Formula 1 Hits Miami Design District With Race Week Experiences Open To The Public

The inaugural Formula 1 Miami Grand Prix take's place Sunday May 8 and Miami is alive for its first ever race week. Miami Design District has been transformed into a petrolhead heaven as the neighborhood has revealed a series of events, activations and one-of-a-kind experiences open to public for Formula 1 weekend. The festivities kick off with TAG Heuer’s public racing event and continue with activations and exhibitions hosted by brands like PUMA, Berluti, Mercedes, IWC and Red Bull.

Miami Design District is one of the hottest neighborhoods in the world, home to a number of luxury fashion houses, art galleries, fine dining experiences, and cafés. The open-air, pedestrian-friendly neighborhood, known for its many distinct and artistic façades, notably boasts a highly energy-efficient infrastructure and became the first neighborhood in the world to achieve the Gold level (LEED ND: Built v4 Gold). The neighborhood was inspired by the worlds leading shopping districts including Fifth Avenue and Rodeo Drive and visitors can enjoy mature canopy-covered streets and walkways, sculptural specimen trees, and extensive rooftop gardens.

TAG HEUER GO-KART RACING EVENT

TAG Heuer is taking over Miami Design District’s Jungle Plaza with an adrenaline-packed outdoor installation in celebration of race weekend in Magic City. TAG Heuer will offer a chance to live out the ultimate Grand Prix fantasy, while also celebrating TAG Heuer’s partnership with the Oracle Red Bull Racing Team. The experience will be closed to VIPs and friends of the brand on Monday, May 2, and will open to the public from Tuesday, May 3 through Saturday, May 7 via online registration. In the spirit of friendly competition, the heart of this activation allows guests the ability to race one another on the pop-up TAG Heuer go-kart track. Inspired by a true race environment, the starting line will have a raised platform where guests can have the opportunity to cheer on the competition, wave the iconic checkered flag to signal the end of a race, and capture the photo-worthy mural backdrop. The evening of Saturday, May 7, TAG Heuer will transform the Jungle Plaza racetrack into a private cocktail party, hosted by TAG Heuer’s family of ambassadors including Oracle Red Bull Racing Team drivers Max Verstappen (2021 Champion) and Checo Perez.

EVENT INFORMATION:

When: May 3rd-May 7th, 2022

Where: TAG Heuer Miami Experience

Open to the Public, Register HERE

TAG HEUER MIAMI DESIGN DISTRICT BOUTIQUE

In addition to hosting a spectacular racing event, TAG Heuer has staged a boutique pop-up open to the public from April 18th-May 15th in the Miami Design District. This ultra-cool, pop-up space hosts a selection of TAG Heuer watches designed in collaboration with Oracle Red Bull Racing. Splashed across the grand mural wall in Jungle Plaza, TAG Heuer will install a painterly interpretation of Max Verstappen’s Oracle Red Bull Racing car with bold textures, team livery, and abstractions of velocity. A luxurious take on petrol stations will serve as unique product displays which will flank the track, showcasing the newest TAG Heuer watches. Along with high-design product displays, there will be a large shipping container decorated with brand stories and the history of TAG Heuer in motorsport and equipped with go-kart gear to outfit you for your ride.

EVENT INFORMATION:

When: April 18th - May 15th, 2022

Where: 140 NE 39th St, Suite 109

Open to the Public

PUMA ROOFTOP PARTY

On May 5th, PUMA is slated to host a legendary car-meets-clubbing event on the rooftop of Museum Garage in the Miami Design District. Hand-selected from hundreds of public submissions, a rare variety of luxury cars are set to be on display during this party. In typical Magic City fashion, the event offers renowned nightclub music by one of Miami’s top DJ’s, Crespo, alongside event host, Myke Towers. Also offering a delicious selection of cocktails and food, this hot pop-up nightclub is one you won’t want to miss during Formula 1.

