Auberge Resorts Collection to Manage Witkoff's Iconic Shore Club, Auberge Resorts Collection in Miami Beach

Auberge Resorts Collection, an award-winning portfolio of one of-a-kind luxury hotels, resorts and residences, has been appointed by the Miami-based developer Witkoff and Monroe Capital to manage The Shore Club Resort & Residences, Auberge Resorts Collection in Miami Beach. The reimagining of the The Shore Club in the heart of Miami Beach is set to open in 2027 and will see the iconic hotel restored and elevated to welcome the world’s most discerning individuals once again, not just as a hotel, but as one the city’s most exclusive new permanent address’.

A historic landmark both architecturally and socially, The Shore Club has stood at 1901 Collins Avenue in the heart of Miami Beach since 1949, when Albert Anis designed the Art Deco-style hotel within a lush, beachfront oasis – even more verdant today. As an Auberge Resorts Collection property, this world-famous, three-acre playground with 175 feet of oceanfront will encompass not only the original Shore Club and its Art Deco contemporary, The Cromwell Hotel, built in 1939, but also a new 18-story residential tower and a free-standing residential villa, both designed by the globally esteemed Robert A.M. Stern Architects (RAMSA) as the lauded firm’s very first oceanfront project.

“We are excited to expand our urban footprint with the addition of Shore Club in Miami Beach, a place where nature, art, culture and entertainment come together in uniquely compelling ways,” said Dan Friedkin, chairman, Auberge Resorts Collection. “Our proven skill in elevating historic properties through exceptional service and experiences together with Witkoff’s vision and Robert Stern’s exquisite design will transform this legendary address into a dynamic new destination that embodies the unique spirit of Miami Beach. We can’t wait to bring this vision to life.”

Working closely with acclaimed London-based interior design firm Bryan O’Sullivan Studio and Kobi Karp Architecture and Interior Design, RAMSA and Auberge Resorts Collection will ensure that The Shore Club’s historic integrity and character remain intact, celebrating its vibrant past while firmly reinstating it as the centerpiece of a new South Beach era. Just 73 rooms and suites, including a luxurious penthouse, will offer guests the ultimate Miami Beach experience, with direct beach access, five-star amenities set within landscaped botanical gardens and the unparalleled, intuitive service and singular experiences for which Auberge Resorts Collection is known worldwide.

Rising from the shore with awe-inspiring Atlantic Ocean views, the property’s new 200-foot-tall residential tower, will reveal RAMSA’s spin on Miami Beach’s iconic MiMo (Miami Modern) architecture. Curves inspired by the ocean’s fluid form reference the area’s Art Deco heritage, while staggered tiers yield vast, undulating terraces and endless water vistas. The eight-story Cromwell Hotel will be transformed into a discreet private residential entrance from which homeowners will access the 49 exclusive residences. Each will offer its own distinct floor plan and large glass windows that frame dramatic ocean views, blurring the line between indoors and out. Residence interiors touch on the same timeless theme that runs throughout the resort, with rich woods, sinuous lines and brass accents a nod to the materials and forms of classic yachts.

An extremely rare addition to Miami Beach and completely unique to The Shore Club Resort & Residences, Auberge Resorts Collection, is one 8,000-square-foot beach house, also designed by RAMSA. Envisaged for a single family, the fully serviced villa offers its own private entrance, swimming pool and breathtaking, palm-fringed ocean views.

Residents and guests of The Shore Club Resort & Private Residences, Auberge Resorts Collection will be spoilt for choice when it comes to relaxation and entertainment within this private enclave, located just moments from all the city has to offer. Imbued with an intoxicating blend of beach serenity and buzzing urban vibes, the property’s lush green environs seamlessly knit the two historic landmarks and new elements into a cohesive whole, while separating private amenities from those open to resort guests.

