Inter Miami CF and Pura Vida Miami Renew Partnership and Launch Exclusive Smoothie Collaboration

Inter Miami CF and Pura Vida Miami, the Miami-born all-day café and lifestyle brand, have renewed their partnership, continuing a collaboration that has brought the two South Florida organizations together across player nutrition, Academy programming and the fan experience since 2025. Pura Vida Miami will continue as the Club’s first ever Official Health Foods Partner, supporting athletes across every level of the organization, from the Academy to the First Team.

As part of the renewed partnership, Pura Vida Miami and Inter Miami CF will introduce a co-branded smoothie, available from September 2 through December 1 at select Pura Vida locations across South Florida. The limited-time creation blends strawberry, banana, collagen protein, coconut water, coconut yogurt, date, chia seeds and maple syrup, finished with a stripe of black sesame paste. Bringing the partnership beyond matchday and into Pura Vida Miami cafés, Miami Vice offers supporters a new way to experience the collaboration firsthand. The offering will provide supporters with a new way to experience the partnership beyond matchday while bringing together the identities of two Miami-born brands.

The renewed agreement continues a partnership that reaches across multiple levels of the Inter Miami CF organization. Since first joining forces in 2025 as the Club’s inaugural Official Health Foods Partner, Pura Vida Miami has supported athletes from the Academy to the First Team, providing player meals for the First and Second Teams and supporting the Club’s youth-focused Academy Nutrition and Healthy Nutrition Workshops. The partnership also extends to the matchday experience through suite catering, bringing Pura Vida Miami’s fresh, vibrant offerings directly to guests at Inter Miami CF home matches.

“Since joining forces in 2025, Pura Vida Miami has played a meaningful role across our Club, supporting player nutrition from the First Team and MLS NEXT Pro team to our Academy athletes,” said Euan Warren, Senior Vice President of Partnerships at Inter Miami CF. “It’s that connection across the Club and our shared commitment to creating unique experiences for our fans that makes this partnership so special. As two organizations born in South Florida, the next chapter of this partnership reflects our shared ambition to take the vibrant spirit of Miami to audiences and fans everywhere.”

“From the beginning, our partnership with Inter Miami CF has been about creating something meaningful that extends well beyond the field,” said Omer Horev, Co-Founder and CEO of Pura Vida Miami. “Over the past two years, we’ve become deeply engaged across the organization, from supporting First Team players to connecting with Academy athletes at an important stage in their development. This renewal gives us the opportunity to build on that foundation while bringing the relationship even closer to our guests through new experiences, including the launch of Miami Vice in our South Florida cafés. As two brands born in Miami and growing far beyond it, we share a strong sense of place, community and ambition, and we’re excited about everything we can continue to build together.”

The renewal comes during a period of significant national growth for Pura Vida Miami. When the partnership with Inter Miami CF was first announced in 2025, Pura Vida Miami had more than 30 locations across Florida and New York. Today, the brand has grown to more than 50 locations across Florida, New York, California, Maryland, Virginia, District of Columbia, and New Jersey, evolving from a single Miami Beach café into a multi-state lifestyle brand while remaining deeply rooted in the community where it was founded in 2012.

As Pura Vida Miami continues to grow beyond South Florida, its renewed partnership with Inter Miami CF reinforces the connection between two homegrown brands that share deep ties to the city and continue to bring Miami’s influence to audiences well beyond it.

Images via Pura Vida

Past PROFILEmiami articles about Pura Vida and Inter Miami CF:

For more information about Pura Vida please fill out the form below:

Pura Vida Opens Coconut Grove Flagship Location With New Signature Gelato Concept

Pura Vida Miami, South Florida’s premier all-day cafe and wellness brand, has opened its first flagship location in the heart of the historic Coconut Grove neighborhood. Marking a major milestone for the Miami-born brand, the expansive 6,000-square-foot space at 3000 Grand Avenue is now Pura Vida Miami’s largest outpost yet and introduces the brand’s new gelato concept. This flagship location reflects years of thoughtful growth and intentional evolution, serving as a central hub for the community, where Pura Vida Miami’s signature experience is elevated in every detail—from design and layout to new culinary innovations.

“Our 34th and most stunning location yet, our Coconut Grove flagship brings an elevated design and the exclusive debut of our better-for-you gelato — a true celebration of everything we love. In designing Coconut Grove, we set out to create a space that feels both refined and effortless, where every detail — from the finishes to the flow — reflects the lifestyle that defines Pura Vida Miami and sets the tone for how the brand is evolving visually. Our goal is to cultivate environments that are warm, welcoming, and deeply connected to the communities we serve — and we hope to bring just that to the Coconut Grove neighborhood.” Said Jennifer Horev, Chief Brand Officer of Pura Vida Miami & Horev Hospitality.

