Inside the 4th Annual PROFILE State of the Market 2026 Presented by Tower Capital Partners at Artefacto Coral Gables

Panelists and hosts at the 2026 PROFILE State of the Market event at Artefacto Coral Gables.

On Tuesday, May 12, 2026, PROFILEmiami hosted the 4th Annual PROFILE State of the Market 2026 presented by Tower Capital Partners at the luxurious Artefacto flagship showroom in Coral Gables, bringing together more than 200 of South Florida’s leading developers, brokers, investors, financiers, architects, designers, and real estate professionals for an evening of high-level market insight, bespoke networking, and real estate showcase activations. Topics that emerged were that 2026 is the “Year of the End User”, and themes of “Pricing & Provenance” with “long term livability”.

The Showcase highlighted PROFILEmiami’s continued focus on streamlining discovery and connection across South Florida’s pre-construction market. Throughout the evening, Blackline presented live demonstrations of its real estate development sales software platform, while luxury developments including Ponce Park Coral Gables, Parkline Brickell, and The Mansions at Fisher Island showcased their projects to many of South Florida’s top real estate brokers and industry professionals. In the weeks following the event, the showcased developments collectively went on to close more than $100 million in sales, reinforcing the power of curated broker engagement and in-person relationship building in today’s market.

Moderated by T.J. Sabo, Founder & CEO of SABO+, the panel featured Spencer Morris, President of The Allen Morris Company; Jay Phillip Parker, CEO of Brokerage, Florida Region and President of Douglas Elliman Development Marketing, Florida; David-Emmanuel Cohen, CEO of Madar Group USA and developer of The Mansions on Fisher Island; John Parsiani, VP of Sales at Aria Reserve and founder of Parsiani Real Estate; and Fernando de Núñez y Lugones, CEO of Vertical Developments. Together, the conversation explored some of the most important forces shaping South Florida real estate in 2026 — from luxury pricing and consumer psychology to product evolution, end-user demand, hospitality-driven living and long-term market positioning.

The panel concluded with a pro-real estate development word from Emmy Award Winning Former CBS4 Miami Anchor Elliot Rodriguez who is currently campaigning for the House of Representatives for the 27th Congressional District of Florida in the 2026 Mid-Term Elections.

As Miami continues evolving into one of the world’s premier luxury real estate destinations, conversations like those at the 4th Annual PROFILE State of the Market 2026 continue helping define how developers, brokers, architects, financiers and sales teams adapt to a more sophisticated, globally minded buyer increasingly focused on quality, customization, hospitality, and long-term value. Through elevated events like PROFILEconnect, PROFILEmiami continues reinforcing its role at the center of South Florida’s real estate conversation — delivering insight, access and meaningful connection at the highest level.

Panels:

One of the evening’s most discussed themes centered around “Pricing & Provenance” and “long term livability” in Miami’s rapidly maturing ultra-luxury condominium market. David-Emmanuel Cohen discussed how Miami’s top-tier residential market is now achieving pricing levels exceeding $5,000 to $6,000+ per square foot, positioning the city alongside ultra-prime global destinations such as Monaco and St. Barth. Spencer Morris expanded on the growing importance of provenance, craftsmanship and material authenticity in luxury development, sharing how The Allen Morris Company traveled to Carrara, Italy to personally source marble for its projects in an effort to create more enduring, deeply intentional residences. Jay Phillip Parker echoed the importance of quality and execution, emphasizing that today’s luxury buyers are increasingly prioritizing authenticity, lasting value, and buildings designed for long-term ownership rather than short-term speculation.

The panel also explored the continued evolution of the luxury buyer. Spencer Morris described 2026 as “the year of the end user,” explaining how premium, highly customized residences increasingly dominate demand as buyers seek homes designed for long-term living, personalization and permanence. The discussion highlighted how many affluent purchasers are combining units to create larger, more bespoke living environments that better reflect lifestyle needs, privacy expectations and family use patterns.

Further conversation explored how evolving consumer expectations are creating entirely new categories of luxury living and hospitality-driven real estate experiences. Jay Phillip Parker discussed the growing opportunity within branded hospitality-driven multifamily developments and luxury assisted living, explaining how consumers are increasingly willing to pay premiums for hospitality-caliber services, wellness offerings and elevated programming traditionally associated with luxury hotels and branded residences. He also noted the long-term opportunity for world-class healthcare providers and hospitality operators to collaborate in creating a new standard for luxury wellness-focused senior living.