EVENT INFORMATION:

When: May 5th, 7:00PM- 10:00PM

Where: Museum Garage, Northeast 41st St

Open to the Public

BERLUTI

In celebration of Formula 1, Berluti has partnered with Alpine to create a captivating Formula 1-branded store experience. Shop Berluti staples and immerse yourself in the unique Alpine-inspired environment during this one-day private event. The Alpine racing team is slated to make a store appearance at 7pm on May 5th.

EVENT INFORMATION:

When: May 5th, 5:00PM - 8:00PM

Where: Berluti Store, 161 NE 40th St

MERCEDES POP-UP

Mercedes-Benz is opening the Mercedes-AMG Experience Center, located in the heart of the Design District in Miami, FL, in celebration of the highly anticipated Formula 1 Miami Grand Prix. This is the third brand experience pop-up from Mercedes, with previous locations in New York and Los Angeles in late 2021. The Mercedes-AMG Experience Center will touch on the themes of design, technology, progressive luxury, and of course, Formula 1. The 7,000 sqft curated experience will include: A display featuring a range of Mercedes-AMG, Mercedes-EQ, and Formula 1 vehicles, highlighting how Mercedes-Benz passenger cars are influenced by the technology from Formula 1 vehicles. The models include Concept Mercedes-Maybach EQS SUV, AMG EQS, AMG G 63, GT 63 S 4-Door Coupe, and the 2021 Mercedes-AMG Formula 1 Car.

EVENT INFORMATION:

When: May 8th- May 22nd

Where: Sweet Bird North, 92 NE 40th St

Open to the Public

IWC

Miami Design District’s IWC store has collaborated with Formula 1 to create an original Formula 1 car display replica right in Palm Court. The IWC store houses a virtual car simulator and offers guests the opportunity to explore from afar. In addition to these activations, IWC is also hosting a private event on May 6th in celebration of Formula 1 in Miami.

EVENT INFORMATION:

When: April 29th - May 8th; Private Event: May 6th 6:00PM - 9:00PM

Where: IWC, Palm Court: 140 NE 39th St

Open to the Public

FTX OFF THE GRID ANNOUNCES UPCOMING MIAMI BEACH RACE WEEKEND FESTIVAL

Leading cryptocurrency exchange, FTX, in conjunction with partners the Mercedes-AMG Petronas F1 Team, luxury Swiss watchmaker IWC Schaffhausen, the official timekeeper for the event, and the City of Miami Beach, will soon debut FTX Off The Grid, an unparalleled three-day series of unique and immersive experiences at the intersection of crypto, culture, and cars, during the most anticipated race weekend on the sporting calendar. Bringing the thrill of racing and the culture of Miami Beach to the masses, this unforgettable weekend-long event will unveil right on the sands of South Beach from May 6 - 8, 2022, hosted by Johanna Gomez, featuring ticketed performances by Disclosure, Kaytranada, Jamie XX, and more.

Home to some of the world’s most notable annual events including Art Basel, SOBE Wine and Food Festival, and Miami Swim Week, South Beach will now be home to the next milestone marquee event with FTX Off The Grid. Bringing motorsport fans, friends, collaborators, and culture seekers across music, sports, fashion, technology, and hospitality together in one space, the event will take place at 10th Street and the beachfront, directly on the sands of South Beach, just beyond the iconic, pastel-hued Art Deco buildings lining Ocean Drive. Complementing the natural vibrancy and beauty of Miami Beach, FTX Off The Grid will transform over 165,000 square feet of oceanfront space into an ‘Electric Beach’ themed entertainment venue, that captures both the style of the city and the innovative nature of the blockchain ecosystem and FTX.

Guests can anticipate three exciting days of multilayered activations, showcasing first-class entertainment, high-profile performances and surprise celebrity appearances; local cuisine and beverages; The IWC Big Pilot Exhibition; NFT art galleries and creation stations; a locally inspired fashion show; Mercedes-AMG car displays; dedicated Star Atlas Video Gaming Lounge that features both the best of gaming’s past and previews of its future, and so much more. There will also be an exclusive VIP hospitality space, coined the FTX Beach Club, which will be used for VIP entertainment and meet and greets.