Residents will enjoy a state-of-the-art private fitness center, a library, lounge and residents-only pool just steps from the sand, as well as exceptional in-home offerings. They will also be able to take full advantage of all other hotel amenities, including the signature restaurant, set to become the culinary destination of Miami. A buzzing and seductive double-height café and bar will lead to an alfresco lounge, and a world

class indoor-outdoor Auberge spa and fitness center will cater to all wellness needs. Time outside will be savored at the Beach Club, in the cocktail lounge and at three swimming pools flanked by sun terraces and a poolside café and bar.

Alex Witkoff, Co-CEO, Witkoff, notes, “With all their experience and finesse in curating luxury escapes and lifestyles, it gives me great pleasure to have the award-winning team at Auberge Resorts Collection manage our property in Miami Beach. The approach taken by Auberge Resorts Collection is very much in keeping with Witkoff’s ethos of crafting top-tier luxury destinations. This collaboration is complementary in every way and we very much look forward to working with them to reinstate this iconic property on the Miami Beach skyline.”

Says Craig Reid, chief executive officer, Auberge Resorts Collection: “We are delighted to partner with Witkoff and Monroe Capital as we continue to expand Auberge’s presence in global urban destinations. The Shore Club will be a standout destination highlighting Miami Beach as one of the finest locations in which to relax, play and live.”

Witkoff and PPG Reveal The Residences At Shell Bay With Auberge Resorts Collection Featuring Miami's First New Golf Course In 25 Years

Leading visionary real estate development firms Witkoff and PPG have revealed The Residences at Shell Bay, an unmatched new luxury destination in Hallandale Beach, in partnership with Auberge Resorts Collection, the highly awarded hospitality operator with an acclaimed portfolio of luxury boutique hotels, resorts, and residences. The private golf course, known as The Shell Bay Club, will open this winter and will be the first new golf course in the Miami area in over 25 years. Sales for the residences will be released in exclusive, limited phases led by Douglas Elliman, and are set to deliver in 2025.

Shell Bay represents the new frontier of elite clubs, bespoke residences, and elevated wellness and leisure, offering one of the most exclusive private members clubs in North America. The amenities and programming have been carefully designed with world-class athletes and experts to cater to both the ultimate luxurious lifestyle and peak-functioning performance. The Shell Bay Club includes a 7,250-yard championship golf course designed by Greg Norman, a 12-acre practice facility with a 9-hole par 3 course, a premier racquet center with four Grand Slam tennis surfaces, pickle ball courts, and padel courts, a 48-slip private yacht club, and a private Member’s Clubhouse with a spa and performance fitness center.

“The course at Shell Bay will be one of the most unique, pure golf experiences I have ever designed. Completely isolated from its surroundings, the walkable layout will capture the true essence of the game with immaculately conditioned fairways, sweeping sand belt style bunkers, and contoured greens that test every club in your bag. It will be a place where you can totally immerse yourself in the game.” says golf legend and course designer Greg Norman.

Brought to life by Auberge Resorts Collection, The Residences at Shell Bay provide an enclave for those who want to live exceptionally. Part of a fully gated community with 24/7 monitoring, residences offer open-concept layouts with expansive living and entertainment areas, floor-to-ceiling windows, expansive ten-foot ceilings on typical floors, spa-inspired primary bathrooms, gracious wraparound terraces with vistas of the private golf course, and minibars serviced by the hotel. In addition, residences will have a dedicated Director of Residences to provide the highest level of personalized care and a la carte resort services including in-residence housekeeping and dining.

In addition to branded residences, Shell Bay will have a boutique resort managed by Auberge Resorts Collection. Auberge is a best-in-class luxury resort and residential operator known for one-of-a-kind experiences in extraordinary destinations, with hotels including Auberge Du Soleil in Napa Valley, Hotel Jerome in Aspen, Lodge at Blue Sky in Park City, Mayflower Inn and Spa in Connecticut, and the Grace Hotel in Santorini. The company was named by Travel + Leisure as one of the “Top Hotel Brands in the World,” while 12 of its 22 properties were awarded in Travel + Leisure’s 2022 World’s Best List, the highest percentage of any brand.