Panelists also discussed the evolving divide between large-scale amenitized towers and smaller boutique luxury developments. John Parsiani explained how many buyers continue gravitating toward larger towers for their expansive amenity packages, resort-style experiences and “lock-and-leave” convenience, particularly among seasonal and international residents. Fernando de Núñez y Lugones then highlighted how, at the highest end of the market, many true end users increasingly prioritize privacy, exclusivity and intimacy — driving demand for smaller boutique buildings — while investors often remain more attracted to larger-scale developments offering operational efficiencies and expansive amenity ecosystems.

Showcase & Networking:

Sponsors:

For Information about Future PROFILEmiami Events Please See Below:

MG Developer and Vertical Developments Reveal Alhambra Parc in Coral Gables

Miami-based real estate development firm MG Developer and co-developer Vertical Developments, have launched sales for Alhambra Parc, a highly anticipated mixed-use development in the heart of Coral Gables. Located at 33 Alhambra Circle, this sophisticated project seamlessly blends modern design, high-end amenities, and urban elegance, further enhancing the City Beautiful’s celebrated architectural landscape.

Prices for the residences start at $1.1 million, catering to discerning buyers who appreciate Coral Gables’ rich cultural heritage, walkability, and proximity to world-class dining, shopping, and entertainment venues. ONE Sotheby’s International Realty is the exclusive broker handling marketing and sales for Alhambra Parc.

Designed by Bellin & Pratt Architects, the eight-story, 170,000-square-foot development will feature 78 luxury residences, 13,000 square feet of office space, and nearly 18,000 square feet of ground-floor retail space. One-, two-, and three-bedroom units range from 860 sq. ft. to 2800 sq. ft. and offer expansive terraces.

“Coral Gables has always been a cornerstone of sophisticated living in South Florida,” said Alirio Torrealba, CEO of MG Developer. “With Alhambra Parc, we’re creating more than just residences; we are cementing a residential community that celebrates the city’s heritage while offering modern comforts and conveniences. That’s our signature mark and the legacy we will continue to leave behind 100 years from now.”

Developed by MG Developer , Alhambra Parc is a thoughtfully designed residential experience that will offer residents an exceptional selection of carefully curated amenities designed to elevate comfort and convenience. This includes two rooftop decks featuring a pool, spa, outdoor kitchens, a Paraiso Garden and yoga garden, and several serene green outdoor spaces on the top floor. Residents with children will also have access to a dedicated children’s playroom.

Alhambra Parc also features a state-of-the-art fitness center, a business center with coworking spaces, and a residents' lounge ideal for entertaining friends and families.

“This is a momentous occasion as we celebrate not only MG Developer’s 10th project in the City of Coral Gables, but also 10 years of development throughout South Florida,” said Diego Torrealba, Executive Vice President of MG Developer. “Alhambra Parc signifies an exciting transition from MG’s luxury townhome developments to vertical living that targets a younger demographic, allowing us to explore new market segments at an attractive price point.”

Just steps from Downtown Coral Gables and Miracle Mile, Alhambra Parc places residents at the heart of a thriving neighborhood rich in culture, fine dining, and entertainment.

“We’re thrilled to launch sales for Alhambra Parc, which represents a new chapter in Coral Gables living,” said Fernando de Nunez, CEO of Vertical Developments. “This project is about delivering a modern, luxurious lifestyle while staying true to the timeless architectural character of Coral Gables. It’s a unique opportunity for buyers to own in such a vibrant and dynamic location.”

“We are excited to collaborate with MG again on another exceptional development, and to introduce this landmark addition to Coral Gables’ legacy of luxury,” added Mayi de la Vega, Founder and CEO of ONE Sotheby’s International Realty. “With its prime location, timeless design, and thoughtful suite of amenities, Alhambra Parc will elevate the standard for luxury condominium living in one of Miami’s most sought-after addresses.”

For more information about Alhambra Parc or to inquire about purchasing a unit please fill out the form below:

Location Ventures Launches Condo Sales For URBIN Mixed-Use Condo, Co-Working Lifestyle In Miami Beach and Coconut Grove

The desire to live and work in city centers throughout the world is often met with challenges in accessibility, mobility, and sustainability…until now. Location Ventures – a Miami-based, integrated real estate platform that delivers thoughtfully-designed and fully-connected residential and mixed-use projects – announced today the launch of residential sales for URBIN. A first-to-market, mixed-use brand, URBIN unites design-forward residences for short- or long-term rent with all-inclusive co-working spaces, wellness amenity programming, social activations, and lifestyle-oriented retail, all in one central address.

