Inside the 4th Annual PROFILE State of the Market 2026 Presented by Tower Capital Partners at Artefacto Coral Gables

Panelists and hosts at the 2026 PROFILE State of the Market event at Artefacto Coral Gables.

On Tuesday, May 12, 2026, PROFILEmiami hosted the 4th Annual PROFILE State of the Market 2026 presented by Tower Capital Partners at the luxurious Artefacto flagship showroom in Coral Gables, bringing together more than 200 of South Florida’s leading developers, brokers, investors, financiers, architects, designers, and real estate professionals for an evening of high-level market insight, bespoke networking, and real estate showcase activations. Topics that emerged were that 2026 is the “Year of the End User”, and themes of “Pricing & Provenance” with “long term livability”.

The Showcase highlighted PROFILEmiami’s continued focus on streamlining discovery and connection across South Florida’s pre-construction market. Throughout the evening, Blackline presented live demonstrations of its real estate development sales software platform, while luxury developments including Ponce Park Coral Gables, Parkline Brickell, and The Mansions at Fisher Island showcased their projects to many of South Florida’s top real estate brokers and industry professionals. In the weeks following the event, the showcased developments collectively went on to close more than $100 million in sales, reinforcing the power of curated broker engagement and in-person relationship building in today’s market.

Moderated by T.J. Sabo, Founder & CEO of SABO+, the panel featured Spencer Morris, President of The Allen Morris Company; Jay Phillip Parker, CEO of Brokerage, Florida Region and President of Douglas Elliman Development Marketing, Florida; David-Emmanuel Cohen, CEO of Madar Group USA and developer of The Mansions on Fisher Island; John Parsiani, VP of Sales at Aria Reserve and founder of Parsiani Real Estate; and Fernando de Núñez y Lugones, CEO of Vertical Developments. Together, the conversation explored some of the most important forces shaping South Florida real estate in 2026 — from luxury pricing and consumer psychology to product evolution, end-user demand, hospitality-driven living and long-term market positioning.

The panel concluded with a pro-real estate development word from Emmy Award Winning Former CBS4 Miami Anchor Elliot Rodriguez who is currently campaigning for the House of Representatives for the 27th Congressional District of Florida in the 2026 Mid-Term Elections.

As Miami continues evolving into one of the world’s premier luxury real estate destinations, conversations like those at the 4th Annual PROFILE State of the Market 2026 continue helping define how developers, brokers, architects, financiers and sales teams adapt to a more sophisticated, globally minded buyer increasingly focused on quality, customization, hospitality, and long-term value. Through elevated events like PROFILEconnect, PROFILEmiami continues reinforcing its role at the center of South Florida’s real estate conversation — delivering insight, access and meaningful connection at the highest level.

Panels:

One of the evening’s most discussed themes centered around “Pricing & Provenance” and “long term livability” in Miami’s rapidly maturing ultra-luxury condominium market. David-Emmanuel Cohen discussed how Miami’s top-tier residential market is now achieving pricing levels exceeding $5,000 to $6,000+ per square foot, positioning the city alongside ultra-prime global destinations such as Monaco and St. Barth. Spencer Morris expanded on the growing importance of provenance, craftsmanship and material authenticity in luxury development, sharing how The Allen Morris Company traveled to Carrara, Italy to personally source marble for its projects in an effort to create more enduring, deeply intentional residences. Jay Phillip Parker echoed the importance of quality and execution, emphasizing that today’s luxury buyers are increasingly prioritizing authenticity, lasting value, and buildings designed for long-term ownership rather than short-term speculation.

The panel also explored the continued evolution of the luxury buyer. Spencer Morris described 2026 as “the year of the end user,” explaining how premium, highly customized residences increasingly dominate demand as buyers seek homes designed for long-term living, personalization and permanence. The discussion highlighted how many affluent purchasers are combining units to create larger, more bespoke living environments that better reflect lifestyle needs, privacy expectations and family use patterns.

