenario.”