New Luxury Wellness Destination Sensa Set To Open in Wynwood This Fall

Sensa, a nearly 20,000-square-foot luxury wellness destination, will open this fall at 2830 NW 5th Ave. in Wynwood, introducing a new approach to wellness that brings an expansive thermal bathhouse, massage and body treatments, medical aesthetics, health and longevity services, and a blow dry style bar together in one destination.

At the heart of Sensa is an immersive bathhouse centered around the restorative effects of water, heat, cold, movement and stillness. Inspired by European thermal bathing traditions, Sensa will offer a 120-minute thermal circuit featuring a freshwater pool, two hot hydrotherapy pools and two cold plunges maintained at different temperatures. The experience will also include a traditional sauna, infrared sauna with red light therapy, steam room and frigidarium. Pools will utilize UV and ozone sanitation technology.

Sensa will extend the traditional bathhouse experience through a series of immersive environments. A flooded Storm Room will host Sensa's signature Storm Experience, surrounding guests with rainfall, lightning and thunder effects. A grotto pool will connect to an outdoor pool through a swim-through tunnel, creating a seamless indoor-outdoor bathing experience. At select times throughout the week, Sensa will also host Wellness Hours featuring guided sauna experiences, wellness classes and other curated programming.

Beyond the thermal circuit, Sensa will offer private solo and couples massages alongside specialty body treatments. The second floor will house a full-service med spa focused on medical aesthetics, health and longevity, offering expert medical aesthetic care for smoother skin, softer lines and fuller hair. Services will include wrinkle relaxers, facial fillers, filler dissolving, skin-enhancing biostimulators, customized facials, dermaplaning, microneedling, VI Peels and hair-restoration treatments, including scalp-focused HydraFacial and PRP microneedling, alongside IV therapy and wellness shots, plus health and longevity programs incorporating GLP-1 medications, peptide therapy and bioidentical hormone support, so guests can feel as good as they look.

Also located on the second floor, the Sensa Blow Dry Style Bar will offer wash-and-style blowouts, extension-ready styling and deep-conditioning treatments, allowing guests to seamlessly add beauty services before or after their bathhouse or med spa experience.

Sensa's founder describes the concept as something beyond a traditional spa.

“When we designed Sensa, we weren’t trying to build another spa. We wanted to create a place for couples to reconnect, for friends to spend meaningful time together, and for individuals to invest in their long-term health and well-being,” said Martin Hogue, Founder of Sensa. “By bringing all of these experiences together under one roof, our goal is to make wellness something people can enjoy, share and make part of their regular lifestyle.”

Sensa will offer membership options across the bathhouse and med spa, with tiered levels of access and benefits. Bathhouse memberships will include recurring access to thermal experiences, massages, IV therapy and wellness shots, along with guest passes, while med spa memberships will provide preferred pricing and benefits across select treatments. Additional membership details, including founding-member opportunities, will be announced ahead of opening.

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Kobi Karp-Designed The Cove Residences, A Waterfront Collection, To Offer In-Home Concierge Medical Care to Residents

The Cove Residences, the 40-story boutique waterfront condominium rising in Miami’s Edgewater neighborhood, has announced a partnership with Healthcare on Demand, a premium healthcare concierge program designed to bring personalized medical care directly into residents’ homes. Powered by Healthcare On Demand, the new white-glove offering provides physician house calls, diagnostics and testing, recovery treatments and prescription delivery seven days a week. Included as part of ownership, the service will be available to residents at no additional membership cost as soon as residents move in. As luxury buyers increasingly prioritize health as an essential component of everyday living, the new program elevates the residential experience with proactive, modern wellness, further enriching The Cove Residences' exclusive waterfront lifestyle.

“Luxury living is evolving, and buyers are placing greater value on services that support their health,” said Joseph Stern, Co-Founder and Principal at SB Development, who is developing the project alongside Hazelton Capital Group. “At The Cove Residences, we wanted to create a lifestyle that feels effortless and deeply connected to wellbeing. Bringing healthcare into the home gives residents a level of access and peace of mind that goes far beyond a traditional amenity.”

