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Aria, Largo and Place Projects Repay $77 Million Construction Loan for 2200 Brickell

Aria Development Group, Largo and Place Projects have repaid the $77 million Bank OZK construction loan for the 103-residence 2200 Brickell as residents move in.

Aerial view of the completed five-story 2200 Brickell condominium and rooftop amenities on Brickell Avenue. Image courtesy of OneWorld Properties.

Aria Development Group, Largo and Place Projects have fully repaid the $77 million construction loan that financed 2200 Brickell, closing out the Bank OZK senior debt as residents move into the five-story condominium on Brickell Avenue.

The development team announced the payoff October 6, confirming that Bank OZK had executed a satisfaction of mortgage. The milestone follows construction and delivery of the 103-residence building at 2200 Brickell Avenue.

Bank OZK committed the financing in October 2023. Arranged by The Aztec Group, the senior construction loan covered approximately half of the project’s total cost and carried a 36-month term at a floating rate of SOFR plus 4.00 percent. Its repayment completes the financing cycle for a project built on a 1.7-acre site in the southern portion of the Brickell neighborhood.

Pool and landscaped deck on 2200 Brickell’s one-acre rooftop. Image courtesy of OneWorld Properties.

“Seeing residents move into a project while fully repaying our construction loan is a rewarding validation of that vision and the team that brought it to life,” said David Arditi, founding partner and president of Aria Miami.

Arditi described the financing as Aria’s fourth construction loan with Bank OZK. Largo and Place Projects have also borrowed from the lender on separate developments, bringing the three firms’ combined financings with the bank to six, according to the announcement.

Designed by Revuelta Architecture International with interiors by ODA, 2200 Brickell takes a lower-rise approach to a neighborhood better known for its condominium towers. Its five-story scale accommodates 103 homes alongside indoor wellness spaces and a one-acre rooftop amenity deck.

The rooftop includes a resort-style pool, pickleball court, quarter-mile walking track and outdoor recreation areas. Fitness, recovery and children’s spaces extend the amenity program throughout the building.

The financial milestone comes as the developers transition from construction to residential occupancy. OneWorld Properties, led by president and CEO Peggy Olin, is handling exclusive sales and marketing for the building’s final collection of residences.

Images courtesy of OneWorld Properties.

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2200 Brickell Launches Exclusive Private Nofar Method Pilates Studio

2200 Brickell has partnered with Nofar Hagag to bring private Nofar Method Pilates instruction to its Vitality Club, with two Reformers and two Cadillac tables.

Private Nofar Method Pilates studio at 2200 Brickell, with Reformers and Cadillac equipment beside floor-to-ceiling windows. Image courtesy of 2200 Brickell / Levy Public Relations.

2200 Brickell is bringing Nofar Method Pilates instruction directly into its residential amenity program through a partnership with founder Nofar Hagag. Announced October 7, the agreement covers the programming, branding and design of a private studio within the condominium’s Vitality Club fitness center.

The studio gives residents access to two Reformers and two Cadillac tables, with a Nofar-trained instructor on site whenever the equipment is in use. The program combines in-person sessions with on-demand and live-streamed content.

It is Nofar Method’s first partnership in Brickell, according to the announcement. Hagag founded the Pilates brand in 2019 and operates studios in Flatiron, Tribeca and Miami Beach.

“Residents get the benefit of world-class fitness where they already live, on a schedule that complements their life,” said Hagag, founder of Nofar Method.

The partnership arrives as residents move into the five-story, 103-home condominium at 2200 Brickell Avenue. Aria Development Group, Largo and Place Projects developed the building, with architecture by Revuelta Architecture International and interiors by ODA.

“Wellness has been a core component of the 2200 Brickell vision from the outset,” said David Arditi, founding partner of Aria. The studio is part of a broader fitness and recovery offering that includes the Homage Fitness-designed Vitality Club, a treatment suite, infrared sauna and fitness lawn.

Rather than requiring residents to travel to a separate studio, the arrangement places instructor-led Reformer and Cadillac sessions within the building’s daily amenity program. The developers have positioned the lower-rise property around wellness and everyday livability.

2200 Brickell includes one- to four-bedroom residences and a limited collection of private garden villas. OneWorld Properties, led by president and CEO Peggy Olin, is handling exclusive sales and marketing for the final collection of homes.

Images courtesy of 2200 Brickell / Levy Public Relations.

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2200 Brickell Achieves Temporary Certificate of Occupancy, Releases Final Collection of Residences Ahead of Delivery At 85% Sold

Aria Development Group, Largo, and Place Projects have received Temporary Certificate of Occupancy (TCO) for 2200 Brickell and will begin welcoming residents. With delivery now underway, the development team is releasing its final collection of residences, spanning all home types, including penthouses and private garden villas, representing the last opportunity to purchase at 2200 Brickell.

Aria Development Group, Largo, and Place Projects have received Temporary Certificate of Occupancy (TCO) for 2200 Brickell and will begin welcoming residents. With delivery now underway, the development team is releasing its final collection of residences, spanning all home types, including penthouses and private garden villas, representing the last opportunity to purchase at 2200 Brickell before the building is fully occupied. The five-story, 103-residence project has also surpassed 85% sold, reflecting continued demand for move-in-ready inventory and a more residential, lower-density alternative to Brickell's traditional high-rise market.

Located at 2200 Brickell Avenue, the development arrives at a time when move-in-ready boutique inventory remains limited throughout the neighborhood. In a district defined by soaring condominium towers, 2200 Brickell offers a more intimate residential experience centered on livability, wellness, and community. The project was conceived for buyers seeking a true home within Miami's urban core.

"The receipt of our TCO is an exciting milestone, first and foremost for the buyers who believed in this vision from the beginning," said David Arditi, Founding Partner and President of Aria Miami. "2200 Brickell was conceived as a more intimate residential alternative within one of Miami's most dynamic neighborhoods. It's incredibly rewarding to see that vision come to life as we begin welcoming residents home."

Developed by Aria Development Group, Largo, and Place Projects, and designed by Revuelta Architecture International with interiors by New York-based ODA, 2200 Brickell features 105 residences across just five stories, including one-to four-bedroom homes and garden villas. The project's floorplans, family-friendly amenities, and extensive lifestyle offerings were designed to support healthy, active, luxurious living and primary residency.

"From the outset, we believed there was an underserved segment of buyers looking for a different type of product on Brickell Avenue," said Nick Werner, Managing Partner of Largo. "The response validated that thesis. Buyers consistently gravitated toward the project's scale, floorplans, and amenity program because they could envision themselves living here long term."

The TCO marks the culmination of a multi-year effort to bring a unique concept to Brickell, transforming a 1.7-acre site into one of the neighborhood's newest condominium communities. As one of the few newly completed luxury developments currently delivering on Brickell, the project offers buyers the opportunity to purchase and occupy a finished residence rather than wait years for construction to conclude.

"One of the biggest advantages of a completed building is that buyers no longer have to imagine the lifestyle," said Peggy Olin, President and CEO of OneWorld Properties, the project's exclusive sales and marketing partner. "They can walk the property, experience the rooftop, tour the residences, and understand exactly what they're purchasing. We've seen that confidence translates directly into demand. Today's luxury buyer is increasingly focused on quality of life, convenience, and certainty, and 2200 Brickell delivers on all three in a way that resonates with both local buyers and those relocating to Miami."

Anchored by a one-acre rooftop amenity deck, the project emphasizes wellness, recreation, and community. Residents enjoy a resort-style pool and spa, outdoor fitness spaces, social lounges, co-working areas, a quarter-mile walking track, pickleball court, children's play areas, and outdoor grilling and dining spaces.

Additional amenities include the Vitality Club fitness center by Homage Fitness, which includes a Pilates studio by Nofar, a treatment suite and infrared sauna; dedicated work-from-home suites, a cycling lounge, valet service, optional self-parking on your floor, electric vehicle charging stations, and children's spaces designed by Silver Hill Arts. The development also holds a WELL Building Standard™ designation, reflecting its focus on health and well-being.

Residences range from one- to four-bedroom layouts, spanning approximately 590 to 2,070 square feet, including a limited collection of private garden villas. Homes feature floor-to-ceiling impact glass, expansive terraces, custom Italian kitchens designed by ODA New York, Thermador and Bosch appliances, spa-inspired bathrooms, and spacious custom closets.

Situated along Brickell Avenue, 2200 Brickell offers convenient access to Brickell City Centre, Mary Brickell Village, Coconut Grove, Key Biscayne, and Miami's cultural institutions while providing a more intimate residential environment rarely found within the neighborhood's urban core.

Past PROFILEmiami articles about 2200 Brickell:

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The Ronto Group Launches Sales for Nora House in West Palm Beach's Nora District

The Naples-based Ronto Group, a Florida-based real estate development firm known for its design-driven residential offerings, in partnership with the Nora District, including NDT Development, Place Projects and Wheelock Street Capital, has officially launched sales for Nora House, an 11-story luxury condominium located within the Nora District.

The Naples-based Ronto Group, a Florida-based real estate development firm known for its design-driven residential offerings, in partnership with the Nora District, including NDT Development, Place Projects and Wheelock Street Capital, has officially launched sales for Nora House, an 11-story luxury condominium located within the Nora District. With 117 residences and approximately 18,900 square feet of ground-floor commercial space, Nora House is thoughtfully positioned in the heart of the district, offering a refined residential experience within one of the city’s most dynamic and walkable new neighborhoods.

Representing a major residential milestone within the Nora District, the project seamlessly blends elevated living with the energy of a design-forward, community-centric environment. The anticipated groundbreaking is mid-2027 and completion is slated for 2029. Sales and marketing are exclusively overseen by Douglas Elliman Development Marketing with prices begin in the upper $1 millions. The sales gallery will open this month, located at 955 North Railroad Avenue, Suite B..

“Nora House represents an opportunity to deliver a refined condominium experience within the Nora District, one of West Palm Beach’s most thoughtfully curated new districts,” said Anthony Solomon, President of The Ronto Group. “From the architecture and interiors to the scale of the residences and amenities, every element of Nora House is designed to elevate daily living while remaining deeply connected to the energy, walkability and cultural fabric of the Nora District.”

Designed by Swedroe Architecture with interiors by Lillian Wu Studio, New York, Nora House offers two- to four-bedroom residences ranging from just under 1,500 to just over 2,900 square feet under air and some 4th-level expanded terrace residences totaling up to 6,700 square feet. Featuring a Suz-Zero/Wolf/Miele appliance package, Italkraft cabinetry, European designer finishes including wide plank hardwood flooring and Quartz and honed Quartzite, each residence checks all the boxes. Beautiful design, exceptional features and finishes and every convenience at hand.

“Nora House represents the next evolution of the Nora District as we introduce residential living into the neighborhood,” said Joe Furst, Founder and Managing Principal of Place Projects. “From the outset, our vision has centered on building a cohesive, walkable district where each element works together to create a distinctive sense of place. As Nora’s first for-sale condominium offering, Nora House gives people the opportunity to truly call the district home.”

Residents of Nora House will enjoy an expansive suite of indoor and outdoor amenities, including a fourth level landscaped pool deck courtyard with 2 grilling areas, a lap pool and separate spa pool, men’s and women’s pool bathrooms, and six guest suites for visiting friends and family. At the rooftop level, indoor amenities expand to include a state-of-the-art fitness center, a comprehensive spa featuring steam rooms, a sauna, massage treatment room, and hot and cold plunge pools with dedicated men’s and women’s facilities. Additional social offerings include a sports and game lounge with table tennis, billiards, arcade games, and bar; a two-lane bowling alley, golf simulator and a social room with catering capabilities. Outdoor rooftop features include a 2nd pool with a sun shelf and spa, an outdoor bar and social terrace, a fire pit with seating areas and an elevated landscaped yoga lawn designed for relaxation and gathering and two pickleball courts.

