Global Insurance Group Howden Leases 23,658 SF at 600 Brickell World Plaza

Howden, the global insurance intermediary, is deepening its U.S. presence with a 23,658-square-foot lease at 600 Brickell World Plaza in Miami’s financial district. The move aligns with the company’s national growth strategy and leadership expansion, following the appointment of Mike Parrish as CEO of Howden US and Jim Hays as Vice Chairman. Parrish will lead efforts to build a next-generation retail broking business that reflects Howden’s employee-owned and client-driven ethos.

The lease was arranged by Colliers South Florida, with Vice Chair Jonathan Kingsley and Associate Zach Smith representing Howden, alongside Jodie Poirier, President of Occupier Services, and Executive Vice Presidents Ian Gilbert and Bob Rosenthal. Ilene Muñoz, Vice President of Leasing at Elm Spring, represented the landlord, Brickell Holdings, LLC.

“With Brickell established as Miami’s epicenter for global business, we were pleased to support Howden in securing a flagship office setting that reflects their ambitious U.S. expansion strategy,” said Kingsley. “At 600 Brickell, Howden will have the perfect platform to extend their global expertise and deliver exceptional service to clients across key markets.”

Headquartered in London, Howden is the world’s largest employee-owned insurance intermediary, managing more than $42 billion in premiums across 56 countries with a workforce of over 25,000 employees. The firm’s new Miami office will serve as a key foothold in its North American expansion, with occupancy expected in early 2026. The move reflects Miami’s growing appeal to international firms seeking proximity to Latin American markets and a high-profile address within the U.S. financial landscape.

Rising 40 stories and spanning over 1 million square feet, 600 Brickell World Plaza features 26 dedicated office floors, nine-foot ceilings, and panoramic views of Biscayne Bay and the downtown skyline. It is recognized as Florida’s first LEED Platinum-certified high-rise office building, a distinction highlighting its advanced sustainability and technology standards.

The tower offers a 30,000-square-foot landscaped plaza, private fitness center, modern conference and telepresence facilities, on-site management, and 11 levels of secure, covered parking. Located directly on Brickell Avenue, the property sits within walking distance to some of Miami’s top restaurants, banks, and luxury hotels.

With over 80% of Brickell’s 43,000 employees working in finance, law, and tech, the district continues to attract a global roster of professional service firms. Since 2020, nearly 20% of new-to-market leasing activity in Brickell has been driven by international companies.

Notable entrants include CI Financial (Canada), Banco Master (Brazil), WORQ (Malaysia), and SoftBank Group (Japan) — each establishing flagship U.S. offices in the submarket. Howden’s arrival further reinforces Brickell’s position as a global gateway for business, combining prestige, talent density, and international connectivity.

Revolutionizing New Development Sales: A Conversation with Tim Ng, Founder of Blackline

Blackline is a cutting-edge real estate sales platform designed to streamline new development sales through technology. Founded by industry veteran Tim Ng who has over 16 years of experience, the platform has already facilitated the sale of 80,000 units in Canada and is now expanding into Miami. Blackline offers tools like interactive floorplans, inventory management, and custom reporting, helping developers and sales teams work more efficiently and make data-driven decisions.

Give us your background, how did you get involved in the real estate industry?

I come from a real estate family… literally. Both my parents were in the industry on the brokerage and developer side, so it’s been a part of my life for as long as I can remember. Watching them navigate the market and sell real estate was an inspiration and it felt natural to follow in their footsteps. What I didn’t want to do was go the traditional route. I wanted to combine my passion for technology with real estate. So 16 years ago, straight out of university, I started our parent company, Adhoc Studio, which focused on creating award-winning renderings and building interactive sales gallery software.

Why did you decide to set out on your own to launch a real estate software?

Working closely with developers and sales teams for over 16 years, I saw firsthand the challenges and inefficiencies within the new development sales and marketing process. These experiences sparked my interest in finding solutions that could streamline operations and create efficiencies that will bring this segment of the industry into the digital age. My process for the research phase was anything but Adhoc. I conducted focus groups with industry change-makers and thought leaders, and after a year of listening and understanding the needs of my future clients, I realized what we can offer is going to be a game-changer.  

