Inter Miami CF and Pura Vida Miami Renew Partnership and Launch Exclusive Smoothie Collaboration

Inter Miami CF and Pura Vida Miami, the Miami-born all-day café and lifestyle brand, have renewed their partnership, continuing a collaboration that has brought the two South Florida organizations together across player nutrition, Academy programming and the fan experience since 2025. Pura Vida Miami will continue as the Club’s first ever Official Health Foods Partner, supporting athletes across every level of the organization, from the Academy to the First Team.

As part of the renewed partnership, Pura Vida Miami and Inter Miami CF will introduce a co-branded smoothie, available from September 2 through December 1 at select Pura Vida locations across South Florida. The limited-time creation blends strawberry, banana, collagen protein, coconut water, coconut yogurt, date, chia seeds and maple syrup, finished with a stripe of black sesame paste. Bringing the partnership beyond matchday and into Pura Vida Miami cafés, Miami Vice offers supporters a new way to experience the collaboration firsthand. The offering will provide supporters with a new way to experience the partnership beyond matchday while bringing together the identities of two Miami-born brands.

The renewed agreement continues a partnership that reaches across multiple levels of the Inter Miami CF organization. Since first joining forces in 2025 as the Club’s inaugural Official Health Foods Partner, Pura Vida Miami has supported athletes from the Academy to the First Team, providing player meals for the First and Second Teams and supporting the Club’s youth-focused Academy Nutrition and Healthy Nutrition Workshops. The partnership also extends to the matchday experience through suite catering, bringing Pura Vida Miami’s fresh, vibrant offerings directly to guests at Inter Miami CF home matches.

“Since joining forces in 2025, Pura Vida Miami has played a meaningful role across our Club, supporting player nutrition from the First Team and MLS NEXT Pro team to our Academy athletes,” said Euan Warren, Senior Vice President of Partnerships at Inter Miami CF. “It’s that connection across the Club and our shared commitment to creating unique experiences for our fans that makes this partnership so special. As two organizations born in South Florida, the next chapter of this partnership reflects our shared ambition to take the vibrant spirit of Miami to audiences and fans everywhere.”

“From the beginning, our partnership with Inter Miami CF has been about creating something meaningful that extends well beyond the field,” said Omer Horev, Co-Founder and CEO of Pura Vida Miami. “Over the past two years, we’ve become deeply engaged across the organization, from supporting First Team players to connecting with Academy athletes at an important stage in their development. This renewal gives us the opportunity to build on that foundation while bringing the relationship even closer to our guests through new experiences, including the launch of Miami Vice in our South Florida cafés. As two brands born in Miami and growing far beyond it, we share a strong sense of place, community and ambition, and we’re excited about everything we can continue to build together.”

The renewal comes during a period of significant national growth for Pura Vida Miami. When the partnership with Inter Miami CF was first announced in 2025, Pura Vida Miami had more than 30 locations across Florida and New York. Today, the brand has grown to more than 50 locations across Florida, New York, California, Maryland, Virginia, District of Columbia, and New Jersey, evolving from a single Miami Beach café into a multi-state lifestyle brand while remaining deeply rooted in the community where it was founded in 2012.

As Pura Vida Miami continues to grow beyond South Florida, its renewed partnership with Inter Miami CF reinforces the connection between two homegrown brands that share deep ties to the city and continue to bring Miami’s influence to audiences well beyond it.

Images via Pura Vida

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Messi Mania: Construction Begins on Miami Freedom Park and Inter Miami CF Stadium

Inter Miami CF has begun construction began on Miami Freedom Park and The Inter Miami CF stadium, following the closing of one of Miami’s last remaining pubic golf courses, Melreese Country Club: Miami International Links. Construction is now underway on Miami Freedom Park, a 131-acre privately funded entertainment district development anchored by a new 25,000-seat fútbol specific stadium and 58-acre public park. Miami Freedom Park scheduled to open in 2025 and the official groundbreaking ceremony will take place later this year.

