Witkoff and PPG Development Top Off The Kobi Karp-Designed 'The Residences at Shell Bay'

Witkoff Group and PPG Development have surpassed major milestone for Shell Bay, a private, 150-acre enclave and one of the nation’s most ambitious private club and residential communities. The property’s premier 20-story condominium tower, The Residences at Shell Bay, has officially topped off. Reaching this benchmark is a significant step toward the tower’s completion and reinforces its position as the most amenitized new development in South Florida. G.T. McDonald Enterprises is serving as the general contractor for the project.

“What we’ve created at Shell Bay simply does not exist anywhere else in South Florida: a championship Greg Norman golf course, all four Grand Slam tennis surfaces, a private marina, world-class wellness and dining, all within a single 150-acre private community serviced by Auberge Collection,” said Alex Witkoff, CEO of Witkoff. “This offering would be extraordinarily difficult to replicate and positions Shell Bay as the definitive destination for luxury living in the Miami region.

With completion slated for 2027, The Residences at Shell Bay is situated at the heart of the region’s most exclusive golf and wellness destination and offers five-star service by the acclaimed hospitality group, Auberge Collection. The tower’s construction achievement builds excitement for its spacious 108 private residences, which will feature unprecedented views of the Intracoastal Waterway, the private 18-hole championship golf course by Greg Norman and the expansive surrounding gardens envisioned by the talented Nievera Williams Design. The news also follows a series of significant milestones demonstrating forward momentum for the project, including the recent closing of a $273 million construction loan from J.P. Morgan and BDT & MSD Partners.

“In a region known for luxury development, opportunities to live within a 150-acre private club are extremely limited,” said Ari Pearl, Founder and CEO of PPG Development. “Shell Bay combines a 20-story residential tower with championship golf, a world-class racquet program, marina access and more, all within a members-only private club. Completing vertical construction is a significant step toward bringing that vision to market.”

As demand for highly amenitized, resort-style living strengthens in the market, The Residences at Shell Bay stands apart as the leading destination prioritizing privacy, wellness, and seamless access to best-in-class lifestyle experiences—all within a single, thoughtfully curated setting. Shell Bay will set a new standard for luxury living in South Florida, representing a once-in-a-generation opportunity for buyers.

With architecture by award-winning firm Kobi Karp Architects, The Residences at Shell Bay comprise a limited collection of one- to four-bedroom homes, each defined by generous floor plans, wraparound terraces, and a seamless connection to the outdoors. Residential interiors by AvroKO, the visionaries behind projects such as 1 Hotel Central Park and The Ritz-Carlton New York, NoMad, introduce a refined yet relaxed residential sensibility, pairing bespoke detailing with a sophisticated, livable approach to luxury.

The residential lifestyle is anchored by Shell Bay Club, an exclusive enclave widely regarded as an athlete’s haven that has led the shift in the luxury market toward club-centric living. The club integrates professional-grade training, recovery and rehabilitation services along with an 18-hole championship golf course, a 12-acre practice facility with a nine-hole Par 3 course, and a Racquet Club featuring all four Grand Slam tennis surfaces, along with pickleball and padel courts. The community also includes a private 48-slip marina with direct access to the Intracoastal Waterway, a members’ clubhouse with an indoor-outdoor wellness spa, elevated event spaces, and multiple dining venues.

Additionally, residents will enjoy a dedicated collection of private building amenities, thoughtfully curated to complement the broader club offering. Highlights include a world-class culinary program, resort-style pools, a full-service medical day spa, and a comprehensive wellness and fitness experience designed to support everyday living at the highest level.

Sales and marketing for the project is handled exclusively by Douglas Elliman Development Marketing, with prices starting at $2 million.

