David Ayala of Inter Miami CF w/ Pura Vida
Inter Miami CF and Pura Vida Miami, the Miami-born all-day café and lifestyle brand, have renewed their partnership, continuing a collaboration that has brought the two South Florida organizations together across player nutrition, Academy programming and the fan experience since 2025.
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Pura Vida Miami, South Florida’s premier all-day cafe and wellness brand, has opened its first flagship location in the heart of the historic Coconut Grove neighborhood. Marking a major milestone for the Miami-born brand, the expansive 6,000-square-foot space at 3000 Grand Avenue is now Pura Vida Miami’s largest outpost yet.
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Photo Credit: Omar Vega
The highly anticipated Reserve Cup, a flagship event by Reserve Padel, is set to return to Miami from January 23–25, 2025. Building on its successful inaugural tournament in 2024, the event will kick off the newly expanded Reserve Cup Series, featuring three weeks of elite padel competition in three major cities. This evolution positions the Reserve Cup Series as a premier showcase of the world’s top padel players, competing for the highest prize money in the sport’s history exceeding $1.7 million.
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Evan Shields, Dave Burney, Jennifer & Omer Horev & Brett David cut the ribbon to officially open Pura Vida at Prestige Auto Spa
Pura Vida, South Florida’s leading wellness brand and premier destination for health-conscious eats by Horev Hospitality, has entered into a strategic partnership with Miami’s premier Super and Hypercar Dealership Group Prestige Imports, and their luxury car wash campus Prestige Auto Spa.
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Pura Vida, the Miami-based wellness and lifestyle brand, has opened its newest location on Miami’s ultra-exclusive Fisher Island. As the only outside operator on the island, Fisher Island residents and members will no have access to Pura Vida’s health-conscious cuisine.
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(L-R) PROFILEmiami Co-Founders Demetri Demascus & Katya Demina; CURATED Co-Founder John Temerian; Prestige Imports CEO Brett David; developer of Bentley Residences Miami CEO of Dezer Development Gil Dezer; and Founder of ArtLife Avery Andon
On January 25, PROFILEmiami and Prestige Imports hosted the sold-out PROFILE Collector’s Club: Evolution of Hypercars event at the Prestige Imports flagship dealership featuring some of the most well-known names in South Florida’s car industry. Attendees came out in record numbers to hear from Brett David, John Temerian, Gil Dezer and Avery Andon as they discussed collecting hypercars.
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Pura Vida founers Omer & Jen Horev
Pura Vida, South Florida’s iconic well food hotspot and lifestyle brand, is continuing its rapid expansion as the wellness brand plans to surpass twenty total outposts before the end of this year. Pura Vida recently unveiled locations at Flamingo in Miami Beach and 701 Brickell Ave., and are set to debut a Fort Lauderdale at River Market.
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Pura Vida, South Florida’s iconic well food hotspot and lifestyle brand, is continuing to expand with the announcement of new two new locations in the residential village of Miami Shores and the up-and-coming area of Doral. Both outposts are slated to open in March and come shortly after the opening of Pura Vida’s first international location in Doha, Qatar late last year.
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Sofia Miami Design District - Image via Brandon Barre
With spring kicking into gear in the Magic City and both Miami Music Week and Spring Break coming up, outdoor dining will be some of the most coveted reservations to score with the beautiful spring weather in Miami. When it comes to eating through the city while enjoying sunny skies, we can admit Miami is spoiled for choice. PROFILEmiami put together a roundup of some of Miami’s most essential restaurants that are also perfect for al fresco dining.
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Kobi Karp, Dan Kodsi, Katya Demina, Michael Simkins, Demetri Demascus and Dan Kaplan
On Tuesday, November 15th, PROFILEmiami teamed up with PARAMOUNT Miami Worldcenter, Royal Palm Companies, PMG and E11EVEN Partners to host PROFILEconnect: The Evolution of Downtown Miami into a Global Cultural and Business Hub. PROFILEconnect is PROFILEmiami’s high-end bespoke networking event series, bringing together Miami’s real estate and business leaders
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