As with all Pura Vida Miami locations, wellness goes beyond just nutritious food; it’s about creating an all-encompassing, exceptional dining experience that fuels both body and mind. This flagship location embodies the brand’s ethos with an elevated design, featuring natural stoneware and organic textures throughout—including travertine, Taj Mahal quartzite, and Venetian plaster—alongside custom furnishings and high-end finishes. Woven grass pendants add a soft, natural warmth from above, complementing the raw, tactile materials used throughout the space, while stone walls subtly evoke the raw, sculptural beauty of a Mediterranean grotto. The space is defined by soaring 30-foot ceilings and anchored by a large banyan tree situated at the heart of the store, reinforcing the connection to nature and the neighborhood’s native lush surroundings.

A new Market Display has also debuted at this location, highlighting Pura Vida Miami’s expanding product line—from clean protein bars and wellness-focused snacks to apparel, homeware, and signature scent. Designed by Chief Brand Officer Jennifer Horev, the flagship features an airy, open-floor layout that seamlessly connects indoor and outdoor spaces—an inviting setting where guests can relax and connect at any time of day.

The Coconut Grove Flagship exclusively debuts the brand’s newest concept: Gelato by Pura Vida Miami. Rooted in tradition and developed with the same unwavering dedication to health, wellness, and clean ingredients, this “better-for-you” gelato honors the flavor and texture of traditional Italian gelato—crafted in-house, naturally sweetened with trehalose, entirely gluten-free, and free from refined sugars. Made fresh daily with consciously chosen, high-quality ingredients, every detail is designed with intention, allowing guests to indulge without compromise.

Signature flavors include Salted Pistachio, Chocolate Hazelnut, and Welcome to Miami—inspired by one of Pura Vida Miami’s beloved smoothies—served in house-made gluten-free waffle cones with pure, homemade chocolate. For those on the go, these signature flavors, along with Fior di Vanilla, will also be available in to-go pints, offering a taste of Gelato by Pura Vida Miami at any time of day.

The Coconut Grove neighborhood can anticipate Pura Vida Miami’s thoughtfully curated menu, featuring its famed All-Day Breakfast offerings—highlighting a range of avocado toasts and pasture-raised eggs, each paired perfectly with artisanal coffee, matcha drinks, and teas. Clean, chef-driven salads can be customized with high-quality proteins, alongside colorful wraps, sandwiches, and bowls with diverse bases and proteins to accommodate various dietary preferences. An array of superfood smoothies, cold-pressed juices, wellness shots, açaí bowls, and fresh-baked goods further enhance the menu, ensuring there’s something for everyone—whether vegan, vegetarian, or gluten-free. With the launch of its flagship in Coconut Grove, Pura Vida Miami delivers its "Health is Happiness" philosophy that seamlessly blends nutritious dining with a vibrant, community-driven atmosphere.

“We are incredibly excited to debut our flagship location in Coconut Grove, a milestone that marks the evolution of not only our brand but also the city of Miami. We carefully chose this historic neighborhood as it is one of the fastest-growing areas of the city, and we found an incredible opportunity to be part of its transformation. Not only will this be our largest location to date, but it will also introduce our new gelato concept—a project we’ve worked tirelessly to perfect. This flagship will serve as the heartbeat of the brand, seamlessly blending our values of health, community, and sustainability into a space where friends and neighbors can gather, nourish themselves, and enjoy an elevated dining experience.” Said Omer Horev, CEO and Founder of Pura Vida Miami & Horev Hospitality.

Founded by husband-and-wife duo Omer and Jennifer Horev, the brand was born out of their need for healthy, all-day dining options—a vision that has since fueled its expansion to over 30 locations across South Florida and into New York. What started as a small passion project has transformed into a wellness empire, redefining how communities view healthy dining—prioritizing high-quality ingredients, accessibility, and an environment that supports a balanced lifestyle—all while creating over 1,500 careers across South Florida and most recently, New York. Since opening in 2012, Pura Vida Miami has grown from a single café in the South of Fifth neighborhood into a leader in South Florida’s health and wellness space.

Images via Pura Vida

Pura Vida Partners With Prestige Imports To Open North Miami Location At Prestige Auto Spa

Pura Vida, South Florida’s leading wellness brand and premier destination for health-conscious eats by Horev Hospitality, has entered into a strategic partnership with Miami’s premier Super and Hypercar Dealership Group Prestige Imports, and their luxury car wash campus Prestige Auto Spa. This exciting collaboration will introduce a new Pura Vida outpost within Prestige Auto Spa's state-of-the-art, environmentally friendly one-stop shop for automotive prestige.

Pura Vida is at the forefront of forging impactful partnerships that continually reinforce its standing as an all-encompassing lifestyle brand. Beyond its identity as an all-day cafe, Pura Vida remains dedicated to expanding its presence in the sports, fitness, and luxury realms. Through notable collaborations with Reserve Padel, a prestigious sports entity, and this latest partnership with Prestige Auto Spa, Pura Vida eagerly extends its ethos into these exciting domains. These strategic alliances not only enhance the Pura Vida experience but also provide its patrons with opportunities to maintain a wellness-focused lifestyle. By cultivating these valuable partnerships, Pura Vida redefines the boundaries of what a restaurant can offer, immersing individuals in a comprehensive and enriching lifestyle that nourishes body, mind, and soul.

“We are thrilled to join forces with Prestige Auto Spa, creating an unparalleled amenity for North Miami and its surrounding communities. Together, we will deliver an unforgettable and enriching experience that resonates deeply with our guests, furthering our shared vision for exceptional service and accessibility. Brett David and I share a profound commitment to guest experience and quality of service, making this partnership a seamless and natural fit. Our audiences align perfectly, as we both serve health-focused communities, so this collaboration was a clear and strategic move. I am excited to become part of the Prestige campus, which boasts multiple luxury car dealerships, Miami's only high-end gas station, and a membership-based car wash. This partnership will undoubtedly elevate the overall experience for each of our clientele.” Said Co-Founder & CEO of Horev Hospitality, Omer Horev

Pura Vida’s North Miami Prestige location will offer the brand’s beloved menu featuring a range of raw, organic acai bowls, cold-pressed juices, superfood smoothies, clean chef-driven salads, wraps, bowls, and more– all within a convenient and welcoming setting. This collaboration allows Pura Vida to extend its commitment to well-being beyond its traditional outposts, offering customers the accessibility to prioritize their health even during busy schedules.

“The Prestige Imports brand is thrilled to have Pura Vida join our Prestige Auto Spa Campus here in North Miami Beach. The Pura Vida and Prestige brands perfectly align with our focus on luxury experiences, quality products, and providing service to our communities. I can’t wait for friends, family, and clients across Miami to experience the luxury and convenience that the Pura Vida & Prestige Auto Spa Campus is going to provide.” Said CEO of Prestige Imports, Brett David

Pura Vida North Miami Prestige is located at 15180 Biscayne Blvd and opened its doors on June 6, 2024. Hours of operations are Monday-Saturday 7 AM-9 PM and 7 AM-7 PM on Sunday.

Images via World Red Eye

Pura Vida Becomes The First Outside Hospitality Operator To Open on Miami's Exclusive Fisher Island

Pura Vida, the Miami-based wellness and lifestyle brand, has opened its newest location on Miami’s ultra-exclusive Fisher Island. As the only outside operator on the island, Fisher Island residents and members will no have access to Pura Vida’s health-conscious cuisine. Pura Vida Fisher Island is located within the island’s Racquet Club. Founded in 2012 by husband-wife duo Omer and Jennifer Horev, Pura Vida has meticulously executed a strategy of expansion, exploring locations that resonate within forward-thinking and innovative mixed-use lifestyle destinations.

Members and their families can anticipate Pura Vida’s acclaimed quality-driven menu and its signature Instagrammable aesthetic complete with lush greenery, inviting floral accents, light wooden finishes, and the brand's iconic blue umbrellas, all designed to create a warm and welcoming atmosphere.

“The opening of our Fisher Island location not only highlights our dynamic expansion approach but also underscores our pioneering role as the island's only outside operator. It serves as a testament to our unwavering commitment to bringing high-quality, health-conscious cuisine within reach of diverse communities. Fisher Island represents the pinnacle of luxury living, and we're thrilled to bring the Pura Vida way of life to this exclusive community’s daily routine." Said Omer Horev, Co-Founder & Chief Executive Officer of Horev Hospitality.

The menu will bring its beloved range of offerings that have become synonymous with the Pura Vida experience. From the famed All-Day Breakfast selections, including avocado toasts, pasture-raised egg sandwiches, fresh bagels, and raw organic açaí bowls, to clean chef-driven Salads with high-quality proteins, Pura Vida's menu offers something for everyone. Additionally, guests can indulge in sandwiches, Bowls, and gluten-free and vegan Sweet Treats. The beverage selection includes cold-pressed juices and shots, superfood smoothies, kombucha, and artisanal coffees and teas.

Pura Vida's dedication to fostering communities centered around health and wellness extends beyond its menu. It has solidified its place in the wellness community by forging strategic partnerships with organizations and events that share its health-focused vision. Pura Vida remains committed to its core values of making healthy food accessible, offering high-quality products, and transforming neighborhoods into vibrant hubs of health and vitality while creating socially attractive and relaxing environments.

The Fisher Island location joins Pura Vida's expansive portfolio of over 20 South Florida locations, further establishing the brand as a leader in the wellness and lifestyle space.

Miami-Based 'Pura Vida' All-Day Cafe and Wellness Brand Set To Pass 20 Outposts by End of Year

Pura Vida, South Florida’s iconic well food hotspot and lifestyle brand, is continuing its rapid expansion as the wellness brand plans to surpass twenty total outposts before the end of this year. Pura Vida recently unveiled locations at Flamingo in Miami Beach and 701 Brickell Ave., and are set to debut a Fort Lauderdale at River Market. This milestone not only celebrates the attainment of twenty outposts but also highlights the remarkable growth the wellness and lifestyle brand has undergone since its humble beginnings in 2012.

Founded by Omer and Jennifer Horev, Pura Vida started as an unassuming neighborhood coffee shop in South of Fifth has since evolved into a vibrant South Florida staple for wellness-oriented individuals. Over the years, the brand has seen a remarkable transformation, not only in its menu but also in its aesthetic, redefining what it means to offer nutritious, delicious foods to a broader audience. With the opening of Flamingo, 701 Brickell Ave., and River Market, Pura Vida takes pride in expanding its presence in Miami Beach, Brickell, and Fort Lauderdale. Looking ahead, the brand is excited to reach even more communities in the coming year and beyond.

