Global Consulting Firm Slalom Signs 8,000 SF Lease At Sterling Bay's 545wyn

Global consulting firm Slalom will be moving into Wynwood after signing a lease at Sterling Bay and J.P. Morgan Asset Management’s 545wyn, Wynwood’s first-ever Class-A creative office building. The lease, which marks Slalom’s first office footprint in South Florida, covers approximately 8,000 square feet at 545wyn. Slalom is a $2.4 billion company with nearly 10,000 employees around the globe. The firm joins Gensler, the world-renowned architecture and design firm, and Love Life Café, a local vegan eatery, as tenants.

Sterling Bay’s Director of National Leasing, Jesse Van Dyke, negotiated the transaction. Newmark Knight & Frank’s Managing Director, Carlyle Coffin, and Executive Managing Director, Daniel Levine, represented the tenant.

“Slalom’s decision to open its first South Florida office location in Wynwood further solidifies the submarket as Miami’s next big hub for global innovation,” says Andy Gloor, Principal at Sterling Bay. “The property’s highly customized and ultramodern office features will enable Slalom to service clients in both North and Latin America, creating exposure for Wynwood in international markets and elevating the area’s reputation as an emerging destination for worldwide business.”

Slalom’s consulting services focus on strategy, technology, and business transformation with clients from top Fortune 500 companies, promising startups, established not-for-profits, and many other innovative organizations from around the world. Slalom has hired more than 50 local Miami residents since launching the Florida business and intends to hire several hundred more to build out the Florida business.

Slalom works differently,” said Beau Williamson, General Manager at Slalom. “Unlike typical consulting firms, Slalom consultants live in and are committed to the cities in which we work. We’re proud of our commitment not only to this premier office space in Wynwood, but also to the people of Miami as we hire locally to build out our business and create a positive impact on this community.”

Sterling Bay broke ground on 545wyn in January 2019 and completed the building in late 2020. Today, the 298,000 SF creative office and retail property offers future and current tenants access to large flexible floorplates and an unmatched suite of exclusive, highly sought-after healthy building amenities including a state-of-the-art wellness center, touchless elevator systems, vast outdoor lounges and high-quality air filtration systems. To reflect the artistic aesthetic of Wynwood, Sterling Bay commissioned a number of creative installations at the property, including three very prominent exterior murals, to engage local and international artists and establish a sense of place for tenants.

CitizenM Coming To 1212 Lincoln After Acquiring Hotel Piece From Crescent Heights

CitizenM is coming to South Beach after the Dutch hotel group purchased the hotel portion of Crescent Height’s 1212 Lincoln at the junction of Lincoln Road and Alton Road in South Beach. CitizenM paid $9 million for the 50 room hotel which is a part of the 1212 Lincoln mixed-use project which also includes over 70,000 SF of retail and 400 parking spaces. PROFILEmiami first reported that Crescent Heights was looking to bring in CitizenM to the 1212 Lincoln project in September 2017. CitizenM also has two other hotel locations under construction in Miami including Brickell and Miami Worldcenter in Downtown.

1212 Lincoln was designed by Perkins + Will and Plaza Construction is the general contractor on the project. The hotel portion rises 12-stories and the project will also include a 5-story parking garage and a Wells Fargo Bank. Crescent Heights has proposed a rooftop movie theater which is being reviewed by the city. Newmark Knight Frank is overseeing leasing for the retail component of the project. Completion is expected by 2022.

PEOPLE TO WATCH: Meet Our Panelist Joe Furst, Principal of Place Projects

Join us on March 5th at X Miami for People to Watch: Leaders in South Florida Real Estate, where Joe Furst will be discussing his long-term value creation play in Wynwood and other neighborhoods, how he’s managed to cultivate the right partnership structure in his deals, and why he’s selective about projects that fit his skills, a hybrid between controlled placemaking, development and operations, including hospitality.

Joe Furst is the founder and managing principal of Place Projects, a Miami-based real estate investment firm, operating partner and placemaker focused on creating value in urban neighborhoods through thoughtful development, planning and content curation. Place Projects’ current real estate portfolio includes several residential, commercial and retail developments throughout Florida, including Wynwood, Doral, West Palm Beach and St. Petersburg. 

Prior to launching Place Projects, Joe spent over 10 years at Goldman Properties developing the Wynwood neighborhood of Miami and was responsible for all strategy, development, financing and leasing initiatives. Joe played an integral role in the transformation of Wynwood from a fragmented industrial district into an engaging destination and live-work-play neighborhood. 

Joe also founded and served as Chair of the Wynwood Business Improvement District (“WBID”), where he championed policy initiatives that ensured Wynwood’s thoughtful growth while preserving its unique character. Ultimately, the WBID, in cooperation with the City of Miami, created the Wynwood Revitalization District (“NRD”) zoning overlay which allowed Wynwood to develop into a diverse, mixed-use neighborhood.  The NRD won the 2016 American Planning Association Award for best planning and zoning policy for economic development.  

His involvement and deep commitment to the area gave him the runway for his own large-scale, ground-up development project: 545 Wyn, the first Class-A office space in Wynwood, whose amenities more closely resemble a hotel than a traditional office. As of today, the building has topped off and glass casing has been installed.

Joe and his development partner, Sterling Bay, acknowledge the risk in building a spec project, especially given the new supply of office space on the market, but their strategy is unwavering. They are confident that the introverted retail plaza, side-core design of the building and lifestyle amenities will attract the right tenants. Amenities will include an activated roof deck and full service fitness facilities, including yoga, spinning and gym.

The development includes 298,000 square feet of flexible office space on large floorplates, as well as 26,000 square feet of ground-floor retail and an 18,000-square-foot tenant amenity floor featuring indoor and outdoor collaborative workspaces, ultra-modern conference rooms and a state-of-the-art wellness center. 545 Wyn will afford its tenants the option of having private open-air balconies and direct access to an adjacent paseo park. Newmark Knight Frank is leading leasing efforts and they are hoping to attract creative tenants in high-growth industries like tech and media.

Sterling Bay announced that Gensler, a leading architecture, design and planning firm, has signed a long-term lease to be the first office tenant at 545 Wyn. Gensler is also the lead designer and architect for the project and will lease 13,456 square feet in 545 Wyn, which is anticipated to open in late 2020.

Joe was born and raised in Miami, Florida.  He graduated from Hamilton College and obtained a law degree from the University of Miami.  After practicing law, Joe returned to graduate school to obtain a Masters in Real Estate from the Warrington College of Business at the University of Florida.  

Hear from Joe on March 5th at People to Watch: Leaders in South Florida Real Estate. Get your tickets below.

Event Page: http://profilemiamire.com/profilemiami-presents-people-to-watch-leaders-in-south-florida-real-estate-x-miam

By Katya Demina