Tell us about Blackline? Who is it for and what services does the Blackline offer? 

Blackline is an industry-leading sales platform built to accelerate new development sales. Ideal for developers, sales agencies and brokerages, the platform brings a very antiquated process of new development sales into the digital age. Utilizing robust features like the interactive floorplan module, inventory management, custom reporting and suite stacking plans enables our clients to sell faster and more efficiently, resulting in higher profits and data driven insights.

What inspired you to expand Blackline to Miami? What factors did you consider when choosing Miami as the next market for expansion?

After establishing Blackline as a market leader selling over 80,000 units across Canada on the platform in our first 4 years, I wanted to strategically expand to the US. South Florida, particularly Miami fit the bill as their sales and marketing programs are similar to Toronto. Additionally, Miami’s dynamic and diverse real estate landscape, combined with the lifestyle appeal of condo living, made it an ideal entry point that aligned with our mission to provide cutting-edge tools that meet the needs of a fast-paced, evolving market.

What value does Blackline add for the developers and sales teams?

The Blackline platform combines innovation and sophistication to deliver features developers and sales teams can utilize to propel their new development sales programs. From the realtor portal to writing up final contracts, everything is branded and customized to the specific project. The platform has been built for realtor engagement, maximizing operational efficiency while also capturing the highest revenue. By using Blackline, clients also get access to real-time insights on their projects that show demand, activity and over 100 reports that can help inform them in making data-driven decisions. This data can help inform marketing strategies and planning of multi-phased selling programs. With all the tools you need, developer and brokerages save time and money while maximizing revenue.

How has the software evolved since you first launched? What new features or services can users expect in the near future?

Part of our corporate mission is to always be innovating. We stay closely connected to industry trends and experts to inform us of new pain points and the evolving needs. We recently launched two new features, Blackline Cast and Blackline Realm. Both cater towards enhancing the experience for realtors and buyers in sales galleries and tie into the Blackline software seamlessly. At the five year mark for the company, we are working to launch Blackline V2 which will have a lot more customization and control for clients while further creating efficiencies for their sales programs. Also, we are excited to be working on building a CRM into the platform which will make Blackline a front to back, full-service solution for New development sales.

What sets Blackline apart from other real estate sales software or CRM systems? 

We pride ourselves on Blackline being a platform that is built for the industry, by the industry. We spent over a year meeting with leading developers and sales companies to deeply understand the complexities, needs, and pain points of the sales and marketing process. Our mission was clear: to digitize and streamline the manual processes that sales teams, realtors, contract administrators, and marketing teams handle daily, making their workflows more efficient and seamless. 

How do you plan to integrate Blackline into the Miami market and what unique opportunities do you see there?

Miami is an exciting market right now. With the plethora of branded residences and high profile projects, Blackline is ideal for developers looking to maintain brand value through the sales process while being efficient and easy to use. Our platform is being utilized by CMC Group and Fort Partners for the Four Seasons Coconut Grove and we are excited to have other branded residences adopt the platform for their sales programs.

What challenges do you anticipate facing when expanding Blackline to Miami and how do you plan to overcome them?

The localized nuances of a new market will always be one of the biggest challenges. Each real estate market has a tried and true way of doing things and not everyone is open to change. Blackline also has an educational component to understanding how it can take your sales program to the next level. The challenges we face right now are trying to introduce it on a large scale to the Miami industry players. We’ve been fortunate to develop close relationships and align with some of the industry’s top sales and marketing leaders early on in our expansion and they have been mentors to us providing their invaluable guidance as we expand into the South Florida market. 

You have built out quite a team at Blackline, tell us about the team and how you plan to expand in Miami?

Our product, engineering, and customer success teams are made up of seasoned vets who have been at the forefront of real estate technologies and innovation for the past 16 years. Many of our team members have firsthand experience working for developers and new development brokerages, so they truly understand the industry - we really ‘get it’. Before we decided to expand into the Miami market, we spent 6 months learning the local market - engaging with new development realtors, listening sessions with sales managers and contract administrators at sales galleries. We also have our team there monthly, meeting with developers and brokerages, educating about the product whenever possible and attending industry events to stay connected to our clients. 