Pura Vida Flamingo opened to the public on Friday, October 13th in a 3,700 sq. ft space on the ground floor of Flamingo Point, the luxury waterfront apartment complex situated at 1504 Bay Road, Miami Beach. Pura Vida 701 Brickell Ave opened to the public on Friday, November 10th in a 5,000 sq. ft space on the ground floor of 701 Brickell, a premier office tower in Miami’s Brickell Financial District. Pura Vida River Market will open to the public this December in a 1,900 sq. ft space at 2364 N Federal Hwy, Fort Lauderdale, FL.

Omer Horev first opened Pura Vida in Miami Beach in 2012 as a side passion project. After meeting his wife and now business partner, Jennifer Horev in 2015, the pair began building the healthy menu being mindful of food allergies and dietary restrictions, as well as reimagining Pura Vida’s chic interiors. In addition to making nutritious foods more accessible, the South Florida grown, family-owned and operated lifestyle brand has proven its commitment to making a positive impact within South Florida. Pura Vida has created over 550 real careers across the region. Moreover, continuing its commitment to a more eco-friendly world, the brand also regularly partners with different organizations to participate in quarterly beach cleanups and, as part of their sustainability programming, the brand is also partnered with local organizations for composting food waste and donates the fertile soil back to local farmers in Miami.

Pura Vida’s health-driven menu draws inspiration from family recipes and the Horevs’ travels. Pura Vida takes pride in offering a variety of nutritious and delectable dishes, sourcing local and organic ingredients, and high-quality proteins. Familiar Pura Vida patrons can expect the brand’s beloved All-Day Breakfast offerings which feature a range of avocado toasts, pasture-raised egg sandwiches, fresh bagels, and raw organic açaí bowls; clean chef-driven Salads that are customizable with the protein of your choice; Wraps & Sandwiches and Bowls featuring a variety of bases and proteins; as well as a wide array of gluten-free and vegan Sweet Treats; and a simple Kids Menu which includes gluten-free offerings like the Tiny Toasted Chicken, Cheesy Grilled Cheese, and Kid’s Acai. Additionally, Pura Vida’s menu includes a series of cold-pressed juices and shots, superfood smoothies, kombucha, and artisanal coffees and teas.

Inside Miami Race Week Events: Nobu Matsuhisa Launches 'Miami Sushi Club', Fabel Hosts Scuderia AlphaTauri, Loro Piana, Ralph Lauren and Tyler Herro's 'Boy Wonder World' Brand Launch at 'The Office'

Miami Race Week was alive in anticipation of the second Miami Grand Prix 2023, as the jetset, billionaires, celebrities, athletes and Miami’s biggest stars were seen at some of the hottest events around the city. Iconic restauranteurs took center stage as legendary sushi chef Nobu Matsuhisa launched his ‘Miami Sushi Club’ premium menswear capsule collaboration with Chris Stamp and McLaren and Fabel Miami partnered with Scuderia AlphaTauri to bring a real Formula1 car onto their rooftop in Wynwood for an electric dinner party with Scuderia AlphaTauri drivers Yuki Tsunoda and Nyck De Vries. Amid the heat of the NBA Playoffs Miami Heat-star Tyler Herro headed to Matthew Chevellard’s ‘The Office’ art gallery in Miami Design District to celebrate the launch of his new lifestyle clothing brand and to check out the newly displayed SOLARIS, Solo Exhibition by Jonny Robles. Luxury timepiece manufacturer Hublot teamed up with PROFILEmiami to host Watches and Wonders at The Ritz-Carlton, Bal Harbour where they debuted their Limited Edition Novelties Collection for the first time in the United States. Top fashion brands such as Loro Piana and Ralph Lauren also celebrated the week in style as Loro Piana debuted their new Resort Collection with a lavish cocktail at their Miami Design District boutique and Ralph Lauren has a sunset soiree at a private waterfront estate.

Miami Sushi Club x Nobu Hotels Magazine x McLaren Dinner for Miami Grand Prix

To celebrate the annual FORMULA1 Miami Grand Prix, Nobu Matsuhisa and Chris Stamp extended their next chapter of Sushi Clubs into Miami, hosting a dinner in partnership with Nobu Magazine and McLaren. For this special occasion, Sushi Club has joined forces with Nobu’s namesake hotel magazine and premium automobile house to bring together artists, car-enthusiasts and sushi lovers together for an evening of great food and company.

The dinner, which took place on Friday May 5th at Nobu Restaurant Miami Beach, featured a custom-designed special menu created and prepped by Chef Nobu himself along with special limited-edition Miami Sushi Club pieces, including a Sushi Club x McLaren hat, tote bag, and t-shirt. The dinner coincided with the launch of the Miami Sushi Club limited-edition capsule on Saturday, May 6th at 11 am ET on sushi-club.com and in-store at the La Brea flagship store at 11am PT.

