Inter Miami CF and Pura Vida Miami Renew Partnership and Launch Exclusive Smoothie Collaboration

Inter Miami CF and Pura Vida Miami, the Miami-born all-day café and lifestyle brand, have renewed their partnership, continuing a collaboration that has brought the two South Florida organizations together across player nutrition, Academy programming and the fan experience since 2025. Pura Vida Miami will continue as the Club’s first ever Official Health Foods Partner, supporting athletes across every level of the organization, from the Academy to the First Team.

As part of the renewed partnership, Pura Vida Miami and Inter Miami CF will introduce a co-branded smoothie, available from September 2 through December 1 at select Pura Vida locations across South Florida. The limited-time creation blends strawberry, banana, collagen protein, coconut water, coconut yogurt, date, chia seeds and maple syrup, finished with a stripe of black sesame paste. Bringing the partnership beyond matchday and into Pura Vida Miami cafés, Miami Vice offers supporters a new way to experience the collaboration firsthand. The offering will provide supporters with a new way to experience the partnership beyond matchday while bringing together the identities of two Miami-born brands.

The renewed agreement continues a partnership that reaches across multiple levels of the Inter Miami CF organization. Since first joining forces in 2025 as the Club’s inaugural Official Health Foods Partner, Pura Vida Miami has supported athletes from the Academy to the First Team, providing player meals for the First and Second Teams and supporting the Club’s youth-focused Academy Nutrition and Healthy Nutrition Workshops. The partnership also extends to the matchday experience through suite catering, bringing Pura Vida Miami’s fresh, vibrant offerings directly to guests at Inter Miami CF home matches.

“Since joining forces in 2025, Pura Vida Miami has played a meaningful role across our Club, supporting player nutrition from the First Team and MLS NEXT Pro team to our Academy athletes,” said Euan Warren, Senior Vice President of Partnerships at Inter Miami CF. “It’s that connection across the Club and our shared commitment to creating unique experiences for our fans that makes this partnership so special. As two organizations born in South Florida, the next chapter of this partnership reflects our shared ambition to take the vibrant spirit of Miami to audiences and fans everywhere.”

“From the beginning, our partnership with Inter Miami CF has been about creating something meaningful that extends well beyond the field,” said Omer Horev, Co-Founder and CEO of Pura Vida Miami. “Over the past two years, we’ve become deeply engaged across the organization, from supporting First Team players to connecting with Academy athletes at an important stage in their development. This renewal gives us the opportunity to build on that foundation while bringing the relationship even closer to our guests through new experiences, including the launch of Miami Vice in our South Florida cafés. As two brands born in Miami and growing far beyond it, we share a strong sense of place, community and ambition, and we’re excited about everything we can continue to build together.”

The renewal comes during a period of significant national growth for Pura Vida Miami. When the partnership with Inter Miami CF was first announced in 2025, Pura Vida Miami had more than 30 locations across Florida and New York. Today, the brand has grown to more than 50 locations across Florida, New York, California, Maryland, Virginia, District of Columbia, and New Jersey, evolving from a single Miami Beach café into a multi-state lifestyle brand while remaining deeply rooted in the community where it was founded in 2012.

As Pura Vida Miami continues to grow beyond South Florida, its renewed partnership with Inter Miami CF reinforces the connection between two homegrown brands that share deep ties to the city and continue to bring Miami’s influence to audiences well beyond it.

Images via Pura Vida

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Pura Vida Opens Coconut Grove Flagship Location With New Signature Gelato Concept

Pura Vida Miami, South Florida’s premier all-day cafe and wellness brand, has opened its first flagship location in the heart of the historic Coconut Grove neighborhood. Marking a major milestone for the Miami-born brand, the expansive 6,000-square-foot space at 3000 Grand Avenue is now Pura Vida Miami’s largest outpost yet and introduces the brand’s new gelato concept. This flagship location reflects years of thoughtful growth and intentional evolution, serving as a central hub for the community, where Pura Vida Miami’s signature experience is elevated in every detail—from design and layout to new culinary innovations.

“Our 34th and most stunning location yet, our Coconut Grove flagship brings an elevated design and the exclusive debut of our better-for-you gelato — a true celebration of everything we love. In designing Coconut Grove, we set out to create a space that feels both refined and effortless, where every detail — from the finishes to the flow — reflects the lifestyle that defines Pura Vida Miami and sets the tone for how the brand is evolving visually. Our goal is to cultivate environments that are warm, welcoming, and deeply connected to the communities we serve — and we hope to bring just that to the Coconut Grove neighborhood.” Said Jennifer Horev, Chief Brand Officer of Pura Vida Miami & Horev Hospitality.

As with all Pura Vida Miami locations, wellness goes beyond just nutritious food; it’s about creating an all-encompassing, exceptional dining experience that fuels both body and mind. This flagship location embodies the brand’s ethos with an elevated design, featuring natural stoneware and organic textures throughout—including travertine, Taj Mahal quartzite, and Venetian plaster—alongside custom furnishings and high-end finishes. Woven grass pendants add a soft, natural warmth from above, complementing the raw, tactile materials used throughout the space, while stone walls subtly evoke the raw, sculptural beauty of a Mediterranean grotto. The space is defined by soaring 30-foot ceilings and anchored by a large banyan tree situated at the heart of the store, reinforcing the connection to nature and the neighborhood’s native lush surroundings.