Past PROFILEmiami articles about Nora House:

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BD Hotels Breaks Ground on The Nora Hotel in West Palm Beach’s Nora District

The highly anticipated Nora District in West Palm Beach marked a significant milestone with the groundbreaking of The Nora Hotel, a new 201-key boutique hotel developed by BD Hotels, in collaboration with Sean MacPherson, NDT Development, Place Projects, and Wheelock Street Capital.

The highly anticipated Nora District in West Palm Beach marked a significant milestone with the groundbreaking of The Nora Hotel, a new 201-key boutique hotel developed by BD Hotels, in collaboration with Sean MacPherson, NDT Development, Place Projects, and Wheelock Street Capital. This project represents BD Hotels’ first new construction hotel outside of New York City and is set to bring a unique blend of luxury and high-design to the area.

Richard Born of BD Hotels shared, “The Nora Hotel represents our vision of transforming West Palm Beach’s hospitality landscape with a bespoke experience that caters to today’s sophisticated travelers. We are thrilled to collaborate with the district's developers to make this a reality.”

BD Hotels, known for iconic New York properties such as The Greenwich and The Bowery, has teamed up with Wheelock Street Capital for the second time, following the successful relaunch of Hotel Chelsea in 2023. NDT Development and Place Projects are also key partners in this endeavor. “The Nora Hotel will serve as a cornerstone for the district,” said Ned Grace, Co-Founder of NDT Development. “It aligns seamlessly with our plan to position the district as a premier lifestyle destination, offering top-tier dining, retail, and wellness experiences.”

Joe Furst, Founder of Place Projects, expressed excitement about partnering with BD Hotels. “Their ability to tailor each hotel to its neighborhood while maintaining their signature style is unparalleled,” he noted.

The design of The Nora Hotel takes inspiration from Mediterranean and Spanish Colonial Revival styles, an homage to Addison Mizner’s architectural legacy in Palm Beach. New York-based Gachot Studios and architectural firm Stantec are behind the hotel’s interiors and structure, featuring arched walkways, rich hues, and intricate tilework. The property will also include a tranquil loggia and garden area for guests.

Highlighting the hotel’s dining scene, Stephen Starr’s STARR Restaurants will debut Pastis, a 13,300-square-foot Parisian-style brasserie with expansive indoor and outdoor seating. STARR Restaurants will also curate offerings for the hotel’s rooftop space, which will include a pool, two bars, private cabanas, and a restaurant. Additionally, in-room dining will be available, further enhancing the guest experience.

The Nora District itself is undergoing a transformation, with Phase I of the master plan underway since June 2023. Upon its early 2025 completion, the district will feature over 150,000 square feet of both adaptive reuse projects and new developments. Historic railway warehouses are being reimagined into vibrant retail spaces, celebrating art and local talent. Phase I will also introduce over 55,000 square feet of Class-A office space.

With its dynamic blend of dining, arts, and lifestyle offerings, Nora is poised to become a cultural and commercial hub in Downtown West Palm Beach. Confirmed retailers include Loco Taqueria & Oyster Bar, Van Leeuwen Ice Cream, Sana Skin Studio, and more, creating an inviting atmosphere for locals and visitors alike. The district’s master plan was developed in partnership with the City of West Palm Beach and urban planning firm PlusUrbia, aiming to revitalize the area with thoughtful, community-oriented design.

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Pastis Set To Open In West Palm Beach's Nora District

Quintessential New York City Parisian-style brasserie, Pastis, by James Beard Award-winning restaurateur Stephen Starr (STARR Restaurants), will open in The NORA District in West Palm Beach as The Nora Hotel’s ground floor restaurant.