URBIN has initiated condo presales for its first location in Miami Beach, marking the first phase of the brand’s official launch with 60 percent pre-sold in the first 30 days. The launch of presales for a second location in Coconut Grove will immediately follow to meet growing demand. The brand will further scale with additional locations in key markets throughout the U.S., designing each to fit into the context of its carefully selected setting.

With exclusive sales and marketing representation by ONE Sotheby’s International Realty, URBIN presents turnkey units, designed in a collective living style. Priced from $400,000, residences will be available in diverse floor plans. In Miami Beach, studios will start at 275 square feet and expand to spacious multi-room residences that range from two- to four-bedrooms at up to 1,334 square feet. In Coconut Grove, residences range from studios at 331 square feet to six bedrooms at 2,352 square feet. Both locations will feature fewer than 100 units to allow for a tailored and more private living experience.

As an opportunity to own property in one of the world’s most sought destinations through URBIN, owners will have exclusive access to a lease-back program with the dual freedom to stay on property for up to 90 nights per year. While away, the residence is professionally managed by the brand and available for rent.

“URBIN celebrates a new way of living by bringing people together through home, work, and wellness in a single setting,” said Rishi Kapoor, CEO of Location Ventures. “Through integrating quality design, technology, wellness and social programming, we’re hoping to foster community and enable a high-quality of life in these city-centric ‘urban’ neighborhoods.”

URBIN residences will offer various layouts and provide a selection of shared spaces per unit, such as a common kitchen, dining and living area. The contemporary-designed condos are fully furnished and include efficient layouts to maximize space, while featuring high-end fixtures and Energy-Star stainless steel appliances, and plenty of storage space. Enticing, service-driven amenities, such as housekeeping, room service, and valet are complemented by on-site food and beverage venues; a wellness center with programming for mindfulness, movement, nourishment, and healing; and a rooftop pool deck with green spaces and lounge areas.

From owners of large enterprises to remote workers, URBIN’s co-working space brings a heightened level of service to the work experience. Members are given access to bespoke support tools, including consulting, administrative and networking, to further drive their business goals. Those who utilize the space are not required to live on property; however, members who both live and work at URBIN unlock exclusive rates.

URBIN Miami Beach, located at 1260 Washington Ave., is designed by Touzet Studio, led by Carlos Prio-Touzet and Jacqueline Gonzalez-Touzet. The building’s façade will complement the playful energy of Miami Beach, featuring geometric styles and colors found throughout the neighborhood with a nod to its Art Deco heritage. Its common area and amenity interiors are curated by Meyer Davis, the award-winning design studio from New York City. The property will undergo a complete renovation to the existing 33,488-square-foot site, in addition to the ground-up development of a 44,000-square-foot building.

URBIN’s second location is at 3162 Commodore Plaza in Coconut Grove, a less than five-minute walk from the newly-unveiled CocoWalk. Arquitectonica and Paredes Architects designed the exterior to integrate seamlessly with the contemporary new builds in the surrounding area. The residences will feature interior design by am studio, a boutique design collaborative committed to creating cohesive, resourceful, and oneiric spaces. The development of URBIN Coconut Grove will include the conversion of a nearly 33,000-square foot commercial building, roughly 5,000-square-foot restaurant, and 23,490-square-foot property, as well as a ground-up development.

URBIN will join the renaissance and expansion currently underway on Washington Avenue and Commodore Plaza – two streets situated in two of the city’s most thriving and in-demand districts. The sales launch of URBIN aims to reach both domestic and international investors attracted to South Florida by providing a unique live-work-well offering in the market.

For more information, please visit www.urbincondos.com or call 305.376.7274.

About URBIN

URBIN is a first-to-market, mixed-use brand with properties situated in renowned locations, offering an authentic, responsible, and flexible lifestyle when living and working in city centers. The first two locations will be in Miami Beach and Coconut Grove, Florida, with additional locations in key U.S. markets forthcoming. URBIN, developed by Location Ventures, the Miami-based real estate investment and development firm, has a vision to create places where one can live, work, and seek wellness in the heart of coveted neighborhoods. Each property will feature a membership-based platform and unite condos with all-inclusive co-working spaces, wellness amenities and programming, social activations, and lifestyle-oriented retail. URBIN features design-forward, turnkey rental residences with a select number available for purchase. Owners can enjoy their abode for personal use, for up to 90 nights per year; while away, the residence is professionally managed by the brand and available for rent through the property’s exclusive lease-back program. Exclusive sales and marketing for URBIN residences is by ONE Sotheby’s International Realty.

