A First Look Inside Mercedes-Benz Places Revealed at the Concours Club

Mercedes-Benz Places in Miami, the inaugural North American branded residential project, has unveiled its first look inside, marking a significant milestone in luxury living in Brickell. Developed by JDS Development Group in partnership with Mercedes-Benz, this mixed-use development merges modern living spaces with innovative mobility concepts, setting new standards for urban living.

The project, announced on February 26, 2024, has already seen remarkable success, with record sales of over 100 condominiums sold within the first four days on the market. The launch event, held at The Concours Club before the Formula 1 Miami Grand Prix, offered guests an exclusive preview of the residences' interiors, along with a unique conversation hosted by Toto Wolff, Team Principal & CEO of Mercedes-AMG PETRONAS F1 Team, and Michael Stern, Founder and CEO of JDS Development Group. Test drives in Mercedes-AMG GTR cars on the racetrack with professional drivers from Mercedes-Benz USA completed the unique experience of lifestyle in Miami.

Designed to offer a seamless mobility journey, Mercedes-Benz Places in Miami features a private porte cochere and panoramic rooftop pool, providing residents with breathtaking views of the skyline and cityscape beyond. Each residence, ranging from studios to three-bedrooms, is meticulously crafted to reflect modernity and luxury, with floor-to-ceiling windows, deep terraces, and spectacular views of Miami, Biscayne Bay, and the Atlantic Ocean.

Interior designs, created by the experts at Woods Bagot in collaboration with the Mercedes-Benz design team, showcase crisp blacks and whites, warm woods, and significant graphic elements, reflecting the brand's commitment to automotive-detailing, precision, and quality. Custom-designed kitchens and principal baths offer light and dark finish options, integrated Miele appliances, and luxurious marble countertops.

The architectural design, created by award-winning SHoP Architects, embodies Mercedes-Benz's design philosophy of Sensual Purity, combining intelligence and emotion to create clear forms and sensuous surfaces. The cube-shaped mixed-use tower features technical silver, classic black and white elements, and undulating curves, creating distinctive highlights and stimulating contrasts.

Gregg Pasquarelli, Founding Principal of SHoP Architects, highlights the project's investment in the Brickell community, stating, "Mercedes-Benz Places will revitalize public space in the neighborhood of Southside Park while making a statement with its superior quality in design."

Mercedes-Benz Places in Miami represents more than just a development; it embodies a vision for the future of urban living, offering residents a luxurious and connected lifestyle in the heart of Miami's vibrant Brickell district.

Fabel Set To Kick Off Miami Race Week With Scuderia AlphaTauri Rooftop Dinner Party

Fabel Miami and Scuderia AlphaTauri are set to kick off Miami Race Week with an unforgettable evening of luxury, style and speed with an exclusive dinner party at the Wynwood rooftop hotspot. On May 4th, Fabel Miami will host an evening of entertainment, multi sensory delights, culinary indulgences and excitement. The Fabel Miami and Scuderia AlphaTauri partnership follows month’s of negotiations. One of the most provocative F1 teams on the circuit, Scuderia AlphaTauri is Red Bull's sister Formula One (F1) race team and a premium race-inspired lifestyle brand. 

The May 4th dinner party will feature a sumptuous multi-course meal featuring the finest ingredients, expertly prepared by our world-class chefs all while tableside next to the actual Scuderia AlphaTauri race car which is being lowered onto Fabel rooftop for Race Week. During the evening's performances and festivities, led by a yet-to-be-announced MC, guests will experience a ‘meet and greet’ with the Scuderia AlphaTauri F1 drivers, Nyck de Vries and Yuki Tsunoda, as well as the engineering and principal team who will share their insights and experiences of life in the fast lane.

40 team members from the AlphaTauri team will be present for the private dinner party, which you can join by making a pre-paid reservation on OpenTable at the link below. Dinner packages start at $500 per person and are accompanied by a “Prix” Fixe Menu. Seating is limited and selling-out fast so lock in your tickets today to guarantee your spot.

To enhance the experience, Fabel Miami is offering several VIP Table Packages. The Slipstream VIP Package starts at $10,000 for up to 12 guests and features a word class culinary experience, a meet and greet with the Suderia AlphaTauri Formula 1 team, a Dom Perignon upon arrival, a table mixologist for the first round of drinks and two bottles of Volcan De Mi Tierra Cristalino Anejo.

The Paddock VIP package for 18 guests starts at $15,000 and includes three bottles of Dom Perignon upon arrival with bottle engraving on site with Scuderia AlphaTauri x Fabel, two bottles of Volcan De Mi Tierra X.A Reposado Tequila, a tableside mixologist all night, a meet and greet with Scuderia AlphaTauri drivers and a Private Cabana next to 2023 Scuderia AlphaTauri car.

A Fabel VIP Package starting at $25,000 for 24 guests and a Scuderia VIP Package starting at $50,000 for up to 36 guests offer an even more enhanced experience including wine pairings, customized memorabilia, caviar service and private photo opportunities with the AlphaTauri car and team.

Fabel Miami is an open-air rooftop restaurant and lounge by restauranteur Matthew Rosenberg and his award-winning architecture firm, M-Rad. Fabel Miami opened in January of this year at Wynwood Jungle, the experiential dining and retail destination transformed by Black Lion Investment Group’s Robert Rivani. The immersive restaurant quickly became a Miami hotspot, redefining the hospitality industry and providing guests with a place to create their own enchanted fairytale.

The Formula 1 Crypto.com Miami Grand Prix 2023 Set To Return To The Miami International Autodrome This Weekend

With just days to go before the start of the FORMULA 1 CRYPTO.COM MIAMI GRAND PRIX 2023 organizers are gearing-up for another spectacular weekend of action both on and off the race track. The 3.36-mile Miami International Autodrome is set to roar into life over the weekend of May 5-7, 2023 as it hosts round five of this year’s FIA Formula 1 World Championship.

Twelve months ago, Max Verstappen won the inaugural race in Miami for Oracle Red Bull Racing after a thrilling duel with Ferrari’s Charles Leclerc. With the reigning world champion and his team currently leading the 2023 points standings, the Dutchman will be among the favorites to triumph again on the 19-turn Miami International Autodrome next week. As well as welcoming South Florida’s very own Logan Sargeant to the grid, fans will have plenty to look forward to when the 10 F1 teams and 20 drivers descend on the vibrant city of Miami after making the 6,800-mile trip from Baku — the location for the previous race — held just days before the action begins in Miami Gardens.

New for this year, the Formula 1® paddock will be located in the center of Hard Rock Stadium and organizers have been working around-the-clock to prepare the venue, transforming the football field to the home of the Miami Open presented by Itaú., and then quickly to the Formula 1® Team Village – all in four months’ time. There are a number of other developments for 2023 and new features for the FORMULA 1 CRYPTO.COM MIAMI GRAND PRIX 2023 including a brand-new permanent Paddock Club has been constructed above the garages on pit lane. It features a rooftop viewing deck which extends into Hard Rock Stadium. The new three-tier facility houses 6,000 guests and offers amazing views of the final sequence of corners and the start/finish straight.

One of the largest investments made since the inaugural race is the repaving of the track, which was made with the intent to provide best-in-class racing. In conjunction with circuit architects Tilke and based on feedback from the drivers’ council, teams, Formula 1 and the FIA, the entire 3.36-mile course has been re-paved while minor alterations have been made to the Turn 14/15 chicane.

Fans will be able to view the track action from new hospitality spaces, including The Vista at Turn 1 and The Boathouse at MIA Marina, which will offer premium experiences for guests to choose from while still reflecting the culture of Miami. One of the most popular areas on the Campus last year was Hard Rock Beach Club. This luxury space has been enhanced for this year, with more cabana-style seating and entertainment acts already confirmed including superstars Jonas Brothers and Wisin y Yandel headlining Saturday and DJ Tiësto and Cederic Gervais performing on race day. In addition, the world’s first bilingual, Latin girl-group Bella Dose will perform on the track ahead of the race start.

Around the venue, grandstand capacity has been increased to over 55,000 with elevated viewing platforms on Trackside Lane between Turns 8 and 10, an expanded F1 Fan Zone, plus more shaded seating and water stations throughout the Campus. In addition, all pedestrian bridges have been doubled – and in some cases quadrupled – in width to allow for improved flow of traffic so fans can better access all the Campus has to offer.

In further developments, there will be a new area in the Campus known as Race Street, where spectators will be able to view luxury car displays, street art by local artists, listen to music and experience the best food and beverage offering that showcase Miami. Returning in 2023 will be a number of luxury spaces that offer world-class hospitality. They include the exclusive, invite-only Palm Club plus the 72 Club presented by J.P. Morgan Payments. Other premium spaces include the Casa Tua Trackside Club, a soulful intimate atmosphere with traditional Italian cuisine catered by one of Miami’s most prestigious restaurants.

Award-winning chefs Michelle Bernstein, Brad Kilgore and Lorena Garcia amongst others, will once again bring their exquisite culinary offerings to the race track. James Beard Foundation Award-winning chef Michelle Bernstein is set to offer an eclectic menu fusing Old-World favorites with contemporary techniques and innovative flavor profiles at the luxury Yacht Club hospitality and MIA Marina general admission areas. Award-winning Chef Brad Kilgore will be serving up his incredible range of progressive American cuisine which will highlight local Floridian ingredients and flavors in the 1 North Suites.

Native Floridian David Grutman and Groot Hospitality, the brand behind Strawberry Moon, Papi Steak, Komodo, Swan, LIV, Story and The Key Club, will return this year to partner with 72 Club presented by J.P. Morgan Payments on the Miami International Autodrome Campus and will serve a delicious selection of signature items from its many restaurants, including Peking Duck, Chips & Caviar, Wagyu Pastrami and more.

Major Food Group (MFG), one of the most celebrated companies in the hospitality business behind names such as CARBONE, The Grill, Dirty French, ZZ’s Club and Sadelle’s, will operate the food, beverage and hospitality for the iconic Palm Club.

One of the most unique locations at the Miami International Autodrome is the soulful, meticulously curated hospitality lounge at the Casa Tua Trackside Club. With its elegant design, traditional Italian cuisine and impeccable service, this one-of-a-kind experience is located at Turn 1, perfectly positioned at pit-exit and offers trackside views of the action in the surroundings of an exclusive club.

“We’ve been working flat-out preparing for our second race and are excited to welcome back Formula 1, the FIA, the teams, drivers, our guests and the fans to experience another brilliant weekend of on-track action,” said Tyler Epp, President of the FORMULA 1 CRYPTO.COM MIAMI GRAND PRIX. “From our incredible new Paddock Club building to the Team Village in Hard Rock Stadium, the enhanced hospitality spaces, food and beverage offerings, and the many changes around campus, I’m proud that our race allows us to showcase so much of Miami’s culture, putting us at the intersection of sports and entertainment. At the heart of it all is world-class racing, and we can’t wait for Miami to be in the spotlight as Formula 1 arrives in America for the first time this year.”

As last year, the community remains at the heart of the FORMULA 1 CRYPTO.COM MIAMI GRAND PRIX. The 2022 event delivered a boost of $350 million to the local economy in both Miami Gardens and the wider South Florida and Greater Miami region. And this year organizers are continuing their F1 in Schools program to help inspire education in science, technology and innovation. In addition 23 interns are undertaking a 12-week paid program across a variety of departments including event operations, guest experience and marketing. Also part of the food offering includes 14 minority-owned restaurants from Miami Gardens providing the outlets to showcase their business during race week.

Image via FORMULA 1 CRYPTO.COM MIAMI GRAND PRIX 2023

Formula 1 Hits Miami Design District With Race Week Experiences Open To The Public

The inaugural Formula 1 Miami Grand Prix take's place Sunday May 8 and Miami is alive for its first ever race week. Miami Design District has been transformed into a petrolhead heaven as the neighborhood has revealed a series of events, activations and one-of-a-kind experiences open to public for Formula 1 weekend. The festivities kick off with TAG Heuer’s public racing event and continue with activations and exhibitions hosted by brands like PUMA, Berluti, Mercedes, IWC and Red Bull.

Miami Design District is one of the hottest neighborhoods in the world, home to a number of luxury fashion houses, art galleries, fine dining experiences, and cafés. The open-air, pedestrian-friendly neighborhood, known for its many distinct and artistic façades, notably boasts a highly energy-efficient infrastructure and became the first neighborhood in the world to achieve the Gold level (LEED ND: Built v4 Gold). The neighborhood was inspired by the worlds leading shopping districts including Fifth Avenue and Rodeo Drive and visitors can enjoy mature canopy-covered streets and walkways, sculptural specimen trees, and extensive rooftop gardens.

TAG HEUER GO-KART RACING EVENT

TAG Heuer is taking over Miami Design District’s Jungle Plaza with an adrenaline-packed outdoor installation in celebration of race weekend in Magic City. TAG Heuer will offer a chance to live out the ultimate Grand Prix fantasy, while also celebrating TAG Heuer’s partnership with the Oracle Red Bull Racing Team. The experience will be closed to VIPs and friends of the brand on Monday, May 2, and will open to the public from Tuesday, May 3 through Saturday, May 7 via online registration. In the spirit of friendly competition, the heart of this activation allows guests the ability to race one another on the pop-up TAG Heuer go-kart track. Inspired by a true race environment, the starting line will have a raised platform where guests can have the opportunity to cheer on the competition, wave the iconic checkered flag to signal the end of a race, and capture the photo-worthy mural backdrop. The evening of Saturday, May 7, TAG Heuer will transform the Jungle Plaza racetrack into a private cocktail party, hosted by TAG Heuer’s family of ambassadors including Oracle Red Bull Racing Team drivers Max Verstappen (2021 Champion) and Checo Perez.

EVENT INFORMATION:

When: May 3rd-May 7th, 2022

Where: TAG Heuer Miami Experience

Open to the Public, Register HERE

TAG HEUER MIAMI DESIGN DISTRICT BOUTIQUE

In addition to hosting a spectacular racing event, TAG Heuer has staged a boutique pop-up open to the public from April 18th-May 15th in the Miami Design District. This ultra-cool, pop-up space hosts a selection of TAG Heuer watches designed in collaboration with Oracle Red Bull Racing. Splashed across the grand mural wall in Jungle Plaza, TAG Heuer will install a painterly interpretation of Max Verstappen’s Oracle Red Bull Racing car with bold textures, team livery, and abstractions of velocity. A luxurious take on petrol stations will serve as unique product displays which will flank the track, showcasing the newest TAG Heuer watches. Along with high-design product displays, there will be a large shipping container decorated with brand stories and the history of TAG Heuer in motorsport and equipped with go-kart gear to outfit you for your ride.

EVENT INFORMATION:

When: April 18th - May 15th, 2022

Where: 140 NE 39th St, Suite 109

Open to the Public

PUMA ROOFTOP PARTY

On May 5th, PUMA is slated to host a legendary car-meets-clubbing event on the rooftop of Museum Garage in the Miami Design District. Hand-selected from hundreds of public submissions, a rare variety of luxury cars are set to be on display during this party. In typical Magic City fashion, the event offers renowned nightclub music by one of Miami’s top DJ’s, Crespo, alongside event host, Myke Towers. Also offering a delicious selection of cocktails and food, this hot pop-up nightclub is one you won’t want to miss during Formula 1.

EVENT INFORMATION:

When: May 5th, 7:00PM- 10:00PM

Where: Museum Garage, Northeast 41st St

Open to the Public

BERLUTI

In celebration of Formula 1, Berluti has partnered with Alpine to create a captivating Formula 1-branded store experience. Shop Berluti staples and immerse yourself in the unique Alpine-inspired environment during this one-day private event. The Alpine racing team is slated to make a store appearance at 7pm on May 5th.

EVENT INFORMATION:

When: May 5th, 5:00PM - 8:00PM

Where: Berluti Store, 161 NE 40th St

MERCEDES POP-UP

Mercedes-Benz is opening the Mercedes-AMG Experience Center, located in the heart of the Design District in Miami, FL, in celebration of the highly anticipated Formula 1 Miami Grand Prix. This is the third brand experience pop-up from Mercedes, with previous locations in New York and Los Angeles in late 2021. The Mercedes-AMG Experience Center will touch on the themes of design, technology, progressive luxury, and of course, Formula 1. The 7,000 sqft curated experience will include: A display featuring a range of Mercedes-AMG, Mercedes-EQ, and Formula 1 vehicles, highlighting how Mercedes-Benz passenger cars are influenced by the technology from Formula 1 vehicles. The models include Concept Mercedes-Maybach EQS SUV, AMG EQS, AMG G 63, GT 63 S 4-Door Coupe, and the 2021 Mercedes-AMG Formula 1 Car.

EVENT INFORMATION:

When: May 8th- May 22nd

Where: Sweet Bird North, 92 NE 40th St

Open to the Public

IWC

Miami Design District’s IWC store has collaborated with Formula 1 to create an original Formula 1 car display replica right in Palm Court. The IWC store houses a virtual car simulator and offers guests the opportunity to explore from afar. In addition to these activations, IWC is also hosting a private event on May 6th in celebration of Formula 1 in Miami.

EVENT INFORMATION:

When: April 29th - May 8th; Private Event: May 6th 6:00PM - 9:00PM

Where: IWC, Palm Court: 140 NE 39th St

Open to the Public