Envisioned as a seamless approach to personal health, the new Healthcare On Demand concierge delivers rare convenience to owners of the tower’s 134 one- to four-bedroom residences. The healthcare concierge is tied to each residence rather than a specific individual, so owners, family members and guests will be able to access the included services within the home. At a time when coordinating medical appointments often requires significant advance planning, residents can access the highest standards of professional care without any scheduling stress, waiting rooms or unnecessary travel. Services include all facets of medical care, from pediatrics to women’s health, diagnostics like rapid labs, bloodwork X-rays and ultrasounds, as well as wellness and performance treatments such as IV therapy, vitamin boosts, anti-aging programs and joint recovery.

“Wellness is no longer limited to a gym or spa. It has become part of the way people evaluate their homes, their routines and their quality of life,” said Adam Westreich, Principal at Hazelton Capital Group. “The healthcare concierge at The Cove Residences is about giving residents the ability to prioritize their health without disrupting their lives. It is personal, private and available when they need it.”

The introduction of the on-call healthcare service reflects a broader shift toward wellness-driven living, a concept that The Cove Residences also embraced for its design and expansive amenity collection. The development features a state-of-the-art fitness center, yoga room, spa with cold plunge, massage rooms, hammam and sauna, outdoor meditation and Zen Garden, resort-style infinity pool, private cabanas and direct Baywalk access.

Outside of the wellness programming, residents will have access to a full suite of lifestyle amenities designed for work, entertaining and daily ease, including a business center with co-working space, reception and conference rooms, private offices, a theater room, private dining room with chef’s kitchen, game and billiards room, owner’s lounge with wine storage and children’s playroom. Rooftop summer kitchens with grills and seating, a waterside restaurant, water sports dock, pet spa, and valet parking with electric vehicle charging capability will further support a connected, service-oriented residential experience.

Located at 496 NE 29th Street, The Cove Residences is a leading Miami development featuring spacious residences with floor-to-ceiling glass, impressive wrap-around terraces, and interior finishes that emphasize natural textures and materials, blending indoor and outdoor living. With architecture by Kobi Karp Architecture and interiors by Dieguez Fridman Design, the homes provide both park and direct water frontage, sitting just 25 feet from the seawall. Pricing at The Cove Residences starts at $795,000. Completion is expected in 2028.

Douglas Elliman Development Marketing is exclusively handling sales and marketing at The Cove Residences.

Renderings via Metaform, a division of Conway

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Luxury Health and Wellness Destination Monarch Athletic Club to Launch First East Coast Location at The RIVANI Miami Beach

Monarch Athletic Club, the physician-led wellness destination redefining health and wellness, will open an 8,000-square-foot, state-of-the-art wellness facility at The RIVANI Miami Beach, real estate mogul Robert Rivani’s flagship Class X office building located at 1691 Michigan Avenue. This marks Monarch Athletic Club’s first expansion outside of Los Angeles, where the concept has cultivated a devoted following of health-conscious executives, athletes, and entrepreneurs. Monarch Athletic Club is slated to debut at The RIVANI Miami Beach in 2026.

"Expanding Monarch into Miami is a milestone that excites our entire team. Southern California has been the proving ground for our model — where people value innovation and high performance — but Miami brings a unique energy and an unmatched appetite for community, wellness, and longevity,” said Dr. Ryan Greene, DO, MS – Co-Founder & Medical Director, Monarch Athletic Club. “The culture in Miami is vibrant, global, and deeply connected to health and vitality. It’s the perfect place to expand our ecosystem and introduce more people to a model of care that keeps them well, strong, and thriving. We’re thrilled to build something special here and contribute to Miami’s growing identity as a destination for proactive health and performance."

“Monarch Athletic Club is a game changer for Miami’s wellness scene,” said Robert Rivani. “Their innovation and elite level of services represents the caliber of tenants we are curating at The RIVANI, and aligns with our vision of a workplace designed around lifestyle and wellbeing. This is the future of office, and arguably the most significant amenity of any South Florida office building.”

Monarch Athletic Club is redefining health care delivery through a fully integrated model that combines medicine, fitness, and recovery under one roof. Members receive access to a dedicated team of physicians, nurse practitioners, strength coaches, nutritionists, and physical therapists who deliver coordinated, data-driven programs focused on prevention rather than treatment. Each member completes a comprehensive in-house medical evaluation and quarterly follow-ups that include physical therapy, strength, and nutrition assessments to ensure measurable progress and long-term optimization.

Monarch provides unlimited personal training, physical therapy, IV therapy, concierge longevity medicine, hormone and peptide optimization, and advanced recovery modalities such as ice baths and infrared saunas — all curated to maximize member outcomes and extend healthspan. By uniting these disciplines in one seamless membership experience, Monarch is creating a scalable, next-generation model for proactive, preventative health.

