Witkoff and PPG Development Top Off The Kobi Karp-Designed 'The Residences at Shell Bay'

Witkoff Group and PPG Development have surpassed major milestone for Shell Bay, a private, 150-acre enclave and one of the nation’s most ambitious private club and residential communities. The property’s premier 20-story condominium tower, The Residences at Shell Bay, has officially topped off. Reaching this benchmark is a significant step toward the tower’s completion and reinforces its position as the most amenitized new development in South Florida. G.T. McDonald Enterprises is serving as the general contractor for the project.

“What we’ve created at Shell Bay simply does not exist anywhere else in South Florida: a championship Greg Norman golf course, all four Grand Slam tennis surfaces, a private marina, world-class wellness and dining, all within a single 150-acre private community serviced by Auberge Collection,” said Alex Witkoff, CEO of Witkoff. “This offering would be extraordinarily difficult to replicate and positions Shell Bay as the definitive destination for luxury living in the Miami region.

With completion slated for 2027, The Residences at Shell Bay is situated at the heart of the region’s most exclusive golf and wellness destination and offers five-star service by the acclaimed hospitality group, Auberge Collection. The tower’s construction achievement builds excitement for its spacious 108 private residences, which will feature unprecedented views of the Intracoastal Waterway, the private 18-hole championship golf course by Greg Norman and the expansive surrounding gardens envisioned by the talented Nievera Williams Design. The news also follows a series of significant milestones demonstrating forward momentum for the project, including the recent closing of a $273 million construction loan from J.P. Morgan and BDT & MSD Partners.

“In a region known for luxury development, opportunities to live within a 150-acre private club are extremely limited,” said Ari Pearl, Founder and CEO of PPG Development. “Shell Bay combines a 20-story residential tower with championship golf, a world-class racquet program, marina access and more, all within a members-only private club. Completing vertical construction is a significant step toward bringing that vision to market.”

As demand for highly amenitized, resort-style living strengthens in the market, The Residences at Shell Bay stands apart as the leading destination prioritizing privacy, wellness, and seamless access to best-in-class lifestyle experiences—all within a single, thoughtfully curated setting. Shell Bay will set a new standard for luxury living in South Florida, representing a once-in-a-generation opportunity for buyers.

With architecture by award-winning firm Kobi Karp Architects, The Residences at Shell Bay comprise a limited collection of one- to four-bedroom homes, each defined by generous floor plans, wraparound terraces, and a seamless connection to the outdoors. Residential interiors by AvroKO, the visionaries behind projects such as 1 Hotel Central Park and The Ritz-Carlton New York, NoMad, introduce a refined yet relaxed residential sensibility, pairing bespoke detailing with a sophisticated, livable approach to luxury.

The residential lifestyle is anchored by Shell Bay Club, an exclusive enclave widely regarded as an athlete’s haven that has led the shift in the luxury market toward club-centric living. The club integrates professional-grade training, recovery and rehabilitation services along with an 18-hole championship golf course, a 12-acre practice facility with a nine-hole Par 3 course, and a Racquet Club featuring all four Grand Slam tennis surfaces, along with pickleball and padel courts. The community also includes a private 48-slip marina with direct access to the Intracoastal Waterway, a members’ clubhouse with an indoor-outdoor wellness spa, elevated event spaces, and multiple dining venues.

Additionally, residents will enjoy a dedicated collection of private building amenities, thoughtfully curated to complement the broader club offering. Highlights include a world-class culinary program, resort-style pools, a full-service medical day spa, and a comprehensive wellness and fitness experience designed to support everyday living at the highest level.

Sales and marketing for the project is handled exclusively by Douglas Elliman Development Marketing, with prices starting at $2 million.

Images via World Red Eye | Renderings via MARCH

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Vertical Construction Commences at Witkoff and PPG Development's The Residences at Shell Bay, One of Florida's Most Exclusive Club Destinations

Witkoff Group and PPG Development have announced that The Residences at Shell Bay, a new Auberge-branded condominium inside the private 150-acre, Mediterranean-inspired Miami enclave, has gone vertical, with the first few levels of the 20-story tower now complete. On track to open in 2027, the project is set to become South Florida’s most exclusive residential community, delivering a unique combination of club offerings, views and amenities. The Residences’ rapid construction progress signifies its strength in the marketplace as discerning luxury buyers increasingly prioritize momentum and also underscores the development team’s ambition.