URBIN is backed by investors David Martin, CEO of Terra Group; Rudy Touzet, CEO of Banyan Street Capital; the Murphy family of Coastal Construction; former New York Jets and New Orleans Saints linebacker Jonathan Vilma; Gabriel Navarro, Marcel Navarro and Martin Pico of MMG Equity Partners; Marty Halpern of UnitedTranzactions; and a group of owners from Location Ventures.

About Location Ventures

Location Ventures is an integrated real estate platform that provides comprehensive investment, development, management, marketing, and sales for residential and mixed-use properties in the South Florida market and beyond. Location Ventures invests in one-of-a-kind living experiences that make the highest and best use of unique development locations. The company’s more than $600 million portfolio contains a mix of ultra-luxury single-family homes, boutique condominiums, and an urban-centered mixed-use project where young professionals live and work at one address.

About ONE Sotheby’s International Realty

ONE Sotheby’s International Realty is South Florida’s premier source for luxury real estate and development opportunities with 17 offices spanning from Miami and Key Biscayne to Palm Beach and Stuart. Since its inception in 2008, ONE SIR has recruited more than 800 of the world’s most passionate and well-connected agents, backed by a global brand with a heritage of unsurpassed quality, value and trust. ONE Sotheby’s International Realty’s direct affiliation with Sotheby’s Auction House and Sotheby’s International Realty has offered the company unparalleled, global reach – an attribute sellers reap the full benefit of as their homes receive prime exposure to a network of more than 22,000 associates in 72 countries and territories across 960 offices. In addition to its luxury brokerage division, the firm also offers a development sales division representing some of South Florida’s most successful and prestigious condo developments with a total inventory of over $3.5 billion. With a vision rooted in providing exceptional service, superior market knowledge and the latest technology, ONE Sotheby’s International Realty is dedicated to giving extraordinary lives a home to thrive. www.onesothebysrealty.com

Images via Location Ventures

The article was produced in partnership with Location Ventures

ROVR Development Breaks Ground On The Fairchild Coconut Grove Designed By Max Strang

On April 10th, ROVR Development officially broke ground on The Fairchild Coconut Grove. To celebrate the milestone, the developers welcomed guests to the ground breaking ceremony for their new waterfront luxury development which is now rising in Coconut Grove. The project is currently 60% sold, with the majority of buyers coming from South Florida and Latin America. The Fairchild Coconut Grove is located at the end of a quiet residential community at 3581 E. Glencoe Street, directly on Biscayne Bay. The boutique development is designed by acclaimed local architect, Max Strang, offering a tropical-modern sanctuary of curated waterfront living that perfectly fuses contemporary elements with the natural surroundings as well as the history, charm and character of Coconut Grove.

During the private event, the developer along with the exclusive sales team, ONE Sotheby’s International Realty, were joined by Mayor Francis Suarez, Commissioner Ken Russell, local architect Max Strang and esteemed guests and brokers to commemorate this momentous milestone for the project. Attendees enjoyed mimosas and breakfast while listening to Mayor Suarez, developer Oscar Rodriguez and ONE Sotheby’s Daniel De La Vega as they discussed the positive impact The Fairchild Coconut Grove will have on the community.

“We are thrilled to share our vision for The Fairchild Coconut Grove and mark this significant occasion with our esteemed guests,” said Oscar Rodriguez, Principal of ROVR Development. “We are raising the bar for luxury waterfront life in Coconut Grove and look forward to being a part of the area’s revitalization and growth.”

“The great thing about a project like The Fairchild Coconut Grove is, aside from the fact that it’s going to enhance the beauty of Coconut Grove, it will deliver a high-end product that will help the entire community,” said Mayor Francis Suarez

The Fairchild Coconut Grove offers the feel of a single family home within a boutique waterfront development. Residences are expansive and feature natural stone floors; lanais with views of Biscayne Bay and verdant neighborhood landscapes; gourmet chef-inspired kitchens; spa-inspired bathrooms; spacious living areas and private outdoor showers in select units. All homes will be pre-wired with Smart technology and Crestron packages.

Amenities are designed by Rafael de Cardenas and include a holistic wellness spa with Hammam, steam room and sauna; high-tech training gym; rooftop pool with private cabanas; and exceptional lobby with full-time concierge, 24-hour security and valet. Lush landscaping complete with serenity gardens, bay walk and jungle rainforest path offer consummate outdoor experiences that include a bayside lounge; sunset deck; outdoor cinema; full-time porter; private on-site dog park; private boat slips; resident bicycles; a floating dock with resident paddleboards; and kayak storage.