Founded by Dr. Ryan M. Greene, DO, MS and Paul Freschi, Co-Founder & Director of Performance, Monarch Athletic Club was created to redefine modern wellness through a proactive, performance-driven approach. The brand’s mission is to empower members to take control of their long-term health while optimizing daily performance and longevity to thrive both inside and outside the gym.

The arrival of Monarch Athletic Club to Miami Beach underscores Rivani’s Class X vision, an entirely new standard of office development that integrates luxury design, cutting-edge technology, and hospitality-level services. Designed by the acclaimed Rockwell Group, The RIVANI Miami Beach embodies the energy and exclusivity of a five-star resort, establishing a new global benchmark for office space.

Images via The Rivani Miami Beach

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Spanish Lifestyle Brand 'Lamarca Well' Makes U.S. Debut At Wellness-Focused Boutique Condo 'CORA Merrick Park'

Lamarca Well, the European-born wellness brand founded by sisters Magally, Mayra and Mischka Capriles, announces its first real estate consulting project in the United States: CORA Merrick Park in Miami, Florida. A joint venture between Constellation Group and The Boschetti Group, CORA will be among the first wellness-focused residential developments in Coral Gables, featuring 74 luxuriously appointed condo residences located in Merrick Park’s world-class shopping and dining district, within walking distance of downtown Coral Gables and the Metrorail, and just minutes from Coconut Grove, University of Miami and Downtown Miami/Brickell.

Best known for its 2018 transformation of a mixed-use property in Madrid into the Spanish capital city’s first wellness hub, Lamarca Well has evolved into a full-service lifestyle brand crafting experiences, environments and communities that support holistic well-being, health and longevity. In 2024, it launched its real estate consulting division, Lamarca Well Living, which today has residential and commercial projects in Spain; in Cascais, Portugal, where they are collaborating with world-renowned architects Foster + Partners; and now the United States.

“In Europe, wellbeing has always been seen as a way of life – it’s cultural, not commercial,” said Mischka Capriles, Co-Founder of Lamarca Well. “It’s only recently that the American market has come to embrace and recognize the connection between health and home. At Lamarca, we believe wellness isn’t just about offering a product or service – it’s about delivering a lifestyle and creating environments that support lasting change.”

“Lamarca Well’s European approach to wellness fits perfectly in Coral Gables, a 100-year-old Mediterranean-inspired city designed for walkability, community and healthy living,” said Eduardo Otaola, Managing Principal at Constellation Group. “The team’s European credentials and expertise are one more thing that will set CORA apart from other high-end Miami residential developments and appeal to today’s more health-conscious buyer.”

Lamarca Well is led by sisters Magally, Mayra and Mischka Capriles, who combine expertise in operations, design and communications to guide each project from conception to completion. Mayra has a background in architecture; as a journalist, Mischka oversees brand strategy and marketing; and Magally manages operations and leads the firm’s projects abroad.

All three sisters collaborate to ensure each project is grounded in Lamarca’s core principles – clean air and water, biophilic design, optimal lighting, sound control and non-toxic materials. These technical wellness systems are consistent across projects, but strategies for social and mental well-being are tailored to reflect each community’s unique cultural and environmental context.

At CORA, Lamarca Well has been involved from the very beginning – working hand in hand with the developer, architect and interior designer from the project’s inception. This early integration allowed Lamarca to help shape every aspect of the development with wellness at its core. From the spatial programming and amenity selection, to the finishes, building materials and interior design, Lamarca provided guidance throughout to ensure CORA supports physical and mental well-being by design. Their goal is simple yet powerful: to help residents become healthier just by living at CORA – without needing to change their daily habits or routines.

Designed by world-renowned architecture firm Arquitectonica with interiors by Urban Robot, CORA combines European elegance with integrated wellness strategies including:

• Biophilic architecture and interiors to support emotional and cognitive well-being

• Advanced air and water purification systems to improve daily health outcomes

• Noise-reducing acoustic design for enhanced rest and focus

• Non-toxic and low-VOC materials to reduce indoor pollutants

• Community-building health amenities such as a tea room, yoga terrace and rooftop padel court

• A complete spa experience with steam room, sauna and hot and cold plunge pools

• Fitness and recovery center and rooftop resort-style pool with cabanas

A wellness kit for residents including:

• Red light therapy panels to support recovery and healthy skin

• Smart health monitoring systems to support stress management and better sleep

This property will also include a coworking lounge, executive boardroom, media room, outdoor kitchen and dining areas, and an art park in front – setting a new standard for mixed-used wellness integration in Coral Gables.

Lamarca Well has a satellite office in Coral Gables, and will curate a series of wellness events at the CORA sales gallery beginning this Fall. These will include expert-led workshops, health and longevity talks, and immersive wellness experiences, continuing the community-first spirit that defines Lamarca’s projects worldwide.

For more information about CORA Merrick Park or to inquire about purchasing a unit please fill out the form below:

The Allen Morris Company and Black Salmon Unveil $1 Billion Highland Park Miami Project Expanding Miami's Medical District

Miami’s unprecedented growth has transcended major global destinations, sparking increased need and demand for economic drivers, including healthcare, to support the evolving City’s infrastructure. To further solidify the metropolitan’s top position as the second largest health district in the U.S., the partnership of Miami-based national commercial real estate investment firm Black Salmon and The Allen Morris Company, one of the largest diversified real estate firms in the southeast, unveiled plans to develop Highland Park Miami. The $1 billion mixed-use project will span 7 acres and increase the footprint of the Miami Medical District by approximately 10%.

As a highly anticipated project, Highland Park Miami will begin preliminary site clearing later this year. The visionary team behind the multi-phased development has been conceptualizing and planning Highland Park Miami for the past decade, visiting major medical hubs in the United States, including Houston and Rochester’s renowned Mayo Clinic Health District, to glean further understanding of the requirements for such a vast and important project.

“We gratefully thank our partners as we announce Highland Park Miami, one of Miami’s most impactful developments seen in many years. This iconic project will be the heartbeat of the growing global metropolis, elevating its status as a premier health destination by adding state-of-the-art medical offices to support demand and new offerings for healthcare professionals in a strategically designed and thoughtful setting,” said Camilo Lopez, Co-CEO and Managing Partner of Black Salmon. “We look forward to job creation, expansion of critical offerings, and uniting an area with more resources for working professionals, patients, and the greater community as we usher in a new era for the local economy.”

Highland Park Miami will rise at the crossroads of health and business. The multi-block, mixed-use development will house medical and related office uses in an urban setting that includes hotels, apartment buildings, supporting retail, food and beverage uses, and green space. The project is master planned and designed by the globally recognized architecture firm Arquitectonica.

“This is a one-of-a-kind project in the health space as it integrates all the familiar uses found in daily urban life with the healthcare component, creating a convivial environment for its users and the surrounding community,” said Bernardo Fort-Brescia, Design Principal at Arquitectonica. “In addition, it sits in a highly visible location on Miami’s most important east-west corridor along I-95 and equally important across from Jackson Memorial Hospital/University of Miami Health complex. Its graphically powerful design and the sheer scale will announce the importance of this new neighborhood.”

Abutting the Medical District, Highland Park Miami’s transformation from an underutilized area into a walkable, beautifully landscaped lifestyle community that promotes health and wellness was artfully constructed by Naturalficial, a Miami-based landscape architecture and design practice. It will feature 1,000 residential units crafted by Oppenheim Architecture, a 150-room hotel keys, and 500,000 square feet of medical-related office space weaving through open walkways and greenery to emphasize connectivity as a design cornerstone.

“With Highland Park, we’re creating a new center of gravity for the Medical District, with curated wellness-oriented retail and restaurants, world-class architecture, and best-in-class medical office and residential offerings. The project will create a destination for the thousands of patients and employees at Jackson Memorial Hospital, the University of Miami Miller School of Medicine, the Miami VA Healthcare System, as well as the larger Medical District ecosystem,” said W. A. Spencer Morris, President of Allen Morris Company. “We are proud to be part of this transformational project, which will further establish Miami as one of the most important medical hubs.”

Highland Park Miami will be located at 800 NW 14th Street, between the booming Miami River and the key east-west transit artery Florida State Road 836, which leads directly to the international airport and nearly every major destination in the City’s core. It will also draw substantial density as a transit-oriented development (TOD), just 400 feet from a Metrorail station.

Renderings via Arquitectonica

New Fitness Concept "Club Studio" Coming to Miami's Grove Central Development in Coconut Grove

Club Studio, a new high-end fitness concept by Fitness International, the company behind LA Fitness, has signed a 38,400 square foot lease at Grove Central, a mixed-use transit-oriented development underway in Miami’s Coconut Grove neighborhood. The new state-of-the-art gym will incorporate innovative boutique fitness classes along with plenty of free weights, strength and cardio areas, a dedicated functional training area, cryotherapy and recovery services, locker rooms, and more. Situated at the entrance to Coconut Grove at the intersection of US-1 and 27th Avenue, construction of the Grove Central development is nearing completion and is slated for delivery later this year.

Grove Central is being developed by a joint venture between Miami-based developers Terra and Grass River Property. The development will include a 23-story residential tower with 402 multifamily, workforce and co-living units, a new 1,250-space public parking garage, and a total of approximately 170,000 square feet of neighborhood-oriented retail space. The transit-oriented project will connect to and facilitate privately funded improvements made to the adjacent Coconut Grove Metrorail station, and integrate directly with The Underline linear park, Miami-Dade’s bus system, and the City of Miami’s popular trolley network.

Slated to open in 2024, Club Studio will join Grove Central’s exciting roster of upcoming tenants, including Target, Sprouts Farmers Market, Total Wine and Five Below.

“Our vision of Grove Central as an everyday, transit-oriented destination is coming to life, with our retail poised to serve the development’s multifamily residents, nearby neighbors, and commuters who take the train. Within one single mixed-use complex, they’ll find everything from a gym and grocery store, to exciting retail and food and beverage options,” said David Martin, CEO of Terra.

Club Studio redefines the traditional gym offering in an elevated and boutique fitness experience with “studios” that combine a variety of fitness classes in a modern setting, exquisite amenities, and lifestyle experiences. From a wellness café to infrared saunas and personal training services – Club Studio offers an elevated experience and upscale wellness amenities to its members.

“Wellness is becoming a big part of our daily lives,” said Justin Kennedy, Managing Partner, Co-CEO & CIO of Grass River Property. “The addition of Club Studio in this location is not only a benefit to the residents who will be living at Grove Central, but also to those living in surrounding communities. Packaged with other concepts such as Sprouts Farmers Market, residents of Coconut Grove will be getting exciting new wellness-focused retail concepts in their neighborhood.”

The focal point of Grove Central will be a tree-lined public plaza connecting the project with an improved Metrorail station and the adjacent Underline, a 13-mile linear park running from South Miami-Dade to Downtown Miami. The project has been designed by Miami’s Touzet Studio, a Miami-based design firm led by Carlos and Jackie Touzet in collaboration with architecture firm RSP Architects and Walter Meyer of New York’s Local Office Landscape Architecture (LOLA).

Rod Castan of Metro Commercial represented the developers in the lease transaction, while Jim Petrarca of The Shopping Center Group represented Club Studio.

Pura Vida Brings Their Health Driven Ethos To Miami Shores and Doral As Health Food Hotspot and Lifestyle Brand Continues to Expand

Pura Vida, South Florida’s iconic well food hotspot and lifestyle brand, is continuing to expand with the announcement of new two new locations in the residential village of Miami Shores and the up-and-coming area of Doral. Both outposts are slated to open in March and come shortly after the opening of Pura Vida’s first international location in Doha, Qatar late last year. Showcasing a menu that can be enjoyed any time of the day alongside a welcoming environment, each Pura Vida cafe establishes itself as a homebase for friends and family to gather in every neighborhood it folds itself into.

“We are very excited about these two new openings and the various community engagement programs and opportunities we have in the works. We always strive to make a positive impact by providing nutritious food, creating a network of people who value health. In addition to Doral and Miami Shores, we are continuing to extend our footprint into the sport and fitness space in the coming months — which resonates perfectly with our wellness lifestyle and healthy ethos.” Said Omer Horev, Chief Executive Officer and Founder of Pura Vida

Pura Vida’s health-driven menu draws inspiration from family recipes and the Horevs’ travels. Pura Vida takes pride in offering a variety of nutritious and delectable dishes, sourcing local and organic ingredients, and high-quality proteins. Familiar Pura Vida patrons can expect the brand’s beloved All-Day Breakfast offerings which feature a range of avocado toasts, pasture-raised egg sandwiches, fresh bagels, and raw organic açaí bowls; clean chef-driven Salads that are customizable with the protein of your choice; Wraps & Sandwiches and Bowls featuring a variety of bases and proteins; as well as a wide array of gluten-free and vegan Sweet Treats; and a simple Kids Menu which includes gluten-free offerings like the Tiny Toasted Chicken, Cheesy Grilled Cheese, and Kid’s Acai. Additionally, Pura Vida’s menu includes a series of cold-pressed juices and shots, superfood smoothies, kombucha, and artisanal coffees and teas.

