Step Inside Diesel Founder Renzo Rosso's Home Away from Home – The Exclusive Penthouse One at Pelican Hotel

PROFILEmiami brings an exclusive look inside Renzo Rosso’s home away from home—Pelican Hotel's exclusive Penthouse One, also known as the Owner’s Suite. As the founder of Diesel and President of OTB Group, Renzo Rosso is no stranger to transforming the ordinary into extraordinary, and this lavish suite is no exception. Just as Rosso revolutionized the fashion world with Diesel’s bold, rebellious designs, he has infused his signature style and creative vision into the heart of Miami Beach’s Pelican Hotel.

Stepping into the Penthouse One reveals a space adorned with signature Art Deco artifacts and modern amenities that capture the vibrant spirit of the Pelican Hotel. Every inch of this retreat has been designed with sophistication and relaxation in mind, reflecting Mr. Rosso's deep connection to the Pelican—his personal sanctuary whenever he's in Miami.

This luxurious presidential suite spans the entire width of the hotel, offering a private terrace with panoramic ocean views; even with a direct ocean view from the bedroom's alcove nestled in the living space. As one of Miami Beach's most exclusive penthouses, guests can experience over 1,200 sq. ft. + private terrace with oceanfront views. The penthouse features a built-in copper bar, private hot tub, 235-gallon tropical aquarium, sun beds on the private terrace and a dining table for 8 for private events.

Bookable exclusively through the hotel, this suite epitomizes the seamless blend of history and luxury that Renzo Rosso envisioned for the property. As Pelican Hotel celebrates its 30th Anniversary this year, it continues to symbolize Ocean Drive’s vibrant resurgence and the timeless appeal of luxury hospitality.

Images via Pelican Hotel

Diesel Opens New Location In Miami Design District

Diesel has opened a new store in the heart of Miami’s Design District. Located at located at 81 NE 41st Street, the space reflects the brand’s signature bold attitude and its recent transformation under the Creative Direction of Glenn Martens. This store also introduces a new retail design concept that will serve as the visual vocabulary connecting Diesel’s global store fleet.

Envisioned as a fresh, powerful expression of Diesel’s design edge and identity, the store is anchored by a glass façade framed in signature Diesel red with the brand’s red-and-white Biscotto logo. Inside, the 1,900-square-foot space spans two floors, where clients can discover the full breadth of the Diesel collection, including denim, ready-to-wear, bags, shoes, accessories, and fragrance. Additionally, the Miami Design District store will carry a limited-edition, 9-piece capsule collection exclusive to this location. Denim jackets, jeans, heels, and the “D-Vina” handbag feature Diesel’s proprietary “Solarizing” process of replicating sun bleaching denim, while hand-applying a metallic foil to each piece. Tank tops and a mini dress made of rib cotton, also shine with the metallic foil coating, and appear to be purposely wrinkled, for a lived-in look.

Upon entering, guests are immersed in an open industrial space with concrete floors, high ceilings and walls covered in riveted raw metal panels. Some walls are naked silver steel, others are painted red to match the sculptural, modern spiral staircase at the back of the store that connects the first and second floors. Throughout the space, minimalist red leather couches and streamlined silver fixtures create a strong sense of structure with a touch of softness.

The ground floor is dedicated to Diesel accessories like timeframes, jewelry, sunglasses, small leather goods, and the best-selling 1DR bag displayed on silver shelving and smashed metal cases, along with fragrances. The second floor is devoted to the world of Diesel denim (including DNA Denim and Rehab Denim) ready-to-wear, and footwear.

Diesel is an innovative international lifestyle company, founded by Renzo Rosso in 1978. Rooted in denim mastery and evolved into being a leader in premium fashion, Diesel is now a true alternative to the established luxury market. The brand’s collections include apparel, accessories and a wide range of lifestyle collaborations: from fragrances, watches and jewellery, to interior design and real estate projects with Diesel Living.

The Miami Design District is a one-of-a-kind neighborhood that combines luxury shopping, galleries, museums, design stores, restaurants and major art and design installations all within an architecturally significant context. The Miami Design District is owned and operated by Miami Design District Associates, a partnership between Dacra, founded and owned by visionary entrepreneur Craig Robins, and L Catterton Real Estate, a global real estate development and investment fund, specializing in creating luxury shopping destinations.

Images via Diesel

Over $5 Million In Crypto Sales At Diesel Wynwood After Partnering With FTX US As Project Reaches 40% Sold

Despite fluctuations, cryptocurrency is leaving its mark on the real estate industry. Diesel Wynwood Condominium has seen an influx of interest from crypto buyers since partnering with FTX US in May. To date, the team has done more than $5 million in crypto transactions.

Diesel Wynwood, the first Diesel-branded luxury residential development in the world, partnered with FTX, a leading U.S.-regulated cryptocurrency platform, to serve as a provider for handling digital currency conversions for the project's residential sales deposits and transactions. This marked FTX US’ first collaboration with a fashion-branded condominium and another milestone for Diesel, which is pioneering luxury residential living in Wynwood.

Since launching sales in November 2021, Diesel Wynwood has seen growing interest from cryptonaires, tech titans, artists, and locals alike. Nearly half of the boutique building’s 159 units have gone into contract and the building is now over 40% sold. Residences are priced from $500,000 to $6 million. ONE Sotheby's International is handling sales and marketing for the building and Steve Potres is the agent responsible overseeing crypto sales.