“Formula 1 coming to Miami will signal the start of a US racing experience unlike any other. With Miami at the forefront of crypto and FTX leading the charge, it was the natural next step for FTX to capitalize on the hype and create something truly unique in Miami Beach. We’re extremely excited to finally unveil all that we’ve put into this multifaceted experiential event to all our guests,” said Sam Bankman-Fried, Chief Executive Officer of FTX.

On Saturday and Sunday, a Mercedes-AMG Petronas F1 car will take to Ocean Drive for a high-energy spectacle that will have Miami Beach revved up for an incredible race weekend experience. Delivering constant energy to the event, local DJs will keep the crowd moving during the day as they explore everything FTX Off The Grid has to offer. As darkness falls on the beach, the stage will transition into a three-night ticketed concert series called ‘Sunset on the Sand’ produced in collaboration with III Points, Club Space and Link Miami Rebels, with special performances from Disclosure, Kaytranada, and Jamie XX.

“We’re excited to be collaborating with FTX Off The Grid over the Miami weekend,” shared Toto Wolff, Team Principal & CEO, Mercedes-AMG Petronas F1. “As the sport continues to develop in the US, it’s fantastic that FTX, with their inherent creativity and spirit of innovation, are seizing this opportunity to elevate the fan experience with their takeover of Miami Beach.”

“Our City and community are beyond excited about this race weekend. FTX Off The Grid promises to be an action-packed and epic festival,” said City of Miami Beach Mayor, Dan Gelber.

Explore the dimensions of FTX Off The Grid:

• Mercedes-AMG Petronas F1 Garage I Integrating the Mercedes-AMG Petronas F1 Team into the heart of the festival, fans will get the chance to get up close and personal with the team’s F1 car.

• FTX NFT Art Galleries & Creation Stations | Connecting fans to the FTX and blockchain ecosystem, guests will have unrivaled access to create, discover, and purchase NFTs all throughout the event. The event also features a collection of unique one-of-one NFTs for purchase by a local artist. Guests can also create their own NFTs, which can be minted and pressed onto swag on-site for an unforgettable takeaway.

• IWC Big Pilot Exhibition | IWC, the official timekeeper of FTX Off The Grid Miami Beach, will participate in the event with the return of their Big Pilot Exhibition, alongside an exclusive IWC lounge where they will entertain guests, partners and friends of the brand.

• Mercedes-Benz and Mercedes-AMG Car Display | Offering a look at the latest lineup of Mercedes vehicles, guests will have a chance to get up close with their favorite vehicle models from Mercedes-AMG, Mercedes-EQ, and Mercedes-Maybach, and learn about the newest performance features from a team of Mercedes experts. Complementing the Miami art scene, a local artist will also be creating a live art installation using a Mercedes vehicle as their canvas.

• Star Atlas Video Game Lounge | A metaverse that is pioneering the next generation of gaming, Star Atlas will offer guests an up-close look at the in-game experience in the Star Atlas video game lounge, which will be featured alongside classic, vintage arcade games.

• Mercedes-AMG Petronas F1 Merch Store | Giving guests access to official team merchandise, the store will deliver a pop-up experience, which will act as a physical showroom, showcasing the team’s replica race kit.

• Motorsport Games | Guests can put their on-track driving skills to the test in the unbelievably realistic racing simulators from Motorsport Games. Featuring the popular racing game, rFactor2 guests will have the opportunity to go head-to-head with their friends on an iconic global racetrack.

• Fashion Show | In partnership with a local Miami designer, a choreographed fashion show will take place on early Saturday evening against the backdrop of the iconic Miami Beach.

FTX Off The Grid will offer guests free access during the day and ticketed concert performances by night. Register for an exclusive NFT ticket and find more information on the line-up, activities, and schedule at www.ftxoffthegrid.com.