A new Market Display has also debuted at this location, highlighting Pura Vida Miami’s expanding product line—from clean protein bars and wellness-focused snacks to apparel, homeware, and signature scent. Designed by Chief Brand Officer Jennifer Horev, the flagship features an airy, open-floor layout that seamlessly connects indoor and outdoor spaces—an inviting setting where guests can relax and connect at any time of day.

The Coconut Grove Flagship exclusively debuts the brand’s newest concept: Gelato by Pura Vida Miami. Rooted in tradition and developed with the same unwavering dedication to health, wellness, and clean ingredients, this “better-for-you” gelato honors the flavor and texture of traditional Italian gelato—crafted in-house, naturally sweetened with trehalose, entirely gluten-free, and free from refined sugars. Made fresh daily with consciously chosen, high-quality ingredients, every detail is designed with intention, allowing guests to indulge without compromise.

Signature flavors include Salted Pistachio, Chocolate Hazelnut, and Welcome to Miami—inspired by one of Pura Vida Miami’s beloved smoothies—served in house-made gluten-free waffle cones with pure, homemade chocolate. For those on the go, these signature flavors, along with Fior di Vanilla, will also be available in to-go pints, offering a taste of Gelato by Pura Vida Miami at any time of day.

The Coconut Grove neighborhood can anticipate Pura Vida Miami’s thoughtfully curated menu, featuring its famed All-Day Breakfast offerings—highlighting a range of avocado toasts and pasture-raised eggs, each paired perfectly with artisanal coffee, matcha drinks, and teas. Clean, chef-driven salads can be customized with high-quality proteins, alongside colorful wraps, sandwiches, and bowls with diverse bases and proteins to accommodate various dietary preferences. An array of superfood smoothies, cold-pressed juices, wellness shots, açaí bowls, and fresh-baked goods further enhance the menu, ensuring there’s something for everyone—whether vegan, vegetarian, or gluten-free. With the launch of its flagship in Coconut Grove, Pura Vida Miami delivers its "Health is Happiness" philosophy that seamlessly blends nutritious dining with a vibrant, community-driven atmosphere.

“We are incredibly excited to debut our flagship location in Coconut Grove, a milestone that marks the evolution of not only our brand but also the city of Miami. We carefully chose this historic neighborhood as it is one of the fastest-growing areas of the city, and we found an incredible opportunity to be part of its transformation. Not only will this be our largest location to date, but it will also introduce our new gelato concept—a project we’ve worked tirelessly to perfect. This flagship will serve as the heartbeat of the brand, seamlessly blending our values of health, community, and sustainability into a space where friends and neighbors can gather, nourish themselves, and enjoy an elevated dining experience.” Said Omer Horev, CEO and Founder of Pura Vida Miami & Horev Hospitality.

Founded by husband-and-wife duo Omer and Jennifer Horev, the brand was born out of their need for healthy, all-day dining options—a vision that has since fueled its expansion to over 30 locations across South Florida and into New York. What started as a small passion project has transformed into a wellness empire, redefining how communities view healthy dining—prioritizing high-quality ingredients, accessibility, and an environment that supports a balanced lifestyle—all while creating over 1,500 careers across South Florida and most recently, New York. Since opening in 2012, Pura Vida Miami has grown from a single café in the South of Fifth neighborhood into a leader in South Florida’s health and wellness space.

Images via Pura Vida

Miami-Based 'Pura Vida' All-Day Cafe and Wellness Brand Set To Pass 20 Outposts by End of Year

Pura Vida, South Florida’s iconic well food hotspot and lifestyle brand, is continuing its rapid expansion as the wellness brand plans to surpass twenty total outposts before the end of this year. Pura Vida recently unveiled locations at Flamingo in Miami Beach and 701 Brickell Ave., and are set to debut a Fort Lauderdale at River Market. This milestone not only celebrates the attainment of twenty outposts but also highlights the remarkable growth the wellness and lifestyle brand has undergone since its humble beginnings in 2012.

Founded by Omer and Jennifer Horev, Pura Vida started as an unassuming neighborhood coffee shop in South of Fifth has since evolved into a vibrant South Florida staple for wellness-oriented individuals. Over the years, the brand has seen a remarkable transformation, not only in its menu but also in its aesthetic, redefining what it means to offer nutritious, delicious foods to a broader audience. With the opening of Flamingo, 701 Brickell Ave., and River Market, Pura Vida takes pride in expanding its presence in Miami Beach, Brickell, and Fort Lauderdale. Looking ahead, the brand is excited to reach even more communities in the coming year and beyond.

Pura Vida Flamingo opened to the public on Friday, October 13th in a 3,700 sq. ft space on the ground floor of Flamingo Point, the luxury waterfront apartment complex situated at 1504 Bay Road, Miami Beach. Pura Vida 701 Brickell Ave opened to the public on Friday, November 10th in a 5,000 sq. ft space on the ground floor of 701 Brickell, a premier office tower in Miami’s Brickell Financial District. Pura Vida River Market will open to the public this December in a 1,900 sq. ft space at 2364 N Federal Hwy, Fort Lauderdale, FL.