Images via World Red Eye | Renderings via MARCH

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Vertical Construction Commences at Witkoff and PPG Development's The Residences at Shell Bay, One of Florida's Most Exclusive Club Destinations

Witkoff Group and PPG Development have announced that The Residences at Shell Bay, a new Auberge-branded condominium inside the private 150-acre, Mediterranean-inspired Miami enclave, has gone vertical, with the first few levels of the 20-story tower now complete. On track to open in 2027, the project is set to become South Florida’s most exclusive residential community, delivering a unique combination of club offerings, views and amenities. The Residences’ rapid construction progress signifies its strength in the marketplace as discerning luxury buyers increasingly prioritize momentum and also underscores the development team’s ambition.

“Shell Bay represents a generational opportunity—the first property of its kind,” said Alex Witkoff, CEO of Witkoff. “With our golf and racquet clubs already established among the world’s finest, we are proud to commence this next chapter of development as we go vertical on our residential tower and five-star Auberge resort.”

The Residences at Shell Bay is a 20-story tower by award-winning firm Kobi Karp, blending contemporary design with a timeless coastal sensibility. Its 108 private residences are framed by wraparound terraces and expansive glass, emphasizing light, views, and connection to the landscape. Interiors by AvroKO, the visionaries behind projects such as 1 Hotel Central Park, The Ritz-Carlton New York, NoMad, and The Londoner in Macau, feature bespoke detailing and a sophisticated material palette that elevate each home into a sanctuary of tranquility and refinement. G.T. McDonald Enterprises is serving as the general contractor for the project.

“Shell Bay is more than a collection of residences, it’s an entirely new standard for private club living in South Florida,” said Ari Pearl, Founder and CEO of PPG Development. “From the golf course to the marina to the bespoke amenities, every detail has been designed for a level of privacy and quality that simply doesn’t exist elsewhere in the market. We’re building something timeless.”

The project is seamlessly integrated into Shell Bay Club, an exclusive private members’ club already accessible to future residents. The club offers an unmatched lifestyle anchored by a championship 18-hole Greg Norman–designed golf course, a 12-acre practice facility, and a nine-hole Par 3 course.

Additional amenities include a Racquet Club with all four Grand Slam surfaces, as well as pickleball and padel courts, basketball courts, batting cages, and a children’s discovery playground. The property also features a 48-slip private marina with direct access to the Intracoastal Waterway, a private members’ clubhouse with an indoor-outdoor wellness spa, elevated event spaces, multiple dining venues, and more.

Shell Bay presents a rare opportunity to live within one of South Florida’s most exclusive communities, offering a range of one- to four-bedroom floor plans with sweeping views of the championship golf course and the Intracoastal Waterway. Designed with a refined approach to indoor-outdoor living, each residence features open-concept layouts that balance elegance with functionality. Residents will also enjoy access to a dedicated collection of private amenities within the building, thoughtfully curated to complement those of the Shell Bay Club and the future 60-key Auberge hotel and spa. Highlights include a world-class culinary program led by Michelin-starred Chef Julien Jouhannaud, offering in-residence dining and house sommelier services, as well as a resort-style pool, full-service medical day spa, and a fitness center with indoor and outdoor training areas for a personalized wellness experience.

The Residences at Shell Bay are slated for completion in 2027. Sales and marketing efforts for the project are handled exclusively by Douglas Elliman Development Marketing, with prices starting at $2 million.

Images via Aerial Photography, Inc. G.T. Construction & Development | Renderings via MARCH

For more information about The Residences at Shell Bay or to inquire about purchasing a unit please fill out the form below:

The Shell Bay Club Reveals First Look At Private Yacht Club

Shell Bay, an exclusive 150-acre golf destination in South Florida first catapulted onto the world stage with its eye-popping $1 million+ club membership invitation fee, has revealed The Shell Bay Yacht Club, a private 48-slip marina, featuring two 55-foot houseboats available for charters. Located on the Intracoastal Waterway, the new yacht club caters to those seeking maritime experiences in Miami without having to become a boat owner, as well as those with private vessels who have been plagued by the well-documented docking shortage sweeping the region. Shell Bay was developed by The Witkoff Group and PPG Development in partnership with Auberge Resorts Collection.