Since its inception in Beverly Hills, CA 2021 Chris Stamp and Nobu Matsuhisa have embarked on a journey to create a community celebrating the elegant simplicity of quality food and art. Bonded through their mutual love for sushi, the arts, travel and fashion, the duo look to create an inclusive world catered towards like-minded individuals who wish to further immerse themselves in the lifestyle of culinary art.

Ralph Lauren Celebrates New MDD Boutique With Cocktail Party at Private Waterfront Estate

Ralph Lauren hosted a cocktail party to celebrate the newly opened Miami Design District luxury concept store with a performance by Leslie Grace. The world of Ralph Lauren came to life through an immersive experience at a water-front private estate in North Miami, complete with manicured gardens and a spectacular pool with incredible views of Biscayne Bay and the Miami skyline. Guests were transported to a distinctly Ralph Lauren expression of coastal living - wicker lounge chairs accented with crisp navy and white awning stripes, touches of gold decorative accessories and classic blue-and-white entertaining moments from Ralph Lauren Home captured the spirit of Riviera-chic style.

Notable guests in attendance included  Melissa Barrera, Grace & Anna Van Patten, Joan Smalls, Lily Aldridge, Leslie Grace, Noah Beck, Taylor Zakhar Perez, Diana Silvers, Xochitl Gomez, Claire Holt, Camila Coelho, Cass DiMicco, Anggie Bryan, Sira Pevida, Martha Graeff, Jenny Lopez, Vita Sidorkina, Rafa Kalimann, Amanda Diaz, Nane Miller, Georges Coupet, and more wearing Ralph Lauren.

Loro Piana Celebrates The Launch of Resort 2023 Collection

Loro Piana celebrated the launch of the Resort 2023 collection with a lavish cocktail party at their Miami Design District boutique. With the Summer Resort Collection, Loro Piana echoes the inimitably Italian spirit of vacation living. A spirit expressed through a unique, evocative taste; an easy going style with relaxed silhouettes that glide over the body, letting the wearer savor the freedom of summer. All thanks to the savoir faire and sartorial canons of the Maison which, master of finest fibers, transforms precious, impalpable and fresh yarns into original fabrics that combine silk, cotton and linen, the absolute protagonist of different textures, from the lightest to tweed. The palette ranges from the colors of dawn to sunset, from dynamic strip ed and floral prints to subtly shaded ones.

Guests included Matthieu Garnier (CEO of Loro Piana North America), Karolina Kurkova, Archie Drury, Martha Graeff, Elysze Held, Alicia Pettit, Marianna Hewitt, Stephanie Hill, Anggie Bryan, Demetri Demascus of PROFILEmiami, Katya Demina of PROFILEmiami and Adam and Ryan Goldston.

Fabel Miami Partners With Scuderia AlphaTauri to Host Miami Race Week Preview Party

Fabel, Wynwood’s premier rooftop restaurant and Scuderia AlphaTauri, Red Bull’s Formula One sister racing team, announced their partnership and teamed upon to host a Race Week Preview Party on May 4th, 2023 at Fabel Miami. The collaboration brought together the worlds of precision, performance, and hospitality creating a unique experience for customers and fans alike. The main event included a four-course menu curated by Executive Chef Ian Fleischmann, worldclass entertainment and dancing, all while showcasing the Scuderia AlphaTauri F1 car in the center of the space offering guests a unique opportunity to get up close and personal with the stunning machine, which was craned to the rooftop.

Fabel owner, Matthew Rosenberg, along with Scuderia AlphaTauri’s Marketing Director, Fabian Wrabetz, led the night with Q&A’s from Principal Franz Tost and drivers Nyck De Vires and Yuki Tsunoda. The event held on Fabel Miami’s open-air rooftop restaurant welcomed over 200 VIPs, including almost 50 of the Scuderia AlphaTauri team.

“The opportunity to partner with a world class Italian F1 team like Scuderia AlphaTauri has proven to be a seamless collaboration and is clear we are just getting started,” shares Matthew Rosenberg. “Their positioning as a premium lifestyle brand on top of their diligent attention to detail allowed the values of each brand to come through in a weekend of truly unique experiential offerings. The ideas that our teams have started planning are going to change the way hospitality is experienced.”

Fabel Miami is known for its exceptional quality and attention to detail, offering a range of luxury concierge experiences beyond the footprint of Fabel Miami, including world-class dining, off-site experiences, and curated hospitality. Scuderia AlphaTauri, one of Red Bull’s two Formula One racing teams, is known for its high-performance cars, innovative technology, and association with its premium fashion line, AlphaTauri.

PROFILEmiami X Hublot Host Watches & Wonders at The Ritz-Carlton, Bal Harbour

On Friday, May 5, with all eyes on Miami for Miami Race Week and the FORMULA1 Miami Grand Prix 2023, Hublot and PROFILEmiami teamed up to host Watches and Wonders Collectors Cocktail as Hublot debuted their ultra-exclusive, limited edition novelties for the first time in the United States. The lavish invite-only cocktail party was hosted overlooking the Atlantic Ocean and Haulover Inlet at The Ritz-Carlton Bal Harbour.