Omer Horev first opened Pura Vida in Miami Beach in 2012 as a side passion project. After meeting his wife and now business partner, Jennifer Horev in 2015, the pair began building the healthy menu being mindful of food allergies and dietary restrictions, as well as reimagining Pura Vida’s chic interiors. In addition to making nutritious foods more accessible, the South Florida grown, family-owned and operated lifestyle brand has proven its commitment to making a positive impact within South Florida. Pura Vida has created over 550 real careers across the region. Moreover, continuing its commitment to a more eco-friendly world, the brand also regularly partners with different organizations to participate in quarterly beach cleanups and, as part of their sustainability programming, the brand is also partnered with local organizations for composting food waste and donates the fertile soil back to local farmers in Miami.

Pura Vida’s health-driven menu draws inspiration from family recipes and the Horevs’ travels. Pura Vida takes pride in offering a variety of nutritious and delectable dishes, sourcing local and organic ingredients, and high-quality proteins. Familiar Pura Vida patrons can expect the brand’s beloved All-Day Breakfast offerings which feature a range of avocado toasts, pasture-raised egg sandwiches, fresh bagels, and raw organic açaí bowls; clean chef-driven Salads that are customizable with the protein of your choice; Wraps & Sandwiches and Bowls featuring a variety of bases and proteins; as well as a wide array of gluten-free and vegan Sweet Treats; and a simple Kids Menu which includes gluten-free offerings like the Tiny Toasted Chicken, Cheesy Grilled Cheese, and Kid’s Acai. Additionally, Pura Vida’s menu includes a series of cold-pressed juices and shots, superfood smoothies, kombucha, and artisanal coffees and teas.

Inside Miami Race Week Events: Nobu Matsuhisa Launches 'Miami Sushi Club', Fabel Hosts Scuderia AlphaTauri, Loro Piana, Ralph Lauren and Tyler Herro's 'Boy Wonder World' Brand Launch at 'The Office'

Miami Race Week was alive in anticipation of the second Miami Grand Prix 2023, as the jetset, billionaires, celebrities, athletes and Miami’s biggest stars were seen at some of the hottest events around the city. Iconic restauranteurs took center stage as legendary sushi chef Nobu Matsuhisa launched his ‘Miami Sushi Club’ premium menswear capsule collaboration with Chris Stamp and McLaren and Fabel Miami partnered with Scuderia AlphaTauri to bring a real Formula1 car onto their rooftop in Wynwood for an electric dinner party with Scuderia AlphaTauri drivers Yuki Tsunoda and Nyck De Vries. Amid the heat of the NBA Playoffs Miami Heat-star Tyler Herro headed to Matthew Chevellard’s ‘The Office’ art gallery in Miami Design District to celebrate the launch of his new lifestyle clothing brand and to check out the newly displayed SOLARIS, Solo Exhibition by Jonny Robles. Luxury timepiece manufacturer Hublot teamed up with PROFILEmiami to host Watches and Wonders at The Ritz-Carlton, Bal Harbour where they debuted their Limited Edition Novelties Collection for the first time in the United States. Top fashion brands such as Loro Piana and Ralph Lauren also celebrated the week in style as Loro Piana debuted their new Resort Collection with a lavish cocktail at their Miami Design District boutique and Ralph Lauren has a sunset soiree at a private waterfront estate.

Miami Sushi Club x Nobu Hotels Magazine x McLaren Dinner for Miami Grand Prix

To celebrate the annual FORMULA1 Miami Grand Prix, Nobu Matsuhisa and Chris Stamp extended their next chapter of Sushi Clubs into Miami, hosting a dinner in partnership with Nobu Magazine and McLaren. For this special occasion, Sushi Club has joined forces with Nobu’s namesake hotel magazine and premium automobile house to bring together artists, car-enthusiasts and sushi lovers together for an evening of great food and company.

The dinner, which took place on Friday May 5th at Nobu Restaurant Miami Beach, featured a custom-designed special menu created and prepped by Chef Nobu himself along with special limited-edition Miami Sushi Club pieces, including a Sushi Club x McLaren hat, tote bag, and t-shirt. The dinner coincided with the launch of the Miami Sushi Club limited-edition capsule on Saturday, May 6th at 11 am ET on sushi-club.com and in-store at the La Brea flagship store at 11am PT.

Since its inception in Beverly Hills, CA 2021 Chris Stamp and Nobu Matsuhisa have embarked on a journey to create a community celebrating the elegant simplicity of quality food and art. Bonded through their mutual love for sushi, the arts, travel and fashion, the duo look to create an inclusive world catered towards like-minded individuals who wish to further immerse themselves in the lifestyle of culinary art.

Ralph Lauren Celebrates New MDD Boutique With Cocktail Party at Private Waterfront Estate

Ralph Lauren hosted a cocktail party to celebrate the newly opened Miami Design District luxury concept store with a performance by Leslie Grace. The world of Ralph Lauren came to life through an immersive experience at a water-front private estate in North Miami, complete with manicured gardens and a spectacular pool with incredible views of Biscayne Bay and the Miami skyline. Guests were transported to a distinctly Ralph Lauren expression of coastal living - wicker lounge chairs accented with crisp navy and white awning stripes, touches of gold decorative accessories and classic blue-and-white entertaining moments from Ralph Lauren Home captured the spirit of Riviera-chic style.