Crews and heavy equipment are now on site, performing earthwork and sitework that will move across the 131 acres concurrent with vertical construction. This multi-phase effort will see the stadium, public park, entertainment, hospitality, retail, and new infrastructure that make up Miami Freedom Park’s first phase all progress rapidly.

Miami Freedom Park will feature a full range of entertainment and commercial offerings including office space, hotel, shops, restaurants, the stadium and additional experiences and attractions. Recreational components of the project include a new 58-acre public park featuring soccer and youth athletic fields for the community.

"With Inter Miami my family set out to build something truly transformational. In just four years we have changed the perception worldwide of American soccer. As we commence construction of Miami Freedom Park that same vision guides us,” said Jorge Mas, Inter Miami CF Managing Owner. “In creating a multi-faceted space we will set a new standard of what sport complexes can be. We look forward to delivering a food and entertainment destination for families to enjoy year-round. I can’t wait to welcome our fans to our state-of-the-art stadium and hear the chants as Messi and your Inter Miami players take the pitch for the first time in 2025.”

Leasing and commercial partnership efforts are underway to attract best-in-class partners, tenants, and retailers, including established and emerging brands and companies that will enhance this iconic new destination for Miami.

Earlier this year, Inter Miami CF ownership brought on experienced megaproject and sports-anchored real estate investment and development veteran Devon McCorkle to lead the effort as President of Miami Freedom Park. Devon has further curated a team of best-in-class design, engineering, project management and construction firms to bring Miami Freedom Park to this milestone and move the project into the execution phase following completion of the planning and approvals phase.

“The level of attention and the influx of inquiries we are receiving have been incredible, a testament to the positive impact of Lionel Messi on Inter Miami CF and the City of Miami,” said Devon McCorkle, President of Miami Freedom Park. “Everyone wants to be part of what we’re creating, a new entertainment district that will be the centerpiece of family activities and experiences in Miami. We are in discussions with stadium sponsors, hotel brands, major attractions operators, restaurant groups, cultural institutions and many other exciting potential partners. We will deliver an incredible home for them at Miami Freedom Park.”

Miami Freedom Park’s design team team includes Miami-based architecture firm Arquitectonica, global arena and stadia design firm Manica, and industry-leading large-scale stadium project managers CAA Icon. Following delivery of the stadium and initial retail and entertainment offerings in 2025, Miami Freedom Park will deliver additional retail, hotel and commercial phases through 2030.

Miami hit Messi mania following the international soccer superstar and World Cup champion’s announcement he would join the American Major League Soccer team Inter Miami FC in a blockbuster mega-deal announced on July 15. Inter Miami CF, owned by David Beckham, Jorge Mas and Jose Mas, became one of the most-Googled soccer teams in the world surrounding Lionel Messi’s debut with the team this summer, garnering over 8.4 million searches in two months and searches for both Inter Miami CF jerseys and tickets up over 1,000%. Ticket prices jumped from below $50 on average to nearly $500 for the cheapest ticket to see Messi play live, similar ticket price spikes occurred for his first game with Inter Miami CF in Orlando as well as in New York. Following Messi’s announcement he would be joining Inter Miami CF the team’s Instagram account would jump from 175,000 followers to over 4.4 million.

David Beckham purchases $20 million condo at One Thousand Museum in Downtown Miami

Former soccer player David Beckham and his wife Victoria Beckham have just recently purchased a new condo at the Zaha Hadid-designed One Thousand Museum, a 62-story building complete with its own private rooftop helipad. This will be their new home in Miami. 

One Thousand Museum is located at 1000 Biscayne Boulevard in Downtown Miami and officially opened in August 2019. David Beckham’s publishing and licensing company, Beckham Brand Limited, closed on the 11,046 square-foot, full-floor penthouse - one of the ten in the building - this Tuesday for $20 million, or $1,810 per square foot, a price that is much higher than the $1,392 per square foot that another penthouse in the building recently closed.