Guests enjoyed champagne and caviar while getting intimate with some of Hublot’s most exclusive timepieces and novelties including the $527,000 Integrated Tourbillon Full Blue Saphire, the Integrated Tourbillon Full Carbon, the Square Bang Unico Sapphire and Ceramic, the Unico Golf Sky Blue Carbon and other limited edition timepieces such as the Classic Fusion Chronograph Orlinski Titanium. The invite only event was attended by business leaders, watch collectors and influencers such as real estate developers Michael Konig of One Thousand Group, architect and designer Denio Madera, Marc Chasin of Eden Multifamily, Cullen Mahoney of Continuum Company, the newly minted President of Hublot North America, Natacha Lamour-Nahim, and was hosted by Demetri Demascus and Katya Demina of PROFILEmiami with Thierry Richard of Hublot’s Bal Harbour Boutique.

Patrick Carroll and Tyler Herro's Boy Wonder World Lifestyle Brand Launch SOLARIS Art Exhibition at THE OFFICE

Miami real estate investor and philanthropist Patrick Carroll teamed up with Matthew Chevellard’s THE OFFICE art gallery to host the debut of SOLARIS, a new exhibition of paintings curated by local artist Johnny Robles, and celebrate the launch of Tyler Herro’s new lifestyle clothing brand, Boy Wonder World, captured through a stunning capsule collection. Along with art collecting, philanthropy is a passion of Carroll’s, with 100% of proceeds from the evening will go to a charity of Carroll’s choice to continue in his worldwide giving back.

SOLARIS showcases Jonny Robles' latest art installation as its focal point - a journey that captures the essence of his multi-disciplinary fusing a mind-bending approach to color theory that blends art, technology, and nature into a mesmerizing psychological experience. The capsule collection, Boy Wonder World, will bring together the unique vision of Tyler Herro, an iconic personality representing his full foray into the lifestyle sector that's both bold and inspiring. THE OFFICE is an art gallery by Blu Scarpa founder and Miami-based designer Matthew Chevellard. Patrick Carroll oversees investments and strategy for CARROLL, whose portfolio includes over $11.5 billion in acquisitions and $6.7 billion in dispositions for the company.

Pura Vida Brings Their Health Driven Ethos To Miami Shores and Doral As Health Food Hotspot and Lifestyle Brand Continues to Expand

Pura Vida, South Florida’s iconic well food hotspot and lifestyle brand, is continuing to expand with the announcement of new two new locations in the residential village of Miami Shores and the up-and-coming area of Doral. Both outposts are slated to open in March and come shortly after the opening of Pura Vida’s first international location in Doha, Qatar late last year. Showcasing a menu that can be enjoyed any time of the day alongside a welcoming environment, each Pura Vida cafe establishes itself as a homebase for friends and family to gather in every neighborhood it folds itself into.

“We are very excited about these two new openings and the various community engagement programs and opportunities we have in the works. We always strive to make a positive impact by providing nutritious food, creating a network of people who value health. In addition to Doral and Miami Shores, we are continuing to extend our footprint into the sport and fitness space in the coming months — which resonates perfectly with our wellness lifestyle and healthy ethos.” Said Omer Horev, Chief Executive Officer and Founder of Pura Vida

Pura Vida’s health-driven menu draws inspiration from family recipes and the Horevs’ travels. Pura Vida takes pride in offering a variety of nutritious and delectable dishes, sourcing local and organic ingredients, and high-quality proteins. Familiar Pura Vida patrons can expect the brand’s beloved All-Day Breakfast offerings which feature a range of avocado toasts, pasture-raised egg sandwiches, fresh bagels, and raw organic açaí bowls; clean chef-driven Salads that are customizable with the protein of your choice; Wraps & Sandwiches and Bowls featuring a variety of bases and proteins; as well as a wide array of gluten-free and vegan Sweet Treats; and a simple Kids Menu which includes gluten-free offerings like the Tiny Toasted Chicken, Cheesy Grilled Cheese, and Kid’s Acai. Additionally, Pura Vida’s menu includes a series of cold-pressed juices and shots, superfood smoothies, kombucha, and artisanal coffees and teas.

In 2015 Pura Vida initiated a robust re-brand, in which Chief Brand Officer and Founder Jennifer Horev completely reimagined the interior design of the brand to feel like an extension of their own home. Now outfitted with lush greenery, alluring floral accents, wooden finishes, and outdoor patios lined with the brand’s signature blue umbrellas, Pura Vida’s Instagrammable interiors offer an authentic, harmonic ambiance that exudes a sense of casual comfort and minimalist urbanity. Jennifer’s creative direction is rooted from her keen eye for design, emphasizing minimalist elements, natural tones, and bright, airy spaces inherent at all Pura Vida locations.