Notable guests in attendance included  Melissa Barrera, Grace & Anna Van Patten, Joan Smalls, Lily Aldridge, Leslie Grace, Noah Beck, Taylor Zakhar Perez, Diana Silvers, Xochitl Gomez, Claire Holt, Camila Coelho, Cass DiMicco, Anggie Bryan, Sira Pevida, Martha Graeff, Jenny Lopez, Vita Sidorkina, Rafa Kalimann, Amanda Diaz, Nane Miller, Georges Coupet, and more wearing Ralph Lauren.

Loro Piana Celebrates The Launch of Resort 2023 Collection

Loro Piana celebrated the launch of the Resort 2023 collection with a lavish cocktail party at their Miami Design District boutique. With the Summer Resort Collection, Loro Piana echoes the inimitably Italian spirit of vacation living. A spirit expressed through a unique, evocative taste; an easy going style with relaxed silhouettes that glide over the body, letting the wearer savor the freedom of summer. All thanks to the savoir faire and sartorial canons of the Maison which, master of finest fibers, transforms precious, impalpable and fresh yarns into original fabrics that combine silk, cotton and linen, the absolute protagonist of different textures, from the lightest to tweed. The palette ranges from the colors of dawn to sunset, from dynamic strip ed and floral prints to subtly shaded ones.

Guests included Matthieu Garnier (CEO of Loro Piana North America), Karolina Kurkova, Archie Drury, Martha Graeff, Elysze Held, Alicia Pettit, Marianna Hewitt, Stephanie Hill, Anggie Bryan, Demetri Demascus of PROFILEmiami, Katya Demina of PROFILEmiami and Adam and Ryan Goldston.

Fabel Miami Partners With Scuderia AlphaTauri to Host Miami Race Week Preview Party

Fabel, Wynwood’s premier rooftop restaurant and Scuderia AlphaTauri, Red Bull’s Formula One sister racing team, announced their partnership and teamed upon to host a Race Week Preview Party on May 4th, 2023 at Fabel Miami. The collaboration brought together the worlds of precision, performance, and hospitality creating a unique experience for customers and fans alike. The main event included a four-course menu curated by Executive Chef Ian Fleischmann, worldclass entertainment and dancing, all while showcasing the Scuderia AlphaTauri F1 car in the center of the space offering guests a unique opportunity to get up close and personal with the stunning machine, which was craned to the rooftop.

Fabel owner, Matthew Rosenberg, along with Scuderia AlphaTauri’s Marketing Director, Fabian Wrabetz, led the night with Q&A’s from Principal Franz Tost and drivers Nyck De Vires and Yuki Tsunoda. The event held on Fabel Miami’s open-air rooftop restaurant welcomed over 200 VIPs, including almost 50 of the Scuderia AlphaTauri team.

“The opportunity to partner with a world class Italian F1 team like Scuderia AlphaTauri has proven to be a seamless collaboration and is clear we are just getting started,” shares Matthew Rosenberg. “Their positioning as a premium lifestyle brand on top of their diligent attention to detail allowed the values of each brand to come through in a weekend of truly unique experiential offerings. The ideas that our teams have started planning are going to change the way hospitality is experienced.”

Fabel Miami is known for its exceptional quality and attention to detail, offering a range of luxury concierge experiences beyond the footprint of Fabel Miami, including world-class dining, off-site experiences, and curated hospitality. Scuderia AlphaTauri, one of Red Bull’s two Formula One racing teams, is known for its high-performance cars, innovative technology, and association with its premium fashion line, AlphaTauri.

PROFILEmiami X Hublot Host Watches & Wonders at The Ritz-Carlton, Bal Harbour

On Friday, May 5, with all eyes on Miami for Miami Race Week and the FORMULA1 Miami Grand Prix 2023, Hublot and PROFILEmiami teamed up to host Watches and Wonders Collectors Cocktail as Hublot debuted their ultra-exclusive, limited edition novelties for the first time in the United States. The lavish invite-only cocktail party was hosted overlooking the Atlantic Ocean and Haulover Inlet at The Ritz-Carlton Bal Harbour.

Guests enjoyed champagne and caviar while getting intimate with some of Hublot’s most exclusive timepieces and novelties including the $527,000 Integrated Tourbillon Full Blue Saphire, the Integrated Tourbillon Full Carbon, the Square Bang Unico Sapphire and Ceramic, the Unico Golf Sky Blue Carbon and other limited edition timepieces such as the Classic Fusion Chronograph Orlinski Titanium. The invite only event was attended by business leaders, watch collectors and influencers such as real estate developers Michael Konig of One Thousand Group, architect and designer Denio Madera, Marc Chasin of Eden Multifamily, Cullen Mahoney of Continuum Company, the newly minted President of Hublot North America, Natacha Lamour-Nahim, and was hosted by Demetri Demascus and Katya Demina of PROFILEmiami with Thierry Richard of Hublot’s Bal Harbour Boutique.

Patrick Carroll and Tyler Herro's Boy Wonder World Lifestyle Brand Launch SOLARIS Art Exhibition at THE OFFICE

Miami real estate investor and philanthropist Patrick Carroll teamed up with Matthew Chevellard’s THE OFFICE art gallery to host the debut of SOLARIS, a new exhibition of paintings curated by local artist Johnny Robles, and celebrate the launch of Tyler Herro’s new lifestyle clothing brand, Boy Wonder World, captured through a stunning capsule collection. Along with art collecting, philanthropy is a passion of Carroll’s, with 100% of proceeds from the evening will go to a charity of Carroll’s choice to continue in his worldwide giving back.

SOLARIS showcases Jonny Robles' latest art installation as its focal point - a journey that captures the essence of his multi-disciplinary fusing a mind-bending approach to color theory that blends art, technology, and nature into a mesmerizing psychological experience. The capsule collection, Boy Wonder World, will bring together the unique vision of Tyler Herro, an iconic personality representing his full foray into the lifestyle sector that's both bold and inspiring. THE OFFICE is an art gallery by Blu Scarpa founder and Miami-based designer Matthew Chevellard. Patrick Carroll oversees investments and strategy for CARROLL, whose portfolio includes over $11.5 billion in acquisitions and $6.7 billion in dispositions for the company.

Pura Vida Brings Their Health Driven Ethos To Miami Shores and Doral As Health Food Hotspot and Lifestyle Brand Continues to Expand

Pura Vida, South Florida’s iconic well food hotspot and lifestyle brand, is continuing to expand with the announcement of new two new locations in the residential village of Miami Shores and the up-and-coming area of Doral. Both outposts are slated to open in March and come shortly after the opening of Pura Vida’s first international location in Doha, Qatar late last year. Showcasing a menu that can be enjoyed any time of the day alongside a welcoming environment, each Pura Vida cafe establishes itself as a homebase for friends and family to gather in every neighborhood it folds itself into.

“We are very excited about these two new openings and the various community engagement programs and opportunities we have in the works. We always strive to make a positive impact by providing nutritious food, creating a network of people who value health. In addition to Doral and Miami Shores, we are continuing to extend our footprint into the sport and fitness space in the coming months — which resonates perfectly with our wellness lifestyle and healthy ethos.” Said Omer Horev, Chief Executive Officer and Founder of Pura Vida

Pura Vida’s health-driven menu draws inspiration from family recipes and the Horevs’ travels. Pura Vida takes pride in offering a variety of nutritious and delectable dishes, sourcing local and organic ingredients, and high-quality proteins. Familiar Pura Vida patrons can expect the brand’s beloved All-Day Breakfast offerings which feature a range of avocado toasts, pasture-raised egg sandwiches, fresh bagels, and raw organic açaí bowls; clean chef-driven Salads that are customizable with the protein of your choice; Wraps & Sandwiches and Bowls featuring a variety of bases and proteins; as well as a wide array of gluten-free and vegan Sweet Treats; and a simple Kids Menu which includes gluten-free offerings like the Tiny Toasted Chicken, Cheesy Grilled Cheese, and Kid’s Acai. Additionally, Pura Vida’s menu includes a series of cold-pressed juices and shots, superfood smoothies, kombucha, and artisanal coffees and teas.

In 2015 Pura Vida initiated a robust re-brand, in which Chief Brand Officer and Founder Jennifer Horev completely reimagined the interior design of the brand to feel like an extension of their own home. Now outfitted with lush greenery, alluring floral accents, wooden finishes, and outdoor patios lined with the brand’s signature blue umbrellas, Pura Vida’s Instagrammable interiors offer an authentic, harmonic ambiance that exudes a sense of casual comfort and minimalist urbanity. Jennifer’s creative direction is rooted from her keen eye for design, emphasizing minimalist elements, natural tones, and bright, airy spaces inherent at all Pura Vida locations.

“I believe that the interiors are just as important as the food. Creating a space that’s warm, inviting, and calming was really important to me when we rebranded Pura Vida. The most rewarding part of opening new locations like Miami Shores and Doral is the deeper relationships that are made with community members that share the same values of quality and health. Whether you’re picking up your coffee on-the-go, grabbing lunch, or meeting us after school for a snack, Pura Vida is a gathering place for all.” said Jennifer Horev, Chief Brand Officer and Founder of Pura Vida

Omer Horev first opened Pura Vida in Miami Beach in 2012 as a side passion project. After meeting his wife and now business partner, Jennifer Horev in 2015, the pair began building the healthy menu being mindful of food allergies and dietary restrictions, as well as reimagining Pura Vida’s chic interiors. In addition to making nutritious foods more accessible, the South Florida grown, family-owned and operated lifestyle brand has proven its commitment to making a positive impact within South Florida. Pura Vida has created over 550 real careers across the region. Moreover, continuing its commitment to a more eco-friendly world, the brand also regularly partners with different organizations to participate in quarterly beach cleanups and, as part of their sustainability programming, the brand is also partnered with local organizations for composting food waste and donates the fertile soil back to local farmers in Miami.

Since 2012, Pura Vida has expanded into several areas in South Florida including South Beach, West Ave, Edgewater, Miami Design District, West Palm Beach, Aventura, Bay Harbor, Las Olas, Brickell, Sunset Harbour, Miracle Mile, and South Miami. Additionally, the brand recently kicked off the beginning of their Middle Eastern expansion with the unveiling of their first full-service restaurant in Doha, Qatar. This year, Pura Vida plans to open several new South Florida outposts, expanding coast to coast, as well as extending into the fitness sector with several sports club partnerships on the horizon.

Images via Pura Vida

Miami Health Food Hotspot Expands To South Miami And Signs Lease To Open Second Brickell Location

Miami’s health food hotspot Pura Vida has continued their expansion with the unveiling of the brand’s latest café in South Miami and has signed a lease to open a second location in Brickell. The South Miami location marks Pura Vida’s 12th location to date, and they plan to open another Coconut Grove location in addition to the newly revealed second Brickell location.