Quintessential New York City Parisian-style brasserie, Pastis, by James Beard Award-winning restaurateur Stephen Starr (STARR Restaurants), will open in The NORA District in West Palm Beach as The Nora Hotel’s ground floor restaurant. In addition to Pastis, STARR Restaurants will co-create the hotel’s rooftop restaurant and lounge as well as operate in-room dining service. This will mark the fourth location for Pastis, with existing restaurants in Manhattan’s Meatpacking District, Washington D.C. and Miami.

The Nora Hotel will be a 201-key boutique hotel developed in partnership with BD Hotels and Sean MacPherson. BD Hotels is notably behind some of New York City’s most iconic hotels including The Greenwich, The Bowery, The Mercer, Hotel Chelsea and others. The Nora Hotel marks BD Hotels second hotel collaboration with Wheelock Street Capital, after the successful relaunch of Hotel Chelsea in 2023.

“At its core, Nora is a district rooted in hospitality. The Nora Hotel will serve as a focal point of the district, a place where guests can experience world-class hospitality paired with impressive food and beverage operators, among other lifestyle and wellness-driven tenants just steps away from the hotel. We look forward to welcoming Pastis as one of the greatest neighborhood bistros in the country to anchor what we believe will be the premier hotel offering in West Palm Beach,” said Richard Born, owner of BD Hotels.

Pastis West Palm Beach will mark the second location for the concept in South Florida. The critically acclaimed restaurant has anchored Manhattan’s Meatpacking District for nearly 15 years, expanding into Miami’s Wynwood Arts District in May 2023 and Washington D.C. in January 2024.

“Since opening Pastis in Miami last year, the positive response to the restaurant has been astounding. Residents of Palm Beach, West Palm Beach and the surrounding areas have asked me countless times to bring Pastis to their neighborhood. With the development of Nora, one of the most exciting and ambitious projects to hit South Florida, we are now going to make that a reality. STARR Restaurants is proud to work with Richard Born and his team to be a part of this incredible project,” said Stephen Starr, founder and CEO of STARR Restaurants.

Pastis West Palm Beach will encompass 13,300 square feet of The Nora Hotel’s ground floor including both indoor and outdoor spaces. The restaurant, which is set to transport guests to a classic Parisian brasserie, will feature the brand’s iconic curved zinc bar, white subway tiles and signature red banquettes. Guests can expect Pastis’ classic hors d’oeuvres such as French Onion Soup, Escargots, Tuna Carpaccio, and Warm Shrimp Salad. A selection of traditional Steak Frites will be available with different cuts of beef, along with entrées such as Moules Frites, Duck Confit, Chicken Paillard and Grilled Branzino. Cocktails will feature an array of options like the St. Tropez Spritz, Lady Marmalade and a mini martini called Le Petit Pickle.

Developed by NDT Development, Place Projects and Wheelock Street Capital, Nora will be a dynamic district that breathes new life into Downtown West Palm Beach, becoming the ultimate amenity for the greater Palm Beach County community.

Phase I of Nora, which will include over 150,000 square feet of adaptive reuse and new development, broke ground in June 2023 and is slated for completion in early 2025. Turn-of-the-century railway warehouses will be reimagined into ground-floor retail celebrating local and national talent with innovative open spaces and art in public places. Phase I will also include over 55,000 square feet of second-floor Class-A office space.

As Downtown West Palm Beach rapidly evolves, Nora is set to become the epicenter of dining, arts and culture. Additional confirmed retailers include Loco Taqueria & Oyster Bar, H&H Bagels, Van Leeuwen Ice Cream, The Garret Group, Juliana’s Pizza, Celis Juice Bar and Café, Del Mar Mediterranean Restaurant, Sana Skin Studio, Mint, The Spot Barbershop, [solidcore] and Sunday Motor Co. with more to be announced.

Nora’s comprehensive master plan is led by the City of West Palm Beach and nationally acclaimed urban planning firm PlusUrbia.