The Shell Bay Yacht Club will offer a rare luxe nautical lifestyle for people to pursue life on the water to the fullest, with everything from a dedicated dock master and concierge services to specially curated waterfront experiences like deep-sea fishing and catamaran snorkel tours. Aside from boating, residents will also have access to paddleboards, jet skis and kayaks.

Fishing is expected to be a highly sought-after experience at The Shell Bay Yacht Club given the diversity of marine species in the Atlantic Ocean and Intracoastal Waterway. Residents and members can cast a line for prized saltwater game fish as well as great tasting local fish like wahoo and tuna. Those whose efforts prove lucky with a fresh catch will be able to tap Shell Bay’s Chef to prepare the fish into a beautiful seafood dinner. The service will be customizable to residents’ culinary preferences.

In addition to The Shell Bay Yacht Club, the property is home to an 18-hole, Greg Norman-designed Championship course, which is one of the longest in South Florida and is the first new private golf course in South Florida in over 25 years. It features a two-acre practice facility including a nine-hole par three course. The gated community also offers a Racquet Club including tennis courts with all four Grand Slam surfaces, as well as pickleball and padel courts. Basketball courts, batting cages and a children's discovery playground are also onsite.

Esteemed hospitality brand Auberge Resorts Collection will open a hotel at Shell Bay with its own suite of five-star amenities and services such as resort-style swimming pools and a state-of-the-art fitness center with small-group sessions such as yoga, Pilates, and boxing.

Auberge will also service The Residences at Shell Bay, a luxury condominium tower offering 108 bespoke private residences. Residences will range from one- to four-bedrooms, beginning at $2 million. Sales and marketing are exclusively handled by Douglas Elliman Development Marketing.

Providing an unmatched lifestyle, residents will enjoy the Shell Bay Yacht Club, as well as their own private collection of ultra-luxury amenities. This includes a world-class food and beverage program led by Michelin-starred Chef Julien Jouhannaud, a full-service medical day spa, as well as a fitness center with indoor and outdoor facilities prime for personal or small-group training. Children’s amenities will keep kids of all ages happy and engaged, from a children’s play lab and creation studio to a gaming lounge, screening room with candy bar and a game room with bowling alley.

The Residences at Shell Bay is slated for completion in 2026.

Over $100 Million In Sales at The Residences at Shell Bay Following Opening Of Ultra-Private Shell Bay Club

The Residences at Shell Bay, the world-class, 150-acre enclave in the Miami region, has seen over $100 million in sales at the Kobi Karp-designed 20-story, 108-residence condominium tower, following the opening of the ultra-private Shell Bay Club in October. The Shell Bay Club is South Florida's first and only new golf club in over 25 years, underscoring the market's thirst for living on an ultra-luxury golf resort.

Leading visionary real estate development firms Witkoff and PPG Development are developing the project in partnership with Auberge Resorts Collection, the highly awarded hospitality operator with an acclaimed portfolio of luxury boutique hotels, resorts, and residences. Sales for the residences are released in exclusive, limited phases led by Douglas Elliman, and are set to deliver in 2025.

Brought to life by Auberge Resorts Collection, The Residences at Shell Bay provide an enclave for those who want to live exceptionally featuring interiors by AvroKO. Part of a fully gated community with 24/7 monitoring, residences offer open-concept layouts with expansive living and entertainment areas, floor-to-ceiling windows, expansive ten-foot ceilings on typical floors, spa-inspired primary bathrooms, gracious wraparound terraces with vistas of the private golf course, and minibars serviced by the hotel. In addition, residences will have a dedicated Director of Residences to provide the highest level of personalized care and a la carte resort services including in-residence housekeeping and dining.

The Shell Bay Club represents the new frontier of elite clubs, bespoke residences, and elevated wellness and leisure, offering one of the most exclusive private members clubs in North America. The amenities and programming have been carefully designed with world-class athletes and experts to cater to both the ultimate luxurious lifestyle and peak-functioning performance. The Shell Bay Club includes a 7,250-yard championship golf course designed by Greg Norman, a 12-acre practice facility with a 9-hole par 3 course, a premier racquet center with four Grand Slam tennis surfaces, pickle ball courts, and padel courts, a 48-slip private yacht club, and a private Member’s Clubhouse with a spa and performance fitness center.

