Mercedes Benz Launches First Branded Residence In The United States in Collaboration With JDS Development Group

JDS Development Group and Mercedes-Benz have revealed Mercedes-Benz Places in Miami, a 67-story, mixed-use residential project was designed by SHoP Architects where construction is already underway with an expected completion in 2027. Located at 1 Southside Park, Mercedes-Benz Places is set to deliver over 2.5 million square feet of mixed-use development including 791 branded residences, 130,000 square feet of amenities and hospitality space, 200,000 square feet of office space, health and fitness facilities, a 174-key hotel, retail outlets, and on-site parking. Pricing for the residences is set to start at $550,000 and ranges up to $4 million for the largest three bedroom floor plan; penthouses are yet to be released. The project is also the first branded real-estate project for Mercedes-Benz in the United States, centered around the theme of “Timeless Design, Inspired by Miami.”

“It is a privilege to work with Mercedes-Benz and move beyond a traditional residential building to create a new community for the future. Underpinned by sustainable building methods and design, Mercedes‑Benz Places in Miami will create a legacy not just for Brickell, but Florida as a whole.” Said Michael Stern, Founder & CEO of JDS Development Group

This visionary tower is being developed by JDS Development Group, the company behind some of the world’s most transformative skyscrapers of the past decade. The project is part of the Mercedes-Benz licencing business by Mercedes-Benz Customer Solutions GmbH. The Mercedes-Benz design team has worked in collaboration with award-winning SHoP Architects to ensure the structure embodies the brand’s design philosophy of Sensual Purity.

The residential tower will be built in Brickell at 1 Southside Park, comprising 791 Mercedes-Benz residences with studios to 3-bedroom condominiums. Occupants will enjoy spectacular views of Miami, Biscayne Bay, the Atlantic Ocean, and beyond.Foundation work is underway and initial occupancy is planned to start in 2027. Sales will be managed by SERHANT, a multidimensional real estate and media company.

“Our branded real-estate venture in Miami embodies the strategy behind Mercedes-Benz Places. We want to develop exclusive residences with our partner that are undeniably Mercedes-Benz and create a new mode of urban living with vibrant communities. Ultimately, we want to create places to come home to, in a location worth living in.” Said Eva Wiese, Head of Mercedes-Benz Customer Solutions GmbH

The design of Mercedes-Benz Places in Miami centres around an eye-catching, cube-shaped mixed-use tower. These simple geometric bodies are interconnected to create a prominent skyscraper that stands out in the current architectural landscape of Miami. The shape of the building has been refined through the Mercedes-Benz design philosophy of Sensual Purity. This is the symbiosis of intelligence and emotion – two contrasting principles that combine to create clear forms and sensuous surfaces. The emotional side of Sensual Purity is characterised by free-flowing, elliptical lines and shapes inspired by nature. With its stacked-box design, this project reflects the technical side of the design language.

“Our distinctive style is Sensual Purity. This philosophy, based on the duality of emotion and intelligence, consists of a hot and a cool pole. The cool aspect represents very much the tradition of geometric German long live design originated in the Bauhaus. This crucial part of our brand was the inspiration for the architecture of this extraordinary new Mercedes-Benz Places landmark in Miami.” Said Gorden Wagener, Chief Design Officer, Mercedes-Benz AG

Looking at the architecture of Mercedes-Benz Places in Miami in more detail, the profiles of the individual balconies and terraces are designed to capture the light in a wide variety of ways. Technical silver is the dominant colour, complemented by the classic Mercedes-Benz black and white, to create opportunities for distinctive highlights and stimulating contrasts. The overall architectural effect commands a distinct presence on the Miami skyline.

Mercedes-Benz Places in Miami will give residents and guests access to a range of customer-centric living solutions. There will be more than 130,000 square feet of amenities and hospitality space. In addition, there will be 200,000 square feet of office space, health and fitness facilities, a 174-key hotel, retail outlets, and on-site parking. Innovative mobility solutions also play a key role with space for EV charging stations, valet parking, a car fleet for occupants, plus bicycle and scooter sharing. Mobility and innovative digital solutions will be developed in collaboration with ReWyre, a leading commercial property technology platform.

In addition to changing the residential landscape, Mercedes-Benz Places in Miami aims to transform the Brickell neighborhood. Key to this will be reimagining Southside Park as an urban oasis through a collaboration with renowned urban landscape designers, Field Operations. With its canopy of trees and native vegetation, such as mango trees and shortleaf figs, the project aims to create a healthy living space. The regeneration strategy also supports a range of environmentally friendly activities, including energy-efficient production, impactful vegetation, and water conservation.

Renderings via The Boundary

Formula 1 Hits Miami Design District With Race Week Experiences Open To The Public

The inaugural Formula 1 Miami Grand Prix take's place Sunday May 8 and Miami is alive for its first ever race week. Miami Design District has been transformed into a petrolhead heaven as the neighborhood has revealed a series of events, activations and one-of-a-kind experiences open to public for Formula 1 weekend. The festivities kick off with TAG Heuer’s public racing event and continue with activations and exhibitions hosted by brands like PUMA, Berluti, Mercedes, IWC and Red Bull.