Images via Joshua Perez

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The Nora District In West Palm Beach Locks Down $84 Million in Construction Financing

NDT Development, Place Projects and Wheelock Street Capital have secured $84 million in construction financing for Phase I of The Nora District, a dynamic 40-acre hospitality destination in Downtown West Palm Beach. Named after North Railroad Avenue, Nora will be a vibrant pedestrian-friendly district.

NDT Development, Place Projects and Wheelock Street Capital have secured $84 million in construction financing for Phase I of The Nora District, a dynamic 40-acre hospitality destination in Downtown West Palm Beach. Named after North Railroad Avenue, Nora will be a vibrant pedestrian-friendly district curated with best-in-class food and beverage establishments, boutique fitness and wellness, lifestyle retail and creative office experiences.

Bank OZK provided the financing with the transaction brokered by Steven Klein, Brian Gaswirth and Mateo Bolivar of Jones Lang LaSalle (NYSE: JLL)

Phase I of Nora, which will include over 150,000 SF of adaptive reuse and new development, broke ground in June 2023 and is slated for completion in early 2025. Turn-of-the-century railway warehouses will be reimagined into ground-floor retail celebrating local and national talent with innovative open spaces and art in public places. Phase I will also include over 55,000 SF of second-floor showroom and creative Class-A office space.

“In collaboration with NDT Development, Wheelock Street Capital and local city officials, Place Projects remains bullish on the transformation of the Downtown West Palm Beach area while honoring architectural preservation and exceeding the demands for best-in-class dining, lifestyle and office experiences of the rapidly growing area,” said Joe Furst, Founder and Managing Principal of Place Projects.

Confirmed retailers in Phase I include Loco Taqueria & Oyster Bar, New York City’s H&H Bagels, Van Leeuwen Ice Cream, New York City’s The Garret Group, Juliana’s Pizza, West Palm Beach’s Celis Juice Bar and Café, Del Mar Mediterranean Restaurant as well as Sana Skin Studio, Hamptons-based clothing boutique Mint, The Spot Barbershop and boutique fitness brands Rumble and [solidcore], with more to be announced.

The development’s future phases will include additional retail and office as well as multifamily residential offerings that will complement the existing neighborhood to support the rapidly expanding downtown core and The Nora Hotel, a brand new 201-key boutique hotel developed in partnership with BD Hotels and Sean MacPherson, behind some of New York City’s most iconic hotels like The Bowery, Mercer, Chelsea Hotel and others.

Rendering via ASD Sky

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2200 Brickell Secures $77 Million Construction Loan from Bank OZK

Aria Development Group, Largo and Place Projects have secured $77 million in construction financing for 2200 Brickell, a five-story luxury condominium development on Brickell’s lush Millionaire’s Row. The construction financing was provided by Bank OZK which was represented by King & Spalding. Hunton Andrews Kurth and The Aztec Group represented the developers. 2200 Brickell is slated to break ground in Q4 2023. Residences are priced from $1.2 million

Aria Development Group, Largo and Place Projects have secured $77 million in construction financing for 2200 Brickell, a five-story luxury condominium development on Brickell’s lush Millionaire’s Row. The construction financing was provided by Bank OZK which was represented by King & Spalding. Hunton Andrews Kurth and The Aztec Group represented the developers. 2200 Brickell is slated to break ground in Q4 2023. Residences are priced from $1.2 million with One World Properties as the exclusive developer sales brokerage representing 2200 Brickell.

“We are thrilled to continue our partnership with Bank OZK to bring this amazing project to life,” said David Arditi, Managing Partner of Aria Development Group. “Brickell remains a top market within Miami’s luxury sector. 2200 Brickell will play an instrumental role in continuing Brickell’s success thanks to its focus on residential wellness, tailored amenities in a boutique setting. Together with our partners, we look forward to welcoming residents into an exciting building in this thriving neighborhood.”