How do you envision Blackline making a positive impact on the Miami community?

Miami is ready for change and I feel Blackline is perfectly suited to complement the current lineup of large residential projects in the pipeline. Miami real estate is also being watched on a global stage and using Blackline gives developer and sales team the ability to connect with clients anywhere, anytime. The ability for everyone involved with a pre-construction transaction (developer, sales team, outside realtor, purchaser, lawyer) to interact with a single ecosystem will streamline their experience, maintain brand value and result in a more efficient sales process. 

What long-term goals do you have for Blackline in Miami and beyond and how do you plan to achieve them?

Miami is a primary market we’re focused on in the US but we have our sights set on going global. There is a real appetite to integrate technology into the new development sales process and Blackline is suited ideally for those looking to accelerate their sales, achieve efficiency and make data driven decisions for their projects. We are offering a product that has proven itself with over 80,000 units sold on the platform and we continue to innovate to meet industry needs. Through targeted education of the product, and exposure from marquee projects looking to adopt the platform, we believe Blackline will soon become the industry standard for new development sales, not only in Miami but globally.

Aztec Group Facilitates $55.6 Million Financing for Arcadia Gardens in Palm Beach Gardens

Aztec Group, a prominent real estate investment and merchant banking firm serving Florida for four decades, has announced its successful arrangement of $55.6 million in bridge financing for Arcadia Gardens, located in Palm Beach Gardens, Florida. This luxury age-restricted rental apartment community, encompassing 220 units across 10.64 acres, represents a significant investment in senior living infrastructure.

Developed in 2021, Arcadia Gardens offers residents a premium living experience coupled with a comprehensive amenity package. The centerpiece is its 15,210-square-foot clubhouse, featuring a plethora of amenities such as a fitness center, salon, movie theatre, and various sports courts including pickleball, bocce, and croquet. The community also boasts a pool, spa, walking trail, community garden, and full onsite dining facilities, ensuring residents have access to everything they need for a fulfilling lifestyle.

Strategically located in Palm Beach Gardens, Arcadia Gardens offers residents the convenience of easy access to over 2.9 million square feet of retail space within a one-mile radius. The proximity to The Gardens Mall, a renowned upscale shopping destination, further enhances the appeal of this vibrant community.

The project is managed by affiliates of the United Group of Companies based in Troy, NY, and Sina Companies of Palm Beach Gardens, FL. The United Group of Companies brings over 50 years of industry expertise to the management of Arcadia Gardens, further ensuring the success and quality of the development.

The financing for Arcadia Gardens was secured through MetLife and provides favorable terms, including full-term interest-only and a 36-month term. Peter Mekras, President of Aztec Group, emphasized the meticulous selection process, stating, “Aztec sourced multiple proposals for the financing of Arcadia Gardens and worked with the sponsors to select the capital source that could move quickly and understood the unique attributes of this age-restricted community.”

Aztec Group's success in arranging nearly $200 million in bridge financing in the first five months of 2024 underscores its expertise and commitment to facilitating transformative real estate projects.

Miami’s Largest Office Lease Transaction in 2024 Signed at Waterford Business District

Miami's prestigious Waterford Business District (WBD) continues to solidify its position as a premier corporate destination with the recent signing of a significant lease by global business services company Assurant. The lease, encompassing an impressive 78,000 square feet, marks the largest office transaction in Miami so far this year, further enhancing the district's reputation as a hub for top-tier businesses. Brent Woodruff, Matthew Goodman, and Tyler Wyant from CBRE represented Assurant in this lease transaction.

Situated on 250 acres adjacent to Miami International Airport, the WBD offers unparalleled accessibility to major residential and commercial centers. Boasting over 1.65 million square feet of prime office space across 7 Class A buildings, the district provides tenants with a blend of convenience, amenities, and a thriving business ecosystem.

"At Waterford Business District, we take pride in curating an environment where individuals find genuine enjoyment in their work," remarked Charles Russo, Nuveen's Senior Director and Head of Southeast- Workplace, Retail, and Mixed-Use. "Companies like Assurant are drawn to dynamic hubs like ours because of the exceptional office spaces and thriving business community. Our commitment to innovation and meeting the evolving needs of businesses makes WBD an irresistible destination."

Assurant's decision to relocate to WBD underscores its dedication to providing a workspace tailored to the evolving needs of its Miami-based workforce. The company joins esteemed tenants such as Subway and FedEx, further reinforcing the district's commitment to excellence.

Blanca Commercial Real Estate, the exclusive leasing agent for the WBD portfolio, facilitated the lease, marking one of their largest deals to date. "Our commitment to providing a workplace that blends cutting-edge amenities with convenience resonates with companies seeking a dynamic environment," stated Juan Ruiz, Vice Chairman of Blanca CRE.

Under the joint venture between Nuveen Real Estate and Allianz, managed by PIMCO Prime Real Estate, LLC, WBD has undergone significant transformations, establishing itself as a state-of-the-art corporate campus. Investments in amenities such as shuttle services, fitness centers, and waterfront outdoor areas, coupled with tenant-engaging activities, contribute to the district's vibrant atmosphere. Moreover, WBD presents unique build-to-suit opportunities with an additional 30 acres of fully entitled land, making it an ideal location for large enterprises seeking a highly accessible headquarters in the heart of Miami.

Owners of Queen, Marion To Open Lafayette Steakhouse in Brickell

Lafayette Steakhouse, the latest addition to Miami's vibrant dining scene, is set to open its doors this Friday, promising an unparalleled culinary experience in the bustling Brickell district. Spearheaded by Mr. Hospitality Miami, the owners of Queen Miami Beach and Marion, Lafayette combines the allure of speakeasy culture with European elegance, offering discerning diners a sophisticated retreat amidst the city's dynamic energy.

Formerly known as El Tucán, Lafayette occupies an iconic space that reflects the evolution of sophistication in Miami's culinary landscape. With a focus on epicurean mastery, exemplary hospitality, and unmatched design standards, Lafayette aims to set new standards for luxury dining.

"At Lafayette Steakhouse, every detail is meticulously crafted to exude opulence and refinement, creating an unforgettable dining experience from the moment guests step through our doors," says Mathieu Massa, owner and founder of Mr. Hospitality Miami.

Catering to visionaries, artists, and socialites, Lafayette offers a haven of luxury and worldly sophistication. Inspired by Major General Marquis de Lafayette, the venue celebrates the enduring bond between France and America, blending speakeasy allure with European glamour.

The menu at Lafayette Steakhouse is curated by esteemed French Chef, Kylian Goussot, whose pedigree includes Michelin-starred restaurants and five-star hotels. Drawing inspiration from ingredient-driven cuisine, Chef Goussot presents a selection of premium meats, fresh seafood, and intricately flavored dishes, expertly prepared over a wood charcoal Josper oven.

Complementing the stellar cuisine is an extensive selection of hand-selected wines, spirits, and cocktails curated by Head Sommelier Gabrielle Neuberg. Pastry Chef Nelson Mendonca adds the final flourish with his creative and decadent desserts, leaving a lasting impression on guests' palates.

Lafayette's artistic legacy is further enhanced by acclaimed artist Octave Marsal, whose intricate menu illustrations add a unique dimension to the dining experience. Meanwhile, the interior design, led by Carlos Rodriguez of Escala Forma Studio, reflects a harmonious blend of European charm and contemporary elegance.

Through meticulous attention to detail and a commitment to curating an environment that transcends conventional luxury, Lafayette Steakhouse emerges as more than just a dining destination—it's a vibrant cultural nexus that celebrates Miami's rich heritage and culinary diversity.

Lafayette Steakhouse is located at 1111 SW 1st Ave, Miami, FL 33130.

Inside PROFILEconnect: Workout With Kobi Karp & @BabyMommaFit

On March 13th PROFILEmiami hosted its first ever PROFILEconnect real estate networking fitness class at Kobi Karp's Wynwood headquarters with Kobi Karp and Nancy Karp. The high-intensity workout was led by celebrity fitness trainer Starr Hawkins, popularly known as @babymommafit, who energized guests to connect, get fit and unwind with their peers. Following getting the workout, guests got to network with Miami's elite real estate and business professionals while enjoying nutritious refreshments courtesy of Carrot Express, Zeroe Plant Based Caviar and energizing drinks from GORGIE and E11EVEN Vodka. Guests also took home a luxurious goodie bag featuring a 5-minute journal by Intelligent Change, a premium Taja Collection candle and kava drinks by Surenitea.

Part of PROFILEmiami’s highly-regarded PROFILEconnect bespoke networking event series, the event will bring together Miami’s top real estate industry and business professionals, influencers and fitness enthusiasts, for a fun wellness evening with industry leaders.

Inside the PROFILE South Florida Capital Markets Summit at E11EVEN Residences Miami

On Wednesday February 7, 2024 PROFILEmiami hosted its inaugural, sold-out South Florida Capital Markets Summit at the E11EVEN Residences Beyond sales gallery in Downtown Miami’s fast growing District 11 and Miami Worldcenter. The luxurious event featured PROFILEmiami’s highly regarded Bespoke Networking powered by E11EVEN Vodka and an engaging panel exploring the current state and future of how real estate in Miami is valued, financed, and transacted with South Florida’s top real estate and finance executives. The exclusive panel featured industry leading developers Dan Kodsi of Royal Palm Companies, Juan Pedro San Martin of Merrimac Ventures and financiers Raul Llanes of City National Bank, Michael May of Silverstein Capital and Justin Oates of Cain International; moderated by Matt Einheber of TitleEQ.

Panelists had a comprehensive discussion about the current capital stack in commercial real estate deals and explored strategies that sponsors can employ to optimize their capital structure. The discussion also delved into the market's underwriting standards and loan-to-value ratios, uncovering their influence on loan approvals; as well as a spectrum of financing options, from debt and equity to mezzanine financing and EB-5, and grasp typical terms offered. The industry leading panelist also shared stories about their past experiences and how they navigated their careers to get to where they are today.

Part of PROFILEmiami’s highly-regarded PROFILEconnect bespoke networking event series, the event brings together Miami’s real estate industry and business professionals to network and connect outside of a traditional business setting. Guests enjoyed E11EVEN Vodka and an open bar powered by Title EQ as well as Zeroe Plant Based Caviar.

Inside PROFILE Collectors Club: The Evolution of Hypercars Event at Prestige Imports

On January 25, PROFILEmiami and Prestige Imports hosted the sold-out PROFILE Collector’s Club: Evolution of Hypercars event at the Prestige Imports flagship dealership featuring some of the most well-known names in South Florida’s car industry. Attendees came out in record numbers to hear from Brett David (Prestige Imports), John Temerian (Curated), Gil Dezer (Dezer Development) and Avery Andon (Art Life) as they discussed car collecting trends, the history behind unique car brands, which are the most coveted vintage and modern collectors cars, how they have curated their personal collections and stories about how they acquired some of the rarest and most elusive automobiles. The lavish Bespoke Networking cocktail was held amongst a custom curated collection of vintage to modern hypercars featuring a two Gunther Werks including the Turbo Touring Edition, several Pagani hypercars including Utopia, Huayra and Zonda models, a Hennessey Venom F5, two SLR McLaren Roadsters, a Bugatti Veyron and Gil Dezer’s personal Bugatti Chiron.

In addition to the engaging panel, Prestige Imports, Curated and Gil Dezer presented a custom curated collection of coveted vintage and modern hypercars were from brands such as Gunther Werks, Bugatti, Pagani, Ferrari, McClaren and Lamborghini; guests got to try on and view a custom curated collection of over 60+ rare timepieces including watches by Patek Philippe, Audemars Piguet, Richard Mille and Rolex, presented by Timepiece Trading; a custom curated art installation presented by celebrity art dealer Avery Andon of ArtLife featuring works by Andy Warhol, Keith Haring, Jeff Koons and Alec Monopoly; jewelry by Susan Blake, lab-grown diamonds by Novo Diamond Lab; clothing and accessories from Blu Scarpa.

The high-energy Bespoke Networking atmosphere was powered with sounds by Miami-based DJ DAKAP with light bites by Pura Vida and Zeroe Plant Based Caviar and drinks by E11EVEN Vodka, Bennati Wine, VIP Hard Seltzer and KOPU Water.

Watch the full panel live on YouTube:

Miami Design District Set To Present Seventh Annual Miami Concours - Where Auto, Art, and Fashion Intersect

Miami Concours – one of the country’s most anticipated motorized events – will return to the Miami Design District in 2024 for its seventh edition, titled “Design Driven: The Intersection of Auto, Art and Fashion”. The Miami Concours is a three-day exhibition of the world’s most significant post-war automobiles and examples of excellence in modern design and engineering, expertly placed throughout the Miami Design District. The event is the first of its kind in Miami, bringing together high design, luxury, fashion, design and architecture, all through the lens of the automotive industry. The Miami Concours will begin on Friday, February 16th, culminating on Sunday, February 18th with red-carpeted streets, each featuring distinct Concours activations.

With the Design District as its backdrop, The Miami Concours stands out against other shows in the industry, elevated from a masterfully curated car showcase to an immersive, cultural experience. The Miami Design District serves as Co-Owner, with The Concours Group and DuPont REGISTRY, of the Miami Concours 2024, continuing to evolve the event into a new breed of automotive show: a celebration of high design and culture rooted in automotive.

The seventh edition of the Miami Concours will reveal a more robust schedule of programming than seen in previous years, including a curated line-up of VIP events, panel discussions, tours and exclusive experiences throughout the Miami Design District. The availability of VIP tickets will make the 2024 edition of the Miami Concours its most impactful year yet. VIP perks include:

● Access for two to Miami’s only luxury Drive-In Movie Night and Dinner Experience in Jungle Plaza, Miami Design District on Friday, February 16th.

● Access for two to the exclusive VIP Lounge during Sunday, February 18th’s premier red-carpet event. Featuring complimentary sips & bites and immersive experiences.

● Reserved parking in the Miami Design District on Friday February 16th – Sunday February 18th.

● Access to the Styled by MDD Hospitality Suite with the Miami Design District personal shopping team.

● VIP reserved seating for two at the District Sounds Concert Under the Stars on Monday, February 19th, featuring a special artist performance. Orchestrated by the Miami Symphony Orchestra.

● Complimentary annual subscription to Design District and DuPont Registry magazines.

A showcase that spans the best of historic through contemporary automotive design, the Miami Concours will feature the most important automobiles on display against the backdrop of one of the world’s most architecturally, artistically and culturally compelling neighborhoods. The aim is to empower and engage current and future generations of automobile enthusiasts by infusing design knowledge into each Concours experience. As such, the event is primed to be an industry disruptor, attracting enthusiasts in all categories to attend.

“We are thrilled to be partnering with The Concours Group in a bigger way in time for the seventh edition of the Miami Concours,” says Craig Robins, President & CEO of DACRA. “As Co-Owner of Miami Concours, Miami Design District will introduce a more robust VIP program and conduct a brand refresh for the Concours, positioning the event as an industry leader in automotive.”

Led by the Miami Design District and Co-Founders of The Concours Group John Temerian Jr. of CURATED, Ronnie Vogel, and Partner Brett David of Prestige Imports, the Miami Concours has carved an inimitable niche, one at the intersection of design, automotive excellence, car-culture camaraderie and luxury lifestyle.

VIP ticket holders will have access to exclusive events throughout the duration of the Miami Concours. Friday’s VIP events will include cars on display, a welcome reception and a drive-in movie. Saturday’s VIP events will include master class panels, private tours, a collector’s dinner and private shopping experiences. Sunday will be Red Carpet Day, with 250+ cars on display, and include everything from master class panels, a VIP lounge and “Passports” to in-store events, fashion activations and a closing awards ceremony.

Nicklaus Children’s Hospital will be the sole benefactor of 2024 Miami Concours.

Wayne Boich & Jimmy Butler Host Reserve Cup presented by Richard Mille

Wayne Boich, Founder and CEO of Reserve Padel, together with NBA icon, Jimmy Butler, are excited to announce the debut of the first-ever Reserve Cup Presented by Richard Mille in Miami, this February. Showcasing the pinnacle of padel players alongside top-tier entertainment, exceptional dining, curated shopping, and luxurious indulgences, the Reserve Cup will bring together 14 of the world’s best padel players to compete in an exhilarating 3-day padel showcase, from Thursday, February 8th through Saturday, February 10th. The premier lifestyle sporting event will take place on-site at Reserve Padel Miami Seaplane, the flagship location of the Reserve brand located on an island of reclaimed land beneath the MacArthur Causeway.

“Having spent the last 18 months laying the groundwork at Reserve leading up to this pivotal event, launching Reserve Cup Presented by Richard Mille in Miami is a testament to the vision we’ve worked diligently to bring to life, and I extend my sincere thanks to Richard Mille for their invaluable support in helping to make this possible,” says Reserve Padel Founder/CEO, Wayne Boich. “This will be the largest independently owned padel event in the world, set to redefine the landscape of elite padel tournaments for years to come.”

Famed Miami Heat superstar and padel enthusiast, Jimmy Butler, will serve as a partner in this year’s Reserve Cup Presented by Richard Mille, as well as a dedicated team captain to one of the two participating teams. New York Yankees Legend and Hall of Famer, Derek Jeter, will serve as the second team captain of the tournament. Fourteen out of the top twenty global players have confirmed their participation, all hailing from the top 10 ranked teams worldwide. This includes the leading #1, #3, and #4 teams in the world, showcasing players such as Juan Lebrón Chincoa, Alejandro Galán, Franco Stupaczuk, Martin Di Nenno, Federico Chingotto, and Jerónimo “Momo” Gonzalez.

“Miami is in for something special,” says Reserve Cup Partner/Team Captain, Miami Heat star Jimmy Butler. “I’m thrilled to be a part of this global Padel movement with Wayne, both as a partner and as a team captain of the Reserve Cup. I’ve seen Padel come a long way over the last couple of years, and I’m very excited for the future of the sport. Looking forward to this tournament which will be a lot of fun and great for the city of Miami.”

Reserve was created as a platform to showcase the sport of padel through the development of world-class padel clubs, high-end court construction and maintenance, tournaments, pop-ups, exclusive apparel, and premier events nationwide. Since its inception in early 2023, Reserve has made a name for itself as the leading lifestyle padel brand propelling the sport to mass popularity throughout the U.S. by providing unmatched luxury amenities and experiences for both seasoned players and newcomers. Reserve Cup is an elite, annual competition hosted yearly by Reserve Padel, poised to elevate the sport to new heights. Presented by Richard Mille, the upcoming competition promises to deliver an amplified experience of thrilling action and fierce competition.

The weekend kicks off on Wednesday with an exclusive pro-am event at 12PM, followed by a draft ceremony at 7PM, and an invite-only welcome event. The first match of the day will start at 5PM on Thursday and Friday. Saturday brings a crowd-drawing celebrity charity match at 4PM, followed by player matches at 5PM. The winner’s trophy ceremony wraps up after the third match, concluding with a closing party at 10PM. A designated VIP section, coined Reserve Club by Richard Mille, will be featured at the event, offering exclusivity to Reserve Members.

How to Play:

Reserve Cup is a mixture of the Ryder Cup (golf) and the Laver Cup (tennis), in true padel fashion. Two teams of 7 players compete for the Reserve Cup over three days for half a million dollars. Teams will be selected by a draft system on Wednesday, February 7th. Each match day to follow will be played to the best of three sets. Each team captain will present the day’s lineup 30 minutes before the first match begins.

Special Rule – Player Substitutions: Introducing a dynamic element to game strategy in a game-changing twist, each team captain holds the power to replace one player daily, enabling one substitution at any point during any one match.

Point System: On Day 1, each match is worth 1 point. Day 2, each match is worth 2 points. Day 3, each match is worth 3 points. In the event of a tie between the teams at the end of the competition, the team who won more matches on day 3 will be the champion.

Reserve Cup Presented by Richard Mille will take place at the Reserve Cup Stadium at Reserve Padel Miami Seaplane Base: 1000 MacArthur Causeway Miami, FL, 33132. For pre-sale information visit www.reservepadel.com.