Watch the Full Panel From PROFILEmiami's Royal Retreat - Hospitality Real Estate in Miami at Queen Miami Beach

On May 21, 2024 PROFILEmiami hosted the sold-out PROFILEconnect: A Royal Retreat An Exploration into Miami Hospitality Real Estate. The panel explored hospitality real estate in Miami, namely investing in, developing and operating commercial real estate assets with a focus on hospitality including hotels, restaurants, nightclubs, private clubs, golf courses, etc. The panel featured Miami’s top developers and owners Ronny Finvarb - Finvarb Group, Michael Simkins - E11EVEN Partners / Lion Development, Mathieu Massa - Mr. Hospitality / QUEEN, Alex Witkoff - Witkoff, Robert Rivani - Black Lion Investment Group and moderated by Christian Charre - Berkadia Hotels & Hospitality.

Panelists:

• Mathieu Massa, Mr. Hospitality / Queen

• Michael Simkins, E11EVEN Partners / Lion Development

• Alex Witkoff, Witkoff

• Robert Rivani, Black Lion Investment Group

• Ronny Finvarb, Finvarb Group

• Christian Charre, Berkadia Hotels & Hospitality (Moderator)

PROFILEmiami's Royal Retreat brought together Miami’s hottest hospitality real estate developers, owners and operators for a lavish cocktail, PROFILEmiami’s highly-regarded Bespoke Real Estate Networking and panel experience at Mr. Hospitality’s iconic Queen Miami Beach. Attendees sipped custom cocktails by E11EVEN Vodka and Esquisito Tequila, plus Bennati Wines and Tripping Animals Brewery, plus indulged in bites of modern Japanese cuisine by Queen’s executive chef Mitchell Hess, while taking in QUEEN’s opulent ambiance, followed by a panel discussion. Attendees included developers Camilo Miguel Jr. Ricardo Dunin, Harvey Hernandez and Pascal Nicolai; as well as real estate celebrities Terek El Moussa and Heather El Moussa. Additionally Miami Beach Commissioner Joseph Magazine and local luminaries Andres Asion, Mike Tamzil and Simon Mass were also in attendance. This was not just a networking event; it was an experience.

Thank you to our Sponsors:

Inside PROFILEconnect: A Royal Retreat - Hospitality Real Estate in Miami at Queen Miami Beach

On May 21 PROFILEmiami hosted the sold-out PROFILEconnect: A Royal Retreat An Exploration into Miami Hospitality Real Estate, bringing together Miami’s hottest hospitality real estate developers, owners and operators for a lavish cocktail, PROFILEmiami’s highly-regarded Bespoke Real Estate Networking and panel experience at Mr. Hospitality’s iconic Queen Miami Beach.

The panel explored hospitality real estate in Miami, namely investing in, developing and operating commercial real estate assets with a focus on hospitality including hotels, restaurants, nightclubs, private clubs, golf courses, etc. The panel Miami’s top developers and owners Ronny Finvarb - Finvarb Group, Michael Simkins - E11EVEN Partners / Lion Development, Mathieu Massa - Mr. Hospitality / QUEEN, Alex Witkoff - Witkoff, Robert Rivani - Black Lion Investment Group and moderated by Christian Charre - Berkadia Hotels & Hospitality.

Attendees sipped custom cocktails by E11EVEN Vodka and Esquisito Tequila, plus Bennati Wines and Tripping Animals Brewery, plus indulged in bites of modern Japanese cuisine by Queen’s executive chef Mitchell Hess, while taking in QUEEN’s opulent ambiance, followed by a panel discussion. Attendees included developers Camilo Miguel Jr. Ricardo Dunin, Harvey Hernandez and Pascal Nicolai; as well as real estate celebrities Terek El Moussa and Heather El Moussa. Additionally Miami Beach Commissioner Joseph Magazine and local luminaries Andres Asion, Mike Tamzil and Simon Mass were also in attendance. This was not just a networking event; it was an experience.

Watch the full panel on YouTube:

Thank you to our sponsors:

Gale Miami Hotel & Residences To Open in Downtown June 1st

Downtown Miami is welcoming a new addition to its hospitality scene with the opening of Gale Miami Hotel & Residences on June 1st. This highly anticipated development promises to enhance the vibrant urban landscape of Miami, offering a blend of luxury accommodations and high-end amenities.

The Gale Hospitality Group, known for its renowned Gale South Beach, has introduced this new property to celebrate the rich history and dynamic future of Miami. The Gale Miami Hotel & Residences pays tribute to the city's past and its landmarks, such as The Freedom Tower. Photography from the Miami History Museum will be featured throughout the rooms, honoring the opening of the original Gale location and inviting guests and residents alike the chance to explore the allure of Miami in this bygone era. 

The hotel features a variety of accommodation options, including studios and one to two-bedroom units, designed to meet the needs of both short-term visitors and long-term residents. Many of these units come equipped with full kitchens and washer-dryers, providing guests with all the comforts of home.

In celebration of its grand opening, Gale Miami is offering a special promotion with up to 25% off room rates, plus additional perks like waived destination fees and complimentary early check-in and late checkout. This offer is available for a limited time using the code 'GRANDPRO' when booking.

Keith Menin of Gale Hospitality Group expressed his vision for the new property: "With Gale Miami Hotel & Residences, we aim to redefine the benchmark for hospitality within Miami's urban landscape. We are excited to offer an unmatched guest experience that combines the energetic ambiance of Downtown Miami with carefully curated amenities and services."

Gale Miami stands out with its extensive amenities, including a 70,000-square-foot space spread over three floors that offers stunning views of Biscayne Bay and the Miami skyline. Guests can enjoy the Gale Wellness program, which features a co-ed hammam, steam room, sauna, fitness facility, yoga lounge, and spa services. The property also includes high-speed internet access, a 24-hour attended lobby, valet parking, and several dining options. Gale Miami is one of the only downtown hotels to offer its guests exclusive beach club access.

The hotel's dining facilities are particularly noteworthy, with 9,000 square feet of restaurant space on the ground floor, including an outdoor garden, an Italian concept, and a street-front restaurant. The 9th floor boasts an American steakhouse and lounge, as well as a Mediterranean-style restaurant with a retractable roof and an outdoor terrace.

For those planning events, the Gale Miami Conference Center on the 8th floor offers over 20,000 square feet of space, including conference rooms, breakout rooms, and a grand ballroom. The property also features three floors of exhibition space, making it one of Downtown Miami's largest conference venues.

Located just steps from the Kaseya Center, Port of Miami, and the Brightline, Gale Miami Hotel & Residences is set to become a key player in the city's hospitality and residential sectors.

This new addition to Downtown Miami's hospitality scene is poised to become a significant attraction, blending historical charm with modern luxury to create a unique and inviting experience for both residents and visitors.

COCONUT CARTEL LAUNCHES ITS FIRST EVER WHITE RUM BLEND: COCONUT CARTEL BLANCO

Coconut Cartel, known for its innovative approach to rum-making, has unveiled its latest creation: Coconut Cartel Blanco. Crafted with care and inspired by the vibrant spirit of the Dominican Republic, this white rum blend is the only one of its kind to use a unique infusion of fresh coconut water resulting in an exceptional flavor profile. Spearheaded by sibling duo Dani and Mike Zig, Coconut Cartel continues to push boundaries in the world of spirits, blending tradition with innovation to create a premium product.

At the heart of Coconut Cartel Blanco lies a commitment to quality and authenticity. Made from a base of 100 percent estate-grown sugarcane juice, this white rum blend undergoes a meticulous process, with no added sugar or flavoring. Drawing from the rich tradition of Latin rum-making, Coconut Cartel's craftsmen carefully blend unaged pot still rum sourced from their own sugarcane farms in the Dominican Republic with one-year-old column still rum aged in American White oak ex-bourbon barrels. Coconut Cartel Blanco’s unique proofing process utilizes fresh coconut water sourced from locally harvested Brazilian Green Dwarf coconuts, enhancing the rum's smoothness.

According to Dani Zig, Co-Founder of Coconut Cartel, the inspiration behind Coconut Cartel Blanco stems from a fascination with artisanal pot still white rums and a desire to introduce consumers to the diverse range of flavors in a delightful manner. "Our unique coconut water proofing method is the key to Coconut Cartel Blanco's unrivaled smoothness and approachability," says Dani Zig. "By leveraging coconut water's rich mineral and salt content, we mitigate any harsh bitterness while enhancing the vibrant flavor nuances exclusive to high-ester spirits. The result is a white rum that retains its bold character while delivering a smooth and gratifying drinking experience."

Coconut Cartel Blanco boasts a complex aroma of fresh cane, white pepper, and tropical fruits, with a distinct minerality on the palate leading to a clean and crisp finish. With a proof of 92 (46 percent ABV), Coconut Cartel Blanco is perfect for crafting tropical cocktails like a Daiquiri or enjoying neat.

Since its inception in 2018, Coconut Cartel has been committed to reshaping the perception of rum, inspired by the growing popularity of coconut water and their cultural ties to rum-producing regions. The name "Coconut Cartel" reflects their bold approach, rooted in their early days 'smuggling' coconuts from the coastline of El Salvador to Miami Beach's hottest establishments. Priced at $28.99 per bottle, Coconut Cartel Blanco is now available for purchase online and at select retailers across the United States.

Habibi Miami To Bring French Moroccan Magic to the Miami River

In a city known for its vibrant culture and eclectic culinary scene, a new player is set to make waves on the Miami River come late summer. Habibi Miami, a sumptuous French Moroccan supper club, is the brainchild of hospitality mogul Roman Jones, who tapped Ikam Rebaia to lead the project, with Aris Nanos orchestrating operations. Together, they're crafting an oasis that promises to transport guests to the enchanting shores of the French Moroccan Riviera, offering tantalizing bites, handcrafted cocktails, and an ambiance straight out of a Wes Anderson fever dream.

Drawing inspiration from the intricate beauty of Moorish architecture, Habibi Miami promises to be a visual spectacle, a veritable immersion into the rich tapestry of Maghrebi culture. Under the guidance of Creative Director Mark Lehmkuhl from Ghosthouse Design Group and Love Lake Studios, the venue will be transformed into a whimsical retro retreat, with hues of pink and teal reminiscent of a bygone Tangier era. Set within a tent-like structure reminiscent of opulent riads, Habibi Miami invites patrons on a sensory journey, evoking the vibrant spirit and timeless traditions of French Morocco.

From the moment guests step onto the 30-foot-long red carpet entrance adorned with Alhambra design elements, they'll be enveloped in an atmosphere of opulence. Inside, crystal chandeliers, Turkish rugs, velvet booths, and silk draperies set the stage for an unforgettable dining experience. With a seating capacity of 200, the restaurant will also boast an outdoor patio for sunset soirées, alongside a bar adorned with hookahs offering bespoke tableside hookah service. And to elevate the evening, nightly performances by belly dancers, contortionists, and percussionists will transform the space into a captivating theater of nightlife.

The menu encompasses a variety of tasty continental and Middle Eastern shareable dishes like Merguez Pigs in a Blanket, Whole Roasted Cauliflower with Charred Wild Mushrooms and Lemon Roasted Chicken with Herbed Yogurt. Comfort food lovers will rejoice at Wagyu Burger Sliders and Miso-Honey Glazed Sea Bass Skewers, while sushi aficionados will find delight in the selection of rolls. Tableside dessert carts will offer indulgent treats like ice cream with Turkish mastic and Halva cheesecake.

Drawing from North African and Mediterranean influences, the bar team will showcase exotic ingredients and innovative techniques, such as fat washing – the process of toasting seeds to pull out their oils and infusing them in spirits overnight – to craft signature cocktails like the "Ali" Fashioned and the Moroccan Margarita—a perfect complement to the eclectic menu.

Habibi Miami is slated to open its doors in the summer of 2024, and is located at 452 Northwest North River Drive, Miami, FL.

Pura Vida Becomes The First Outside Hospitality Operator To Open on Miami's Exclusive Fisher Island

Pura Vida, the Miami-based wellness and lifestyle brand, has opened its newest location on Miami’s ultra-exclusive Fisher Island. As the only outside operator on the island, Fisher Island residents and members will no have access to Pura Vida’s health-conscious cuisine. Pura Vida Fisher Island is located within the island’s Racquet Club. Founded in 2012 by husband-wife duo Omer and Jennifer Horev, Pura Vida has meticulously executed a strategy of expansion, exploring locations that resonate within forward-thinking and innovative mixed-use lifestyle destinations.

Members and their families can anticipate Pura Vida’s acclaimed quality-driven menu and its signature Instagrammable aesthetic complete with lush greenery, inviting floral accents, light wooden finishes, and the brand's iconic blue umbrellas, all designed to create a warm and welcoming atmosphere.

“The opening of our Fisher Island location not only highlights our dynamic expansion approach but also underscores our pioneering role as the island's only outside operator. It serves as a testament to our unwavering commitment to bringing high-quality, health-conscious cuisine within reach of diverse communities. Fisher Island represents the pinnacle of luxury living, and we're thrilled to bring the Pura Vida way of life to this exclusive community’s daily routine." Said Omer Horev, Co-Founder & Chief Executive Officer of Horev Hospitality.

The menu will bring its beloved range of offerings that have become synonymous with the Pura Vida experience. From the famed All-Day Breakfast selections, including avocado toasts, pasture-raised egg sandwiches, fresh bagels, and raw organic açaí bowls, to clean chef-driven Salads with high-quality proteins, Pura Vida's menu offers something for everyone. Additionally, guests can indulge in sandwiches, Bowls, and gluten-free and vegan Sweet Treats. The beverage selection includes cold-pressed juices and shots, superfood smoothies, kombucha, and artisanal coffees and teas.

Pura Vida's dedication to fostering communities centered around health and wellness extends beyond its menu. It has solidified its place in the wellness community by forging strategic partnerships with organizations and events that share its health-focused vision. Pura Vida remains committed to its core values of making healthy food accessible, offering high-quality products, and transforming neighborhoods into vibrant hubs of health and vitality while creating socially attractive and relaxing environments.

The Fisher Island location joins Pura Vida's expansive portfolio of over 20 South Florida locations, further establishing the brand as a leader in the wellness and lifestyle space.

Owners of Queen, Marion To Open Lafayette Steakhouse in Brickell

Lafayette Steakhouse, the latest addition to Miami's vibrant dining scene, is set to open its doors this Friday, promising an unparalleled culinary experience in the bustling Brickell district. Spearheaded by Mr. Hospitality Miami, the owners of Queen Miami Beach and Marion, Lafayette combines the allure of speakeasy culture with European elegance, offering discerning diners a sophisticated retreat amidst the city's dynamic energy.

Formerly known as El Tucán, Lafayette occupies an iconic space that reflects the evolution of sophistication in Miami's culinary landscape. With a focus on epicurean mastery, exemplary hospitality, and unmatched design standards, Lafayette aims to set new standards for luxury dining.

"At Lafayette Steakhouse, every detail is meticulously crafted to exude opulence and refinement, creating an unforgettable dining experience from the moment guests step through our doors," says Mathieu Massa, owner and founder of Mr. Hospitality Miami.

Catering to visionaries, artists, and socialites, Lafayette offers a haven of luxury and worldly sophistication. Inspired by Major General Marquis de Lafayette, the venue celebrates the enduring bond between France and America, blending speakeasy allure with European glamour.

The menu at Lafayette Steakhouse is curated by esteemed French Chef, Kylian Goussot, whose pedigree includes Michelin-starred restaurants and five-star hotels. Drawing inspiration from ingredient-driven cuisine, Chef Goussot presents a selection of premium meats, fresh seafood, and intricately flavored dishes, expertly prepared over a wood charcoal Josper oven.

Complementing the stellar cuisine is an extensive selection of hand-selected wines, spirits, and cocktails curated by Head Sommelier Gabrielle Neuberg. Pastry Chef Nelson Mendonca adds the final flourish with his creative and decadent desserts, leaving a lasting impression on guests' palates.

Lafayette's artistic legacy is further enhanced by acclaimed artist Octave Marsal, whose intricate menu illustrations add a unique dimension to the dining experience. Meanwhile, the interior design, led by Carlos Rodriguez of Escala Forma Studio, reflects a harmonious blend of European charm and contemporary elegance.

Through meticulous attention to detail and a commitment to curating an environment that transcends conventional luxury, Lafayette Steakhouse emerges as more than just a dining destination—it's a vibrant cultural nexus that celebrates Miami's rich heritage and culinary diversity.

Lafayette Steakhouse is located at 1111 SW 1st Ave, Miami, FL 33130.

Chef Erhan Özkaya Partners With Gale Miami Hotel & Residences To Bring 3 New Dining Concepts to Downtown Miami

Gale Miami Hotel & Residences and renowned chef Erhan Ozkaya have partnered to bring three new dining concepts to the hotel-condo tower which is nearing completion on Downtown Miami’s Biscayne Boulevard. The project’s grand opening is scheduled for May 2024. Chef Ozkaya brings his esteemed talents to Gale Miami for a variety of dining concepts ranging from an American-style steakhouse, an Italian concept, to a Mediterranean outpost featuring a menu inspired by his Turkish heritage; which will be complemented by concierge catering services tailored for both residents and outside guests.

Chef Erhan Ozkaya's culinary journey is a testament to his love of food and a celebration of his culture. Originally from Iskenderun, Turkey, his passion for cooking began in his grandparents' kitchen, where he first learned to experiment with ingredients and flavors of the local cuisine. Driven to pursue his culinary aspirations, Chef Ozkaya studied Tourism and Hotel Management before refining his skills at esteemed hotels such as Hilton Mersin and Hilton Istanbul. No stranger to Miami’s highly competitive culinary scene, he has worked at legendary hotspots The Bazaar by Jose Andres, Mandolin Aegean Bistro, and elevated the dining landscape as a Corporate Chef for Soho House in Miami and Istanbul. Chef Ozkaya's repertoire spans Italian, Spanish, and Turkish, and many world-wide cuisines. His exceptional talents earned him recognition as the executive chef at Wynwood Diner, which was named the "Best Diner of 2015." Most recently, he played a pivotal role at the world-renowned Joia Beach Club, collaborating with nightlife experts Chris Paciello and Mio Danilovic and further solidifying his ability to bring unique concepts to life.

"Joining forces with Gale Miami Hotel & Residences means adding my own touch to downtown Miami’s already flourishing restaurant scene," says Chef Erhan Ozkaya. “Miami is a melting pot of cultures and flavors, and together with Gale Miami, we will create a culinary destination that celebrates the rich tapestry of Miami's dining scene,” he adds. “The culinary world is all about storytelling, and I can't wait to share the tales of my Turkish heritage and global culinary adventures through the dishes at Gale Miami. This partnership is about more than just food—it's about cultivating something truly exceptional right in the heart of Downtown Miami.”

Chef Erhan Ozkaya's vision will manifest in three exquisite dining concepts at Gale Miami Hotel & Residences. The first restaurant to open in Summer 2024, an Italian concept located on the ground floor with expansive indoor-outdoor seating and a 360 bar. On the 9th floor, guests will have the pleasure of experiencing two unique dining options. The second will be an American steakhouse and lounge will deliver prime cuts and impeccable service in an elevated, timeless setting, followed by a Mediterranean-inspired restaurant with nods to Erhan's Turkish heritage. The Mediterranean restaurant will also feature a retractable roof and an outdoor terrace, showcasing breathtaking views of downtown Miami. Chef Erhan Ozkaya's expertise will extend beyond the restaurants and include concierge catering services for the Gale Miami Conference Center, located on the 8th floor. With distinguished catering and over 20,000 square feet of thoughtfully designed space, the Conference Center is perfect for hosting a variety of events including corporate gatherings, weddings, and cocktail parties, ensuring memorable moments for every occasion.

“Welcoming Chef Erhan Ozkaya to this project ensures that Gale Miami will be at the forefront of the ever-expanding Downtown Miami culinary scene,” says Keith Menin of Sixth Street Miami Partners LLC. "His exceptional culinary talents and reputation made him the perfect choice to conceptualize unique dining concepts that align with our vision for Gale Miami Hotel & Residences,” he adds. “The three dining concepts are sure to be nothing short of spectacular, especially with Chef Ozkaya's passion for storytelling through food and his extensive expertise across various cuisines.”

Reimagining History: The Moore in Miami Design District Unveils Elastika Restaurant

WoodHouse, the visionary development company, has announced the highly-anticipated reopening of The Moore in the Miami Design District, marking the beginning of a new chapter for this iconic landmark. Stepping into its next century, The Moore emerges as a vibrant lifestyle and cultural destination, featuring a private members club, boutique hotel, executive offices, gallery space, and the exciting addition of Elastika, a modern-American restaurant set to open its doors to the public this weekend.

Elastika, nestled on the first floor, introduces a fresh culinary experience under the guidance of acclaimed Executive Chef Joe Anthony. Designed to be more than just a restaurant, Elastika aims to become the heartbeat of the Miami Design District—a place where people gather, dine, and immerse themselves in the rich tapestry of art and culture that defines the area.

Drawing inspiration from Miami’s diverse international community and The Moore’s storied legacy of art and design, Elastika embodies a culinary canvas where carefully curated ingredients and heartfelt cooking techniques converge. The restaurant's namesake pays homage to the iconic Zaha Hadid sculpture, Elastika, suspended majestically throughout the four-story atrium above the dining room—a stunning testament to Miami's boundless creativity.

Brady Wood, Founder & CEO of WoodHouse, shared that “Our vision for Elastika extends beyond the menu. We've transformed the first floor of The Moore into the lobby of the Miami Design District—an inviting destination where people can gather, dine, and enjoy the landmark building and Zaha Hadid's iconic sculpture.”

Elastika’s menu reflects a commitment to sourcing the finest ingredients and close collaboration with local farmers, including Tiny Farm, French Farms, Swank Specialty Produce, and others. Executive Chef Joe Anthony expressed his culinary philosophy, saying, “Our culinary vision is to create vibrant food that is original and thoughtful, yet humble in its roots. By being conscientious about sourcing regenerative and sustainable ingredients whenever possible, we are able to create a distinct style of cuisine while still pushing flavor to the forefront.”

The menu features a range of globally eclectic dishes including the Heirloom Tomato Gazpacho with pickled tomatillos, avocado and fennel pollen focaccia; the Citrus Cured Kingfish Crudo with fermented farro, local kohlrabi and cucumber “aguachile;” a Grass-Fed Bison Tartare, with escabeche aioli, umami crumble and house-made country loaf; Eggplant and Sheep’s Milk Ravioli Serviettes, with spring fricassee, local mushrooms and pine nut froth; Grilled Heritage Pork "Ribeye" with tiny farm's turnips, grilled broccoli rabe and red verjus-cardamom sauce; and the Miso Marinated Beef Tenderloin, with Castle Valley Mill's farro, local herb coulis and carrot "hot sauce."

The design ethos of Elastika seamlessly blends modern sophistication with the building's original architectural elements, creating an ambiance that is both inviting and elegant. Curated by Miami-based art advisor Monica Kalpakian, the restaurant features a collection of contemporary art, including Rob Pruitt’s US (2013) on loan from the late Rosa de la Cruz’s esteemed collection.

Collaborating with hospitality design firm ICRAVE, WoodHouse has transformed the historic atrium into a culinary haven, complete with an expansive bar, plush velvet seating, and a semi-private dining room. The addition of a new skylight floods the space with natural light, while the sidewalk patio offers a charming al fresco dining experience amidst lush greenery.

The history of The Moore, dating back to the 1920s Florida Land Boom, adds another layer of intrigue to Elastika's narrative. Once a furniture showroom and warehouse, The Moore has played a pivotal role in shaping Miami's landscape, hosting numerous high-profile events and exhibitions over the years.

Elastika will be open for dinner from 5 p.m. to 11 p.m. on Fridays and Saturdays, and from 5 p.m. to 10 p.m. Monday through Thursday. Lunch service will commence from 12 p.m. to 3 p.m. Monday through Saturday starting May 3, 2024. For reservations and to learn more visit www.elastikamiami.com.

Auberge Resorts Collection to Manage Witkoff's Iconic Shore Club, Auberge Resorts Collection in Miami Beach

Auberge Resorts Collection, an award-winning portfolio of one of-a-kind luxury hotels, resorts and residences, has been appointed by the Miami-based developer Witkoff and Monroe Capital to manage The Shore Club Resort & Residences, Auberge Resorts Collection in Miami Beach. The reimagining of the The Shore Club in the heart of Miami Beach is set to open in 2027 and will see the iconic hotel restored and elevated to welcome the world’s most discerning individuals once again, not just as a hotel, but as one the city’s most exclusive new permanent address’.

A historic landmark both architecturally and socially, The Shore Club has stood at 1901 Collins Avenue in the heart of Miami Beach since 1949, when Albert Anis designed the Art Deco-style hotel within a lush, beachfront oasis – even more verdant today. As an Auberge Resorts Collection property, this world-famous, three-acre playground with 175 feet of oceanfront will encompass not only the original Shore Club and its Art Deco contemporary, The Cromwell Hotel, built in 1939, but also a new 18-story residential tower and a free-standing residential villa, both designed by the globally esteemed Robert A.M. Stern Architects (RAMSA) as the lauded firm’s very first oceanfront project.

“We are excited to expand our urban footprint with the addition of Shore Club in Miami Beach, a place where nature, art, culture and entertainment come together in uniquely compelling ways,” said Dan Friedkin, chairman, Auberge Resorts Collection. “Our proven skill in elevating historic properties through exceptional service and experiences together with Witkoff’s vision and Robert Stern’s exquisite design will transform this legendary address into a dynamic new destination that embodies the unique spirit of Miami Beach. We can’t wait to bring this vision to life.”

Working closely with acclaimed London-based interior design firm Bryan O’Sullivan Studio and Kobi Karp Architecture and Interior Design, RAMSA and Auberge Resorts Collection will ensure that The Shore Club’s historic integrity and character remain intact, celebrating its vibrant past while firmly reinstating it as the centerpiece of a new South Beach era. Just 73 rooms and suites, including a luxurious penthouse, will offer guests the ultimate Miami Beach experience, with direct beach access, five-star amenities set within landscaped botanical gardens and the unparalleled, intuitive service and singular experiences for which Auberge Resorts Collection is known worldwide.

Rising from the shore with awe-inspiring Atlantic Ocean views, the property’s new 200-foot-tall residential tower, will reveal RAMSA’s spin on Miami Beach’s iconic MiMo (Miami Modern) architecture. Curves inspired by the ocean’s fluid form reference the area’s Art Deco heritage, while staggered tiers yield vast, undulating terraces and endless water vistas. The eight-story Cromwell Hotel will be transformed into a discreet private residential entrance from which homeowners will access the 49 exclusive residences. Each will offer its own distinct floor plan and large glass windows that frame dramatic ocean views, blurring the line between indoors and out. Residence interiors touch on the same timeless theme that runs throughout the resort, with rich woods, sinuous lines and brass accents a nod to the materials and forms of classic yachts.

An extremely rare addition to Miami Beach and completely unique to The Shore Club Resort & Residences, Auberge Resorts Collection, is one 8,000-square-foot beach house, also designed by RAMSA. Envisaged for a single family, the fully serviced villa offers its own private entrance, swimming pool and breathtaking, palm-fringed ocean views.

Residents and guests of The Shore Club Resort & Private Residences, Auberge Resorts Collection will be spoilt for choice when it comes to relaxation and entertainment within this private enclave, located just moments from all the city has to offer. Imbued with an intoxicating blend of beach serenity and buzzing urban vibes, the property’s lush green environs seamlessly knit the two historic landmarks and new elements into a cohesive whole, while separating private amenities from those open to resort guests.

Residents will enjoy a state-of-the-art private fitness center, a library, lounge and residents-only pool just steps from the sand, as well as exceptional in-home offerings. They will also be able to take full advantage of all other hotel amenities, including the signature restaurant, set to become the culinary destination of Miami. A buzzing and seductive double-height café and bar will lead to an alfresco lounge, and a world

class indoor-outdoor Auberge spa and fitness center will cater to all wellness needs. Time outside will be savored at the Beach Club, in the cocktail lounge and at three swimming pools flanked by sun terraces and a poolside café and bar.

Alex Witkoff, Co-CEO, Witkoff, notes, “With all their experience and finesse in curating luxury escapes and lifestyles, it gives me great pleasure to have the award-winning team at Auberge Resorts Collection manage our property in Miami Beach. The approach taken by Auberge Resorts Collection is very much in keeping with Witkoff’s ethos of crafting top-tier luxury destinations. This collaboration is complementary in every way and we very much look forward to working with them to reinstate this iconic property on the Miami Beach skyline.”

Says Craig Reid, chief executive officer, Auberge Resorts Collection: “We are delighted to partner with Witkoff and Monroe Capital as we continue to expand Auberge’s presence in global urban destinations. The Shore Club will be a standout destination highlighting Miami Beach as one of the finest locations in which to relax, play and live.”