In 2015 Pura Vida initiated a robust re-brand, in which Chief Brand Officer and Founder Jennifer Horev completely reimagined the interior design of the brand to feel like an extension of their own home. Now outfitted with lush greenery, alluring floral accents, wooden finishes, and outdoor patios lined with the brand’s signature blue umbrellas, Pura Vida’s Instagrammable interiors offer an authentic, harmonic ambiance that exudes a sense of casual comfort and minimalist urbanity. Jennifer’s creative direction is rooted from her keen eye for design, emphasizing minimalist elements, natural tones, and bright, airy spaces inherent at all Pura Vida locations.

“I believe that the interiors are just as important as the food. Creating a space that’s warm, inviting, and calming was really important to me when we rebranded Pura Vida. The most rewarding part of opening new locations like Miami Shores and Doral is the deeper relationships that are made with community members that share the same values of quality and health. Whether you’re picking up your coffee on-the-go, grabbing lunch, or meeting us after school for a snack, Pura Vida is a gathering place for all.” said Jennifer Horev, Chief Brand Officer and Founder of Pura Vida

Omer Horev first opened Pura Vida in Miami Beach in 2012 as a side passion project. After meeting his wife and now business partner, Jennifer Horev in 2015, the pair began building the healthy menu being mindful of food allergies and dietary restrictions, as well as reimagining Pura Vida’s chic interiors. In addition to making nutritious foods more accessible, the South Florida grown, family-owned and operated lifestyle brand has proven its commitment to making a positive impact within South Florida. Pura Vida has created over 550 real careers across the region. Moreover, continuing its commitment to a more eco-friendly world, the brand also regularly partners with different organizations to participate in quarterly beach cleanups and, as part of their sustainability programming, the brand is also partnered with local organizations for composting food waste and donates the fertile soil back to local farmers in Miami.

Since 2012, Pura Vida has expanded into several areas in South Florida including South Beach, West Ave, Edgewater, Miami Design District, West Palm Beach, Aventura, Bay Harbor, Las Olas, Brickell, Sunset Harbour, Miracle Mile, and South Miami. Additionally, the brand recently kicked off the beginning of their Middle Eastern expansion with the unveiling of their first full-service restaurant in Doha, Qatar. This year, Pura Vida plans to open several new South Florida outposts, expanding coast to coast, as well as extending into the fitness sector with several sports club partnerships on the horizon.

Images via Pura Vida

Pura Vida Set To Open 10th Location As The Healthy Eats Hotspot Expands To Brickell

Local wellness-driven hotspot Pura Vida is bringing their signature beach vibes and all-day Breakfast Menu to Miami’s bustling Brickell neighborhood, with the upcoming opening of the brand’s tenth location. Jennifer and Omer Horev, the husband/wife duo behind Pura Vida, have been steadily expanding the brand since they opened the first cafe in Miami Beach in 2012. The latest Pura Vida Brickell debut will join recent openings, which were unveiled in both Fort Lauderdale and Bay Harbour just last year.

“Brickell, in my eyes, is the perfect bustling central location for Pura Vida’s next home,” said Omer Horev, Chief Executive Officer and Founder of Pura Vida. “New concepts, businesses, and people from all over the world are coming to Brickell as it has quickly become a hub for every industry under the sun. We are continuing to leave our mark on Miami as Brickell will be our tenth expansion location. We couldn’t be more proud of our brand’s growth and the support we’ve received from the community throughout the years which has pushed us to continue to grow and tap into every market of this great city of ours.”

The prime Brickell location is just steps away from Brickell City Centre. Pura Vida Brickell spans 2,400 square feet of space that includes an indoor and outdoor capacity of 50 seats total. Pura Vida Brickell is designed in the brands signature breezy aesthetic characterized by minimalist design elements, natural tones, and bright and airy spaces. The venue will offer locals a genuine go-to spot for a health-focussed all-day breakfast and lunch.

Upon opening, Pura Vida will introduce three brand-new menu items, which will be unveiled exclusively at the Brickell outpost before rolling out company-wide. The new dishes include beet juice, sweet potato dishes, and new wellness shots! Familiar Pura Vida patrons can also look forward to the cafe’s signature staples such as the All-Day Breakfast Menu featuring a range of avocado toasts, free-range egg sandwiches, fresh bagels, wraps, and bowls, Raw organic Acai Bowls, crisp and refreshing salads topped with wild ahi tuna, chicken, salmon, or vegan-lentil based adashah, an array of cold-pressed juices and superfood smoothies, kombucha, artisanal coffees, and an extensive offering of freshly-baked goods and gluten-free, vegan sweet treats.

“As the evolution of Pura Vida naturally unfolds, we are continually motivated to push for new opportunities to help and give back to our surrounding communities through meaningful partnerships with local organizations and charities,” said Jennifer Horev, Chief Brand Officer of Pura Vida. “We focus heavily on sustainability and are constantly trying to push the envelope for a better environment, starting right here in Miami. We have transformed Pura Vida into a health-conscious, lifestyle brand that we hope can resonate heavily with the new Miami markets we’re expanding to now and in the coming years.”

Pura Vida Brickell is located at 1100 South Miami Ave. 33130 Brickell. Hours of operation will be 8 AM - 8 PM, daily.

Images via Pura Vida

Pura Vida Expands To Broward County With Opening Of Pura Vida Las Olas In Fort Lauderdale

Pura Vida, the wellness-driven all-day cafe hotspot known for its healthy extensive menu and tropical chic vibe, continues its South Florida expansion with Pura Vida Las Olas set to open in Fort Lauderdale on Friday, December 17. Husband-wife founders, Omer and Jennifer Horev, both grew up in Fort Lauderdale. Launching in December 2021 in Las Olas, this marks Pura Vida’s ninth restaurant opening and the brand’s first location in Broward County, with anticipated plans for several additional Broward County outposts to come within the next 12-24 months.

“I am absolutely thrilled to be able to expand the Pura Vida brand into the great city of Fort Lauderdale - the very city which led to the start of my real estate career. Having lived in the area from 2005-2010, I am excited to be able to go back and I’m honored to have the opportunity for Pura Vida to be a part of it.” Said Omer Horev, Chief Executive Officer and Founder of Pura Vida.

Boasting 4,442 square feet of outdoor dining space, Pura Vida Las Olas is designed in the brand’s signature Instagram-worthy aesthetic, characterized by minimalist design elements, natural tones and light wooden finishes that create a bright and airy space. Located at the Society Las Olas building in Fort Lauderdale, the latest Pura Vida unveiling is nestled behind Multidisciplinary artist, Daniel Popper’s iconic “Thrive” sculpture and is poised to establish itself as an all day breakfast, brunch and lunch destination for locals and visitors.

“Aside from offering locals a new go-to spot for all day breakfast and lunch, we are also very much looking forward to collaborating with the community and surrounding local businesses. I also grew up in the Weston / Fort Lauderdale area, so this is a very special location for me as well. My family and friends are absolutely thrilled we are finally bringing the Pura Vida concept to Broward! ” Said Jennifer Horev, Chief Brand Officer and Founder of Pura Vida.

Pura Vida established roots in Miami Beach back in 2012. Led and founded by husband-wife team Omer and Jennifer Horev, what initially started out as a side passion project quickly expanded into a prominent health-focused restaurant and lifestyle brand with several outposts across South Florida. Today, the couple have nurtured and steadily expanded the Pura Vida brand to include numerous locations including eight cafes in Miami, one in West Palm Beach’s The Square and their most recent unveiling in downtown Las Olas, Fort Lauderdale.

Familiar Pura Vida patrons can look forward to the cafe’s quality-driven menu, offering an array of cold-pressed juices and superfood smoothies, kombucha, artisanal coffees, an amazing offering of freshly based goods, an extensive All-Day Breakfast Menu featuring a range of avocado toasts, free-range egg sandwiches, fresh bagels, wraps, and bowls, Raw organic Açaí Bowls, crisp and refreshing salads topped with wild ahi tuna, chicken, salmon, or vegan-lentil based adashah and a wide variety of gluten-free and vegan sweet treats.

Pura Vida Fort Lauderdale is located at 221 SW 1st Ave, Fort Lauderdale, FL 33301 and will be open Monday through Sunday, 8AM - 4PM. Delivery and pick-up are available through the Pura Vida Miami app.