Auberge is also a seasoned residential manager with residential properties including Madeline Hotel and Residences in Telluride, Stanly Ranch in Napa Valley, and Chileno Bay Resort and Residences in Los Cabos.

Witkoff and Monroe Capital Launch Shore Club Private Collection Designed By Robert A.M. Stern At Miami Beach's Historic Shore Club

For decades the Shore Club hotel has been an iconic presence on Miami Beach, a three-acre playground in the sand known all over the world. Now the Shore Club’s exciting future as a centerpiece of South Beach for the next century takes a major step forward with the launch of the Shore Club Private Collection, 49 residences designed by Robert A.M. Stern Architects including a new 200-foot-tall oceanfront tower from the legendary architect that is his nautical-inspired spin on the area’s iconic MiMo (Miami Modern) architecture. Residences at Shore Club Private Collection start at approximately $6 million and are exclusively marketed by Douglas Elliman Development Marketing.

The historic Shore Club was originally designed by Albert Anis and completed in 1949 along Miami Beach’s famed Collins Avenue. The Shore Club is being redeveloped by Witkoff and Monroe Capital, who are preserving and reinventing the property as a boutique 5-star resort by Auberge Resorts Collection known as Shore Club. Shore Club is designed by Bryan O’Sullivan Studio and will offer 75 suites.

The Shore Club Private Collection residences, serviced by Auberge but offering privacy and seclusion within the 5-star resort, offers resort style amenities including a pool and gardens exclusive to residents.

The Shore Club Private Collection is RAMSA’s first ever oceanfront project and first residential project on Miami Beach after the firm completed the Miami Beach Library in 2005. Like Stern’s history-making and record-breaking designs in New York at 15 Central Park West and 220 Central Park South, the residences are divided between a more boutique low-rise building with expansive floor-plans, and a connected views-focused tower.

At Shore Club, The Cromwell, an Art Deco building completed in 1939 that was later combined with the Shore Club’s campus, is being preserved and transformed into a glamorous yet discreet private entrance for residents that will also house four duplex residences on its upper floors. The 18-story rounded tower, inspired by the ocean’s waves and filled with nautical and yachting references, creates an iconic silhouette on the Miami Beach skyline and is composed of three staggered tiers that yield vast undulating terraces, with no two floor-plans exactly alike. RAMSA collaborated with Miami-based Kobi Karp Architecture & Interior Design on the project.

Interior spaces reference materials and shapes of classic yachts, including rich woods like mahogany and oak; nickel, brass accents, and other light metalwork; swooping walls and arched windows. Large glass walls framing the dramatic ocean views will blur the line between indoor and outdoor living, seamlessly opening from the large rooms to the oversize terraces.

Completely unique to the Shore Club Private Collection is one signature 6,000-square-foot single-family beach house, also newly constructed and designed by RAMSA. This extremely rare new beachfront house on the sands of Miami Beach will enjoy all the services and amenities of the Shore Club Private Collection and Auberge.

In addition to the discreet porte-cochere entrance and exclusive pool, residents also enjoy a private world-class fitness center, library, lounge, and other amenities. Auberge Resorts Collection’s one-of-a-kind reputation for intimate tailored service will also extend to the residences with numerous in-home offerings, as well as access to Auberge’s world-class spa, beach club and culinary experiences, including a signature restaurant, poolside café and bar with dedicated cabana service, double-height café and bar leading to an outdoor lounge, and more. Lush botanical gardens with native plantings designed by Island Planning Corporation knit together the two historic buildings and new elements into one cohesive resort, while dividing private amenities from those open to resort guests.

Renderings via The Boundary

Witkoff Lists Waterfront North Bay Road Lot For $19.95 Million With Approved Plans For Kobi Karp-Designed Mansion

The iconic real estate investment and development firm, Witkoff, who recently announced Auberge Shore Club and is planning three mixed-use towers in Miami Worldcenter, has listed a waterfront lot on North Bay Road for $19.95 million. The property comes with approved permitted plans by star architect Kobi Karp, whose vision calls for seven beds, nine baths on the lot with 100 linear feet of west facing waters to indulge in Miami’s famous sunsets.