The South Miami location opened in late September and is located just steps away from Sunset Place and the University of Miami at Pura Vida South Miami will be located at 6022 South Dixie Highway. The brand’s South Miami café spans 2,370 sq. ft. of indoor and outdoor seating and showcases Pura Vida’s iconic health-focused menu including their beloved All-Day Breakfast offerings, Bowls, Superfood Smoothies, Açai Bowls, Wraps & Sandwiches, their newly-launched Dinner Plates, and more. Additionally, to coincide with the opening, Pura Vida will be introducing a new ‘Blueberry Cake’ to be offered exclusively at the new South Miami location before rolling out store-wide.

“We are constantly amazed and humbled at how well-received our brand has been, and continues to be, in the different communities we branch into. We’ve had our eyes set on South Miami for some time now and we’re thrilled to finally be bringing this dream to fruition.” - Omer Horev, Co-Founder and CEO of Pura Vida Miami

For the second Brickell location Pura Vida recently signed a lease at 701 Brickell, one of the premier office towers in Miami’s Brickell Financial District. Marking its first location ever in a trophy office tower, Pura Vida will occupy a 5,000-square-foot space and have access to a 2,500-square-foot outdoor patio space with direct proximity to the highly trafficked Brickell Avenue and the neighborhood’s growing residential and workforce population.

JLL Managing Director, Zach Winkler, represented the ownership group, Nuveen Real Estate, in the lease negotiations. According to JLL’s Q2 Retail Outlook, Miami boasts one of the lowest retail vacancy rates in the country at 3.2% compared to other gateway markets including San Francisco, Chicago, New York City, etc.

“As demand for retail space in densely populated urban cores continues to rise, there is limited availability remaining in areas like Brickell, making this restaurant lease with an established brand like Pura Vida especially noteworthy,” said JLL’s Winkler. “701 Brickell’s premier location and high visibility makes it a top choice for food and beverage concepts looking to capitalize on a growing residential and workforce population within the neighborhood.”

Current office tenants at 701 Brickell include Bank of America, Merrill Lynch, Holland & Knight, AIG, EFG Capital, and the Greater Miami Convention and Visitors Bureau. A 7,400 square-foot waterfront retail space overlooking Biscayne Bay remains available, featuring oversized windows, 19’ ceiling heights, and the potential for outdoor space.

Founded in 2012 by husband-and-wife duo Omer and Jennifer Horev, Pura Vida was created to serve as a place for friends and family to gather and eat delicious food. The brand currently operates 12 other locations throughout South Florida, including outposts in Coral Gables, Miami Beach’s Sunset Harbour, and Fort Lauderdale, and has plans to expand outside of Florida. The restaurant, which has become hugely popular across South Florida, serves a menu that includes fresh cold-pressed juices and superfood smoothies, artisanal coffees, an extensive all-day menu comprised of breakfast items, customizable salads, bowls, wraps and sandwiches, in addition to dinner items and a wide variety of gluten-free and vegan sweet treats.

Health-Focused Hotspot Pura Vida Opens New Location In Miami Beach's Sunset Harbour Neighborhood

Pura Vida continues to expand its presence across the region with the debut of its Sunset Harbour outpost. Characterized by its delicious health-driven menu and topical chic aesthetic, the esteemed all-day cafe now holds several highly coveted properties and continues its strategic expansion across the region. The opening marks the brand’s 11th location and third on Miami Beach, with more on the horizon for 2022.

Located steps away from the water’s edge, the latest Pura Vida outpost is nestled in the heart of Sunset Harbour and in close proximity to main attractions such as the Miami Beach Golf Club, Magnolia Park, and Lincoln Road. The 5,000 square foot space offers indoor seating characterized by the brand’s minimalist design elements, natural tones and light wooden finishes as well as outdoor seating lined with Pura Vida’s signature blue umbrellas.

“We feel honored to be expanding the Pura Vida family and are excited to be a part of the Sunset Harbour community. Sunset Harbour attracts a vibrant audience from all walks of life and we’re really looking forward to connecting with the locals, visitors and neighboring businesses alike.” Said Omer Horev, Chief Brand Officer and Co-Founder of Pura Vida.

Patrons can expect the brand’s signature quality-driven menu which includes Pura Vida’s famed All-Day Breakfast offerings showcasing a range of avocado toasts, pasture-raised egg sandwiches, wraps, bowls, raw organic Açaí Bowls and crisp and refreshing salads topped with wild ahi tuna, chicken, salmon, or vegan-lentil based adashah. Other health-focused highlights include a variety of cold-pressed juices, superfood smoothies, kombucha, artisanal coffees and an assortment of fresh-baked gluten-free and vegan sweet treats.

New to Pura Vida’s beloved menu is a distinct blue smoothie, “Coco Azul” made with blue spirulina, moringa, hemp seeds, coconut water, banana, pineapple, mango, coconut flakes; and a sweet potato base option for bowls. To coincide with the Sunset Harbour opening, Pura Vida will introduce exciting new menu items like the ‘Miami Beet’ juice, a signature croissant sandwich with Pura Vida’s egg salad and four new wellness shots; Daily Green, Eternal Youth, Immunity, and Shot of Glow which will be made available across all Pura Vida outposts.

