The Tony Hotel South Beach Trades for $16.5 Million in Off-Market Sale

A longstanding Art Deco hotel in the heart of South Beach is entering its next chapter. The Tony Hotel South Beach has sold for $16.5 million in an off-market transaction, with its new owners planning a major renovation and continued operation of the Collins Avenue property.

Located at 801 Collins Avenue, the 52-room boutique hotel was acquired by an entity connected to French hospitality operators Philippe Le Guennec and Benjamin Debard. The acquisition expands the duo's presence in Miami Beach following their $43.5 million purchase of the Kimpton Angler’s Hotel last year. Le Guennec also previously purchased and sold, Hotel St. Augustine in Miami Beach.

The seller is an entity tied to Jessica Goldman Srebnick and Janet Goldman, bringing the Goldman family's approximately four-decade ownership of the property to a close.

Susan Gale of Gale International at ONE Sotheby’s International Realty represented both sides of the off-market transaction.

Under its new ownership, The Tony Hotel is planned for a multimillion-dollar renovation. Le Guennec and Debard intend to add the property to their hospitality portfolio while directly operating both the hotel and restaurant.

The buyers have also leased a neighboring building along Ocean Drive that backs up to the hotel. The additional space is planned to accommodate 21 more guestrooms, creating an opportunity to expand the existing 52-key hospitality operation while maintaining its location between Collins Avenue and Ocean Drive.

The hotel's restaurant component is also slated for a change, with the existing Wish Café expected to make way for a new concept that has not yet been announced.

The Tony Hotel occupies a double corner lot just steps from Ocean Drive and the Atlantic Ocean, with an ocean-view rooftop pool and bar among its signature features. Its architecture and history stretch back more than a century to the formative years of Miami Beach.

Originally opened as the Tiffany Hotel, the property was designed by architect L. Murray Dixon, whose work helped shape the architectural character associated with Miami Beach's Art Deco era. The hotel was later renovated in 1998 while retaining its historic Art Deco identity.

The Goldman family's connection to the property dates to 1986, when Goldman Properties acquired the hotel for $550,000. The acquisition became part of the family's broader involvement in South Beach during a period when Tony Goldman was playing a significant role in the preservation and revival of the neighborhood.

That connection was permanently incorporated into the hotel's identity in 2022, when the property was renamed The Tony Hotel South Beach in honor of the late Tony Goldman, founder of Goldman Properties and a historic preservationist widely credited with helping revitalize South Beach during the 1980s and 1990s. He later would go on to spearhead the redevelopment of Wynwood and introduce Wynwood Walls which would grow into a global street art destination. The Goldman family is still active in Wynwood through development, ownership and art.

Image via Moris Moreno

Previous PROFILEmiami articles about hotels & hospitality:

For more information about The Tony Hotel South Beach please fill out the form below:

Ken Griffin and Goldman Properties Acquire Landmark 545 Wyn Office Building In Wywnood From Sterling Bay For $180 Million

Billionaire investor Ken Griffin has expanded his South Florida real estate presence with the acquisition of 545 Wyn, a premier office property in Miami’s Wynwood Arts District. Partnering with Goldman Properties, the duo purchased the 10-story building for approximately $180 million, signaling continued institutional confidence in Miami’s evolving office market. The deal reinforces Wynwood’s transition from a creative enclave into a fully formed mixed-use business district attracting global capital and blue-chip tenants.

Located at 545 Northwest 26th Street, 545 Wyn stands as one of the neighborhood’s most visible commercial assets. The transaction brings together complementary strengths: Griffin, founder of Citadel, provided the majority of the equity, while Goldman Properties will oversee management and long-term strategy for the building. The sellers were Sterling Bay, which developed the project in 2019 after acquiring the site from Goldman Properties years earlier—creating a full-circle moment for the Miami-based firm.

Developed by Sterling Bay, who broke ground on 545wyn in January 2019 and completed the building in late 2020, the 298,000 square feet of creative office and retail property offers future and current tenants access to large flexible floorplates and an unmatched suite of exclusive, highly sought-after healthy building amenities including a state-of-the-art wellness center, touchless elevator systems, vast outdoor lounges and high-quality air filtration systems. The building was designed by Gensler Architects and was Wynwood’s first-ever Class A office and retail property. To reflect the artistic aesthetic of Wynwood, Sterling Bay commissioned a number of creative installations at the property, including three very prominent exterior murals, to engage local and international artists and establish a sense of place for tenants. After recently achieving WELL Health-Safety Rating, 545wyn has also achieved RESET Air marking the property as one of the healthiest commercial buildings in Miami.

Spanning roughly 298,000 square feet of Class A office space along with more than 26,000 square feet of ground-floor retail, 545 Wyn has become a cornerstone of Wynwood’s commercial core. Its tenant mix reflects the area’s growing appeal to established corporations and forward-looking firms alike, including Sony Music Group, PwC, Gensler, cryptocurrency exchange Gemini, and crypto-backed mortgage lender Milo. This diversity underscores Wynwood’s ability to attract tenants across media, professional services, design, and financial technology.

For Griffin, the acquisition adds another strategic foothold in Miami, a city that has increasingly drawn high-net-worth individuals and major firms seeking business-friendly conditions and global connectivity. For Goldman Properties, long known for shaping Wynwood’s cultural and real estate identity, the partnership represents a continuation of its role in guiding the district’s next phase of maturation. Together, the acquisition of 545 Wyn highlights not only confidence in a single asset, but belief in Wynwood’s long-term position as a major office and mixed-use hub within Miami’s urban core.

Past PROFILE Articles about 545 Wyn:

Image via Sterling Bay

For more information about 545 Wyn or to inquire about commercial leasing please fill out the form below:

Seven Valleys Acquires Wynwood Development Site From RedSky And JZ Capital For $26.06 Million

An entity affiliated with the New York-based RedSky Capital and London-based JZ Capital Partners has sold a 1.25 acre development site located at 2700 NW 2nd Avenue in Wynwood for $26.06 million. The buyer was the New York-based real estate investment and development firm Seven Valleys. The trade equates to $479 per square foot dirt value and there is currently a 2,576 square foot structure on the property. The joint venture initially acquired the property in 2016 from Goldman Properties for $30.75 million and had proposed the Forum, a 144,781 square foot mixed-use development with office and retail space designed by Enrique Norten of Ten Arquitectos.