The tropical modern home design encapsulates South Florida’s tropics with lush greenery set to surround the perimeter of the home while walls of glass offer direct views of Biscayne Bay and indoor/outdoor living.

Offering impeccable design and expansive living spaces, the home design features a towering great room, multiple entertaining spaces, and dual waterfront lounges are just a few features within the versatile layout. Ample light is set to pour through the Primary and VIP suites that offer bayfront terraces with open water views. A show kitchen, a chef's kitchen, elevator, service room, and an office with a private entrance are also included in the floorplan.

The backyard is slated to feature an incredibly sleek 50’ resort pool and spa reminiscent of a tropical retreat, plus an indoor/outdoor gym, and a rooftop putting green with star-lit lounge area.

4766 N Bay Rd is listed for $19.95 million by Dina Goldentayer with Douglas Elliman.

Images via Legendary Productions/ Dina Goldentayer, Renderings via Douglas Elliman/ Dina Goldentayer and Kobi Karp

Witkoff And Monroe Capital Announce Restoration And Redevelopment Of Iconic Shore Club Hotel In Miami Beach

Witkoff and Monroe Capital have announced a partnership with world renowned Robert A.M. Stern Architects to restore and redevelop the iconic Shore Club Hotel at 1901 Collins Avenue in Miami Beach. On November 15th, 2021, Witkoff and Monroe Capital filed an application with the City of Miami Beach for approval of the renovation and redevelopment of the Shore Club and Cromwell property by the Historic Preservation Board.

The Shore Club Hotel, a South Beach institution since 1949, is a private residential resort and boutique hotel set within a lush botanical landscape on Miami Beach. The Mid-Century Modern or “MiMo” style Shore Club Hotel was combined in 2001 with the Cromwell Hotel, an Art Deco-style hotel built in 1939. Uniquely situated in the Miami Beach Architectural (Art Deco) District and listed in the National Register of historic places, the Shore Club Hotel, is a “club” in every aspect of the word, inviting a sense of exclusivity. The newly reimagined luxury offerings will include 80 custom-designed residences and 65 boutique hotel suites, combining classic elegance with modern luxury. Given Witkoff and Stern's long history of preserving and restoring historic structures, the restoration and redevelopment of the legendary Shore Club has a veritable Historic Preservation Dream Team helping to bring the project to fruition.

The Shore Club Hotel’s storied history will be preserved while redeveloping the property into a new Miami Beach icon designed through a contemporary lens, embracing and enhancing its heritage. The proposed plan prioritizes maintaining the contributing historic structures of the original Cromwell and Shore Club hotels while building an additional two new structures on the property: a residential building and a private villa. In addition, the exterior will include three pool decks for residential and hotel use, a remodeled exterior dining area, an exterior cafe, all set among a lush tropical oasis.

To honor the Shore Club’s rich history, the interior plans include a complete restoration of the lobby to its original grandeur and renovation of its hotel suites, two world-class food offerings, carefully curated amenities catering towards every need of the individual residents and guests, a state-of-the-art gym facility, and private screening and lounge rooms.

Witkoff’s long, successful history of restoring and redeveloping properties of historical significance includes the iconic Woolworth Building, Daily News Building, 55 Wall Street, One Broadway in Manhattan, and Shell Mex House and Devonshire House in London as well as the Hilton Cabana in Miami Beach. Witkoff and Monroe Capital prioritized expertise in historic preservation and compatible new construction in selecting architect, teacher and writer Robert A.M Stern to lead the Shore Club’s design, with historic renovation projects including 18 Gramercy Park South (renovation of a women’s boarding house into a condo), The Claremont (a residential tower addition to the Union Theological Seminary) and The Belnord (partial renovation of an historic rental building into a condominium).