Situated along Brickell’s historic Millionaire’s Row, 2200 Brickell offers two, three, and four-bedroom condominiums and garden villas ranging from 1,200 to 2,100 square feet. Designed by Revuelta Architecture International, with interiors by the award-winning team at ODA New York, it is meticulously crafted to enhance the quality of life for all who live there through a harmonious fusion of organic and geometric design. Additionally, 2200 Brickell is being designed as a WELL Certified building, meaning it adheres to the WELL Building Standard™. This standard is focused on ensuring the health and wellness of residents by creating a positive human experience centered around 10 core concepts ranging from light, movement, and nourishment to materials, mind, and community.

“Bank OZK is pleased to provide construction financing for 2200 Brickell,” stated Greg Newman, Senior Managing Director of Originations at Bank OZK. “Aria and its partners are developing a trophy asset that is destined to be one of the premier condominium developments in Miami. This combination of top-tier sponsorship, marquee asset and dominant location aligns perfectly with our real estate lending strategy.”

2200 Brickell will offer an array of amenities including its one-acre rooftop haven, a sun-drenched lush landscape of exquisitely elevated amenities. This one-of-a-kind rooftop space includes a resort-style pool and outdoor spa with pool-side cabanas, a pickleball court, a summer kitchen with multiple seating areas, an outdoor fitness area designed by HOMAGE Fitness, a children’s play area designed by Silver Hill Arts, and a quarter-mile walking track.

Indoors, additional amenities include a cycling lounge and workshop with bicycle storage, custom indoor children’s playroom designed by Silver Hill Arts, a world-class state-of-the-art fitness center designed by HOMAGE Fitness, a wellness lounge with a treatment room and sauna, dedicated work from home suites with a conference room, a resident lounge and entertaining space, Luxer One automated parcel storage featuring a contactless digital package delivery system with cold storage, and a double-height, 24-hour attended lobby. For further convenience, residents will enjoy above-ground parking on all levels with direct access to their residences, on-site valet parking, electric vehicle charging stations, and a covered porte-cochère.

Images via 2200 Brickell

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PEOPLE TO WATCH: Meet Our Panelist Joe Furst, Principal of Place Projects

Join us on March 5th at X Miami for People to Watch: Leaders in South Florida Real Estate, where Joe Furst will be discussing his long-term value creation play in Wynwood and other neighborhoods, how he’s managed to cultivate the right partnership structure in his deals, and why he’s selective about projects that fit his skills, a hybrid between controlled placemaking, development and operations, including hospitality.

Join us on March 5th at X Miami for People to Watch: Leaders in South Florida Real Estate, where Joe Furst will be discussing his long-term value creation play in Wynwood and other neighborhoods, how he’s managed to cultivate the right partnership structure in his deals, and why he’s selective about projects that fit his skills, a hybrid between controlled placemaking, development and operations, including hospitality.

Joe Furst is the founder and managing principal of Place Projects, a Miami-based real estate investment firm, operating partner and placemaker focused on creating value in urban neighborhoods through thoughtful development, planning and content curation. Place Projects’ current real estate portfolio includes several residential, commercial and retail developments throughout Florida, including Wynwood, Doral, West Palm Beach and St. Petersburg. 

Prior to launching Place Projects, Joe spent over 10 years at Goldman Properties developing the Wynwood neighborhood of Miami and was responsible for all strategy, development, financing and leasing initiatives. Joe played an integral role in the transformation of Wynwood from a fragmented industrial district into an engaging destination and live-work-play neighborhood. 

Joe also founded and served as Chair of the Wynwood Business Improvement District (“WBID”), where he championed policy initiatives that ensured Wynwood’s thoughtful growth while preserving its unique character. Ultimately, the WBID, in cooperation with the City of Miami, created the Wynwood Revitalization District (“NRD”) zoning overlay which allowed Wynwood to develop into a diverse, mixed-use neighborhood.  The NRD won the 2016 American Planning Association Award for best planning and zoning policy for economic development.  