Further conversation explored how evolving consumer expectations are creating entirely new categories of luxury living and hospitality-driven real estate experiences. Jay Phillip Parker discussed the growing opportunity within branded hospitality-driven multifamily developments and luxury assisted living, explaining how consumers are increasingly willing to pay premiums for hospitality-caliber services, wellness offerings and elevated programming traditionally associated with luxury hotels and branded residences. He also noted the long-term opportunity for world-class healthcare providers and hospitality operators to collaborate in creating a new standard for luxury wellness-focused senior living.

Panelists also discussed the evolving divide between large-scale amenitized towers and smaller boutique luxury developments. John Parsiani explained how many buyers continue gravitating toward larger towers for their expansive amenity packages, resort-style experiences and “lock-and-leave” convenience, particularly among seasonal and international residents. Fernando de Núñez y Lugones then highlighted how, at the highest end of the market, many true end users increasingly prioritize privacy, exclusivity and intimacy — driving demand for smaller boutique buildings — while investors often remain more attracted to larger-scale developments offering operational efficiencies and expansive amenity ecosystems.

Showcase & Networking:

Sponsors:

For Information about Future PROFILEmiami Events Please See Below:

Tower Capital Partners Launches Offering Exclusive Investor Access To Premier Real Estate Development Opportunities In Miami

PROFILEmiami Founder Demetri Demascus and former auto-industry executive Christian Iacovelli have joined forces to launch Tower Capital Partners, a private equity firm that invests with real estate developers with a proven track record of delivery high-quality real estate development projects and offers individual accredited investors access to private, institutional level deals typically reserved for family offices. Tower Capital Partners has a focus on equity investments in resilient, high-growth markets with an asymmetric risk-return profile and an emphasis on wealth preservation matched with long-term growth.

Tower Capital Partners completed their first deal in Q3 2024, closing a preferred equity deal in Atlanta alongside The Allen Morris Company. Tower Capital Partners is now actively raising capital for two upcoming luxury condominium projects—one in Coconut Grove and one in Coral Gables—marking its formal entry into the South Florida market. While the details of these projects remain confidential, they underscore the firm's focus on iconic developments in prime, demand-driven locations.

Tower Capital Partners is redefining individual accredited investor access to premier real estate opportunities. The firm is built on the core thesis of investing alongside top-tier real estate developers with a proven track record of delivering high-quality projects in high-growth cities. Tower Capital Partners is focused on providing accredited investors with access to private, institutional-level deals that were historically reserved for family offices and large investment firms. With a commitment to transparency, aligned incentives, and a minimum investment of just $50,000, Tower Capital Partners is creating a new level of access to exclusive real estate investments.

The firm targets opportunities with an asymmetric risk-return profile, emphasizing downside protection while maximizing upside potential. Every project is carefully vetted, and the team invests alongside its limited partners in each deal, ensuring complete alignment. Key reasons to invest with Tower Capital include partnerships with the best developers, curated deal flow, and a clear, investor-first structure that puts transparency and performance at the forefront.

Tower Capital Partners is led by Babson College roommates, Managing Partners Demetri Demascus and Christian Iacovelli, who oversee all aspects of deal origination including sourcing investments and partnerships, capital raising, underwriting, due diligence, market research, asset management, investor relations and management of operations. Demetri is also the Founder and Publisher of leading South Florida real estate news and events platform PROFILEmiami which runs the annual PROFILE Pre-Construction Development Summit; is a licensed real estate broker in the State of Florida having overseen over $160+ million in real estate transactions and previously helped Galium Capital, a Miami-based real estate private equity group, grow the firm’s AUM from $300+ million to $650+ million. Christian led Rally Manufacturing, a successful automotive accessories manufacturing business, to over $500 million in retail sales, where he successfully managed multinational brand partnerships with industry giants such as Goodyear and forged strong relationships with leading U.S. and multinational retailers including Walmart, The Home Depot, and AutoZone.

To learn more about Tower Capital Partners visit www.towercapitalpartners.com.

Accredited investors and real estate development companies interested in working with Tower Capital Partners fill out the form below: