Inter Miami CF and Pura Vida Miami Renew Partnership and Launch Exclusive Smoothie Collaboration

Inter Miami CF and Pura Vida Miami, the Miami-born all-day café and lifestyle brand, have renewed their partnership, continuing a collaboration that has brought the two South Florida organizations together across player nutrition, Academy programming and the fan experience since 2025. Pura Vida Miami will continue as the Club’s first ever Official Health Foods Partner, supporting athletes across every level of the organization, from the Academy to the First Team.

As part of the renewed partnership, Pura Vida Miami and Inter Miami CF will introduce a co-branded smoothie, available from September 2 through December 1 at select Pura Vida locations across South Florida. The limited-time creation blends strawberry, banana, collagen protein, coconut water, coconut yogurt, date, chia seeds and maple syrup, finished with a stripe of black sesame paste. Bringing the partnership beyond matchday and into Pura Vida Miami cafés, Miami Vice offers supporters a new way to experience the collaboration firsthand. The offering will provide supporters with a new way to experience the partnership beyond matchday while bringing together the identities of two Miami-born brands.

The renewed agreement continues a partnership that reaches across multiple levels of the Inter Miami CF organization. Since first joining forces in 2025 as the Club’s inaugural Official Health Foods Partner, Pura Vida Miami has supported athletes from the Academy to the First Team, providing player meals for the First and Second Teams and supporting the Club’s youth-focused Academy Nutrition and Healthy Nutrition Workshops. The partnership also extends to the matchday experience through suite catering, bringing Pura Vida Miami’s fresh, vibrant offerings directly to guests at Inter Miami CF home matches.

“Since joining forces in 2025, Pura Vida Miami has played a meaningful role across our Club, supporting player nutrition from the First Team and MLS NEXT Pro team to our Academy athletes,” said Euan Warren, Senior Vice President of Partnerships at Inter Miami CF. “It’s that connection across the Club and our shared commitment to creating unique experiences for our fans that makes this partnership so special. As two organizations born in South Florida, the next chapter of this partnership reflects our shared ambition to take the vibrant spirit of Miami to audiences and fans everywhere.”

“From the beginning, our partnership with Inter Miami CF has been about creating something meaningful that extends well beyond the field,” said Omer Horev, Co-Founder and CEO of Pura Vida Miami. “Over the past two years, we’ve become deeply engaged across the organization, from supporting First Team players to connecting with Academy athletes at an important stage in their development. This renewal gives us the opportunity to build on that foundation while bringing the relationship even closer to our guests through new experiences, including the launch of Miami Vice in our South Florida cafés. As two brands born in Miami and growing far beyond it, we share a strong sense of place, community and ambition, and we’re excited about everything we can continue to build together.”

The renewal comes during a period of significant national growth for Pura Vida Miami. When the partnership with Inter Miami CF was first announced in 2025, Pura Vida Miami had more than 30 locations across Florida and New York. Today, the brand has grown to more than 50 locations across Florida, New York, California, Maryland, Virginia, District of Columbia, and New Jersey, evolving from a single Miami Beach café into a multi-state lifestyle brand while remaining deeply rooted in the community where it was founded in 2012.

As Pura Vida Miami continues to grow beyond South Florida, its renewed partnership with Inter Miami CF reinforces the connection between two homegrown brands that share deep ties to the city and continue to bring Miami’s influence to audiences well beyond it.

Images via Pura Vida

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SoLé Mia Debuts Largest Floating Pickleball Court in North Miami

Oleta Partners, a joint venture by leading developers LeFrak and Turnberry, have revealed SoLé Mia’s floating pickleball court located on its seven-acre Crystal Lagoon, marking the largest and first installation of its kind at a residential property. Custom-built by Inflatable Island, the leading designer and manufacturer of innovative aquatic entertainment and luxury floating structures, the SoLé Mia-branded court expands the 184-acre North Miami development’s outdoor lifestyle offerings and reinforces its position as a wellness-driven, walkable destination centered around recreation, connectivity and community.

“From the beginning, SoLé Mia has been designed to deliver a lifestyle that brings people outdoors and creates meaningful opportunities for recreation, wellness and connection,” said Mario Gaztambide, Senior Managing Director of Residential Properties at LeFrak. “This floating pickleball court is a natural extension of that vision, offering residents and visitors a truly unique amenity that activates the Crystal Lagoon in a new way and reinforces SoLé Mia as one of North Miami’s most dynamic lifestyle destinations.”