In addition to branded residences, Shell Bay will have a boutique resort managed by Auberge Resorts Collection. Auberge is a best-in-class luxury resort and residential operator known for one-of-a-kind experiences in extraordinary destinations, with hotels including Auberge Du Soleil in Napa Valley, Hotel Jerome in Aspen, Lodge at Blue Sky in Park City, Mayflower Inn and Spa in Connecticut, and the Grace Hotel in Santorini. The company was named by Travel + Leisure as one of the “Top Hotel Brands in the World,” while 12 of its 22 properties were awarded in Travel + Leisure’s 2022 World’s Best List, the highest percentage of any brand.

Auberge is also a seasoned residential manager with residential properties including Madeline Hotel and Residences in Telluride, Stanly Ranch in Napa Valley, and Chileno Bay Resort and Residences in Los Cabos.

Renderings via MARCH

Witkoff and PPG Reveal The Residences At Shell Bay With Auberge Resorts Collection Featuring Miami's First New Golf Course In 25 Years

Leading visionary real estate development firms Witkoff and PPG have revealed The Residences at Shell Bay, an unmatched new luxury destination in Hallandale Beach, in partnership with Auberge Resorts Collection, the highly awarded hospitality operator with an acclaimed portfolio of luxury boutique hotels, resorts, and residences. The private golf course, known as The Shell Bay Club, will open this winter and will be the first new golf course in the Miami area in over 25 years. Sales for the residences will be released in exclusive, limited phases led by Douglas Elliman, and are set to deliver in 2025.

Shell Bay represents the new frontier of elite clubs, bespoke residences, and elevated wellness and leisure, offering one of the most exclusive private members clubs in North America. The amenities and programming have been carefully designed with world-class athletes and experts to cater to both the ultimate luxurious lifestyle and peak-functioning performance. The Shell Bay Club includes a 7,250-yard championship golf course designed by Greg Norman, a 12-acre practice facility with a 9-hole par 3 course, a premier racquet center with four Grand Slam tennis surfaces, pickle ball courts, and padel courts, a 48-slip private yacht club, and a private Member’s Clubhouse with a spa and performance fitness center.

“The course at Shell Bay will be one of the most unique, pure golf experiences I have ever designed. Completely isolated from its surroundings, the walkable layout will capture the true essence of the game with immaculately conditioned fairways, sweeping sand belt style bunkers, and contoured greens that test every club in your bag. It will be a place where you can totally immerse yourself in the game.” says golf legend and course designer Greg Norman.

Brought to life by Auberge Resorts Collection, The Residences at Shell Bay provide an enclave for those who want to live exceptionally. Part of a fully gated community with 24/7 monitoring, residences offer open-concept layouts with expansive living and entertainment areas, floor-to-ceiling windows, expansive ten-foot ceilings on typical floors, spa-inspired primary bathrooms, gracious wraparound terraces with vistas of the private golf course, and minibars serviced by the hotel. In addition, residences will have a dedicated Director of Residences to provide the highest level of personalized care and a la carte resort services including in-residence housekeeping and dining.

In addition to branded residences, Shell Bay will have a boutique resort managed by Auberge Resorts Collection. Auberge is a best-in-class luxury resort and residential operator known for one-of-a-kind experiences in extraordinary destinations, with hotels including Auberge Du Soleil in Napa Valley, Hotel Jerome in Aspen, Lodge at Blue Sky in Park City, Mayflower Inn and Spa in Connecticut, and the Grace Hotel in Santorini. The company was named by Travel + Leisure as one of the “Top Hotel Brands in the World,” while 12 of its 22 properties were awarded in Travel + Leisure’s 2022 World’s Best List, the highest percentage of any brand.

Auberge is also a seasoned residential manager with residential properties including Madeline Hotel and Residences in Telluride, Stanly Ranch in Napa Valley, and Chileno Bay Resort and Residences in Los Cabos.