David Ayala of Inter Miami CF w/ Pura Vida
Inter Miami CF and Pura Vida Miami, the Miami-born all-day café and lifestyle brand, have renewed their partnership, continuing a collaboration that has brought the two South Florida organizations together across player nutrition, Academy programming and the fan experience since 2025.
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Pura Vida Miami, South Florida’s premier all-day cafe and wellness brand, has opened its first flagship location in the heart of the historic Coconut Grove neighborhood. Marking a major milestone for the Miami-born brand, the expansive 6,000-square-foot space at 3000 Grand Avenue is now Pura Vida Miami’s largest outpost yet.
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Evan Shields, Dave Burney, Jennifer & Omer Horev & Brett David cut the ribbon to officially open Pura Vida at Prestige Auto Spa
Pura Vida, South Florida’s leading wellness brand and premier destination for health-conscious eats by Horev Hospitality, has entered into a strategic partnership with Miami’s premier Super and Hypercar Dealership Group Prestige Imports, and their luxury car wash campus Prestige Auto Spa.
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Pura Vida, the Miami-based wellness and lifestyle brand, has opened its newest location on Miami’s ultra-exclusive Fisher Island. As the only outside operator on the island, Fisher Island residents and members will no have access to Pura Vida’s health-conscious cuisine.
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Pura Vida founers Omer & Jen Horev
Pura Vida, South Florida’s iconic well food hotspot and lifestyle brand, is continuing its rapid expansion as the wellness brand plans to surpass twenty total outposts before the end of this year. Pura Vida recently unveiled locations at Flamingo in Miami Beach and 701 Brickell Ave., and are set to debut a Fort Lauderdale at River Market.
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Fabel X Scuderia AlphaTauri Race Week Preview Dinner
Miami Race Week was alive in anticipation of the second Miami Grand Prix 2023, as the jetset, billionaires, celebrities, athletes and Miami’s biggest stars were seen at some of the hottest events around the city. Iconic restauranteurs took center stage as legendary sushi chef Nobu Matsuhisa launched his ‘Miami Sushi Club’ premium menswear capsule collaboration with Chris Stamp and McLaren and Fabel Miami partnered with Scuderia AlphaTauri.
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Pura Vida, South Florida’s iconic well food hotspot and lifestyle brand, is continuing to expand with the announcement of new two new locations in the residential village of Miami Shores and the up-and-coming area of Doral. Both outposts are slated to open in March and come shortly after the opening of Pura Vida’s first international location in Doha, Qatar late last year.
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Pura Vida South Miami
Miami’s health food hotspot Pura Vida has continued their expansion with the unveiling of the brand’s latest café in South Miami and has signed a lease to open a second location in Brickell. The South Miami location marks Pura Vida’s 12th location to date, and they plan to open another Coconut Grove location in addition to the newly revealed second Brickell location.
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Pura Vida continues to expand its presence across the region with the debut of its Sunset Harbour outpost. Characterized by its delicious health-driven menu and topical chic aesthetic, the esteemed all-day cafe now holds several highly coveted properties and continues its strategic expansion across the region. The opening marks the brand’s 11th location and third on Miami Beach, with more on the horizon for 2022.
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Local wellness-driven hotspot Pura Vida is bringing their signature beach vibes and all-day Breakfast Menu to Miami’s Brickell neighborhood with the upcoming opening of the brand’s tenth location. Jennifer and Omer Horev have been steadily expanding the Pura Vida brand since they opened the first cafe in Miami Beach in 2012.
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