“Shell Bay represents a generational opportunity—the first property of its kind,” said Alex Witkoff, CEO of Witkoff. “With our golf and racquet clubs already established among the world’s finest, we are proud to commence this next chapter of development as we go vertical on our residential tower and five-star Auberge resort.”

The Residences at Shell Bay is a 20-story tower by award-winning firm Kobi Karp, blending contemporary design with a timeless coastal sensibility. Its 108 private residences are framed by wraparound terraces and expansive glass, emphasizing light, views, and connection to the landscape. Interiors by AvroKO, the visionaries behind projects such as 1 Hotel Central Park, The Ritz-Carlton New York, NoMad, and The Londoner in Macau, feature bespoke detailing and a sophisticated material palette that elevate each home into a sanctuary of tranquility and refinement. G.T. McDonald Enterprises is serving as the general contractor for the project.

“Shell Bay is more than a collection of residences, it’s an entirely new standard for private club living in South Florida,” said Ari Pearl, Founder and CEO of PPG Development. “From the golf course to the marina to the bespoke amenities, every detail has been designed for a level of privacy and quality that simply doesn’t exist elsewhere in the market. We’re building something timeless.”

The project is seamlessly integrated into Shell Bay Club, an exclusive private members’ club already accessible to future residents. The club offers an unmatched lifestyle anchored by a championship 18-hole Greg Norman–designed golf course, a 12-acre practice facility, and a nine-hole Par 3 course.

Additional amenities include a Racquet Club with all four Grand Slam surfaces, as well as pickleball and padel courts, basketball courts, batting cages, and a children’s discovery playground. The property also features a 48-slip private marina with direct access to the Intracoastal Waterway, a private members’ clubhouse with an indoor-outdoor wellness spa, elevated event spaces, multiple dining venues, and more.

Shell Bay presents a rare opportunity to live within one of South Florida’s most exclusive communities, offering a range of one- to four-bedroom floor plans with sweeping views of the championship golf course and the Intracoastal Waterway. Designed with a refined approach to indoor-outdoor living, each residence features open-concept layouts that balance elegance with functionality. Residents will also enjoy access to a dedicated collection of private amenities within the building, thoughtfully curated to complement those of the Shell Bay Club and the future 60-key Auberge hotel and spa. Highlights include a world-class culinary program led by Michelin-starred Chef Julien Jouhannaud, offering in-residence dining and house sommelier services, as well as a resort-style pool, full-service medical day spa, and a fitness center with indoor and outdoor training areas for a personalized wellness experience.

The Residences at Shell Bay are slated for completion in 2027. Sales and marketing efforts for the project are handled exclusively by Douglas Elliman Development Marketing, with prices starting at $2 million.

Images via Aerial Photography, Inc. G.T. Construction & Development | Renderings via MARCH

For more information about The Residences at Shell Bay or to inquire about purchasing a unit please fill out the form below:

Auberge Resorts Collection to Manage Witkoff's Iconic Shore Club, Auberge Resorts Collection in Miami Beach

Auberge Resorts Collection, an award-winning portfolio of one of-a-kind luxury hotels, resorts and residences, has been appointed by the Miami-based developer Witkoff and Monroe Capital to manage The Shore Club Resort & Residences, Auberge Resorts Collection in Miami Beach. The reimagining of the The Shore Club in the heart of Miami Beach is set to open in 2027 and will see the iconic hotel restored and elevated to welcome the world’s most discerning individuals once again, not just as a hotel, but as one the city’s most exclusive new permanent address’.

A historic landmark both architecturally and socially, The Shore Club has stood at 1901 Collins Avenue in the heart of Miami Beach since 1949, when Albert Anis designed the Art Deco-style hotel within a lush, beachfront oasis – even more verdant today. As an Auberge Resorts Collection property, this world-famous, three-acre playground with 175 feet of oceanfront will encompass not only the original Shore Club and its Art Deco contemporary, The Cromwell Hotel, built in 1939, but also a new 18-story residential tower and a free-standing residential villa, both designed by the globally esteemed Robert A.M. Stern Architects (RAMSA) as the lauded firm’s very first oceanfront project.

“We are excited to expand our urban footprint with the addition of Shore Club in Miami Beach, a place where nature, art, culture and entertainment come together in uniquely compelling ways,” said Dan Friedkin, chairman, Auberge Resorts Collection. “Our proven skill in elevating historic properties through exceptional service and experiences together with Witkoff’s vision and Robert Stern’s exquisite design will transform this legendary address into a dynamic new destination that embodies the unique spirit of Miami Beach. We can’t wait to bring this vision to life.”