Spanning 69 by 33 feet, the court is located on Laguna SoLé, SoLé Mia’s swimmable, freshwater lagoon, and is available exclusively to residents and their accompanied guests. Open Friday to Sunday from 10 a.m. to 5 p.m., weather permitting, court access is offered on a first-come, first-served basis and managed by the property’s lifeguard team. Residents can enjoy one-hour sessions for singles or doubles play, with life jackets, paddles and ball provided.

The court features SoLé Mia’s signature branding directly on the playing surface, with vibrant blue coloring designed to complement the lagoon’s shimmering waters while creating a distinctive visual identity. For residents, the amenity provides a highly unique recreational experience, combining a regulation pickleball court with access to South Florida’s only Crystal Lagoon within a residential setting.

The debut builds on SoLé Mia’s broader commitment to outdoor connectivity, including the recent expansion of The Loop, its walking path network. The Loop now not only wraps around Laguna SoLé but extends throughout the property and connects residents to nearby Oleta River State Park and Florida International University’s Biscayne Bay campus, creating seamless access to more than 1,000 acres of green space, trails and active lifestyle destinations. Set between Biscayne Boulevard and Biscayne Bay, SoLé Mia brings together luxury residences, open space, recreation, shopping, dining and wellness offerings centered around its Crystal Lagoon and sandy beaches.

The new court and expanded walking paths arrive amid continued growth at SoLé Mia, where more than 1,000 residents already live across The Shoreline, Villa Solé, Villa Laguna, and ONE Park Tower. The $4 billion, 184-acre master-planned development also features a newly expanded half-acre park with Kompan-designed playgrounds; Reserve Padel at SoLé Mia, offering indoor and outdoor courts, a gym, sauna, steam room, cold plunges and an on-site Pura Vida; UHealth SoLé Mia, the University of Miami Health System’s 363,000-square-foot ambulatory medical facility; Sesame Bakery; a 17,500-square-foot dog park; and miles of jogging and bike paths across 37 acres of landscaped open space.

SoLé Mia will continue expanding with Mater Academy SoLé Mia, a K-5 charter school, as well as additional residential, dining and retail offerings underway, further advancing its vision as a walkable, wellness-driven destination for residents and the surrounding North Miami community.

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The 2026 Pegasus World Cup Celebrates 10 Years as Horse Racing's Hottest Event As It Returns To Gulfstream Park

Marking a decade as one of the most influential events in horse racing, the Pegasus World Cup returns to Gulfstream Park on Saturday, January 24, 2026, for its 10-year anniversary celebration. Since its debut, Pegasus World Cup has redefined the sport, blending elite Thoroughbred competition with music, culture, style, and fashion on an international stage. 1/ST will deliver its signature entertainment experience through a renewed partnership with David Grutman’s Groot Hospitality, offering next-level hospitality in the Flamingo Room and will treat guests to a reimagined set by Empire Of The Sun following the races. Groot Hospitality and Palm Tree Crew collaborate once again for the new Pegasus Fan Zone concept in the Carousel Club, unveiling a high-energy entertainment lineup headlined by DJ duo Two Friends.

The 2026 Pegasus World Cup will feature the $3 million Pegasus World Cup Championship Invitational (GI), the $1 million Pegasus World Cup Championship Turf Invitational (GI) and the $500,000 Pegasus World Cup Filly & Mare Turf Invitational (GII) as part of the total $5.7 million on the line in race day purses.

“The Pegasus World Cup was created to introduce a new, meaningful event to the Thoroughbred horse racing calendar. Ten years in, it is recognized as one of the most anticipated and exciting events in the sport. Thank you to the horsemen and women, long-standing partners like Groot Hospitality and Palm Tree Crew, sponsors, enthusiastic fans and guests, and the South Florida community for your part in helping 1/ST reach this milestone moment.” - Belinda Stronach, Chairman and Chief Executive Officer, 1/ST

Reimagined for the 10th anniversary, the Flamingo Room remains a centerpiece of the Pegasus World Cup. The exclusive space offers sweeping, bird’s-eye views of the track, enhanced culinary programming, and entertainment offerings. Guests will experience a bespoke menu curated by Groot Hospitality concepts Gekkō, Komodo, Papi Steak and Casadonna. Live performances by Brian Newman, Grammy-Winning Producer, Creative & Musical Director, trumpetist and vocalist, and an exclusive, tailored DJ and vocal set by Empire Of The Sun will amplify the experience for guests in the Flamingo Room and private suites.

Groot Hospitality and Palm Tree Crew will collaborate for the Pegasus Fan Zone, located in Gulfstream Park’s Carousel Club. Hosted by Griffin Johnson, the space will deliver hospitality, culinary selections, wagering contests, and partner activations, alongside a lineup of race-day performances curated by Palm Tree Crew, including world-renowned DJs Two Friends, Ruckus, Rae Sada, and more. The Pegasus Fan Zone will also feature the Carousel Club VIP Garden, inclusive of beverages, food by Groot Hospitality, and on-the-rail homestretch views of the horses as they thunder toward the finish line.

“We are excited to continue our partnership with Belinda and the entire 1/ST team to deliver an incredible experience at the Pegasus World Cup this year.” - Myles Shear, Co-Founder of Palm Tree Crew

Beyond the track, the celebration continues at Miami’s iconic LIV Nightclub for the official Pegasus World Cup after-party headlined by Frank Walker and ARTY.

“Groot Hospitality has been proud to support the Pegasus World Cup from day one, and celebrating its ten-year milestone is special. This year we’re bringing our best in dining and entertainment to every part of the experience, from the Flamingo Room and Carousel Club VIP Garden, to the official after-party at LIV at Fontainebleau Miami Beach with Frank Walker, all in support of making Pegasus the hottest day in horse racing.” - David Grutman, Founder of Groot Hospitality

The 2026 Pegasus World Cup includes an outstanding roster of premier partners, each bringing distinct experiences and on-site activations to the event. Anheuser-Busch, marking the first year of a new three-year partnership with Pegasus World Cup, will activate a full-service Stella Artois–branded Airstream bar on the trackside apron, while NÜTRL Vodka Seltzer will activate throughout Carousel Club and the apron. Don Julio Tequila will be featured as the base spirit in the event’s signature cocktail, The Pegasus Paloma. Complementing the cocktail moment, Don Julio will also spotlight its Don Julio 70® Cristalino Tequila, underscoring the brand’s premium positioning within the event. Brown-Forman expands its footprint with Woodford Reserve, co-creating a signature cocktail and offering roving bourbon tastings, while Jack Daniel’s Tennessee Whiskey brings a branded activation to the trackside apron. CELSIUS® will energize the Pegasus Fan Zone with a high-impact presence anchored by a custom photo moment. Champagne Pommery is the official champagne of the event and will present the Winner’s Circle toast to the winning connections following each race. Pepsi also joins the program with a sponsored race, while Visit Lauderdale continues as the official tourism partner, highlighting the diverse offerings of Greater Fort Lauderdale through custom content, impactful signage, and on-site visibility.

Baccarat will return as the Official Trophy Purveyor for the 2026 Pegasus World Cup championship trophies. The rearing Pegase (French for ‘Pegasus’) Horses, crafted from the crystal of unparalleled purity, stand over twenty inches tall and symbolize the time-honored dedication to craftsmanship shared by Baccarat with the sport of horse racing. The limited-production Pegase Horse in Black, valued at $57,000, will be presented to the Pegasus World Cup Invitational winner, and the Pegase Horse in Clear, valued at $50,000, will be presented to the Pegasus World Cup Turf Invitational winner.

Tickets for the 2026 Pegasus World Cup range in price from $135 to $2,300, with unparalleled entertainment and incredible views of the action throughout the venue at every ticket level. Individual VIP ticket offerings include Clubhouse options (starting at $135), the Pegasus Fan Zone ($234), Carousel Club VIP Garden ($1,039), and Ten Palms (starting at $668).

For the ultimate VIP experience, a limited number of Private Suites (with terraces overlooking the track) are available. The Flamingo Room is sold out.

Among the general admission offerings is the Casadonna Finish Line Terrace, located on Level 1. This experience gives guests access to the Breezeway, Trackside Apron, Walking Ring, and Casino, along with live DJs, concessions, and multiple bars. The ticket includes a sponsored open bar for guests 21+ by Stella Artois and NÜTRL Vodka Seltzer.

1/ST BET, the official betting app of the 2026 Pegasus World Cup, will provide an exclusive wagering offering to all attendees. Through advanced AI technology, the 1/ST BET app is designed to make betting more accessible, easy to understand, and fun for first-time wagerers and advanced handicappers alike.

The Pegasus World Cup has captured the attention of the racing industry, fans, and celebrities, including Camila Cabello, Alix Earle, Rick Ross, Anuel AA, Jennifer Lopez, Gene Simmons, Lenny Kravitz, Pharrell Williams, Usher, Vanessa Hudgens, Vin Diesel, Maluma and Venus Williams, to name just a few. Pegasus World Cup guests have enjoyed post-race performances by Diplo, Black Coffee and Dasha (2025); Calvin Harris (2024); Joe Jonas, OneRepublic and Kygo (2023); Lil’ Kim, Ja Rule, Mase, El Debarge and DJ Cassidy (2022); Nelly and T-Pain (2020); Snoop Dogg and Mark Ronson (2019); Post Malone (2018); and Thomas Rhett (2017).