Pura Vida Sunset Harbour is located at 1940 Alton Rd, Miami Beach, FL 33139. Hours of operation are 8AM - 4PM, daily. Ample street and public garage parking is available on Andalusia Avenue. Delivery and pick-up are available through the Pura Vida Miami app.

Pura Vida Set To Open 10th Location As The Healthy Eats Hotspot Expands To Brickell

Local wellness-driven hotspot Pura Vida is bringing their signature beach vibes and all-day Breakfast Menu to Miami’s bustling Brickell neighborhood, with the upcoming opening of the brand’s tenth location. Jennifer and Omer Horev, the husband/wife duo behind Pura Vida, have been steadily expanding the brand since they opened the first cafe in Miami Beach in 2012. The latest Pura Vida Brickell debut will join recent openings, which were unveiled in both Fort Lauderdale and Bay Harbour just last year.

“Brickell, in my eyes, is the perfect bustling central location for Pura Vida’s next home,” said Omer Horev, Chief Executive Officer and Founder of Pura Vida. “New concepts, businesses, and people from all over the world are coming to Brickell as it has quickly become a hub for every industry under the sun. We are continuing to leave our mark on Miami as Brickell will be our tenth expansion location. We couldn’t be more proud of our brand’s growth and the support we’ve received from the community throughout the years which has pushed us to continue to grow and tap into every market of this great city of ours.”

The prime Brickell location is just steps away from Brickell City Centre. Pura Vida Brickell spans 2,400 square feet of space that includes an indoor and outdoor capacity of 50 seats total. Pura Vida Brickell is designed in the brands signature breezy aesthetic characterized by minimalist design elements, natural tones, and bright and airy spaces. The venue will offer locals a genuine go-to spot for a health-focussed all-day breakfast and lunch.

Upon opening, Pura Vida will introduce three brand-new menu items, which will be unveiled exclusively at the Brickell outpost before rolling out company-wide. The new dishes include beet juice, sweet potato dishes, and new wellness shots! Familiar Pura Vida patrons can also look forward to the cafe’s signature staples such as the All-Day Breakfast Menu featuring a range of avocado toasts, free-range egg sandwiches, fresh bagels, wraps, and bowls, Raw organic Acai Bowls, crisp and refreshing salads topped with wild ahi tuna, chicken, salmon, or vegan-lentil based adashah, an array of cold-pressed juices and superfood smoothies, kombucha, artisanal coffees, and an extensive offering of freshly-baked goods and gluten-free, vegan sweet treats.

“As the evolution of Pura Vida naturally unfolds, we are continually motivated to push for new opportunities to help and give back to our surrounding communities through meaningful partnerships with local organizations and charities,” said Jennifer Horev, Chief Brand Officer of Pura Vida. “We focus heavily on sustainability and are constantly trying to push the envelope for a better environment, starting right here in Miami. We have transformed Pura Vida into a health-conscious, lifestyle brand that we hope can resonate heavily with the new Miami markets we’re expanding to now and in the coming years.”

Pura Vida Brickell is located at 1100 South Miami Ave. 33130 Brickell. Hours of operation will be 8 AM - 8 PM, daily.

Images via Pura Vida

Pura Vida Expands To Broward County With Opening Of Pura Vida Las Olas In Fort Lauderdale

Pura Vida, the wellness-driven all-day cafe hotspot known for its healthy extensive menu and tropical chic vibe, continues its South Florida expansion with Pura Vida Las Olas set to open in Fort Lauderdale on Friday, December 17. Husband-wife founders, Omer and Jennifer Horev, both grew up in Fort Lauderdale. Launching in December 2021 in Las Olas, this marks Pura Vida’s ninth restaurant opening and the brand’s first location in Broward County, with anticipated plans for several additional Broward County outposts to come within the next 12-24 months.

“I am absolutely thrilled to be able to expand the Pura Vida brand into the great city of Fort Lauderdale - the very city which led to the start of my real estate career. Having lived in the area from 2005-2010, I am excited to be able to go back and I’m honored to have the opportunity for Pura Vida to be a part of it.” Said Omer Horev, Chief Executive Officer and Founder of Pura Vida.

Boasting 4,442 square feet of outdoor dining space, Pura Vida Las Olas is designed in the brand’s signature Instagram-worthy aesthetic, characterized by minimalist design elements, natural tones and light wooden finishes that create a bright and airy space. Located at the Society Las Olas building in Fort Lauderdale, the latest Pura Vida unveiling is nestled behind Multidisciplinary artist, Daniel Popper’s iconic “Thrive” sculpture and is poised to establish itself as an all day breakfast, brunch and lunch destination for locals and visitors.

“Aside from offering locals a new go-to spot for all day breakfast and lunch, we are also very much looking forward to collaborating with the community and surrounding local businesses. I also grew up in the Weston / Fort Lauderdale area, so this is a very special location for me as well. My family and friends are absolutely thrilled we are finally bringing the Pura Vida concept to Broward! ” Said Jennifer Horev, Chief Brand Officer and Founder of Pura Vida.