Located in the trendy Wynwood Arts District, Diesel Wynwood is developed by Bel Invest, an international real estate investment and development firm, and designed by Zyscovich Architects, a Miami-based design, architecture, and urban planning firm. The residence rises eight stories and comprises 159 residences ranging from micro-studios to three bedrooms. Elevated amenities include a rooftop pool deck and lounge, state-of-the-art fitness center, wine cellar, European spa, and more.

Groundbreaking is expected in Q4 2022.

For more information about Diesel Wynwood, private showings or purchasing/ leasing information please fill out the form below:

International Fashion Brand Diesel And Bel Invest Launch Diesel Wynwood Luxury Condo

Fashion is meeting real estate as Miami is getting another branded condominium development and the first one coming to Miami’s trendy Wynwood Arts District. Sales have officially launched at Diesel Wynwood, a luxury residential development comprised of 159 residences, designed “only for the brave.” Bel Invest, an international real estate investment and development firm with prominent projects in Italy, Spain, Germany, and the United States, has partnered with global Italian fashion and lifestyle brand Diesel to develop the luxury condominium project.

Diesel Wynwood will be the first ever luxury residential development for Diesel, which is poised to be an iconic project that will usher in a new way of living to Miami. Diesel Wynwood Condominium, which is located in the heart of the famed Wynwood arts district, at 148 NW 28 Street, is being exclusively represented by ONE Sotheby’s International Realty. Rising eight stories, the development harnesses the neighborhood’s rebellious energy in a design that converges casual luxury with cutting edge.

Diesel Wynwood wis designed by Zyscovich Architects. The building will infuse eco-consciousness and urban sustainability, seeking LEED and WELL certifications, as well as incorporate electric vehicle charging stations and private bicycle storage. The building will deliver a visual renaissance that celebrates living boldly, beginning with an unmistakable façade detailed with a neon sculptural edifice. The electric exterior beckons into distinctive interior common areas, designed by Diesel Living, the brand’s home line for furniture, lighting, kitchen, bath and flooring.

“It’s rare nowadays to push the envelope with residential real estate, and by partnering with Diesel, we are doing that and more,” said Maximilian Beltrame, CEO of Bel Invest. “Diesel Wynwood Condominium embodies the DNA of its legacy namesake, with a history of reinventing fashion for more than 40 years, through an unapologetic approach to living that’s never boring. This project will redefine what we call home.”

To emulate the art of living in a way that reflects the personality and style of future residents, each floorplan will be flexible, made possible with modular wall systems. Residences will range from micro-studios to three-bedroom units, between 395 to 4,411 square feet, while extra-high ceilings up to 11.6’ to take living to new heights. Exceptional standards are met to include Italian Berti wood flooring. IRIS tiling, Iodes lights, Baruse doors, Miele appliances, Scavolini custom cabinetry, Corian and Nero countertops, and Mullion windows. Industrial accents, such as concrete ceilings and decorative mesh, fuse to create contemporary interiors.

Not only will buyers be able to live what they wear through the project, but can opt for turnkey residences by Diesel Living, consisting of the Diesel Collection by Berti line. For the most daring, the “Brave Collection” features 14 premium penthouses equipped with high-end, exclusive materials and finishes, including liquid marble in the bathrooms and private rooftops with options for an added kitchen and jacuzzi. Of these residences, four will be “Audacious,” possessing the largest square footage and positioned on the building’s exterior.

Amenities at Diesel Wynwood include a rooftop pool deck, lounge, and gardens which lead into an indoor living room, dining area, and full kitchen; as well as a state-of-the-art wine cellar / library will have secure, personal lock-box storage with climate control. There will also be event space for community gatherings, soirees and tastings. Catering to modern-day digital nomads, a conference room for virtual meetings and calls will be available, along with a fully equipped co-working area in front.

Recognizing that wellness is at the core of creative performance, Diesel Wynwood Condominium will feature a European-inspired spa, inclusive of therapeutic steam rooms, a sensory room, aromatherapy stations, decadent full-body scrub and shower experiences and spa refreshments. There will also be a state-of-the-art fitness center, consisting of topline exercise technology and equipment, as well as cardio and weight-training machines by Technogym. In addition, a yoga area will allow dwellers to center and harness calming energy.

In-building services will include a valet, concierge / receptionist and security, as well as a full-time facility manager and high-speed internet in common areas.

“Diesel Wynwood Condominium satiates buyers’ relentless appetite for something new and pioneering in the market,” added Fernando De Nunez y Lugones, executive vice president and chief economist of ONE Sotheby’s International Realty. “This project will be unlike any other; we are honored to spearhead its presence, domestically and internationally, and provide Diesel brand loyalists and early adopters with an epic place to call their own.”

It Wynwood location has significantly transformed into a mecca for art, national retail and boutique shopping, eclectic bars, artisanal eateries and one of the largest open-air street art installations in the world. This is a significant draw for more than 400 businesses establishing roots in the area, including WeWork, Founders Fund, Spotify, Live Nation, Atomic and more. Another of the neighborhood’s top attributes is its central location - only 15 minutes from Miami Beach, Downtown Miami and Brickell.

Diesel Wynwood Condominium residences range from $320,000 to $4.8 million.

For more information about Diesel Wynwood, private showings or purchasing/ leasing information please fill out the form below: