Miami Health Food Hotspot Expands To South Miami And Signs Lease To Open Second Brickell Location

Miami’s health food hotspot Pura Vida has continued their expansion with the unveiling of the brand’s latest café in South Miami and has signed a lease to open a second location in Brickell. The South Miami location marks Pura Vida’s 12th location to date, and they plan to open another Coconut Grove location in addition to the newly revealed second Brickell location.

The South Miami location opened in late September and is located just steps away from Sunset Place and the University of Miami at Pura Vida South Miami will be located at 6022 South Dixie Highway. The brand’s South Miami café spans 2,370 sq. ft. of indoor and outdoor seating and showcases Pura Vida’s iconic health-focused menu including their beloved All-Day Breakfast offerings, Bowls, Superfood Smoothies, Açai Bowls, Wraps & Sandwiches, their newly-launched Dinner Plates, and more. Additionally, to coincide with the opening, Pura Vida will be introducing a new ‘Blueberry Cake’ to be offered exclusively at the new South Miami location before rolling out store-wide.

“We are constantly amazed and humbled at how well-received our brand has been, and continues to be, in the different communities we branch into. We’ve had our eyes set on South Miami for some time now and we’re thrilled to finally be bringing this dream to fruition.” - Omer Horev, Co-Founder and CEO of Pura Vida Miami

For the second Brickell location Pura Vida recently signed a lease at 701 Brickell, one of the premier office towers in Miami’s Brickell Financial District. Marking its first location ever in a trophy office tower, Pura Vida will occupy a 5,000-square-foot space and have access to a 2,500-square-foot outdoor patio space with direct proximity to the highly trafficked Brickell Avenue and the neighborhood’s growing residential and workforce population.

JLL Managing Director, Zach Winkler, represented the ownership group, Nuveen Real Estate, in the lease negotiations. According to JLL’s Q2 Retail Outlook, Miami boasts one of the lowest retail vacancy rates in the country at 3.2% compared to other gateway markets including San Francisco, Chicago, New York City, etc.

“As demand for retail space in densely populated urban cores continues to rise, there is limited availability remaining in areas like Brickell, making this restaurant lease with an established brand like Pura Vida especially noteworthy,” said JLL’s Winkler. “701 Brickell’s premier location and high visibility makes it a top choice for food and beverage concepts looking to capitalize on a growing residential and workforce population within the neighborhood.”

Current office tenants at 701 Brickell include Bank of America, Merrill Lynch, Holland & Knight, AIG, EFG Capital, and the Greater Miami Convention and Visitors Bureau. A 7,400 square-foot waterfront retail space overlooking Biscayne Bay remains available, featuring oversized windows, 19’ ceiling heights, and the potential for outdoor space.

Founded in 2012 by husband-and-wife duo Omer and Jennifer Horev, Pura Vida was created to serve as a place for friends and family to gather and eat delicious food. The brand currently operates 12 other locations throughout South Florida, including outposts in Coral Gables, Miami Beach’s Sunset Harbour, and Fort Lauderdale, and has plans to expand outside of Florida. The restaurant, which has become hugely popular across South Florida, serves a menu that includes fresh cold-pressed juices and superfood smoothies, artisanal coffees, an extensive all-day menu comprised of breakfast items, customizable salads, bowls, wraps and sandwiches, in addition to dinner items and a wide variety of gluten-free and vegan sweet treats.

BH3 Starts Demolition On Future Site Of Design 38 Mixed-Use Office Development Coming To Miami Design District

BH3 Management has begun demolition to make room for a new nine-story, 90,000-square-foot retail, showroom and office development at 3801 N. Miami Ave designed by renowned architectural firm Sieger Suarez in Miami Design District. Dubbed Design 38, the project is positioned at the southwestern entrance to the Miami Design District. Construction is slated to commence this summer.

Design 38 will feature 25-foot ceilings on ground level and 14-foot ceilings on floors 2 through 9. Tenants will enjoy open floor plans with great branding visibility, including the opportunity for naming rights with Interstate 195 exposure. Rents vary based on the floor, but average approximately $70 per square foot for typical floors on a triple-net basis. Several letters of intent from notable tenants are already in place.