Robert Hite, a real estate agent at ONE Sotheby’s International Realty, brokered the deal.

“Iconic design, sophisticated lifestyle, privacy, and security are among the key factors driving our clients to make One Thousand Museum their Miami base,” said the development team of One Thousand Museum. “We know Mr. Beckham and his team will be very happy here.”

The Beckhams and their four children will have access to the luxe lifestyle and exclusive amenities offered by One Thousand Museum, including an indoor lap pool, a Spa with relaxation pods and private treatment rooms, a private Beach Club, a house car service, a 1KM wellness center, and a Sky Lounge with curated seasonal menus.

“With the launch of Inter Miami CF, David and his team are spending significant amounts of time in Miami. One Thousand Museum is a very special building and we are excited to join the community there,” said a spokesperson for David Beckham.

By Isabella Zimmermann  

The Mess At Melreese Golf Club Gets Worse As Miami Freedom Park Gets Delayed Again

There is just no telling where the supposed deal to bring a professional soccer stadium to Miami will end up after Miami city commissioners voted on Tuesday to continue negotiations with the group, led by Jorge Mas of MasTec, in regards to the projected $1 billion mixed-use office and retail project. Although Miami has a state-of-the-art stadium in Hard Rock Stadium, Inter Miami CF has decided that they need a dedicated soccer stadium to accommodate what are expected to be masses of fans, albeit one that is decidedly much smaller than the capacity Hard Rock Stadium could accommodate. It was proposed to voters that they could “vote to bring a soccer stadium to Miami along with a public park” where the public Melreese Golf Course currently operates, which passed in 2018.

Since then plans have changed significantly. The public park portion has been significantly scaled back to being a nearly non-existent part of the planned development. In fact, the 25,000 seat soccer stadium would potentially not even sit on the same lot if built. What is planned, should negotiations work out, is a massive private office park matched with a retail mall and a hotel. Those negotiations though are getting pushback from commissioner Manolo Reyes as well as local opponents such as Bruce Matheson, who claims the redevelopment of the golf course should have gone through a public competitive bidding process and that the city has continuously misled voters through the process. Numerous other opponents argue that there is no reason to get rid of one of the city’s last remaining public golf courses, all of which are heavily used, irreplaceable and support the local youth with programs such as The First Tee, especially with a state-of-the-art Hard Rock Stadium already built.

Reyes worked to force a vote on the proposed agreement before Commissioner Will Gort steps down at the end of the month as he maxes out his term limits but was shot down by majority vote from the commission which claims that the deal is nearly closed and is just pending 3 fair market value appraisals as well as traffic and environmental studies. Already environmental studies have shown the the ground underneath the golf course is full of toxic material and remediation would be in the range of $40 million.

Beckham first moved to have a stadium built at PortMiami in 2014 before the proposal bounced around 4 other sites including county-owned parking lot in Overtown. Inter Miami CF will play at their new Fort Lauderdale Stadium and Training Complex, which is currently under construction. If Miami Freedom Park is ultimately approved the timeframe for development would extend into 2022-2023.

Amid Pushback At Melreese, David Beckham To Apply For Inter Miami FC Stadium Approval At Overtown Assemblage

The advancement of plans to build a stadium for Miami’s newest professional sports team, Inter Miami FC, is not going well amid pushback over the referendum to allow major developers to redevelop Melreese Golf Course into an office pack with a soccer stadium. At least 2 city commissioners are now fully against the redevelopment bid, known as Freedom Park, which would see one of Miami’s last public parks and public golf courses redeveloped into a $1 billion mixed-use development including office space, retail and commercial space. David Beckham and his partners will now move ahead with one of their original plans to purchase county-owned land in Overtown. The sale of the land was originally contested as well as the land was sold based on the state of Florida's Economic-Development Law as a no-bid sale and was never offered to other buyers. The group is now working to close on the Overtown land and obtain approval for a stadium there via a lengthy and expensive process which will require the developers to outline of stadium use and job creation.