The Pegasus World Cup Championship Invitational Series has welcomed legendary Thoroughbred racehorses, including Arrogate (Longines World’s Best Racehorse 2016 and 2017 Pegasus World Cup Invitational winner), California Chrome (two-time American Horse of the Year 2014 & 2016 and 2017 Pegasus World Cup Invitational contender), Gun Runner (American Horse of the Year 2017 and 2018 Pegasus World Cup Invitational winner), City of Light (2019 Pegasus World Cup Invitational winner), Mucho Gusto (2020 Pegasus World Cup Invitational winner), Knicks Go (2021 Pegasus World Cup Invitational winner), Life Is Good (2022 Pegasus World Cup Invitational winner), Art Collector (2023 Pegasus World Cup Invitational winner), National Treasure (2024 Pegasus World Cup Invitational winner), Mystik Dan (2024 Kentucky Derby winner and 2025 Pegasus World Cup Invitational contender), and White Abarrio (2025 Pegasus World Cup Invitational winner).

The 2026 Pegasus World Cup will be broadcast live on NBC and Peacock on Saturday, January 24 from 4:30 to 6:00 p.m. EST, with full-day coverage available on FanDuel TV. The event will also be distributed globally in partnership with HBA Media.

Images via Pegasus World Cup

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ACE Padel Launches First Location In United States in Coconut Grove In Partnership With Aventura Asset Management

ACE Padel, the design-driven social sports brand redefining the U.S. padel experience, has announced its first-ever club in Coconut Grove, Miami, set to open in the first half of 2026. The club marks the debut of a national expansion that includes confirmed developments in Denver, Colorado, and Los Angeles, California - signaling ACE’s emergence as a cultural force in the evolution of sport and social connection across the United States.

The ACE x AAM partnership is a strategic joint venture uniting two complementary powerhouses. Aventura Asset Management brings deep expertise in real estate development, financing, and large-scale execution, while ACE leads on concept, design, brand experience, and cultural innovation. Together, they form a new blueprint for how premium sports and lifestyle spaces are created - smart, scalable, and emotionally resonant. AAM’s padel initiative collaborates closely with the ACE team to identify, design, and deliver world-class destinations that reflect ACE’s DNA. This collaboration is not about building courts; it is about creating living, breathing social destinations where architecture, sound, design, and energy combine to form a multi-sensory experience.

Additionally, ACE has expanded its long-standing partnership with Playtomic, the world’s leading padel booking and technology platform. Recently backed by a $70 million growth round, Playtomic connects millions of players across 110 countries. Through this collaboration, ACE will fully integrate Playtomic’s platform into its U.S. club ecosystem - streamlining booking, matchmaking, and member engagement, and creating a seamless experience for members across all ACE destinations.

“Padel is more than a sport - it’s a movement built on energy, connection, and creativity,” says Elliot Carnello, Co-Founder and CEO of ACE Padel. “We’re crafting clubs that go beyond performance - cinematic environments where people meet, exchange ideas, and recharge. My background in pro sports taught me precision and flow; my experience in business taught me vision and structure. Together with AAM, we’re blending that mindset into living environments that feel alive - premium, social, and deeply human.”

“We come from a world where emotion, and experience define everything,” says Peter Carnello, Co-Founder and Chairman of ACE Padel. “At ACE, we’ve built a multidisciplinary team - visionaries from sports, design, hospitality, and media - who share one belief: the future of sports clubs lies in storytelling and human connection. Together with AAM, we’re developing immersive environments that feel cinematic - from the architectural flow to the rhythm of the music, to the vibrancy that fills every corner. This is not just about padel; it’s about building destinations that move people, spark creativity, and unite communities across cultures.”

Miami will set the tone for ACE’s expansion, combining design, sport, and community. Located in Coconut Grove, the club will feature five outdoor courts - four of which will be covered by a 32-foot canopy for optimal play - developed in partnership with Mejor Set, the global leader in premium padel court construction. Mejor Set courts are designed and built to meet the highest standards of quality, innovation, and safety, with installations in over 70 countries and recognition as the official court provider of the Premier Padel Tour. These will be the first fully hurricane-proof and permitted padel courts in the city of Miami.