Pura Vida established roots in Miami Beach back in 2012. Led and founded by husband-wife team Omer and Jennifer Horev, what initially started out as a side passion project quickly expanded into a prominent health-focused restaurant and lifestyle brand with several outposts across South Florida. Today, the couple have nurtured and steadily expanded the Pura Vida brand to include numerous locations including eight cafes in Miami, one in West Palm Beach’s The Square and their most recent unveiling in downtown Las Olas, Fort Lauderdale.

Familiar Pura Vida patrons can look forward to the cafe’s quality-driven menu, offering an array of cold-pressed juices and superfood smoothies, kombucha, artisanal coffees, an amazing offering of freshly based goods, an extensive All-Day Breakfast Menu featuring a range of avocado toasts, free-range egg sandwiches, fresh bagels, wraps, and bowls, Raw organic Açaí Bowls, crisp and refreshing salads topped with wild ahi tuna, chicken, salmon, or vegan-lentil based adashah and a wide variety of gluten-free and vegan sweet treats.

Pura Vida Fort Lauderdale is located at 221 SW 1st Ave, Fort Lauderdale, FL 33301 and will be open Monday through Sunday, 8AM - 4PM. Delivery and pick-up are available through the Pura Vida Miami app.

Images via Pura Vida

Pura Vida Continues Expansion With Announcement Of Eighth Location In Bay Harbor Islands

Pura Vida has announced the highly-anticipated opening of its eighth all-day café and locals beloved wellness hotspot, opening this October in the vibrant coastal town of Bay Harbor. Since the brand’s inception in Miami Beach in 2012, Jennifer and Omer Horev, the husband/wife duo behind the prominent health-focused restaurant staple, have been steadily expanding the Pura Vida name, upholding a total of ten current locations, two of which are also slated to unveil before the end of this year. Bay Harbor marks the Horev’s next upcoming opening venture, poised to become the neighborhood’s go-to breakfast spot, bakery, and all-in-one coffee shop destination, for locals and visitors alike.

“We’re really looking forward to bringing Pura Vida to the Bay Harbor neighborhood. It’s the perfect place to extend our footprint here in Miami, in that it also gives us the gracious opportunity to serve its neighboring communities of Surfside, Sunny Isles, North Miami, and Keystone Point as well,” said Omer Horev, Chief Executive Officer and Founder of Pura Vida. “With the additions of our Aventura location, our newly expanded Edgewater location, and now Bay Harbor, all in 2021 alone, we’re constantly amazed and humbled at how well-received our brand has been, and continues to be, in the different communities we branch into. The Bay Harbor Islands neighborhood, home to a lively, family-oriented beach community, is the most idyllic area to immerse ourselves within.“

With a mission to promote a healthy lifestyle and anchor health and wellness-driven communities, Pura Vida has evolved into a hub for like minded individuals in each South Florida community in which the brand folds itself into. Pura Vida boasts a quality-drive menu catered to help kick-start one’s day, offering an array of fresh juices and superfood smoothies, canned kombucha, artisanal coffees, an extensive All-Day Breakfast Menu featuring a range of avocado toasts, free-range egg sandwiches, fresh bagels, wraps, and bowls, Raw organic Açaí Bowls, crisp and refreshing salads topped with wild ahi tuna, chicken, salmon, or vegan-lentil based adashah and a wide variety of gluten-free and vegan sweet treats. The new location’s menu will highlight a noteworthy selection of delicious freshly baked goods and mouthwatering breakfast sandwiches, made on in-house baked bagels and multigrain sourdough toast, perfect for a quick grab-and-go style breakfast or sit-down brunch with friends. Guests can also expect to see the brand’s signature menu favorites like the Mango Salmon, Spicy Tuna, and Vegan Lentil Bowls, as well as the Toasted Chicken Wrap and Jen’s Herb Salad. Recently introduced menu items include the SoBe Salmon Wrap, Fire Egg Bowl, and the Oatmeal Peanut Butter Energy Bites.

Quality food and first-rate service are uncompromising trademarks guests can look forward to at Pura Vida’s Bay Harbor outpost, situated on the vibrant palm-tree surrounded corner of Kane Concourse on Bay Harbor Islands. Located just walking-distance from Bal Harbor Shops and Surfside beach, the brand-new location inhabits 3,000 square feet of indoor and outdoor space. Familiar Pura Vida patrons will recognize their signature blue umbrellas, which will veil the new location’s outdoor patio area, offering a comfortable, breezy outdoor dining experience for up to 16 guests. The interior was designed to offer an authentic, harmonic ambiance that exudes a sense of casual comfort and minimalist urbanity. Natural tones and wooden finishes adorn the bright, airy space, which can fit up to 40 people, and will also feature the brand’s beloved custom scent, available for purchase in-store or online, in a candle or room spray version. Additional branded merchandise, home-made granola, and fresh-ground coffee products can also be purchased on-site or by visiting, puravidamiami.com/merch.

“We’re thrilled to tap into this exciting new market and have the opportunity to create something really unique and special for the Bay Harbor Islands area,” said Jennifer Horev, Chief Brand Officer of Pura Vida. “We want to offer a welcoming destination for locals in the neighborhood to have great, healthy and sustainable food for breakfast, brunch, and lunch.”

Pura Vida Bay Harbor is located at 1001 Kane Concourse Bay Harbor Islands, FL 33154. Hours of operation will be Monday - Sunday, 8AM - 4PM. Ample street parking is easily accessible. Delivery and pick-up are available through the Pura Vida Miami app.