Working closely with acclaimed London-based interior design firm Bryan O’Sullivan Studio and Kobi Karp Architecture and Interior Design, RAMSA and Auberge Resorts Collection will ensure that The Shore Club’s historic integrity and character remain intact, celebrating its vibrant past while firmly reinstating it as the centerpiece of a new South Beach era. Just 73 rooms and suites, including a luxurious penthouse, will offer guests the ultimate Miami Beach experience, with direct beach access, five-star amenities set within landscaped botanical gardens and the unparalleled, intuitive service and singular experiences for which Auberge Resorts Collection is known worldwide.

Rising from the shore with awe-inspiring Atlantic Ocean views, the property’s new 200-foot-tall residential tower, will reveal RAMSA’s spin on Miami Beach’s iconic MiMo (Miami Modern) architecture. Curves inspired by the ocean’s fluid form reference the area’s Art Deco heritage, while staggered tiers yield vast, undulating terraces and endless water vistas. The eight-story Cromwell Hotel will be transformed into a discreet private residential entrance from which homeowners will access the 49 exclusive residences. Each will offer its own distinct floor plan and large glass windows that frame dramatic ocean views, blurring the line between indoors and out. Residence interiors touch on the same timeless theme that runs throughout the resort, with rich woods, sinuous lines and brass accents a nod to the materials and forms of classic yachts.

An extremely rare addition to Miami Beach and completely unique to The Shore Club Resort & Residences, Auberge Resorts Collection, is one 8,000-square-foot beach house, also designed by RAMSA. Envisaged for a single family, the fully serviced villa offers its own private entrance, swimming pool and breathtaking, palm-fringed ocean views.

Residents and guests of The Shore Club Resort & Private Residences, Auberge Resorts Collection will be spoilt for choice when it comes to relaxation and entertainment within this private enclave, located just moments from all the city has to offer. Imbued with an intoxicating blend of beach serenity and buzzing urban vibes, the property’s lush green environs seamlessly knit the two historic landmarks and new elements into a cohesive whole, while separating private amenities from those open to resort guests.

Residents will enjoy a state-of-the-art private fitness center, a library, lounge and residents-only pool just steps from the sand, as well as exceptional in-home offerings. They will also be able to take full advantage of all other hotel amenities, including the signature restaurant, set to become the culinary destination of Miami. A buzzing and seductive double-height café and bar will lead to an alfresco lounge, and a world

class indoor-outdoor Auberge spa and fitness center will cater to all wellness needs. Time outside will be savored at the Beach Club, in the cocktail lounge and at three swimming pools flanked by sun terraces and a poolside café and bar.

Alex Witkoff, Co-CEO, Witkoff, notes, “With all their experience and finesse in curating luxury escapes and lifestyles, it gives me great pleasure to have the award-winning team at Auberge Resorts Collection manage our property in Miami Beach. The approach taken by Auberge Resorts Collection is very much in keeping with Witkoff’s ethos of crafting top-tier luxury destinations. This collaboration is complementary in every way and we very much look forward to working with them to reinstate this iconic property on the Miami Beach skyline.”

Says Craig Reid, chief executive officer, Auberge Resorts Collection: “We are delighted to partner with Witkoff and Monroe Capital as we continue to expand Auberge’s presence in global urban destinations. The Shore Club will be a standout destination highlighting Miami Beach as one of the finest locations in which to relax, play and live.”

Witkoff Group and Monroe Capital Close On Record-Breaking Loan For Shore Club Private Collection

Witkoff Group, a Miami-based development and investment firm, and Monroe Capital, a premier asset management firm, have closed on a $430 million construction loan for Shore Club Private Collection, which is on track to be one of the fastest-selling luxury developments in Miami Beach’s history. Financed by J.P. Morgan, the loan is believed to be the largest for a residential construction project in South Florida. With two-thirds of inventory sold and sales already surpassing $550 million since its late January launch, Shore Club is readying to begin construction later this year for an expected completion in 2026.

“This record-breaking loan underscores the tremendous confidence the market has in Shore Club Private Collection,” said Alex Witkoff, Co-Chief Executive Officer of Witkoff Group. “The project has been leading luxury condominium sales in Miami since its launch, and we are setting a new standard in Miami Beach with prices per square foot consistently over $5,000 and the average home selling for more than $20 million. We’re thrilled to have reached these legendary milestones with such a prestigious investment partner as J.P. Morgan.”

Building on the rich history of Miami Beach’s Art Deco and modernism design style, while also fostering a seamless connection to its iconic location, Shore Club Private Collection will be home to 49 residences designed by award-winning New York-based firm, Robert A.M. Stern Architects. The architect is behind some of New York City’s most successful buildings, including 220 Central Park South and its predecessor, 15 Central Park West. Shore Club will be set on three oceanfront acres with lush botanical gardens curated by renowned landscape architect Nathan Browning of Island Planning Corporation.

The development is the first residential oceanfront project designed inside and out by Robert A.M. Stern and includes a ground-up new building, The Tower, a newly reimagined Art Deco building originally completed in 1939, The Cromwell House, and The Beach House, a signature single-family beach house. Each component relates architecturally yet is artistically distinctive, envisioned to maximize vistas and light with the curvature of each home to deliver a product that does not yet exist in the Miami market. The interiors further this vision, taking inspiration from yacht design and the patterns and movement of the ocean waves and sand on Miami’s coastline. RAMSA collaborated with Miami-based Kobi Karp Architecture & Interior Design on the architecture.

Rising 20 stories, the Tower features two- to six-bedroom residences ranging from 1,900 to more than 10,000 square feet with beautifully curved balconies, over 10-foot ceilings and floor-to-ceiling windows homes. Complete with private and semi-private elevators and private balconies, the Tower offers cinematic views of the Atlantic Ocean and sunsets. The eight-story historic Cromwell House will be preserved and reinvented as four premier residences, including three duplex residences and a penthouse. These homes will be four and five bedrooms featuring two-story great rooms with dramatic double-height ceilings, and the expansive full-floor penthouse. Finally, the Beach House will be the only private home on the oceanfront of Miami Beach and will span 6,000 square feet with three outdoor spaces totaling over 2,180 square feet.

The reinvention of the Shore Club Private Collection is a united vision in partnership with Auberge Resorts Collection. The residences will be serviced by Auberge but will offer privacy and seclusion within the five star resort. The collection of amenities and services exclusive to residents include a discreet porte cochere entrance, three separate swimming pools including a private residential pool, 75-foot lap pool and a leisure pool, state-of-the-art fitness center, library, lounge and other amenities. Auberge Resorts Collection’s one-of-a-kind reputation for intimate tailored service will also extend to the residences with numerous in-home offerings, as well as access to Auberge’s world-class spa, concierge services, housekeeping, beach club and culinary experiences, including in-residence dining, house sommelier services, a signature restaurant, poolside café and bar with dedicated cabana service, double-height café and bar leading to an outdoor lounge, and more.

Pricing at Shore Club Private Collection starts at approximately $6 million. Sales and marketing efforts for the project exclusively handled by Douglas Elliman Development Marketing.

Witkoff and PPG Reveal The Residences At Shell Bay With Auberge Resorts Collection Featuring Miami's First New Golf Course In 25 Years

Leading visionary real estate development firms Witkoff and PPG have revealed The Residences at Shell Bay, an unmatched new luxury destination in Hallandale Beach, in partnership with Auberge Resorts Collection, the highly awarded hospitality operator with an acclaimed portfolio of luxury boutique hotels, resorts, and residences. The private golf course, known as The Shell Bay Club, will open this winter and will be the first new golf course in the Miami area in over 25 years. Sales for the residences will be released in exclusive, limited phases led by Douglas Elliman, and are set to deliver in 2025.

Shell Bay represents the new frontier of elite clubs, bespoke residences, and elevated wellness and leisure, offering one of the most exclusive private members clubs in North America. The amenities and programming have been carefully designed with world-class athletes and experts to cater to both the ultimate luxurious lifestyle and peak-functioning performance. The Shell Bay Club includes a 7,250-yard championship golf course designed by Greg Norman, a 12-acre practice facility with a 9-hole par 3 course, a premier racquet center with four Grand Slam tennis surfaces, pickle ball courts, and padel courts, a 48-slip private yacht club, and a private Member’s Clubhouse with a spa and performance fitness center.

“The course at Shell Bay will be one of the most unique, pure golf experiences I have ever designed. Completely isolated from its surroundings, the walkable layout will capture the true essence of the game with immaculately conditioned fairways, sweeping sand belt style bunkers, and contoured greens that test every club in your bag. It will be a place where you can totally immerse yourself in the game.” says golf legend and course designer Greg Norman.