Following Miami, ACE will expand westward to Denver, where its new club in the city’s RiNo District will embody performance and community. The site will include eight courts - five indoor and three outdoor - featuring 30-foot ceilings ideal for padel’s dynamic play, alongside full locker rooms, a recovery zone, and an elevated viewing deck designed to foster engagement during matches. Located in Denver’s cultural and creative hub, the club reflects ACE’s vision of sport as both a lifestyle and a connector of people and ideas.

In Los Angeles, ACE’s presence carries extra resonance. The brand first made its mark with the LA Padel Invitational, a high-profile Pro-Am tournament launched in 2023 that unites professional athletes, celebrities, and tastemakers. The Invitational has run annually since and will return to Beverly Hills in April–May 2026. Building on that foundation, ACE’s Los Angeles club will be strategically located between Beverly Hills and Santa Monica, featuring six outdoor courts, premium locker rooms, and curated lifestyle spaces.

"With Miami positioned as our premier entry into the padel world, we acquired land in a part of the city where courts and clubs do not exist,” says Tyler Fan, Managing Partner of Aventura Asset Management. “Our development experience has helped us navigate complex zoning and permitting challenges to deliver a world-class club that will be an integral part of the neighborhood for years to come.”

Rooted in a global mindset, ACE Padel blends Swedish safety (reliability, structure, quality), Spanish warmth (passion, hospitality, joy of life), and American momentum (innovation, boldness, speed). This unique DNA shapes every aspect of the brand - from design and operations to the member experience - creating spaces that feel safe, inspiring, and full of life.

Together, ACE and AAM are not just building clubs; they’re building a movement - a new model for how sport, culture, and human connection can come together. Each destination reflects ACE’s commitment to creating environments that inspire play, spark collaboration, and foster belonging.

Carson Beck’s Impact on Miami’s Economy and the University of Miami

When quarterback Carson Beck transferred to the University of Miami, most headlines centered on his potential to reshape the Hurricanes’ offense. But in Miami, a city where culture, business, and lifestyle converge, the impact of a star player extends far beyond the field.

Since his arrival in Coral Gables, Beck has done more than command the huddle—he has elevated the university’s national visibility. A statement win over Notre Dame helped propel the Hurricanes into the Top 5 rankings, positioning the program as a contender once again. That visibility carries meaningful financial implications for both the university and the greater Miami market.

The Economics of Winning

Winning football is winning business. The University of Miami’s athletic department reported $182.5 million in revenue in fiscal year 2023-24, with football serving as the cornerstone of that success. Over the past three years, the program has averaged $75.5 million annually, underscoring its role as the university’s financial engine. Analysts now value the Hurricanes’ football brand at more than $600 million, placing it among the upper tier of college athletics.

Beck’s leadership and high-profile victories are catalysts for further growth across multiple revenue streams—ticket sales, alumni giving, corporate sponsorships, and merchandise. The Notre Dame game, in particular, sparked renewed enthusiasm, boosting not only gameday receipts but also donations and long-term support.

Ripple Effects Across Miami

For the city, nationally relevant UM football weekends resemble cultural tentpoles like Art Basel or the Formula 1 Miami Grand Prix. Hotels see thousands of additional room nights booked, restaurants experience surges in reservations, and nightlife venues thrive as alumni and visitors descend on the city. These spikes translate into millions of dollars in incremental local spending.

The upcoming primetime showdown against Florida is expected to have a similar effect. With University of Miami ranked No. 5, the game will attract national media coverage, traveling fans, and a significant television audience—further reinforcing Miami as a global destination for both sports and lifestyle.

Real Estate and Brand Miami

Sports success also bolsters Miami’s broader brand. A Top 5 University of Miami Hurricanes team competing under the lights strengthens the city’s positioning as a dynamic, upward-moving market. For developers, brokers, and investors, this visibility helps fuel narratives of vibrancy and growth—critical in attracting corporate relocations, institutional capital, and high-net-worth buyers.

In Coral Gables, University of Miami’s resurgence adds depth to housing demand, retail vibrancy, and mixed-use momentum. Across Miami’s urban core, student activity, alumni engagement, and visitor spending create additional layers of demand that touch hospitality, residential, and commercial sectors alike.

A Moment of Momentum

Beck’s upcoming matchup against Florida is more than a football game—it is a moment of leverage. A win would solidify Miami’s return to the national elite and generate another wave of attention with measurable financial returns.

For developers, brokers, and investors—the lesson is clear: when the Hurricanes thrive on the field, Miami thrives off it. Carson Beck’s transfer has already proven to be more than an athletic storyline; it is an economic spark that reinforces the city’s standing on the national stage.

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PGA Tour Expected To Return To Miami At The Iconic Blue Monster Course At Trump National Doral In 2026

The PGA Tour is expected to return to Miami’s iconic Blue Monster Course in 2026, with President Donal Trump’s Trump National Doral once again playing host to professional golf’s biggest stage. This highly anticipated move marks a significant chapter in the resort’s storied history and a major win for South Florida’s sports and tourism economy. Official confirmation is still pending but signs are pointing to the tournament being a fixture on the PGA Tour’s schedule as a signature event. Additionally, LIV Golf’s Miami stop has been removed from their 2026 schedule and the R&A’s new leadership under Martin Darbon announced this morning that they have had talks with Eric Trump about returning The Open Championship to the Trump-owned Trump Turnberry in Scotland after the previous chief executive had vowed to not host an event at a Trump Organization owned property despite Trump Organization owning many of the world’s most iconic and historical golf courses.

Originally opened in 1962, Trump National Doral has long been synonymous with world-class golf. The resort gained international prestige by hosting the PGA Tour’s Doral Open for over 50 years, followed by the World Golf Championships-Cadillac Championship until 2016. In 2012 the property was acquired by President Donal Trump’s Trump Organization and underwent a $250 million renovation, updating its four golf courses, including the legendary Blue Monster, and upgrading the 800-acre resort with luxury accommodations, enhanced amenities, and expansive event space. Trump National Doral has also hosted the LIV Golf’s Miami event for the past several seasons, maintaining its place as a world-class global golf destination.

The PGA Tour’s return is expected to bring a substantial economic boost to Miami-Dade County. PGA Tour events generate tens to hundreds of millions of dollars in economic impact for host cities as they attract tens of thousands of visitors, filling hotel rooms, restaurants, and local businesses. Additionally, national TV coverage and international exposure reinforces Miami’s position as a premier sports and lifestyle destination. A 2026 PGA Tour event in Miami would generate new opportunities for local vendors, sponsors, and hospitality operators to drive business.

In addition to golf, Trump National Doral has become an anchor in the Doral real estate market, contributing to the city’s emergence as a luxury residential and commercial hub. Its presence has helped elevate nearby property values and spurred ongoing development, from gated communities to retail and office expansions. As the PGA Tour prepares to return to the fairways of Trump National Doral, the event represents more than a sporting revival—it signals the reemergence of a South Florida landmark in the international spotlight.

Florida Panthers Capture Back-to-Back Stanley Cups, Cementing South Florida as a Hockey Dynasty

The Florida Panthers made history last night, defeating the Edmonton Oilers 5–1 in Game 6 to secure their second consecutive Stanley Cup title. Led by a stunning four-goal performance from Sam Reinhart and backed by the stonewall goaltending of Sergei Bobrovsky, the Panthers dominated from puck drop to final horn. A sellout crowd at Amerant Bank Arena in Sunrise roared as the Cats played their signature hard-nosed, physical brand of hockey — swarming the puck, delivering big hits, and relentlessly pressuring the Oilers in all three zones. With deafening chants, flying rubber rats, and red rally towels in motion, fans created a raucous home-ice atmosphere that fueled a championship-clinching performance.

The 2025 playoff run showcased the Panthers' depth, grit, and dominance. They rolled through rivals Tampa Bay, Toronto, and Carolina before exacting revenge on Edmonton in a Stanley Cup rematch. Sam Bennett led the team with 15 playoff goals, earning the Conn Smythe Trophy, while veterans like Matthew Tkachuk, Brad Marchand, Aleksander Barkov, Carter Verhaeghe, Gustav Forsling, Seth Jones and Aaron Ekblad anchored a team that has now reached three straight Finals and won two. With their second championship in as many years, the “Red Reign” is officially underway—transforming Florida from an underdog to a full-fledged hockey dynasty in the making.

Beyond the ice, the Panthers’ success has sparked a surge in hockey’s popularity and economic impact across South Florida. From packed watch parties and celebratory parades to soaring merchandise sales and tourism boosts, the back-to-back wins are injecting over $200+ million into the local economy. Youth hockey participation is climbing, and the NHL is reportedly eyeing Miami for future marquee events. What once seemed like a long shot has now become reality: South Florida isn’t just a hockey town — it’s the hockey town.