Images via Pura Vida

Pura Vida Continues Expansion With Announcement Of Eighth Location In Bay Harbor Islands

Pura Vida has announced the highly-anticipated opening of its eighth all-day café and locals beloved wellness hotspot, opening this October in the vibrant coastal town of Bay Harbor. Since the brand’s inception in Miami Beach in 2012, Jennifer and Omer Horev, the husband/wife duo behind the prominent health-focused restaurant staple, have been steadily expanding the Pura Vida name, upholding a total of ten current locations, two of which are also slated to unveil before the end of this year. Bay Harbor marks the Horev’s next upcoming opening venture, poised to become the neighborhood’s go-to breakfast spot, bakery, and all-in-one coffee shop destination, for locals and visitors alike.

“We’re really looking forward to bringing Pura Vida to the Bay Harbor neighborhood. It’s the perfect place to extend our footprint here in Miami, in that it also gives us the gracious opportunity to serve its neighboring communities of Surfside, Sunny Isles, North Miami, and Keystone Point as well,” said Omer Horev, Chief Executive Officer and Founder of Pura Vida. “With the additions of our Aventura location, our newly expanded Edgewater location, and now Bay Harbor, all in 2021 alone, we’re constantly amazed and humbled at how well-received our brand has been, and continues to be, in the different communities we branch into. The Bay Harbor Islands neighborhood, home to a lively, family-oriented beach community, is the most idyllic area to immerse ourselves within.“

With a mission to promote a healthy lifestyle and anchor health and wellness-driven communities, Pura Vida has evolved into a hub for like minded individuals in each South Florida community in which the brand folds itself into. Pura Vida boasts a quality-drive menu catered to help kick-start one’s day, offering an array of fresh juices and superfood smoothies, canned kombucha, artisanal coffees, an extensive All-Day Breakfast Menu featuring a range of avocado toasts, free-range egg sandwiches, fresh bagels, wraps, and bowls, Raw organic Açaí Bowls, crisp and refreshing salads topped with wild ahi tuna, chicken, salmon, or vegan-lentil based adashah and a wide variety of gluten-free and vegan sweet treats. The new location’s menu will highlight a noteworthy selection of delicious freshly baked goods and mouthwatering breakfast sandwiches, made on in-house baked bagels and multigrain sourdough toast, perfect for a quick grab-and-go style breakfast or sit-down brunch with friends. Guests can also expect to see the brand’s signature menu favorites like the Mango Salmon, Spicy Tuna, and Vegan Lentil Bowls, as well as the Toasted Chicken Wrap and Jen’s Herb Salad. Recently introduced menu items include the SoBe Salmon Wrap, Fire Egg Bowl, and the Oatmeal Peanut Butter Energy Bites.

Quality food and first-rate service are uncompromising trademarks guests can look forward to at Pura Vida’s Bay Harbor outpost, situated on the vibrant palm-tree surrounded corner of Kane Concourse on Bay Harbor Islands. Located just walking-distance from Bal Harbor Shops and Surfside beach, the brand-new location inhabits 3,000 square feet of indoor and outdoor space. Familiar Pura Vida patrons will recognize their signature blue umbrellas, which will veil the new location’s outdoor patio area, offering a comfortable, breezy outdoor dining experience for up to 16 guests. The interior was designed to offer an authentic, harmonic ambiance that exudes a sense of casual comfort and minimalist urbanity. Natural tones and wooden finishes adorn the bright, airy space, which can fit up to 40 people, and will also feature the brand’s beloved custom scent, available for purchase in-store or online, in a candle or room spray version. Additional branded merchandise, home-made granola, and fresh-ground coffee products can also be purchased on-site or by visiting, puravidamiami.com/merch.

“We’re thrilled to tap into this exciting new market and have the opportunity to create something really unique and special for the Bay Harbor Islands area,” said Jennifer Horev, Chief Brand Officer of Pura Vida. “We want to offer a welcoming destination for locals in the neighborhood to have great, healthy and sustainable food for breakfast, brunch, and lunch.”

Pura Vida Bay Harbor is located at 1001 Kane Concourse Bay Harbor Islands, FL 33154. Hours of operation will be Monday - Sunday, 8AM - 4PM. Ample street parking is easily accessible. Delivery and pick-up are available through the Pura Vida Miami app.