Heritage Architectural Associates, led by Steven Avdakov, an architect specializing in historic preservation, is serving as the Historic Preservation Consultant on the project to preserve and restore the authenticity of the original structures and interior. The design team also includes acclaimed Kobi Karp Architecture & Interior Design, as well as landscape architecture firm Island Planning Corporation, led by founder Nathan Browning.

“Witkoff is honored to have the opportunity to restore and redevelop the Shore Club and Cromwell back to their original grandeur,” said Alex Witkoff, Principal of Witkoff, “We look forward to collaborating with the City of Miami Beach, the Historic Preservation Board and the community to ensure that our vision honors the Shore Club and Cromwell’s storied histories.”

“As Miami Beach increasingly grows as a global city, historically significant projects like this define and contribute to its thriving culture and flourishing economy.” adds Kyle Asher, Managing Director of Monroe Capital.

“The historic preservation of the original Cromwell and Shore Club Hotel is essential to the restoration due to the buildings’ status as designated historic structures and to preserve the history of Miami Beach as a whole,” stated Historian Steve Avdakov on the nature of the project.

“From the outset of the conceptualization of this project, the team focused on ensuring the historical integrity of the Shore Club and leading with a contextual design approach that complements the surrounding community. It is critical to preserve the historic integrity of iconic properties like the Shore Club and Cromwell,” said Paul Whalen, Partner of Robert A.M. Stern Architects. “Our design strategy and approach for the project was heavily influenced by their storied history.”

Renderings via Kobi Karp

Witkoff And Monroe Capital Acquire Cancelled Marriott Maquis Miami Worldcenter Site For $94 Million

The New York City-based real estate investment group Witkoff, led by Steve Witkoff, and the Chicago-based Monroe Capital have acquired the site of the now cancelled Marriott Marquis Miami Worldcenter from MDM Group for $94 million. The 4.7 acre site is located at 700 North Miami Ave. The property is entitled to develop 60+ stories and for a mix of residential, hospitality and commercial. The transaction was overseen by Manny De Zárraga of JLL and was financed with floating-rate financing which was arranged by Dustin Stolly and Jordan Roeschlaub of Newmark and provided by Mack Real Estate Credit Strategies.

The Miami-based MDM Group, which is led by Ricardo Glas and Luis Pulenta, had planned to build a 1,700-key Marriott Marquis hotel and 600,000+ SF expo center as part of the $4 billion, 27-acre Miami Worldcenter mixed-use development. MDM Group initially acquired the site for $45.25 million in 2017 from Nitin Motwani who is Managing Partner of Miami Worldcenter Associates, the master developer of Miami WorldCenter. News of the cancellation of the Marriott Marquis Miami Worldcenter accompanies news of the property’s sale.

As the largest private development underway in Florida, Miami Worldcenter will feature a diverse mix of residential, commercial and hospitality uses complemented by approximately 300,000 SF of retail, restaurant and entertainment space. The first restaurant tenants were recently announced after Miami Worldcenter Associates completed leases with Chicago-based steakhouse concept Maple & Ash, etta, Laurel Brasserie and El Vecino. All four concepts are expected to open in 2022.

Two residential buildings have been completed at Miami Worldcenter including the 60-story PARAMOUNT Miami Worldcenter condominium and the 43-story Caoba luxury apartment tower. Approximately 150,000 SF of retail has been completed with tenant build-out work set to commence in 2021, and another 130,000 SF is currently under construction and nearing delivery. Construction is nearing completion at ZOM’s 43-story Bezel Miami Worldcenter residential tower and at the 351-room citizenM hotel, both of which are expected to open later this year.

Miami Worldcenter occupies 10 city blocks within walking distance of Museum Park, home to Perez Art Museum Miami and the Frost Museum of Science; FTX Arena; the Adrienne Arsht Performing Arts Center; and Miami-Dade College’s Downtown Miami campus. It is also adjacent to Brightline’s MiamiCentral station, which will soon offer direct train service to Fort Lauderdale, West Palm Beach and Orlando, together with access to TriRail, the Metromover and the Metrorail, making Miami Worldcenter one of the largest and most-connected transit-oriented development in Florida.

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