Images via PROFILEmiami and Andrew Rainerman

The Florida Panthers 'Red Reign': The Search For Back To Back Stanley Cup Championships While Creating Over $100+ Million Positive Economic Impact for South Florida

The Florida Panthers are back on home ice, ready to ignite the atmosphere in Amerant Bank Arena for Game 3 of the 2025 Stanley Cup Final against the Edmonton Oilers. With the series tied 1-1, the teams are set for an epic showdown on Monday night at 8 PM ET. South Florida is buzzing with excitement—cities across Broward County are gripped by “Red Reign,” as fans don their Panther gear with pride, eager to cheer on their team in pursuit of back-to-back championships. With their third consecutive trip to the Stanley Cup Final, the Fort Lauderdale DDA estimates that the Panthers prior two Stanley Cup runs alone generated more than $100 million in positive economic impact for Broward County, Fort Lauderdale and the South Florida region. Visit Lauderdale estimates the team has brought in an additional $30 million this 2025 postseason before the Panthers even drop the puck in a home game in the Stanley Cup Finals in Amerant Bank Arena.

The Panthers emerged on the national stage last season when they captured their first Stanley Cup in franchise history, defeating the same Oilers in an enthralling game 7. Now, as they make their third consecutive trip to the Stanley Cup Final, the fans are paying tribute to the team’s remarkable feat adding excitement to the Panthers’s resurgence beginning in the 2020-21 season. The Panthers’ success has been in a large part to owner Vincent Viola who purchased the team in 2013.

Florida has also now become an epicenter and hotbed for hockey with teams from Florida having reached the Stanley Cup and winning the Eastern Conference Final each of the past 6 years. The Florida Panthers in 2025, 2024 and 2023. The Tampa Bay Lighting in 2022, 2021 and 2020. The Lighting won back to back Stanley Cups in 2020 and 2021. The Panthers look to do the same in 2024 and 2025.

A Dramatic Start to the Series

The series began in Edmonton, where the Panthers faced a tight contest in Game 1, falling 4-3 after a heart-wrenching overtime loss. However, Game 2 proved to be a thrilling battle, with Brad Marchand netting the winning goal at 8:05 of the second overtime, sealing a 5-4 victory. This nail-biting come-from-behind win highlighted the Panthers' determination and ability to thrive under pressure, mirroring their playoff success in recent years.

As the Panthers prepare for Game 3, they will rely on their stars: Aleksander Barkov, Matthew Tkachuk, Carter Verhaeghe, and goalie Sergei Bobrovsky, among others, to lead the charge once again. The fortitude exhibited in Edmonton gives them momentum as they return to Sunrise, where they have been nothing short of spectacular all season.

Economic Boom for South Florida

The Panthers' success on the ice has not only reinvigorated local pride but also spawned a significant economic impact in Fort Lauderdale and the surrounding South Florida region. Following last year’s Stanley Cup Final, estimates indicated that four home playoff games generated an incredible $25 million in economic activity alone, and this year is expected to surpass that figure. In total the past three trips to the final have resulted in an estimated $100 million positive economic benefit to Broward County and the surrounding South Florida region. Visit Lauderdale estimates the team has brought in an additional $30 million this 2025 postseason before the Panthers drop the puck in a home game in the Stanley Cup Finals in Amerant Bank Arena.

As hockey fever sweeps South Florida, local establishments, including bars, restaurants, and hotels, are reaping the benefits. This year alone, estimates suggest an additional $30 million in revenue due directly to the Panthers' impressive playoff run. Hotels around the new IcePlex practice facility report occupancy rates soaring by 30-40%, while ticket resale prices for regular-season games at Amerant Bank Arena have skyrocketed by 46.7%.

The reverberating effects of the “Red Reign” can be felt throughout the local economy, with watch parties attracting thousands and tourism booming as hockey fans flock to the area. The revitalization of infrastructure surrounding the team’s practice rink, including public ice rinks, restaurants, and a concert venue, stands as a testament to the positive economic transformation.

The Panthers invested more than $65 million into the redevelopment of their 144,000 SF IcePlex as part of the revitalization of Holiday Park. The IcePlex serves as their official practice rink as well as recreational ice rinks and an entertainment venue. The facility has boosted youth hockey participation in South Florida and has brought the Panthers closer to the community.

Panthers' Journey and Future Prospects

The Florida Panthers, founded in 1993, have risen from years of playoff drought to become towering contenders in the NHL. Once struggling to secure victories in the postseason, the team has now transformed its fortunes, qualifying for the playoffs each year since the 2020-21 season and bolstering their legacy with consecutive Final appearances.

As the city enthusiastically prepares for Game 3, the hope for another historic championship run is palpable. The "Red Reign" is not just about hockey; it is about community, pride, and the economic revitalization of Fort Lauderdale. The fate of the coveted Stanley Cup remains fiercely uncertain, but one thing is clear: the Florida Panthers have united an entire region—a fitting narrative for a team that has found its identity in the heart of South Florida.

Join thousands of fans on Monday night at Amerant Bank Arena or at watch parties around town to witness history in the making as the Florida Panthers vie for a second consecutive championship.