“I believe that the interiors are just as important as the food. Creating a space that’s warm, inviting, and calming was really important to me when we rebranded Pura Vida. The most rewarding part of opening new locations like Miami Shores and Doral is the deeper relationships that are made with community members that share the same values of quality and health. Whether you’re picking up your coffee on-the-go, grabbing lunch, or meeting us after school for a snack, Pura Vida is a gathering place for all.” said Jennifer Horev, Chief Brand Officer and Founder of Pura Vida

Omer Horev first opened Pura Vida in Miami Beach in 2012 as a side passion project. After meeting his wife and now business partner, Jennifer Horev in 2015, the pair began building the healthy menu being mindful of food allergies and dietary restrictions, as well as reimagining Pura Vida’s chic interiors. In addition to making nutritious foods more accessible, the South Florida grown, family-owned and operated lifestyle brand has proven its commitment to making a positive impact within South Florida. Pura Vida has created over 550 real careers across the region. Moreover, continuing its commitment to a more eco-friendly world, the brand also regularly partners with different organizations to participate in quarterly beach cleanups and, as part of their sustainability programming, the brand is also partnered with local organizations for composting food waste and donates the fertile soil back to local farmers in Miami.

Since 2012, Pura Vida has expanded into several areas in South Florida including South Beach, West Ave, Edgewater, Miami Design District, West Palm Beach, Aventura, Bay Harbor, Las Olas, Brickell, Sunset Harbour, Miracle Mile, and South Miami. Additionally, the brand recently kicked off the beginning of their Middle Eastern expansion with the unveiling of their first full-service restaurant in Doha, Qatar. This year, Pura Vida plans to open several new South Florida outposts, expanding coast to coast, as well as extending into the fitness sector with several sports club partnerships on the horizon.

Images via Pura Vida

Miami Health Food Hotspot Expands To South Miami And Signs Lease To Open Second Brickell Location

Miami’s health food hotspot Pura Vida has continued their expansion with the unveiling of the brand’s latest café in South Miami and has signed a lease to open a second location in Brickell. The South Miami location marks Pura Vida’s 12th location to date, and they plan to open another Coconut Grove location in addition to the newly revealed second Brickell location.

The South Miami location opened in late September and is located just steps away from Sunset Place and the University of Miami at Pura Vida South Miami will be located at 6022 South Dixie Highway. The brand’s South Miami café spans 2,370 sq. ft. of indoor and outdoor seating and showcases Pura Vida’s iconic health-focused menu including their beloved All-Day Breakfast offerings, Bowls, Superfood Smoothies, Açai Bowls, Wraps & Sandwiches, their newly-launched Dinner Plates, and more. Additionally, to coincide with the opening, Pura Vida will be introducing a new ‘Blueberry Cake’ to be offered exclusively at the new South Miami location before rolling out store-wide.

“We are constantly amazed and humbled at how well-received our brand has been, and continues to be, in the different communities we branch into. We’ve had our eyes set on South Miami for some time now and we’re thrilled to finally be bringing this dream to fruition.” - Omer Horev, Co-Founder and CEO of Pura Vida Miami

For the second Brickell location Pura Vida recently signed a lease at 701 Brickell, one of the premier office towers in Miami’s Brickell Financial District. Marking its first location ever in a trophy office tower, Pura Vida will occupy a 5,000-square-foot space and have access to a 2,500-square-foot outdoor patio space with direct proximity to the highly trafficked Brickell Avenue and the neighborhood’s growing residential and workforce population.

JLL Managing Director, Zach Winkler, represented the ownership group, Nuveen Real Estate, in the lease negotiations. According to JLL’s Q2 Retail Outlook, Miami boasts one of the lowest retail vacancy rates in the country at 3.2% compared to other gateway markets including San Francisco, Chicago, New York City, etc.

“As demand for retail space in densely populated urban cores continues to rise, there is limited availability remaining in areas like Brickell, making this restaurant lease with an established brand like Pura Vida especially noteworthy,” said JLL’s Winkler. “701 Brickell’s premier location and high visibility makes it a top choice for food and beverage concepts looking to capitalize on a growing residential and workforce population within the neighborhood.”

Current office tenants at 701 Brickell include Bank of America, Merrill Lynch, Holland & Knight, AIG, EFG Capital, and the Greater Miami Convention and Visitors Bureau. A 7,400 square-foot waterfront retail space overlooking Biscayne Bay remains available, featuring oversized windows, 19’ ceiling heights, and the potential for outdoor space.

Founded in 2012 by husband-and-wife duo Omer and Jennifer Horev, Pura Vida was created to serve as a place for friends and family to gather and eat delicious food. The brand currently operates 12 other locations throughout South Florida, including outposts in Coral Gables, Miami Beach’s Sunset Harbour, and Fort Lauderdale, and has plans to expand outside of Florida. The restaurant, which has become hugely popular across South Florida, serves a menu that includes fresh cold-pressed juices and superfood smoothies, artisanal coffees, an extensive all-day menu comprised of breakfast items, customizable salads, bowls, wraps and sandwiches, in addition to dinner items and a wide variety of gluten-free and vegan sweet treats.

Health-Focused Hotspot Pura Vida Opens New Location In Miami Beach's Sunset Harbour Neighborhood

Pura Vida continues to expand its presence across the region with the debut of its Sunset Harbour outpost. Characterized by its delicious health-driven menu and topical chic aesthetic, the esteemed all-day cafe now holds several highly coveted properties and continues its strategic expansion across the region. The opening marks the brand’s 11th location and third on Miami Beach, with more on the horizon for 2022.