His involvement and deep commitment to the area gave him the runway for his own large-scale, ground-up development project: 545 Wyn, the first Class-A office space in Wynwood, whose amenities more closely resemble a hotel than a traditional office. As of today, the building has topped off and glass casing has been installed.

Joe and his development partner, Sterling Bay, acknowledge the risk in building a spec project, especially given the new supply of office space on the market, but their strategy is unwavering. They are confident that the introverted retail plaza, side-core design of the building and lifestyle amenities will attract the right tenants. Amenities will include an activated roof deck and full service fitness facilities, including yoga, spinning and gym.

The development includes 298,000 square feet of flexible office space on large floorplates, as well as 26,000 square feet of ground-floor retail and an 18,000-square-foot tenant amenity floor featuring indoor and outdoor collaborative workspaces, ultra-modern conference rooms and a state-of-the-art wellness center. 545 Wyn will afford its tenants the option of having private open-air balconies and direct access to an adjacent paseo park. Newmark Knight Frank is leading leasing efforts and they are hoping to attract creative tenants in high-growth industries like tech and media.

Sterling Bay announced that Gensler, a leading architecture, design and planning firm, has signed a long-term lease to be the first office tenant at 545 Wyn. Gensler is also the lead designer and architect for the project and will lease 13,456 square feet in 545 Wyn, which is anticipated to open in late 2020.

Joe was born and raised in Miami, Florida.  He graduated from Hamilton College and obtained a law degree from the University of Miami.  After practicing law, Joe returned to graduate school to obtain a Masters in Real Estate from the Warrington College of Business at the University of Florida.  

Hear from Joe on March 5th at People to Watch: Leaders in South Florida Real Estate. Get your tickets below.

Event Page: http://profilemiamire.com/profilemiami-presents-people-to-watch-leaders-in-south-florida-real-estate-x-miam

By Katya Demina

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Event Announcement: People to Watch Leaders in South Florida Real Estate

PROFILEmiami, South Florida’s leading real estate news and events platform, is pleased to present People To Watch: Leaders in South Florida Real Estate for a night of networking, drinks and panel discussions with South Florida’s up-and-coming generation of real estate luminaries.

Commercial real estate is demanding, determined by a variety of external factors, and is a relationship-oriented business, so join us to learn firsthand from South Florida’s real estate leaders about how they are shaping the industry, what innovative strategies they’re employing and how they got to where they are today. We hope to engage, inspire and connect the next generation of real estate leaders. Lock in early bird pricing and get your tickets today!

Panelists:

Ryan Shear, Managing Partner, PMG

Peggy Olin, CEO, One World Properties

Joe Furst, Principal, Place Projects

Moderator: Philip C. Rosen, Shareholder, Becker

We will be exploring topics such as:

  • What new projects are emerging real estate leaders working on? ( Exclusive Special Announcement from one of our Panelists)

  • How did they get to where they are and what was their first significant project?

  • What industry trends or concerns are top of mind today?

  • How will the South Florida CRE landscape change over the next cycle?

  • What is the best way to position yourself for success?

  • Plus time for Q&A from the audience

Event Page: http://profilemiamire.com/profilemiami-presents-people-to-watch-leaders-in-south-florida-real-estate-x-miami

Date: Thursday, March 5th | 7-9:30pm

Location: X Miami, common area upstairs

About PROFILEmiami:

PROFILEmiami, a subsidiary of PROFILEmedia, was launched in 2016 to be your one stop destination for South Florida real estate news, events and content. We provide original coverage of the residential, commercial, development, construction, design and brokerage worlds, with a focus on the latest new developments, market trends, local happenings and events, and luxury homes.

In addition to the online publication, PROFILEmiami also hosts industry events, bringing together the top real estate professionals in South Florida to engage, connect and educate our readers. We curate an all-star lineup of panelists, in addition to providing turn-key event production and execution, concept development and vendor securement for our partners. At PROFILEmiami we collaborate with some of the most influential players in the South Florida real estate industry to keep you on the market’s cutting edge.

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