Oscar Piastri Wins The FORMULA 1® CRYPTO.COM MIAMI GRAND PRIX 2025, Trophy Presented In Bespoke Louis Vuitton Trophy Trunk

Oscar Piastri won the thrilling FORMULA 1®  CRYPTO.COM MIAMI GRAND PRIX 2025, extending his championship lead over McLaren teammate Lando Norris, who finished second after a fierce battle. Although Norris qualified second, he lost ground early on when he tangled with pole-sitter Max Verstappen of Oracle Red Bull Racing, dropping to sixth. Piastri capitalized on the chaos, building a crucial 9-second lead while battling Verstappen for position. Norris closed in during the race's final laps but finished 4.6 seconds behind Piastri, who has now won four of the first six races and leads Norris by 16 points in the standings. George Russell of Mercedes-AMG PETRONAS F1 completed the podium in third, while Verstappen finished fourth after a frustrating race marred by difficulties during pit stops.

The Trophy for the winning driver of the FORMULA 1®  CRYPTO.COM MIAMI GRAND PRIX 2025 was awarded to Oscar Piastri, McLaren driver, presented in its Bespoke Louis Vuitton Trophy Trunk. This rounds off the sixth race of the season within the Official Partnership between Louis Vuitton and Formula 1®, and the seventh Trophy Trunk of the season to be presented. 

The Louis Vuitton Trophy Trunk, specially designed to protect and showcase the trophy of the FORMULA 1® CRYPTO.COM GRAND PRIX 2025, was present at several key moments that reinforced craftsmanship, savoir-faire and innovative design: on the starting grid, during the national anthem sequence, and on the podium during the trophy presentation to Oscar Piastri. 

Louis Vuitton also presented the dynamic Louis Vuitton signature with a revamped graphic Louis Vuitton logo specifically designed for the Official Partnership between Formula 1® and the House across Miami's on-track signage. The custom Louis Vuitton logo design evokes a sense of speed and heat effects, drawing a parallel with the high velocity of Formula 1® racing. 

“Victory travels in Louis Vuitton” 

Over the Maison’s history, precious sporting items belonging to world-class athletes have been entrusted to the packing care of Louis Vuitton. Perpetuating and building upon this cherished tradition, Louis Vuitton creates trunks to transport and showcase trophies for the world’s most emblematic sporting competitions and awards. Imbued with emotion, these adventures continue to mark new milestones in the Maison’s history, an ongoing testament that “Victory Travels in Vuitton” and that excellence in sports is echoed in the values of Louis Vuitton. Since its first partnership with the America’s Cup in 1983, Louis Vuitton has joined forces with the world’s most prestigious sports competitions, including FIFA World Cup™ (2010, 2014, 2018, 2022), League of legends (2019, 2020), Davis Cup (2019, 2020, 2021, 2022), Roland Garros (2017, 2018), NBA (2020, 2021, 2022), Formula 1 Grand Prix de Monaco™ (2021, 2022, 2023, 2024), Rugby World Cup (2015, 2019, 2023), Ballon d’Or® (2023, 2024), Olympic & Paralympic Games Paris 2024, Australian Open (2024, 2025).

About Louis Vuitton 

Since 1854, Louis Vuitton has brought unique designs to the world, combining innovation with style, always aiming for the finest quality and preserving biodiversity. Today, the House remains faithful to the spirit of its founder, Louis Vuitton, who invented a genuine “Art of Travel” through luggage, bags and accessories which were as creative as they were elegant and practical. Since then, audacity has shaped the story of Louis Vuitton. Faithful to its heritage, Louis Vuitton has opened its doors to architects, artists and designers across the years, all the while developing disciplines such as ready-to-wear, shoes, accessories, watches, jewelry, and fragrance. These carefully created products are testament to Louis Vuitton’s commitment to fine craftsmanship. 

About Formula 1® 

Formula 1® racing began in 1950 and is the world’s most prestigious motor racing competition, as well as the world’s most popular annual sporting series. Formula One World Championship Limited is part of Formula 1® and holds the exclusive commercial rights to the FIA Formula One World Championship™. Formula 1® is a subsidiary of Liberty Media Corporation (NASDAQ: FWONA, FWONK, LLYVA, LLVYK) attributed to the Formula One Group tracking stock. The F1 logo, F1 FORMULA 1 logo, FORMULA 1, F1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX, PADDOCK CLUB and related marks are trademarks of Formula One Licensing BV, a Formula 1 company. All rights reserved.   

Images via Louis Vuitton & FORMULA 1®