Miami Design District is one of the hottest neighborhoods in the world, home to a number of luxury fashion houses, art galleries, fine dining experiences, and cafés. The open-air, pedestrian-friendly neighborhood, known for its many distinct and artistic façades, notably boasts a highly energy-efficient infrastructure and became the first neighborhood in the world to achieve the Gold level (LEED ND: Built v4 Gold). The neighborhood was inspired by the worlds leading shopping districts including Fifth Avenue and Rodeo Drive and visitors can enjoy mature canopy-covered streets and walkways, sculptural specimen trees, and extensive rooftop gardens.

TAG HEUER GO-KART RACING EVENT

TAG Heuer is taking over Miami Design District’s Jungle Plaza with an adrenaline-packed outdoor installation in celebration of race weekend in Magic City. TAG Heuer will offer a chance to live out the ultimate Grand Prix fantasy, while also celebrating TAG Heuer’s partnership with the Oracle Red Bull Racing Team. The experience will be closed to VIPs and friends of the brand on Monday, May 2, and will open to the public from Tuesday, May 3 through Saturday, May 7 via online registration. In the spirit of friendly competition, the heart of this activation allows guests the ability to race one another on the pop-up TAG Heuer go-kart track. Inspired by a true race environment, the starting line will have a raised platform where guests can have the opportunity to cheer on the competition, wave the iconic checkered flag to signal the end of a race, and capture the photo-worthy mural backdrop. The evening of Saturday, May 7, TAG Heuer will transform the Jungle Plaza racetrack into a private cocktail party, hosted by TAG Heuer’s family of ambassadors including Oracle Red Bull Racing Team drivers Max Verstappen (2021 Champion) and Checo Perez.

EVENT INFORMATION:

When: May 3rd-May 7th, 2022

Where: TAG Heuer Miami Experience

Open to the Public, Register HERE

TAG HEUER MIAMI DESIGN DISTRICT BOUTIQUE

In addition to hosting a spectacular racing event, TAG Heuer has staged a boutique pop-up open to the public from April 18th-May 15th in the Miami Design District. This ultra-cool, pop-up space hosts a selection of TAG Heuer watches designed in collaboration with Oracle Red Bull Racing. Splashed across the grand mural wall in Jungle Plaza, TAG Heuer will install a painterly interpretation of Max Verstappen’s Oracle Red Bull Racing car with bold textures, team livery, and abstractions of velocity. A luxurious take on petrol stations will serve as unique product displays which will flank the track, showcasing the newest TAG Heuer watches. Along with high-design product displays, there will be a large shipping container decorated with brand stories and the history of TAG Heuer in motorsport and equipped with go-kart gear to outfit you for your ride.

EVENT INFORMATION:

When: April 18th - May 15th, 2022

Where: 140 NE 39th St, Suite 109

Open to the Public

PUMA ROOFTOP PARTY

On May 5th, PUMA is slated to host a legendary car-meets-clubbing event on the rooftop of Museum Garage in the Miami Design District. Hand-selected from hundreds of public submissions, a rare variety of luxury cars are set to be on display during this party. In typical Magic City fashion, the event offers renowned nightclub music by one of Miami’s top DJ’s, Crespo, alongside event host, Myke Towers. Also offering a delicious selection of cocktails and food, this hot pop-up nightclub is one you won’t want to miss during Formula 1.

EVENT INFORMATION:

When: May 5th, 7:00PM- 10:00PM

Where: Museum Garage, Northeast 41st St

Open to the Public

BERLUTI

In celebration of Formula 1, Berluti has partnered with Alpine to create a captivating Formula 1-branded store experience. Shop Berluti staples and immerse yourself in the unique Alpine-inspired environment during this one-day private event. The Alpine racing team is slated to make a store appearance at 7pm on May 5th.

EVENT INFORMATION:

When: May 5th, 5:00PM - 8:00PM

Where: Berluti Store, 161 NE 40th St

MERCEDES POP-UP

Mercedes-Benz is opening the Mercedes-AMG Experience Center, located in the heart of the Design District in Miami, FL, in celebration of the highly anticipated Formula 1 Miami Grand Prix. This is the third brand experience pop-up from Mercedes, with previous locations in New York and Los Angeles in late 2021. The Mercedes-AMG Experience Center will touch on the themes of design, technology, progressive luxury, and of course, Formula 1. The 7,000 sqft curated experience will include: A display featuring a range of Mercedes-AMG, Mercedes-EQ, and Formula 1 vehicles, highlighting how Mercedes-Benz passenger cars are influenced by the technology from Formula 1 vehicles. The models include Concept Mercedes-Maybach EQS SUV, AMG EQS, AMG G 63, GT 63 S 4-Door Coupe, and the 2021 Mercedes-AMG Formula 1 Car.

EVENT INFORMATION:

When: May 8th- May 22nd

Where: Sweet Bird North, 92 NE 40th St

Open to the Public

IWC

Miami Design District’s IWC store has collaborated with Formula 1 to create an original Formula 1 car display replica right in Palm Court. The IWC store houses a virtual car simulator and offers guests the opportunity to explore from afar. In addition to these activations, IWC is also hosting a private event on May 6th in celebration of Formula 1 in Miami.

EVENT INFORMATION:

When: April 29th - May 8th; Private Event: May 6th 6:00PM - 9:00PM

Where: IWC, Palm Court: 140 NE 39th St

Open to the Public