David Ayala of Inter Miami CF w/ Pura Vida
Inter Miami CF and Pura Vida Miami, the Miami-born all-day café and lifestyle brand, have renewed their partnership, continuing a collaboration that has brought the two South Florida organizations together across player nutrition, Academy programming and the fan experience since 2025.
Read More
Pura Vida Miami, South Florida’s premier all-day cafe and wellness brand, has opened its first flagship location in the heart of the historic Coconut Grove neighborhood. Marking a major milestone for the Miami-born brand, the expansive 6,000-square-foot space at 3000 Grand Avenue is now Pura Vida Miami’s largest outpost yet.
Read More
Pura Vida founers Omer & Jen Horev
Pura Vida, South Florida’s iconic well food hotspot and lifestyle brand, is continuing its rapid expansion as the wellness brand plans to surpass twenty total outposts before the end of this year. Pura Vida recently unveiled locations at Flamingo in Miami Beach and 701 Brickell Ave., and are set to debut a Fort Lauderdale at River Market.
Read More
Fabel X Scuderia AlphaTauri Race Week Preview Dinner
Miami Race Week was alive in anticipation of the second Miami Grand Prix 2023, as the jetset, billionaires, celebrities, athletes and Miami’s biggest stars were seen at some of the hottest events around the city. Iconic restauranteurs took center stage as legendary sushi chef Nobu Matsuhisa launched his ‘Miami Sushi Club’ premium menswear capsule collaboration with Chris Stamp and McLaren and Fabel Miami partnered with Scuderia AlphaTauri.
Read More
Pura Vida, South Florida’s iconic well food hotspot and lifestyle brand, is continuing to expand with the announcement of new two new locations in the residential village of Miami Shores and the up-and-coming area of Doral. Both outposts are slated to open in March and come shortly after the opening of Pura Vida’s first international location in Doha, Qatar late last year.
Read More
Pura Vida South Miami
Miami’s health food hotspot Pura Vida has continued their expansion with the unveiling of the brand’s latest café in South Miami and has signed a lease to open a second location in Brickell. The South Miami location marks Pura Vida’s 12th location to date, and they plan to open another Coconut Grove location in addition to the newly revealed second Brickell location.
Read More
Pura Vida continues to expand its presence across the region with the debut of its Sunset Harbour outpost. Characterized by its delicious health-driven menu and topical chic aesthetic, the esteemed all-day cafe now holds several highly coveted properties and continues its strategic expansion across the region. The opening marks the brand’s 11th location and third on Miami Beach, with more on the horizon for 2022.
Read More
Local wellness-driven hotspot Pura Vida is bringing their signature beach vibes and all-day Breakfast Menu to Miami’s Brickell neighborhood with the upcoming opening of the brand’s tenth location. Jennifer and Omer Horev have been steadily expanding the Pura Vida brand since they opened the first cafe in Miami Beach in 2012.
Read More
Pura Vida, the wellness-driven all-day cafe hotspot known for its healthy extensive menu and tropical chic vibe, continues its South Florida expansion with Pura Vida Las Olas set to open in Fort Lauderdale on Friday, December 17. Husband-wife founders, Omer and Jennifer Horev, both grew up in Fort Lauderdale.
Read More
Pura Vida has announced the highly-anticipated opening of its eighth all-day café and locals beloved wellness hotspot, opening this October in the vibrant coastal town of Bay Harbor. Since the brand’s inception in Miami Beach in 2012, Jennifer and Omer Horev, have been steadily expanding the Pura Vida name.
Read More