Brought to life by Auberge Resorts Collection, The Residences at Shell Bay provide an enclave for those who want to live exceptionally. Part of a fully gated community with 24/7 monitoring, residences offer open-concept layouts with expansive living and entertainment areas, floor-to-ceiling windows, expansive ten-foot ceilings on typical floors, spa-inspired primary bathrooms, gracious wraparound terraces with vistas of the private golf course, and minibars serviced by the hotel. In addition, residences will have a dedicated Director of Residences to provide the highest level of personalized care and a la carte resort services including in-residence housekeeping and dining.

In addition to branded residences, Shell Bay will have a boutique resort managed by Auberge Resorts Collection. Auberge is a best-in-class luxury resort and residential operator known for one-of-a-kind experiences in extraordinary destinations, with hotels including Auberge Du Soleil in Napa Valley, Hotel Jerome in Aspen, Lodge at Blue Sky in Park City, Mayflower Inn and Spa in Connecticut, and the Grace Hotel in Santorini. The company was named by Travel + Leisure as one of the “Top Hotel Brands in the World,” while 12 of its 22 properties were awarded in Travel + Leisure’s 2022 World’s Best List, the highest percentage of any brand.

Auberge is also a seasoned residential manager with residential properties including Madeline Hotel and Residences in Telluride, Stanly Ranch in Napa Valley, and Chileno Bay Resort and Residences in Los Cabos.

Witkoff and Monroe Capital Launch Shore Club Private Collection Designed By Robert A.M. Stern At Miami Beach's Historic Shore Club

For decades the Shore Club hotel has been an iconic presence on Miami Beach, a three-acre playground in the sand known all over the world. Now the Shore Club’s exciting future as a centerpiece of South Beach for the next century takes a major step forward with the launch of the Shore Club Private Collection, 49 residences designed by Robert A.M. Stern Architects including a new 200-foot-tall oceanfront tower from the legendary architect that is his nautical-inspired spin on the area’s iconic MiMo (Miami Modern) architecture. Residences at Shore Club Private Collection start at approximately $6 million and are exclusively marketed by Douglas Elliman Development Marketing.

The historic Shore Club was originally designed by Albert Anis and completed in 1949 along Miami Beach’s famed Collins Avenue. The Shore Club is being redeveloped by Witkoff and Monroe Capital, who are preserving and reinventing the property as a boutique 5-star resort by Auberge Resorts Collection known as Shore Club. Shore Club is designed by Bryan O’Sullivan Studio and will offer 75 suites.

The Shore Club Private Collection residences, serviced by Auberge but offering privacy and seclusion within the 5-star resort, offers resort style amenities including a pool and gardens exclusive to residents.

The Shore Club Private Collection is RAMSA’s first ever oceanfront project and first residential project on Miami Beach after the firm completed the Miami Beach Library in 2005. Like Stern’s history-making and record-breaking designs in New York at 15 Central Park West and 220 Central Park South, the residences are divided between a more boutique low-rise building with expansive floor-plans, and a connected views-focused tower.

At Shore Club, The Cromwell, an Art Deco building completed in 1939 that was later combined with the Shore Club’s campus, is being preserved and transformed into a glamorous yet discreet private entrance for residents that will also house four duplex residences on its upper floors. The 18-story rounded tower, inspired by the ocean’s waves and filled with nautical and yachting references, creates an iconic silhouette on the Miami Beach skyline and is composed of three staggered tiers that yield vast undulating terraces, with no two floor-plans exactly alike. RAMSA collaborated with Miami-based Kobi Karp Architecture & Interior Design on the project.

Interior spaces reference materials and shapes of classic yachts, including rich woods like mahogany and oak; nickel, brass accents, and other light metalwork; swooping walls and arched windows. Large glass walls framing the dramatic ocean views will blur the line between indoor and outdoor living, seamlessly opening from the large rooms to the oversize terraces.

Completely unique to the Shore Club Private Collection is one signature 6,000-square-foot single-family beach house, also newly constructed and designed by RAMSA. This extremely rare new beachfront house on the sands of Miami Beach will enjoy all the services and amenities of the Shore Club Private Collection and Auberge.

In addition to the discreet porte-cochere entrance and exclusive pool, residents also enjoy a private world-class fitness center, library, lounge, and other amenities. Auberge Resorts Collection’s one-of-a-kind reputation for intimate tailored service will also extend to the residences with numerous in-home offerings, as well as access to Auberge’s world-class spa, beach club and culinary experiences, including a signature restaurant, poolside café and bar with dedicated cabana service, double-height café and bar leading to an outdoor lounge, and more. Lush botanical gardens with native plantings designed by Island Planning Corporation knit together the two historic buildings and new elements into one cohesive resort, while dividing private amenities from those open to resort guests.

Renderings via The Boundary