Located steps away from the water’s edge, the latest Pura Vida outpost is nestled in the heart of Sunset Harbour and in close proximity to main attractions such as the Miami Beach Golf Club, Magnolia Park, and Lincoln Road. The 5,000 square foot space offers indoor seating characterized by the brand’s minimalist design elements, natural tones and light wooden finishes as well as outdoor seating lined with Pura Vida’s signature blue umbrellas.

“We feel honored to be expanding the Pura Vida family and are excited to be a part of the Sunset Harbour community. Sunset Harbour attracts a vibrant audience from all walks of life and we’re really looking forward to connecting with the locals, visitors and neighboring businesses alike.” Said Omer Horev, Chief Brand Officer and Co-Founder of Pura Vida.

Patrons can expect the brand’s signature quality-driven menu which includes Pura Vida’s famed All-Day Breakfast offerings showcasing a range of avocado toasts, pasture-raised egg sandwiches, wraps, bowls, raw organic Açaí Bowls and crisp and refreshing salads topped with wild ahi tuna, chicken, salmon, or vegan-lentil based adashah. Other health-focused highlights include a variety of cold-pressed juices, superfood smoothies, kombucha, artisanal coffees and an assortment of fresh-baked gluten-free and vegan sweet treats.

New to Pura Vida’s beloved menu is a distinct blue smoothie, “Coco Azul” made with blue spirulina, moringa, hemp seeds, coconut water, banana, pineapple, mango, coconut flakes; and a sweet potato base option for bowls. To coincide with the Sunset Harbour opening, Pura Vida will introduce exciting new menu items like the ‘Miami Beet’ juice, a signature croissant sandwich with Pura Vida’s egg salad and four new wellness shots; Daily Green, Eternal Youth, Immunity, and Shot of Glow which will be made available across all Pura Vida outposts.

Pura Vida Sunset Harbour is located at 1940 Alton Rd, Miami Beach, FL 33139. Hours of operation are 8AM - 4PM, daily. Ample street and public garage parking is available on Andalusia Avenue. Delivery and pick-up are available through the Pura Vida Miami app.

Pura Vida Set To Open 10th Location As The Healthy Eats Hotspot Expands To Brickell

Local wellness-driven hotspot Pura Vida is bringing their signature beach vibes and all-day Breakfast Menu to Miami’s bustling Brickell neighborhood, with the upcoming opening of the brand’s tenth location. Jennifer and Omer Horev, the husband/wife duo behind Pura Vida, have been steadily expanding the brand since they opened the first cafe in Miami Beach in 2012. The latest Pura Vida Brickell debut will join recent openings, which were unveiled in both Fort Lauderdale and Bay Harbour just last year.

“Brickell, in my eyes, is the perfect bustling central location for Pura Vida’s next home,” said Omer Horev, Chief Executive Officer and Founder of Pura Vida. “New concepts, businesses, and people from all over the world are coming to Brickell as it has quickly become a hub for every industry under the sun. We are continuing to leave our mark on Miami as Brickell will be our tenth expansion location. We couldn’t be more proud of our brand’s growth and the support we’ve received from the community throughout the years which has pushed us to continue to grow and tap into every market of this great city of ours.”

The prime Brickell location is just steps away from Brickell City Centre. Pura Vida Brickell spans 2,400 square feet of space that includes an indoor and outdoor capacity of 50 seats total. Pura Vida Brickell is designed in the brands signature breezy aesthetic characterized by minimalist design elements, natural tones, and bright and airy spaces. The venue will offer locals a genuine go-to spot for a health-focussed all-day breakfast and lunch.

Upon opening, Pura Vida will introduce three brand-new menu items, which will be unveiled exclusively at the Brickell outpost before rolling out company-wide. The new dishes include beet juice, sweet potato dishes, and new wellness shots! Familiar Pura Vida patrons can also look forward to the cafe’s signature staples such as the All-Day Breakfast Menu featuring a range of avocado toasts, free-range egg sandwiches, fresh bagels, wraps, and bowls, Raw organic Acai Bowls, crisp and refreshing salads topped with wild ahi tuna, chicken, salmon, or vegan-lentil based adashah, an array of cold-pressed juices and superfood smoothies, kombucha, artisanal coffees, and an extensive offering of freshly-baked goods and gluten-free, vegan sweet treats.

“As the evolution of Pura Vida naturally unfolds, we are continually motivated to push for new opportunities to help and give back to our surrounding communities through meaningful partnerships with local organizations and charities,” said Jennifer Horev, Chief Brand Officer of Pura Vida. “We focus heavily on sustainability and are constantly trying to push the envelope for a better environment, starting right here in Miami. We have transformed Pura Vida into a health-conscious, lifestyle brand that we hope can resonate heavily with the new Miami markets we’re expanding to now and in the coming years.”

Pura Vida Brickell is located at 1100 South Miami Ave. 33130 Brickell. Hours of operation will be 8 AM - 8 PM, daily.

Images via Pura Vida