“Design 38 is poised to satisfy the pent-up demand of retailers, fashion brands, showrooms, studios, and office space users that want to be in the Design District, but don’t require ground-floor locations or the higher rents associated with them,” said Gregory Freedman, Co-Founder and Co-CEO of BH3.

Miami Design District is one of the hottest neighborhoods in the world, home to a number of luxury fashion houses, art galleries, fine dining experiences, and cafés. The open-air, pedestrian-friendly neighborhood, known for its many distinct and artistic façades, notably boasts a highly energy-efficient infrastructure and became the first neighborhood in the world to achieve the Gold level (LEED ND: Built v4 Gold). The neighborhood was inspired by the worlds leading shopping districts including Fifth Avenue and Rodeo Drive and visitors can enjoy mature canopy-covered streets and walkways, sculptural specimen trees, and extensive rooftop gardens.

Adjacent to Design 38, a planned 15-story, 180,000-square-foot office project, The Ursa, was recently announced and will be developed by Miami Design District Associates, a partnership of Dacra, L Catteron Real Estate, and Brookfield Properties.

“Combined, Design 38 and The Ursa solidify the relevance of North Miami Avenue as the vertical core for Miami Design District,” Freedman added.

Design 38 will accept cryptocurrency as an option for lease payments. “With Miami emerging as the cryptocurrency capital of the world, accepting it as a form of lease payment is a timely point of differentiation for potential tenants,” said Daniel Lebensohn, Co-Founder and Co-CEO of BH3.”

JLL Senior Vice President & South Florida Retail Lead Zach Winkler, Senior Associate Jonathan Rosen, and Associate Lee Koniver have been tapped to spearhead leasing for the project on behalf of BH3.

Powerhouse Gym Leases 36,000 SF of Space At MiamiCentral In Downtown Miami

Powerhouse Gym has leased 36,000 square feet of space at MiamiCentral, marking the international fitness chain’s entrance into the Miami market. MiamiCentral, located in the heart of Downtown Miami at 600 NW 1st Avenue, is the home base of Brightline Trains and a mixed-use, urban experience that is transforming the Florida landscape. The JLL team of Katie Fernandez-Espinosa, Zach Winkler, and Rafael Romero represented MiamiCentral in the lease negotiations.

“With the addition of Powerhouse Gym, Downtown Miami will now have an upscale, full-service gym servicing the area’s residents and growing office sector,” says JLL’s Fernandez-Espinosa. “This deal is the perfect example of how experience driven retailers see value in and are bullish on committing to MiamiCentral. For companies looking to capitalize on the urban core’s growing residential and visitor base, MiamiCentral remains an ideal location for entertainment, lifestyle and top-tier food & beverage brands who want to be a part of where the action is happening.”

Powerhouse Gym is one of the top leaders in the fitness industry for over 40 years. With 300 licensees in 39 states, Powerhouse has continued to steadily gain global attention by expanding into 17 different countries worldwide serving over 1.2 million dedicated members. They have locations all across Florida, but this will be the first to serve downtown Miami’s rapidly expanding population.

“We are excited for the opportunity to expand into a new market, delivering the rich heritage of the Powerhouse brand to a one-of-a-kind development in MiamiCentral,” said Clayton Flotz of PowerHouse Gym.

“As a global transportation hub with lifestyle options for all, we are excited to welcome Powerhouse Gym to MiamiCentral. In addition to creating local jobs, Powerhouse will fill the much needed demand for premium fitness options of Downtown Miami residents and office workers,” said Najam Syed, Head of Asset Management for Florida East Coast Industries, the parent company of Brightline Trains.

MiamiCentral is a unique live-work-play destination with unrivaled transportation and dining options. Comprised of luxury residences, a Class-A office building, and 130,000 square foot of retail, MiamiCentral is the flagship station for Brightline Trains, which expects to be complete to Orlando in 2022. The transit-oriented development’s retail and dining venues make up an expansive promenade where Central Fare serves as one of Downtown Miami’s favorite dining destinations with culinary concepts that range from Sushi to authentic Italian pastries.

Recently MiamiCentral oversaw the grand opening of the urban core’s first Chick-Fil-A, located on the first-floor retail promenade, and also announced opening of global financial services firm Blackstone’s Tech-Hub in 2 MiamiCentral, a Class-A office building that is part of the TOD project. Blackstone is expected to hire 200+ employees for offices at MiamiCentral.